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(NBC News)   JC Penney tries to lure customers back with an apology, plus-sized clothing for Leon   (nbcnews.com) divider line 34
    More: Interesting, J.C. Penney, customers  
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1409 clicks; posted to Business » on 02 May 2013 at 11:48 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-02 11:08:08 AM  
Well, he is getting larger...
 
2013-05-02 11:37:03 AM  
Surely this is just another cynical marketing ploy by a failing retailer.
 
2013-05-02 11:49:35 AM  
gndn.files.wordpress.com
 
2013-05-02 11:56:12 AM  
I wish the apology was something more a long the lines of a "we're sorry you're too stupid to recognize the fake "sales" most department stores run 24-7 and that you'd just appreciate having lower prices without being bombarded with useless 'SALE' tags. We will not return to marketing towards the rubes you truly are"
 
2013-05-02 11:59:35 AM  
Seriously, the new direction of the store had great stuff at really good prices. They just never gave it a chance, especially because the new lines were targeting a new demographic instead of old ladies. Sigh.
 
2013-05-02 12:02:10 PM  
I am shocked that a marketing/sales/brand strategy ripped from a company with a cult like following who pay a premium for retail merchandise and blindly snatch up the company's latest offerings failed for a company that has a cost conscious consumer base with little brand loyalty.  The hubris of executives from the tech sector is truly stunning sometimes.  The same thing will happen to Yahoo!, mark my words.
 
2013-05-02 12:06:35 PM  
Their just-fired CEO was pulling down $53.3 million. What any human being could do to merit that type of money is beyond me. I'd have driven down their sales for one one-hundredth of that amount.
 
2013-05-02 12:13:56 PM  
Pass. They fail to mention they have jacked prices up so much that even when the stuff goes on sale it's still more than it was:

http://consumerist.com/2013/04/30/what-in-the-world-is-going-on-with -t he-prices-at-jcpenney/
 
2013-05-02 12:13:58 PM  

Wellon Dowd: Their just-fired CEO was pulling down $53.3 million. What any human being could do to merit that type of money is beyond me. I'd have driven down their sales for one one-hundredth of that amount.


How about the Kmart CEO that came in, sold all of Kmart's real estate, leased the same stores from the new owners and then left the company with a huge golden parachute? That guy was pretty awesome.
 
2013-05-02 12:19:37 PM  

dorko16: Seriously, the new direction of the store had great stuff at really good prices. They just never gave it a chance, especially because the new lines were targeting a new demographic instead of old ladies. Sigh.


i'd love to see what the demographic info was after they tried the "no sales" thing. I guarantee you men increased quite a bit. Unfortunately for them, women do most shopping...and their brains seem to be wired to not understand that something on sale doesn't necessarily mean you're getting a good deal.
 
2013-05-02 12:27:38 PM  

dorko16: Seriously, the new direction of the store had great stuff at really good prices. They just never gave it a chance, especially because the new lines were targeting a new demographic instead of old ladies. Sigh.


1/10

Only someone who never *really* shopped would fall for this.

/Clearance rack kids clothes at Macy's, with $10 off of $10 coupon AND 30% off coupon, you can get new kids clothes around $2 for pants, $1.50 for jammies, $1 for shirts.
//Kohls is a different story, they are never on sale, but Macy's, you can get stuff dirt cheap off the clearance racks.
 
2013-05-02 12:31:23 PM  

rtaylor92: I wish the apology was something more a long the lines of a "we're sorry you're too stupid to recognize the fake "sales" most department stores run 24-7 and that you'd just appreciate having lower prices without being bombarded with useless 'SALE' tags. We will not return to marketing towards the rubes you truly are"


Except their prices went up in many areas, and at least according to my ex they never have anything in stock in sizes that normal people actually wear.
 
2013-05-02 12:47:02 PM  

GBmanNC: dorko16: Seriously, the new direction of the store had great stuff at really good prices. They just never gave it a chance, especially because the new lines were targeting a new demographic instead of old ladies. Sigh.

i'd love to see what the demographic info was after they tried the "no sales" thing. I guarantee you men increased quite a bit. Unfortunately for them, women do most shopping...and their brains seem to be wired to not understand that something on sale doesn't necessarily mean you're getting a good deal.


I think you're right, but prior to the change the wife and I would never go to JPC for anything. After the remodel and brand changes I'd actually find some cool stuff there, and her a ton.
 
