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(Yahoo)   Women outraged by sexist new Samsung commercial. And by women, I mean men   (shine.yahoo.com) divider line 260
    More: Stupid, Samsung, sexisms, Adweek  
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16927 clicks; posted to Main » on 23 May 2013 at 6:55 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-23 05:08:49 PM
FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...
 
2013-05-23 05:19:20 PM
I thought I learned everything there was to know about the biological differences between men and women, but I guess I was wrong -- because they've managed to find some men with vaginas. and they are so filled with sand.
 
2013-05-23 05:35:48 PM

Speaker2Animals: I thought I learned everything there was to know about the biological differences between men and women, but I guess I was wrong -- because they've managed to find some men with vaginas. and they are so filled with sand.


And on top of that, that commercial sucked...
 
2013-05-23 05:37:07 PM
The most offensive thing about that commercial is how it tries to make 5 seconds of joke last 60 seconds
 
2013-05-23 05:40:15 PM
I just saw the KMart commercial last night -- "I shipped my pants!"

I was laughing my tits off. I can't believe they got away with that.
 
2013-05-23 05:52:01 PM
Adverts do have a track record in the last decade or so of showing men as complete simpletons while the wife is the one who comes up with the answer/solution/explanation etc. But this advert is also stupid for not telling me what the product actually does. It spends most of the advert showing us a daydream of how a man could be improved but doesn't show us what the damn thing they are selling does to improve our TV.

As a rule of thumb if you remade the advert with the genders reversed would it be acceptable. Imagine this advert with the man imagining how his lazy, ugly, slobbish wife could be "improved". Would that be okay?
 
2013-05-23 05:55:36 PM

ecmoRandomNumbers: I just saw the KMart commercial last night -- "I shipped my pants!"

I was laughing my tits off. I can't believe they got away with that.


Tivo never ran this ad I don't think, I think they could now...  http://www.youtube.com/watch?v=UwuUyA3fyQg
 
2013-05-23 05:57:39 PM
i.telegraph.co.uk
 
2013-05-23 05:57:42 PM

Anayalator: FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...


She's a crackpot.
 
2013-05-23 06:06:37 PM
Who get butthurt over a commercial? Actually, who still watches commercials?
 
2013-05-23 06:08:07 PM
"Maybe it's just always a relief to see men, rather than women (and their butts), as the butt of an advertising joke."

A relief? Every effing commercial involving a husband/wife dynamic portrays the husband as a clueless retard and the wife as the one who sighs and has to fix everything using X product.

There was one last year where wives were talking about training their husbands and housebreaking them. I bet if you flipped the genders you'd never hear the end of it.

It's safe to belittle the group that has it the easiest. But 'relief' my slovenly arse.
 
2013-05-23 06:14:34 PM

Quasar: A relief? Every effing commercial involving a husband/wife dynamic portrays the husband as a clueless retard and the wife as the one who sighs and has to fix everything using X product.


That's also true of most sitcoms.
 
2013-05-23 06:26:57 PM
The dumb primal man meme in modern advertising certainly is overplayed, but this is hardly worth getting upset about.

Now dumb blonde jokes never get old.
 
2013-05-23 06:48:39 PM
On the one hand yes, if the roles were reversed, we'd not hear the end of it. On the other, meh.
 
2013-05-23 07:00:21 PM
What I find offensive are those god damn stupid Dr Pepper 10 commercials. I'm insulted that some marketing flunkie thought I'd watch that and buy their shiat product.
 
2013-05-23 07:00:39 PM

Mentat: The dumb primal man meme in modern advertising certainly is overplayed, but this is hardly worth getting upset about.

Now dumb blonde jokes never get old.


Agree.
 
2013-05-23 07:01:37 PM

Mugato: Quasar: A relief? Every effing commercial involving a husband/wife dynamic portrays the husband as a clueless retard and the wife as the one who sighs and has to fix everything using X product.

That's also true of most sitcoms.


Thanks a lot, Tim Allen.
 
2013-05-23 07:02:26 PM

Flint Ironstag: Adverts do have a track record in the last decade or so of showing men as complete simpletons while the wife is the one who comes up with the answer/solution/explanation etc. But this advert is also stupid for not telling me what the product actually does. It spends most of the advert showing us a daydream of how a man could be improved but doesn't show us what the damn thing they are selling does to improve our TV.

As a rule of thumb if you remade the advert with the genders reversed would it be acceptable. Imagine this advert with the man imagining how his lazy, ugly, slobbish wife could be "improved". Would that be okay?


I (as a gal) get tired of the sitcom trope that men are morons who.can't fix anything, can't "babysit" there own dang kids, and are incapable of anything except being sexist pigs.

And Samsung is insulting the demographic they are marketing to?!? This ad is beyond stupid.

You're a farking moron, now buy our product.

