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(Yahoo)   Would Cumulus Media be better off without Rush Limbaugh? Short answer: Yes. Long answer: Hell Yes   (news.yahoo.com) divider line 30
    More: Interesting, Rush Limbaugh, Cumulus Media, Ann Althouse, Dickey, earnings call, radio programs, Sandra Fluke  
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3738 clicks; posted to Entertainment » on 07 May 2013 at 3:47 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2013-05-07 03:23:19 PM
7 votes:
The entire PLANET is better off without him. He would serve this world best by leaving it ASAP.
2013-05-07 04:45:15 PM
3 votes:

Smeggy Smurf: HotWingConspiracy: Smeggy Smurf: Yeah, running off the biggest radio show will do wonders for your profits.

Well if it is losing you money....

You mean not making as much as you used to make but still more than anybody else?  You need to think long term, not next quarter.


Rush doesn't do his show for free. Cumulus could put on other programming that attracted a much smaller audience but end up ahead financially several ways. First is that they wouldn't have to pay Rush money for his show, which likely is a very large expense. Other programming could be found for much less. The second is that other programming might have less or even no built in advertising. Cumulus doesn't make money on ads Rush sells, only on ads they sell. If Rush takes 20 minute per hour for his commercials, leaving Cumulus with 10 minutes for their commercials, programming that allows them to run 25 minutes of commercials could make up for the smaller audience. And the third way is by carrying programming that doesn't have a large boycott against it, they'd have a wider range of companies they could sell advertising space to.

tl;dr - gross and net are not the same thing
2013-05-08 12:15:56 AM
2 votes:
Thanks for the pro-censorship liberals update.

This from the same dumbasses that still think they hurt Glenn Beck's career, and put him in the poor house.
2013-05-07 04:19:24 PM
2 votes:

Smeggy Smurf: You mean not making as much as you used to make but still more than anybody else?


That must be why the article at the top of the page is about Cumulus singling out Limbaugh's idiotic commentary as a major factor in the significant declines in advertising revenue at the company....

He has more listeners than any other show. Just because a bunch of sycophantic old racists and woman-haters will continue to tune him in religiously until the day they're dead doesn't mean he's profitable if all the good advertising is (rightly) scared shiatless of his racist, misogynistic claptrap.

You can have three million racist idiots to advertise to every day, but it doesn't do you any good if three million normal people find them revolting enough to avoid your product over its association with them.
2013-05-07 04:01:45 PM
2 votes:

Saborlas: The entire PLANET is better off without him. He would serve this world best by leaving it ASAP.


We could make it a kickstarter project.
2013-05-08 03:10:37 AM
1 votes:

HotWingConspiracy: Smeggy Smurf: Yeah, running off the biggest radio show will do wonders for your profits.

Well if it is losing you money....


If its the number one show and its losing  you money, you suck at radio.

/ period.
2013-05-08 01:03:44 AM
1 votes:

barneyfifesbullet: Thanks for the pro-censorship liberals update.

This from the same dumbasses that still think they hurt Glenn Beck's career, and put him in the poor house.


Who's pro censorship?  Nobody's for censorship here.  It's not censorship for a company to decide someone isn't pulling their weight.

Glenn Beck's Career as well as Rush's were hurt by organized campaigns to boycott advertisers and let them know what they were indirectly supporting by advertising during his show.  Glenn Beck and Rush hurt themselves further by doubling down on the ultra conservative BS that doesn't play outside of an increasingly shrinking and aging section of the country.  Very similar to Fox News.  High ratings means nothing to advertisers, the real customers, when the only people that listen to your program or watch the network are old as dirt.

Rush, Glenn, and the Fox News heads won't be in the poor house anytime soon, but they're going to have to find new ways to market themselves.  Beck's the only one that's moved that way with his new network and his traveling show.  We'll see what happens to the others.
2013-05-08 12:00:39 AM
1 votes:
A professor once told me that he didn't want to retire because statistically, people are more likely to die after retiring.

So I'd support an early retirement for Rush.
2013-05-07 10:28:34 PM
1 votes:
It's bizarre to me how different talk radio contracts are to recording contracts.  From what I understand, Rush essentially gets paid for everything and has zero costs, while someone like Prince under a traditional recording deal would essentially get paid for almost nothing, but have to come up with all expenses out of pocket.
2013-05-07 09:29:35 PM
1 votes:
Interestingly enough, the only reason Rush is still around is that the younger, liberal age group has abandoned radio...leaving the only market left to be the angry old Republican folk.