2013-05-02 12:48:43 PM  
lh6.ggpht.com

My fellow Americans. I am Howard Humphrey, President of Schooner Tuna. All of us here at Schooner Tuna sympathize will all of you hit so hard by these trying economic times. In order to help you we are reducing the price of Schooner Tuna by 50 cents a can. When this crisis is over, we will go back to our regular prices. Until then, remember, we're all in this together. Schooner Tuna. The tuna with a heart.
 
2013-05-02 12:52:53 PM  
tdyak:

/Clearance rack kids clothes at Macy's, with $10 off of $10 coupon AND 30% off coupon, you can get new kids clothes around $2 for pants, $1.50 for jammies, $1 for shirts.
//Kohls is a different story, they are never on sale, but Macy's, you can get stuff dirt cheap off the clearance racks.


What?  If you have ever paid full price for an item at Kohls, you're a damned fool.  Everything is always "on sale."
 
2013-05-02 01:08:09 PM  

The Singing Bush: What?  If you have ever paid full price for an item at Kohls, you're a damned fool.  Everything is always "on sale."


Not sure I get the comment either. My mom gets so many coupons and things from them, it's seriously like being paid to shop there. She and I usually plan a day to shop there and get some great deals.
 
2013-05-02 01:22:29 PM  

UDel_Kitty: The Singing Bush: What?  If you have ever paid full price for an item at Kohls, you're a damned fool.  Everything is always "on sale."

Not sure I get the comment either. My mom gets so many coupons and things from them, it's seriously like being paid to shop there. She and I usually plan a day to shop there and get some great deals.


Found it interesting I was labeled a troll because I liked the new JCP too.

But yea, on the Kohl's front, our HR even sends out emailed coupons. I never find anything there though.
 
2013-05-02 01:24:59 PM  
The only thing JCP has going for it where I am is that it's one of the few stores left that I can go to other than the Walmart.
 
2013-05-02 01:47:52 PM  

Walker: Pass. They fail to mention they have jacked prices up so much that even when the stuff goes on sale it's still more than it was:

http://consumerist.com/2013/04/30/what-in-the-world-is-going-on-with -t he-prices-at-jcpenney/


I'm glad someone pointed this out.  The wife and I shopped at JCPenny before and after the change.  Prices did indeed go up.
 
2013-05-02 02:38:55 PM  
I don't get all the Penney's hate.  They have ok stuff at ok prices.  They botched their attempt at a re-make last year, but if they'd just organize shirts and trousers by style instead of by brand name I'll have no problem going back.
 
2013-05-02 02:40:30 PM  
I used to shop at Pennys. They had a good selection of Big & Tall clothes at good prices. (Yar, I be Orca. Man the harpoons!) Under the new leadership, my demographic was abandoned (Gah, I've been harpooned by Ron Johnson!) and "JCP" moved towards the hipster crowd.

At this point, I can't be woo'd back because JCP has nothing stocked for me. And, since it seems like the Arizona and St. Johns Bay lines were shut down, they won't have anything for me for a long time, if ever.

Now, if you'll excuse me, I have a captain to kill...
 
2013-05-02 02:42:56 PM  

dorko16: Found it interesting I was labeled a troll because I liked the new JCP too.


You seriously liked the new JCP?

I'm sorry, I don't know anyone IRL that liked the new JCP, so I assumed you were a troll.

The store layouts were poorly designed, sizes were hard to find (Not just in clothes, but in shoes as well), stores were poorly stocked (giving an "open" feel, but only 10 shirts on a rack?).  No, the only good things I have heard about JCP, or people who like it are random strangers posting online.  You know, people who buy things from Amazon instead of an actual store.
 
2013-05-02 02:57:14 PM  

tdyak: dorko16: Found it interesting I was labeled a troll because I liked the new JCP too.

You seriously liked the new JCP?

I'm sorry, I don't know anyone IRL that liked the new JCP, so I assumed you were a troll.

The store layouts were poorly designed, sizes were hard to find (Not just in clothes, but in shoes as well), stores were poorly stocked (giving an "open" feel, but only 10 shirts on a rack?).  No, the only good things I have heard about JCP, or people who like it are random strangers posting online.  You know, people who buy things from Amazon instead of an actual store.


Well, I'm not saying it was perfect by any means, but I thought it was a vast improvement at targeting my demographic. (30 year old male)  The concept was cool, it just needed time to be perfected, as with any massive organizational change.
 
2013-05-02 03:41:49 PM  
When I learned that the CEO's exit package is only $150K I wondered how the board was convinced to hire someone that stupid.
 
