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(NPR)   Your guide to Free Comic Book Day   (npr.org) divider line 38
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1822 clicks; posted to Geek » on 02 May 2013 at 9:11 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-02 09:19:05 AM  
Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.
 
2013-05-02 09:29:03 AM  
Watchmen Babies in V for Vacation
 
2013-05-02 09:30:38 AM  

Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.


not all.
 
2013-05-02 09:31:24 AM  

Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.


Meh, my kids like the comics.  If you go to FCBD looking for high-quality comics, then you may not understand the purpose of FCBD.
 
2013-05-02 09:31:48 AM  

frepnog: Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.

not all.


4.bp.blogspot.com

ah, there we go.
 
2013-05-02 09:32:36 AM  
Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.
 
2013-05-02 09:34:25 AM  

Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.


Not true. Not true at all. Last year's free <i>Mouse Guard</i> was awesome both for its art and storytelling AND the fact that it was a sublimely printed HARDCOVER volume.

I spend a lot of money on comics and for parents or people who don't normally walk into a comic shop I'd just like to say that the Adventure Time and My Little Pony titles are some of the best things being printed right now. Katie Cook does an awesome job making a genuine, appealing and funny comic that anyone could pick up and enjoy.

Super Hero fans who don't stop by the shop very often: Try Hawkeye.
 
2013-05-02 09:38:01 AM  
SPOON!!!!!
 
2013-05-02 09:38:18 AM  
it also seems that there is a Walking Dead FCBD issue with a new tyrese story.

must get.
 
2013-05-02 09:39:58 AM  

FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.


What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.
 
2013-05-02 09:41:16 AM  

FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.


The comic shop has to pay for those, the industry doesn't give them for free. I work at a shop and we have a limit for anybody who doesn't have a hold slot. You sound like the kind of guy I will be kicking out after they whine about a limit on free stuff.
 
2013-05-02 09:45:09 AM  

likefunbutnot: Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.

Not true. Not true at all. Last year's free <i>Mouse Guard</i> was awesome both for its art and storytelling AND the fact that it was a sublimely printed HARDCOVER volume.

I spend a lot of money on comics and for parents or people who don't normally walk into a comic shop I'd just like to say that the Adventure Time and My Little Pony titles are some of the best things being printed right now. Katie Cook does an awesome job making a genuine, appealing and funny comic that anyone could pick up and enjoy.

Super Hero fans who don't stop by the shop very often: Try Hawkeye.


I will tell you this right now - and this is from a life long comic fan AND a big Adventure Time fan -

the Adventure Time comic book SUCKS.  The art is sub-par, the panels are almost nothing but taking heads with VERY poorly lettered word ballons, the back up stories suck and the thing is just a pile of fail.  I realize it sells well because "hey, Adventure Time" but good lord it sucks.  Sad, really, because it isn't that hard to make a comic based on a kids cartoon.  DC does it well with the Batman and Superman comics.  I really don't understand who dropped the ball on Adventure Time.
 
2013-05-02 09:45:43 AM  

likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.


We have limits simply because we will watch thousands of books leave the store by midday and run out if we don't. Hold slots and regulars don't have a limit. Kids don't have a limit and we hook them up with buttons, posters and swag, but that guy/girl/group that we have never met that walks in and goes "Where's the free stuff?!?" every year but not any other day? yeah, that guy gets three titles.
 
2013-05-02 09:48:15 AM  

likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.


pinual: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

The comic shop has to pay for those, the industry doesn't give them for free. I work at a shop and we have a limit for anybody who doesn't have a hold slot. You sound like the kind of guy I will be kicking out after they whine about a limit on free stuff.


Asked and answered.

It's more common than you think. And it shows which are the shiatty, badly run comic shops that don't realize that the FCBD stuff is there to get people in the shops to actually buy, and if you sit your little comic shop guy nazi minion there to tell people 2 FREE BOOKS PER PERSON, EVEN THOUGH ALL THESE BOOKS ARE FREE!, you're just going to have  people thinking "wow, what bullshiat" and never see them again.
 
2013-05-02 09:51:43 AM  

pinual: likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.

We have limits simply because we will watch thousands of books leave the store by midday and run out if we don't. Hold slots and regulars don't have a limit. Kids don't have a limit and we hook them up with buttons, posters and swag, but that guy/girl/group that we have never met that walks in and goes "Where's the free stuff?!?" every year but not any other day? yeah, that guy gets three titles.


and you wonder why they only come in once a year.

what an asshole.