So here's to you, libs, for your contribution to unforseen consequences. Maybe if there's was a daily radio show that talked about stealing music, or how to live in your parent's basement for eternity, you'd be rid of Rush forever.
2013-05-07 09:20:41 PM
1 votes:

EngineerAU: Rush doesn't do his show for free. Cumulus could put on other programming that attracted a much smaller audience but end up ahead financially several ways. First is that they wouldn't have to pay Rush money for his show, which likely is a very large expense. Other programming could be found for much less. The second is that other programming might have less or even no built in advertising. Cumulus doesn't make money on ads Rush sells, only on ads they sell. If Rush takes 20 minute per hour for his commercials, leaving Cumulus with 10 minutes for their commercials, programming that allows them to run 25 minutes of commercials could make up for the smaller audience. And the third way is by carrying programming that doesn't have a large boycott against it, they'd have a wider range of companies they could sell advertising space to.


The thing is, the next innovative and compelling radio program that is created by the Cumulus brain trust will be their first.

Time and again they buy up stations whose owners in many cases made them into institutions with advertisers kicking in the doors - virtual licenses to print money thanks to heavy local commitment. And Cumulus guts them. Every farking time. Too expensive, you know. Then they wonder why the ratings and sales numbers are in the shiatter and reason that it must be they're spending too much on talent. And who needs an experienced sales staff anyway? We'll handle that from corporate. Then they wonder why the sales numbers are in the shiatter and reason that it must be they're spending too much...the ciiiiiircle of faaaaailll...
2013-05-07 09:11:53 PM
1 votes:
Clarification: Cumulus doesn't own Rush's program. They have individual station contracts with the syndicator, Premier Networks. Clear Channel bought Premier a while back so they could get Rush. They are the ones paying his $400 Million salary. Many of the present Rush Limbaugh stations in the Cumulus chain were carrying Rush when Cumulus absorbed Citadel.

Here's the rub: Billing is down for Rush, but he is the cornerstone for those top-tier conservative talk stations. If Rush goes to a competitor, their entire line-up suffers, and whichever station gets him gets his ratings and his halo effect as the 'trusted right-wing' information source. Whatever Cumeless does, they take a hit.

It's been more than 20 years since Rush went national. His arc is on the decline. His audience is aging out of the 24-54 demo. He had a good run, and can carry on for a while longer on sheer momentum, but for many observers the main reaction to all this is BWAA--HA-HA-HA-HA-HA!
2013-05-07 07:36:33 PM
1 votes:
I don't blame Limbaugh at all.  He keeps the controversy money coming.  What I do blame is their Clear Channel tactics when it comes to music stations.  Half the time, the live DJ (on the occasion that they're live and not pre-recorded) barely has anything to do and songs are robo-announced (and don't get me started on their uber-generic, shiatty playlists).  They're one step away from going full-robo and just using syndicated morning shows during the drives.  I've got friends in Cumulus-owned stations, and they can't wait to jump ship.  They've single-handedly damaged stations and DJs that've been institutions since before I was born faster than the mp3 sharing did to the music industry copyright trolls.
2013-05-07 06:03:09 PM
1 votes:

skozlaw: He has more listeners than any other show. Just because a bunch of sycophantic old racists and woman-haters will continue to tune him in religiously until the day they're dead doesn't mean he's profitable if all the good advertising is (rightly) scared shiatless of his racist, misogynistic claptrap.


It is not the number of listeners he has that has ever concerned me.  It has always been a small fraction of Americans, and his resonance with the base (who you have described accurately above is the sole reason for his prominence.

What does concern me is the absolute level of idiocy, ignorance, stupidity, and fear and hatred of one's fellow man that  it takes to be a fan of this asshole at all.  I don't care if five people in this country listen to him, that's five shiatstains on the ass of this country too much.
2013-05-07 05:48:05 PM
1 votes:

FormlessOne: Hey, now, don't be so negative - there's a good chance Rush would blow him, once Cumulus dumps him.


I'm sure he'd take a shot in the mouth if it got him a couple hundred miles.

If you can read my post with clear eyes, and not through the lens of liberal hate, you'd see I am clearly not a fan of Rush Limbaugh.

I mean REALLY!  What would Dr. King think of all you guys being so hateful?

Or would you hate him too, for being a devout Christian, which means he's below you?
2013-05-07 05:47:29 PM
1 votes:

23FPB23: Waxing_Chewbacca: Look up side effects of prescription drug abuse

So do you generally condemn people for their demons, or just the ones whose ideals are not yours?

