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(CBS News)   Victoria's Secret decides that when it comes to making a profit from a mastectomy bra, the cup is only half full   (cbsnews.com) divider line 15
    More: Followup, Victoria's Secret  
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1445 clicks; posted to Business » on 22 May 2013 at 10:36 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-22 09:32:08 AM
A mastectomy bra is utilitarian underwear, VS doesn't make utilitarian underwear.

Ok.  They probably do, maybe they are just going all Abercrombie and Fitch.
 
2013-05-22 10:39:42 AM

EvilEgg: Ok. They probably do, maybe they are just going all Abercrombie and Fitch.


Or, as they actually state in the article, VS realizes that these are basically custom bras which would would require production and sales in a fashion entirely different from what VS presently does.  This is somewhat like asking the Gap to offer bespoke jeans.
 
2013-05-22 11:01:27 AM
Why won't the Ford dealership fix my Bentley?
 
2013-05-22 11:04:13 AM
Who needs all that positive publicity, right Vicky?
 
2013-05-22 11:07:49 AM
Why would you need a bra if you've had a mastectomy?

/DNRTFA
 
2013-05-22 11:34:07 AM
I work for vs and I've helped dozens of breast cancer survivors, some with mastectomies find bras that fit well. If, because of surgery, you have one breast an A cup and the other a D cup you're going to need a custom made bra. There's too many varying sizes to mass produce a size run of these kinds of bras. If they ever did they would never be available in the store. They would most definitely be sold online only. I think I'll take a trip over to Nordstrom to check out these bras. I'm interested to see how they fit the customer in them.
 
2013-05-22 12:20:30 PM

Butterflew: If, because of surgery, you have one breast an A cup and the other a D cup you're going to need a custom made bra.


I'm a guy and have never fitted a bra in my life, but I'd imagine that the ladies want the same thing I want in breasts - at least an appearance of even size.

So I'm thinking some sort of modular system allowing you to swap out cups with varying amounts of padding, perhaps in different spots to account for any uneveness.

Though a quick look at a website that sells them makes me think more 'training bras for adults'.
 
2013-05-22 01:13:58 PM
Boobies -less
 
2013-05-22 02:02:11 PM

Teiritzamna: EvilEgg: Ok. They probably do, maybe they are just going all Abercrombie and Fitch.

Or, as they actually state in the article, VS realizes that these are basically custom bras which would would require production and sales in a fashion entirely different from what VS presently does.  This is somewhat like asking the Gap to offer bespoke jeans.


Seems like a miss from the PR/marketing perspective. I would thinking that putting together a custom or semi-custom line for this would make sense as a loss leader.
 
2013-05-22 02:19:42 PM

abhorrent1: Why would you need a bra if you've had a mastectomy?

/DNRTFA


I'm guessing it's for those who'd want to mount what they took out of ya on the wall next to the buck head.

Or just below the buck head
 
2013-05-22 07:41:23 PM
So making the bras properly is too difficult for people who MAKE WOMEN'S UNDERWEAR FOR A LIVING, so they're going to continue doing the most pointless thing they could possibly do: give their money away to questionable cancer charities.

/VS's has sucked long before this
 
2013-05-22 11:32:49 PM
Uh oh. They've gone against the Breast Cancer Machine.
I'm now accepting donations for "Victoria's Secret Doesn't Have Mastectomy Bras" Awareness.
 
2013-05-23 01:33:06 AM

The My Little Pony Killer: So making the bras properly is too difficult for people who MAKE WOMEN'S UNDERWEAR FOR A LIVING,


I think it's more that VS 'specializes' not just in making women's underwear, it specializes in making 'sexy' women's underwear.  That demands a type of woman that generally isn't going to be wearing a mastectomy bra.
 
2013-05-23 08:47:29 AM

Firethorn: That demands a type of woman that generally isn't going to be wearing a mastectomy bra.


aw, see, now that's why they're getting the inferiority complex in the first place =( it's plenty possible to be flat and sexy, and props are very much a part of the magic/theatre of attraction
 
2013-05-23 10:24:34 AM

evilmousse: aw, see, now that's why they're getting the inferiority complex in the first place =( it's plenty possible to be flat and sexy, and props are very much a part of the magic/theatre of attraction


Actually I wasn't so much thinking about 'flat and sexy' as other things that tend to go along with being the type to get a mastectomy.  You know, like being old?  The mean age for mastectomy w/o reconstruction was 66 from what I found.  Those who get reconstruction average 48.

There are exceptions to every rule of course, which is why I said 'generally'.  Plus, from a 30 second google search there's lots of places selling them, so the market may be 'saturated'.

As for props, well, most of the ones I saw were not of the 'barely there' or sheer variety I associate with VS.  May have to do with concealing possible scarring.
 
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