Brilliant
 
2013-05-23 07:02:53 PM
men are the only ones who can be sexist and whites are the only ones who can be racists too bad libs
 
2013-05-23 07:03:29 PM
Looks like Bjork got a new gig.
 
2013-05-23 07:04:16 PM
I was offended, but then I thought of white male privilege and now I realize it was my fault
 
2013-05-23 07:06:21 PM
Chariset
The most offensive thing about that commercial is how it tries to make 5 seconds of joke last 60 seconds


Yeah, I don't really see why this lame thing should be worse than the usual "he's being a moran, but she and $product save the day" commercials.
 
2013-05-23 07:07:44 PM
Perhaps the only people that got "outraged" by the commercial are the same people that want everyone to watch the said commercial.
 
2013-05-23 07:10:35 PM
Gail Dines, an expert on sexist images in the media and a professor of sociology and women's studies at Wheelock College in Boston, agrees. "It's not funny because it normalizes masculine behavior and makes a joke of it," she told Yahoo! Shine in a phone interview. "It's the reality of many women's lives, who get dinner ready, take care of the children, help with homework and do the housework, while the husbands are, in fact, sloth-like."

She almost made it through without slipping and showing the man hate card. So close. Maybe next time.
 
2013-05-23 07:10:54 PM

RedT: Flint Ironstag: Adverts do have a track record in the last decade or so of showing men as complete simpletons while the wife is the one who comes up with the answer/solution/explanation etc. But this advert is also stupid for not telling me what the product actually does. It spends most of the advert showing us a daydream of how a man could be improved but doesn't show us what the damn thing they are selling does to improve our TV.

As a rule of thumb if you remade the advert with the genders reversed would it be acceptable. Imagine this advert with the man imagining how his lazy, ugly, slobbish wife could be "improved". Would that be okay?

I (as a gal) get tired of the sitcom trope that men are morons who.can't fix anything, can't "babysit" there own dang kids, and are incapable of anything except being sexist pigs.

And Samsung is insulting the demographic they are marketing to?!? This ad is beyond stupid.

You're a farking moron, now buy our product.

Brilliant


So you're saying women don't buy electronics?  That's the man's job?  :)
 
2013-05-23 07:10:58 PM
Oh, a stupid commercial.  How new.
Or not.  There hasn't been more than two or three good commercials in the last decade.

I'm assuming there was some sort of mass layoff back then, out with the knowledgeable people, in with the low paid brats.
At least that's all I can think of by way of an explanation.

This is just another in a line of idiocracy wanna be ads.  The K-mart one is, of course, at the top of that list.
If you liked this, or the k-mart ad, well...
 
2013-05-23 07:11:16 PM

RedT: Flint Ironstag: Adverts do have a track record in the last decade or so of showing men as complete simpletons while the wife is the one who comes up with the answer/solution/explanation etc. But this advert is also stupid for not telling me what the product actually does. It spends most of the advert showing us a daydream of how a man could be improved but doesn't show us what the damn thing they are selling does to improve our TV.

As a rule of thumb if you remade the advert with the genders reversed would it be acceptable. Imagine this advert with the man imagining how his lazy, ugly, slobbish wife could be "improved". Would that be okay?

I (as a gal) get tired of the sitcom trope that men are morons who.can't fix anything, can't "babysit" there own dang kids, and are incapable of anything except being sexist pigs.

And Samsung is insulting the demographic they are marketing to?!? This ad is beyond stupid.

You're a farking moron, now buy our product.

Brilliant


Awfully sexist of you to assume this ad was pointed at men (It's clearly not) and to assume that only men buy TVs (patently stupid).

See how easy it is to fall into that trap?

BRILLIANT
 
2013-05-23 07:11:35 PM
The only thing that commercial is guilty of is is falling right smack into the middle of the uncanny valley

/holy crap did that make me uncomfortable. Creepy as hell.
//It's cute that the empowered woman needs an electronics company to fix the useless man she settled down with because she though she was smart and capable enough to do it herself.
 
2013-05-23 07:11:39 PM
Obligatory
www.sinfest.net
 
2013-05-23 07:12:04 PM
This commercial totally doesn't offend me.

I seem to recall it being common for commericials to have a husband finding a mute button for his wife.
 
2013-05-23 07:12:27 PM
I was an early adopter of Samsung's LED TV.  Paid a huge premium for it.  I had a question for Samsung's customer relations department.  Will this help me feel less abandoned?  (I'm male -- if that helps.)
 
2013-05-23 07:13:05 PM
well, she married the guy on the couch, not the one in her dream.  he farts when he wants to and eats fried chicken in sweatpants on a couch while watching an awesome tv while she wears a business suit presumably on her way somewhere important just after walking out of the kitchen.  who's the stupid one?
 
2013-05-23 07:14:42 PM

Boojum2k: Anayalator: FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...

She's a crackpot.