/you are supposed to use the free comics to make NEW customers, not pander to your existing ones.  The existing pull box customers are already going to show up.  You don't NEED to give them books.  However, I would be much more likely to keep coming by a store that I didn't usually visit if on FCBD I wandered into your store and had 10 FCBD titles given to me, plus maybe some swag and hey look everything in this box of old marvel back issues is free today too because no one buys this crap.  But no, keep on with the "fark those people that only come by on FCBD".  That will keep you in business.  0_o
 
2013-05-02 09:53:23 AM  
I just got into Morning Glories thanks to a recent Comixology sale. I highly recommend it. I'm loving everything about it: the art, the characters, the crazy and complex story. There are so many cool twists and turns. Just make sure to start from the first TPB, otherwise you'll be lost, especially if you try to jump in at #26 which opens "Season 2" which makes no sense if you haven't seen what comes before.

The series doesn't fark your mind, it makes love to it.
 
2013-05-02 09:58:14 AM  
The wife and I are heading to the comic store around the corner for us.  We're more curious to see how many people show up because chase scenes for Spiderman 2 are bring filmed down the same street.  Probably one of the more interesting things to happen around here in a long time.
 
2013-05-02 10:05:28 AM  

Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.


nope.  there was gems last year.
 
2013-05-02 10:08:32 AM  

frepnog: pinual: likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.

We have limits simply because we will watch thousands of books leave the store by midday and run out if we don't. Hold slots and regulars don't have a limit. Kids don't have a limit and we hook them up with buttons, posters and swag, but that guy/girl/group that we have never met that walks in and goes "Where's the free stuff?!?" every year but not any other day? yeah, that guy gets three titles.

and you wonder why they only come in once a year.

what an asshole.

/you are supposed to use the free comics to make NEW customers, not pander to your existing ones.  The existing pull box customers are already going to show up.  You don't NEED to give them books.  However, I would be much more likely to keep coming by a store that I didn't usually visit if on FCBD I wandered into your store and had 10 FCBD titles given to me, plus maybe some swag and hey look everything in this box of old marvel back issues is free today too because no one buys this crap.  But no, keep on with the "fark those people that only come by on FCBD".  That will keep you in business.  0_o


30 years and going strong. We get plenty of new customers, we don't limit kids, and yeah, they come in once a year to take free shiat and don't support my store any other time. Why would I give them free shiat? I would rather get new customers because of my awesome selection and decades of comic knowledge then because I was giving them free stuff. Because those customers just keep on wanting the deal.

Sorry that I feel like since I HAVE TO PAY FOR THESE BOOKS I have a right decide how they are handed out.
 
2013-05-02 10:15:27 AM  

FirstNationalBastard: pinual


FirstNationalBastard: The comic shop has to pay for those, the industry doesn't give them for free. I work at a shop and we have a limit for anybody who doesn't have a hold slot. You sound like the kind of guy I will be kicking out after they whine about a limit on free stuff.

Asked and answered.

It's more common than you think. And it shows which are the shiatty, badly run comic shops that don't realize that the FCBD stuff is there to get people in the shops to actually buy, and if you sit your little comic shop guy nazi minion there to tell people 2 FREE BOOKS PER PERSON, EVEN THOUGH ALL THESE BOOKS ARE FREE!, you're just going to have people thinking "wow, what bullshiat" and never see them again.


Sorry, I probably jumped the shark with the whole " kind of guy we kick out" thing, but this is a forced advertisement that cost us thousands of dollars already and we would run out by midday without limits. We do run sales that day, we do give kids one of each kid title they want, we do try to market on that day, but after 30 years in business it's pretty damn annoying seeing dozens of people once a year every year who walk out with 20 bucks worth of comics and never purchase or to have people coming in and trying to grab 52 farking titles (because yes, we carry all of them), ask for a bag while on their cellphone and never even acknowledge you as they walk out of the store.
 
2013-05-02 10:17:31 AM  
The shop I go to has been getting stingier with FCBD every year. It used to be 'take all you want.' Last year it was 'you get a bag of 4-5 random "free" comics for each $10 you spend in the store.' I didn't even get to pick which ones I got. If it's more of the same this year, it may be my last year going.
 
2013-05-02 10:27:43 AM  

pinual: frepnog: pinual: likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.