Did you ever think that continued success in that medical field might one day help millions?  Even if it doesn't, its up to you to cast punishment, eh Jehovah?

Why waste energy hating some blowhard radio host because you don't vote like he does?

Why don't you use that energy helping people?

But I guess spouting your group-think hatred toward some mouthpiece of your perceived enemy is helping?



I posted this in the Spock V Spock thread, but hey, its still on my clipboard, so why not?


I hate hypocrites actually; which his drug use couple with his stances on others in similar circumstance makes him one. You want to look into drugs yourself by the way. You seem rather tense and concerned.
2013-05-07 05:39:44 PM
1 votes:

23FPB23: But I guess spouting your group-think hatred toward some mouthpiece of your perceived enemy is helping?


Rush still isn't going to blow you.
2013-05-07 05:35:30 PM
1 votes:

Waxing_Chewbacca: Look up side effects of prescription drug abuse


So do you generally condemn people for their demons, or just the ones whose ideals are not yours?

Did you ever think that continued success in that medical field might one day help millions?  Even if it doesn't, its up to you to cast punishment, eh Jehovah?

Why waste energy hating some blowhard radio host because you don't vote like he does?

Why don't you use that energy helping people?

But I guess spouting your group-think hatred toward some mouthpiece of your perceived enemy is helping?

www.truefreethinker.com


I posted this in the Spock V Spock thread, but hey, its still on my clipboard, so why not?
2013-05-07 05:33:48 PM
1 votes:

groppet: When he was going "deaf" and then had the miracle cure/surgery whatever did that ever come out to be a hoax? It seemed very scammy to me.


He had coclear implants.  They're not a miracle, and they do help a lot of profoundly deaf people hear.  When I was in college about 15 years ago, I worked for a doctor who helped pioneer the surgery.

What Rush didn't tell anyone is that one of the side-effects of oxycodone abuse is that the small bones in the ear disolve, which is WHY he went deaf in the first place.
2013-05-07 04:57:56 PM
1 votes:
I hope he fails.
2013-05-07 04:50:57 PM
1 votes:

ristst: Here's a scary thought....

What if he actually did leave the airwaves....and someone *worse* took his place?

I mean, he has his audience...but for the most part he's a joke.  A big fat, racist, mysogynistic , drug-addled JOKE....and even members of the his beloved party don't give him that much credence these days.

What if it was someone with....(shudder)....credibility?


Think about it a minute.

Rushie was unable to purchase an NFL team.

But this guy?

upload.wikimedia.org


and THIS guy

iamkoream.com

were A-OK with the rich old white guy club that is the NFL owners.

Think about that a bit.
2013-05-07 04:47:37 PM
1 votes:

Rwa2play: lennavan: Limbaugh's a farking nimbus.

He's having a "tiff" with WABC here in NY over the loss of revenue.  Farking hilarious.


Maybe he wasn't saying the call letters right.

/WAaaaaaaaaBC
2013-05-07 04:33:30 PM
1 votes:
They clearly mis-spelled 'The Universe and All Reality As We Know It' in the headline.
2013-05-07 04:32:56 PM
1 votes:

biyaaatci: Oh my God, Yahoo! comments are as bad as YouTube.  Where do these people come from?


Don't ever read Yahoo comments.  For the sake of your own sanity.

ya·hoo  (yäimg.tfd.comhimg.tfd.com, yimg.tfd.comimg.tfd.com-)
n. pl. ya·hoosA crude or brutish person. See Synonyms at boor.
2013-05-07 04:24:04 PM
1 votes:
Oh my God, Yahoo! comments are as bad as YouTube.  Where do these people come from?
2013-05-07 04:10:31 PM
1 votes:

groppet: When he was going "deaf" and then had the miracle cure/surgery whatever did that ever come out to be a hoax? It seemed very scammy to me.


Being able to listen is not a requirement for Rush Limbaugh.
2013-05-07 03:52:34 PM
1 votes:
He may be bad but whatever replaces him could be way worse.
2013-05-07 03:37:16 PM
1 votes:

Saborlas: The entire PLANET is better off without him. He would serve this world best by leaving it ASAP.


Thread over.
2013-05-07 03:24:16 PM
1 votes:
Limbaugh's a farking nimbus.
2013-05-07 03:11:44 PM
1 votes:
As soon as his rate of advertiser alienation exceeds his net income from advertiser pick-ups, Cumulus Media will find out.  Until then... he's a winner in their book, and his audience, while old, is a spendy one for all manner of boner pills, gold, last-minute gifts for the missus and identity theft protection.
 
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