Or, a product of our modern university system. My wife was told that same crap by one of her professors. Fortunately, the class didn't let him get away with it.
 
2013-05-23 07:14:46 PM

Anayalator: FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...


She's a liberal.
 
2013-05-23 07:15:10 PM
oh. the outrage.
imageshack.us it burns
 
Ral
2013-05-23 07:15:24 PM

Quasar: "Maybe it's just always a relief to see men, rather than women (and their butts), as the butt of an advertising joke."

A relief? Every effing commercial involving a husband/wife dynamic portrays the husband as a clueless retard and the wife as the one who sighs and has to fix everything using X product.


This one doesn't.  And it's fairly amusing, as well:

http://www.youtube.com/watch?v=hIIr5Uv5O94
 
2013-05-23 07:16:02 PM
I'm sick of hearing about how men cannot be victims of sexism because society innately gives us privilege and women are in a net worse situation. Society gives men different privileges, but it evens out. Both genders face particular challenges that the other doesn't, and have access to particular privileges that the other doesn't. I will never face the level of risk that women face with regard to sexual assault, and I will probably make more money than most women throughout my life. Women will never face the stress of the expectation of making money, or the dread that they will be unloved and insignificant if they don't make partner at the firm, and they do get the benefit of having twelve guys show up at the ready any time they have a flat tire or need a piece of furniture moved.

I used to get so worked up about this that steam would pour from my ears, but lately I've just been shrugging with the satisfaction that people like Gail Dines have little actual influence in society.
 
2013-05-23 07:16:38 PM
Who cares. Most commercials are stupid crap anyway.

Making a big deal out it puts you on their level.
 
2013-05-23 07:16:46 PM
The 'problem' is that men find stereotypes of men to be really funny.  That's why the Man Show was so popular.

Unfortunately, that commercial could've been really funny but failed at that too.
 
2013-05-23 07:16:50 PM
 
2013-05-23 07:17:03 PM

Flint Ironstag: Adverts do have a track record in the last decade or so of showing men as complete simpletons while the wife is the one who comes up with the answer/solution/explanation etc. But this advert is also stupid for not telling me what the product actually does. It spends most of the advert showing us a daydream of how a man could be improved but doesn't show us what the damn thing they are selling does to improve our TV.

As a rule of thumb if you remade the advert with the genders reversed would it be acceptable. Imagine this advert with the man imagining how his lazy, ugly, slobbish wife could be "improved". Would that be okay?


Of course not you misogynist!
 
2013-05-23 07:17:47 PM

Ral: Quasar: "Maybe it's just always a relief to see men, rather than women (and their butts), as the butt of an advertising joke."

A relief? Every effing commercial involving a husband/wife dynamic portrays the husband as a clueless retard and the wife as the one who sighs and has to fix everything using X product.

This one doesn't.  And it's fairly amusing, as well:

http://www.youtube.com/watch?v=hIIr5Uv5O94


No that's sexist because the woman didn't give him a weekend fun pass to go out of his hole and do things without her expressed permission.
 
2013-05-23 07:18:10 PM
FTFA: Gail Dines, an expert on sexist images in the media and a professor of sociology and women's studies at Wheelock College in Boston, agrees. "It's not funny because it normalizes masculine behavior and makes a joke of it," she told Yahoo! Shine in a phone interview. "It's the reality of many women's lives, who get dinner ready, take care of the children, help with homework and do the housework, while the husbands are, in fact, sloth-like."
Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist.


1.  Is she upset that there's two more things that white men can do that women can't do?
2.  If only we lived in a free society where women could leave these men that are sloth-like if they so desired.
 
2013-05-23 07:18:58 PM
heh, heh, heh those radical feminazis male-a-nazis can't take a joke. They're fat and ugly biatches dicks with no sense of humor, thoses gals guys are just mad because they're fat and ugly.
 
2013-05-23 07:20:08 PM

SBinRR: 2. If only we lived in a free society where women could leave these men that are sloth-like if they so desired.


You don't get it. ALL men are sloth-like.

She read to much Wonder Woman as a kid and wants to join her on the isle if lesbos where no men are allowed.


/Unfortunately that's just a stupid comic and the isle of lesbos isn't whore island like one would hope.
 
2013-05-23 07:20:34 PM

Crockett: Relevant to this thread's interests.


haha, that was pretty good.
 
2013-05-23 07:20:39 PM

Anayalator: FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...


The Adria Richards argument.
 
2013-05-23 07:20:47 PM
"the fallopian jungle"
 
2013-05-23 07:20:50 PM

Anayalator: FTFA:  Further, she argues, men, who are in power in our society, cannot legitimately cry sexism. "You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."


Um...


Yep. Thats the attitude that keeps men laughing at feminists.
keep it up girls. Just for the laughs
 
2013-05-23 07:20:51 PM
media.comicbookmovie.com
 
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