We have limits simply because we will watch thousands of books leave the store by midday and run out if we don't. Hold slots and regulars don't have a limit. Kids don't have a limit and we hook them up with buttons, posters and swag, but that guy/girl/group that we have never met that walks in and goes "Where's the free stuff?!?" every year but not any other day? yeah, that guy gets three titles.

and you wonder why they only come in once a year.

what an asshole.

/you are supposed to use the free comics to make NEW customers, not pander to your existing ones.  The existing pull box customers are already going to show up.  You don't NEED to give them books.  However, I would be much more likely to keep coming by a store that I didn't usually visit if on FCBD I wandered into your store and had 10 FCBD titles given to me, plus maybe some swag and hey look everything in this box of old marvel back issues is free today too because no one buys this crap.  But no, keep on with the "fark those people that only come by on FCBD".  That will keep you in business.  0_o

30 years and going strong. We get plenty of new customers, we don't limit kids, and yeah, they come in once a year to take free shiat and don't support my store any other time. Why would I give them free shiat? I would rather get new customers because of my awesome selection and decades of comic knowledge then because I was giving them free stuff. Because those customers just keep on wanting the deal.

Sorry that I feel like since I HAVE TO PAY FOR ...


A look into the sad mind of a small businessman, limiting his consumer base at every turn to protect himself from having the business outgrow his ego. Why expand when you can continue to be a big fish in a small pond? The king of the comic store!
 
2013-05-02 10:46:00 AM  
Bareefer Obonghit:
A look into the sad mind of a small businessman, limiting his consumer base at every turn to protect himself from having the business outgrow his ego. Why expand when you can continue to be a big fish in a small pond? The king of the comic store!

Like I already said elsewhere, this day already cost my store thousands of dollars, we give away many thousands of free comics, and without limits we would still be out by midday.

Go ahead and make your assumptions, but we have bought out many a store over the last 30 years that acted too loose with things like FCBD and overordering and the expenses got away from them for it. I find, if anything, it is my ego that I must check at the door in order to succeed, not the other way around.
 
2013-05-02 10:50:02 AM  

frepnog: the Adventure Time comic book SUCKS. The art is sub-par, the panels are almost nothing but taking heads with VERY poorly lettered word ballons, the back up stories suck and the thing is just a pile of fail. I realize it sells well because "hey, Adventure Time" but good lord it sucks. Sad, really, because it isn't that hard to make a comic based on a kids cartoon. DC does it well with the Batman and Superman comics. I really don't understand who dropped the ball on Adventure Time.


Nobody loves Adventure Time because of the art. Pen Ward actually writes a lot of it, so the stories and dialog are very true to the show. One of my favorite little details from the book is the tendency to print tiny notes and comments in the margins, often in colors that aren't easy visible on a computer screen (e.g. yellow text on a white background). I format shift virtually all my comics but I actually want to read the printed Adventure Time books because of that.
 
2013-05-02 10:53:17 AM  

frepnog: pinual: likefunbutnot: FirstNationalBastard: Will the comic shops be handing out free buggy whips, too?

Oh, and any comic shops with limits on the free books? fark 'em. I mean, one copy per issue is one thing, but limiting the number of different titles one can pick up? fark you.

What the fark shop does that?
The place I go actually sets out free books from past FBCDs if they're still around and lets kids take a comic from the $.25 box too if they want.

We have limits simply because we will watch thousands of books leave the store by midday and run out if we don't. Hold slots and regulars don't have a limit. Kids don't have a limit and we hook them up with buttons, posters and swag, but that guy/girl/group that we have never met that walks in and goes "Where's the free stuff?!?" every year but not any other day? yeah, that guy gets three titles.

and you wonder why they only come in once a year.

what an asshole.

/you are supposed to use the free comics to make NEW customers, not pander to your existing ones.  The existing pull box customers are already going to show up.  You don't NEED to give them books.  However, I would be much more likely to keep coming by a store that I didn't usually visit if on FCBD I wandered into your store and had 10 FCBD titles given to me, plus maybe some swag and hey look everything in this box of old marvel back issues is free today too because no one buys this crap.  But no, keep on with the "fark those people that only come by on FCBD".  That will keep you in business.  0_o


Our LCBS does a pretty good job of catering to the kids for FCBD, as they have come to realize that the new folks who wander in are just there for FREE THINGS, and will never return.  Instead, he has people dress in Pokemon costumes, has a bouncy castle, and gives out hot dogs and ice cream.  They do have limits on the number of comics, but between my daughter, my son, and myself, we just pool our limits and share.  Not too big of a deal.
 