2013-05-02 04:50:54 PM  
It looks like they are dropping that ridiculous new logo too they came up with...Seriously, you expected to rebrand yourself as "JCP", have some hipster-esque ads, and have every teen and 20 something banging down your door for a poor selection of merchandise? This whole thing was an epic fail. They were doing good with the older crowd...they pretty much alienated them by replacing regular clothing (and plus size, big and tall, etc.) with skinny jeans. Guess what? That demographic is either shopping at boutique mall stores, or the thrift shop.

\Recently was looking for another pair of St. John's Bay work pants...they were comfortable and long lasting. Guess what, they got rid of them. I tried buying the "JCP" brand ones, but it was like I was wearing girls pants. I threw them in the trash.
\Their website is still a mess too...nearly everything is out of stock (as I now see they have brought back the St. John's Bay pants..but it isn't available at all online.
\So instead I went down to Wal-Mart and bought a normal pair of work pants for under $11 bucks.

I mainly shop at Kohl's though..when you combine their sales and coupons (only bite when I get a 30% off), you are actually getting a deal. Looks like JCPenney jacked everything up, and is now throwing out a lame coupon once in a while. I would be really surprised if they recover from all of this mess.
 
2013-05-02 05:04:13 PM  

The Singing Bush: tdyak:

/Clearance rack kids clothes at Macy's, with $10 off of $10 coupon AND 30% off coupon, you can get new kids clothes around $2 for pants, $1.50 for jammies, $1 for shirts.
//Kohls is a different story, they are never on sale, but Macy's, you can get stuff dirt cheap off the clearance racks.

What?  If you have ever paid full price for an item at Kohls, you're a damned fool.  Everything is always "on sale."


The same can be said of Joseph A Banks.  Never buy anything at more than 60% off; if you're patient, you can get 75%.  Seventy-five farking percent.
 
2013-05-02 05:04:25 PM  
The whole thing reeks of a "New Coke" style publicity stunt.
 
2013-05-02 05:20:22 PM  

rtaylor92: I wish the apology was something more a long the lines of a "we're sorry you're too stupid to recognize the fake "sales" most department stores run 24-7 and that you'd just appreciate having lower prices without being bombarded with useless 'SALE' tags. We will not return to marketing towards the rubes you truly are"


This!

At this point, I'm convinced someone is <i>trying</i> to run JCP into the ground.  I'm certain Ron had the best intentions, and they just didn't work. For that I mostly blame the customer base. Yes internally other things happened that make Ron a badguy, and those have been hashed in these threads.  I still think Ron was on the right track, and people were too stupid to realize it, and corporate was too stupid to let it play out.
 
2013-05-02 05:22:29 PM  

Tyrone Biggums: Walker: Pass. They fail to mention they have jacked prices up so much that even when the stuff goes on sale it's still more than it was:

http://consumerist.com/2013/04/30/what-in-the-world-is-going-on-with -t he-prices-at-jcpenney/

I'm glad someone pointed this out.  The wife and I shopped at JCPenny before and after the change.  Prices did indeed go up.


This is what consumers <b>want</b>. That's what is so maddening about this ordeal!
 
2013-05-02 05:25:11 PM  
apparently I can't html
 
2013-05-02 08:45:54 PM  
It wasn't just "no sales."  That CEO farktard tried to turn a department store into an Apple store without building up any loyalty first.  In addition, the new store arrangements sucked ass unless you're selling high end electronics.  Women don't want a table with four sweaters on them.  They want a table with 600 sweaters on them piled on top of 300 pairs of shoes.
 
2013-05-02 11:29:07 PM  
As a guy who didn't want to deal with crappy signage, I liked the men's section of the Pennys near me. Get in, buy pants, get out.
 
2013-05-03 12:04:16 AM  
it's sad when the name 'leon' always reminds me of airplane.
 
2013-05-03 01:28:29 AM  

tdyak: dorko16: Seriously, the new direction of the store had great stuff at really good prices. They just never gave it a chance, especially because the new lines were targeting a new demographic instead of old ladies. Sigh.

1/10

Only someone who never *really* shopped would fall for this.

/Clearance rack kids clothes at Macy's, with $10 off of $10 coupon AND 30% off coupon, you can get new kids clothes around $2 for pants, $1.50 for jammies, $1 for shirts.
//Kohls is a different story, they are never on sale, but Macy's, you can get stuff dirt cheap off the clearance racks.


I always check with Clarence first whenever I have the misfortune of having to shop.  And if I don't find anything there it's highly unlikely I'm buying anything that day.
 
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