2013-05-02 11:14:24 AM  

likefunbutnot: frepnog: the Adventure Time comic book SUCKS. The art is sub-par, the panels are almost nothing but taking heads with VERY poorly lettered word ballons, the back up stories suck and the thing is just a pile of fail. I realize it sells well because "hey, Adventure Time" but good lord it sucks. Sad, really, because it isn't that hard to make a comic based on a kids cartoon. DC does it well with the Batman and Superman comics. I really don't understand who dropped the ball on Adventure Time.

Nobody loves Adventure Time because of the art. Pen Ward actually writes a lot of it, so the stories and dialog are very true to the show. One of my favorite little details from the book is the tendency to print tiny notes and comments in the margins, often in colors that aren't easy visible on a computer screen (e.g. yellow text on a white background). I format shift virtually all my comics but I actually want to read the printed Adventure Time books because of that.


the stories may be true to the show's format, but the comic is a completely different format than a tv show.  The stories in the comic are FAR too wordy.  They need to hire an artist that can tell a story visually (that can translate the show's look) without the need to print a farking novel in word ballons.  Seriously, reading the comic book is like reading a comic that a novelist put together with no idea how to visually tell a story.
 
2013-05-02 11:39:10 AM  

frepnog: the stories may be true to the show's format, but the comic is a completely different format than a tv show.


Let me say this again: No one loves Adventure Time because of the art. It's true to the show, not true to the format and given the nature of the product it's undoubtedly better to create a product for people who already love the source material than to try to beat it into some other form because that might better suit the preferences of people who are not interested in the first place.
 
2013-05-02 11:47:53 AM  
blogs.denverpost.com
Yes, people who only show up on FCBD and whine about how many free comics they can carry w/ both arms are really the kind of people who are going to be regular, long term customers. There's no way they're cheap skates, flakes, or weirdos who get a "thrill" by "cheating the system" or are OCD suffering extreme couponers.

/I go every week, and I avoid free comic day like the plague
 
2013-05-02 12:01:44 PM  

likefunbutnot: frepnog: the stories may be true to the show's format, but the comic is a completely different format than a tv show.

Let me say this again: No one loves Adventure Time because of the art. It's true to the show, not true to the format and given the nature of the product it's undoubtedly better to create a product for people who already love the source material than to try to beat it into some other form because that might better suit the preferences of people who are not interested in the first place.


calm down, dude.  the comic isn't going to fark you.  I get what you are saying and kudos if you like it.  However, the comic would be better if it looked more like the show.  The comic format suffers when it gets too wordy, especially a comic meant for kids.  As it is, the best thing about the comic is the artwork on the covers, the only place it really looks like any time was spend making the product.

Dude - the SPONGEBOB comic book is better and more true to the look of its source - and that is just sad, considering that Adventure Time is a perfect fit for a comic.

If only a REAL comic company had the license.
 
2013-05-02 12:42:59 PM  

Arkanaut: Rule #1 of Free Comic Book Day: All the free ones suck.
There is no Rule #2.


Lies!!!

www.freecomicbookday.com
 
2013-05-02 01:06:25 PM  

Trocadero: [blogs.denverpost.com image 492x285]
Yes, people who only show up on FCBD and whine about how many free comics they can carry w/ both arms are really the kind of people who are going to be regular, long term customers. There's no way they're cheap skates, flakes, or weirdos who get a "thrill" by "cheating the system" or are OCD suffering extreme couponers.

/I go every week, and I avoid free comic day like the plague


Then there are people like me, a big comic fan who just moved back to a town I haven't lived in for the past 20 years, and is now in search of a new comic shop.

If I go into a shop to scout it out on FCBD and the owner is playing comic book nazi, I'll leave and find another shop. And guess what? Comic shops aren't that rare these days, like they were 30 years ago. I have choices, and I'll start my pull list and begin shopping at the place where the owner doesn't come off like a dick to new people.

But since none of them have seen be before FCBD, I'm willing to bet a few of them will be real douchebags about it. And if they're ALL douchebags about it, then I'll just stick to online downloads and skip the retail stores entirely, since I don't collect anymore-- I just buy them to read them (A shocking proposition, I know!)

FCBD is to connect with potential new customers. Anyone who favors their regulars on FCBD and gets all huffy that they gave away a bunch of free stuff to people who may or may not return is not the kind of person I want to do business with every week.

/I'd open my own shop if I didn't have so damned much competition around here.
//That, and I while I love comics, I quickly get annoyed by obsessive nerds with no social graces.
 
2013-05-02 01:31:34 PM  
ZeroCorpse:

If I go into a shop to scout it out on FCBD and the owner is playing comic book nazi, I'll leave and find another shop. And guess what? Comic shops aren't that rare these days, like they were 30 years ago. I have choices, and I'll start my pull list and begin shopping at the place where the owner doesn't come off like a dick to new people.

If the only way to get your business is to give you a hand full of books for free first then I wouldn't want your business to begin with. I have done each FCBD since 2002 and each year I have had a limit of 3 to 4 titles a person(kids can have one of all kid books) in order to manage the expense and walk-in traffic. 90% of people understand this and the 10% that don't seem to be the same people who turn up every year at multiple stores just to get something free. And.. even with that limit and the thousands of comics I ordered I will run out by the end of the day.

FCBD is to connect with potential new customers. Anyone who favors their regulars on FCBD and gets all huffy that they gave away a bunch of free stuff to people who may or may not return is not the kind of person I want to do business with every week.

You know the books are not free to stores right? The owners have to pay for the books and shipping cost.
 
2013-05-02 02:22:25 PM  

pinual: You know the books are not free to stores right? The owners have to pay for the books and shipping cost.


this is an unimportant detail to your potential customers.  Just because YOU had to pay for the books doesn't mean the intent is not to give those "free" books away.

seriously, it is shop owners like you that make people NOT want to go to stores.  It is people like you that are ENSURING that customers stay away and either go digital or just pirate the books.

there is a yearly promotion to get people in your stores.  it is advertised, it is well known and the books even SAY "fee comic book day" on them.  so I show up to check out the free books and get greeted by a comic nazi that wants to limit the free?

well, shove off, pal.  EVERYDAY is free comic book day on the internet, and I don't have to put up with bullshiat elitist attitudes; I.E. "you aren't GOOD enough to get free comics, how DARE you walk into my store?!?"
 
2013-05-02 04:12:06 PM  
Wow, the sense of entitlement in this thread is overwhelming.

When a restaurant offers a free mint after a meal, do you snatch the entire bucket of them?

Free stuff virtually always has limits.
 
2013-05-02 05:08:14 PM  
ZeroCorpse:

/I'd open my own shop if I didn't have so damned much competition around here.
//That, and I while I love comics, I quickly get annoyed by obsessive nerds with no social graces.


It's all about what you can offer besides comics, my comic shop, offers gaming supplies and nostalgia.
But we are not all parent's basement dwellers. Some are just really lonely people and they look for escapism and acceptance for who they are.
The sad thing is that a comic shop in a small town is a place where the people who don't fit the normal quota go to be with others like them.
 
2013-05-02 09:04:42 PM  
My kids are dressing as Finn from Adventure Time and Cupcake from Bake Sale. My tiny local comic shop is the best, and FCBD is awesome. Haters gonna hate.
 
2013-05-02 09:33:53 PM  
I think I've only bought about 4 new comics from a store within the last year, though one was Dark Horse Comics Presents, which is double-priced and sized. I also pick stuff out of the quarter bin from time to time. No, the comic book store owners at the ones I occasionally probably won't recognize me, but there will be some slight loss in business if you're a dick. Besides, it's not going to endear you to the other customers around there. I don't really care if you do a limit, that's actually the norm in my experience. I usually visit a few stores both because of limits and because I'm looking for that one obscure book nobody has. Maybe I'll be able to find 2000 AD this year but I doubt it. I was just glad to get the Howard Cruze book last year. There's not much interesting this year.
 
2013-05-03 01:33:32 AM  
My personal experience, in running my own business of a different type, is that when you do a 'free' promotion you get one of two types of customers.

One, they come in, get the free thing that was offered and spend a token amount of money in turn.   In this way they get what they came for, but also show appreciation for your way of doing business and your gesture to your customers.   These are the people you want to keep happy and these are the people who make good customers.

Everyone else fits in the other type.   People who just want free stuff whenever it's offered, even if it's nothing they really give a crap about.   Whether it's for their kids, friends, relatives, or just for the sake of grabbing free stuff as a general principle, they show up.   You don't need to worry about keeping these people happy.   They were never going to be customers to start with, much less good customers.

So I can see how in a comic shop I'd do it.   People who look like they are just accumulating free piles of stuff- go away.   People who grab the free stuff then start looking around at other things they might actually buy?  I'd focus on them, even giving them a free extra or two.  Those are the new faces with potential as customers.
 
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