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(Some Press Release)   As part of "Big Event Strategy," almost all NBC shows and networks will be used to flog this Saturday's Kentucky Derby. That includes Saturday Night Live, whose host and cast will contribute content to race coverage   (fangsbites.com) divider line 51
    More: Stupid, NBC, NBC Sports Network, shoot out tournament, Kathie Lee Gifford, Len Berman, Churchill Downs, iVillage, Michelle Beadle  
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754 clicks; posted to Sports » on 02 May 2013 at 10:05 AM (50 weeks ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-02 09:15:02 AM
When asked about how this strategy will affect their Stanley Cup coverage, an NBC official replied "What, we have an event around Stanley's morning coffee?"
 
2013-05-02 09:30:02 AM
Sara Jessica Parker is hosting SNL??
 
2013-05-02 10:08:20 AM

dletter: When asked about how this strategy will affect their Stanley Cup coverage, an NBC official replied "What, we have an event around Stanley's morning coffee?"


The Bruins play Saturday...it better be a night game.
 
2013-05-02 10:09:06 AM
Is Sarah Jessi....

DAMMIT
 
2013-05-02 10:13:40 AM
Came here to make a horrible SJP joke. I see I am not needed after all.

However, if the race is Saturday, and by definition, Saturday Night Live is...well, Saturday Night, and Live...won't they be promoting something that already happened?
 
2013-05-02 10:16:39 AM
It's a 2-minute race. I didn't even want the three hours of pregame they were giving me to start with. The whole thing could be covered in a half-hour. And only deserves a half-hour.
 
2013-05-02 10:19:39 AM
Very wealthy people are involved and very wealthy people are interested in what happens, therefore the Kentucky Derby is important and needs hours upon hours worth of coverage, even if 90+% of America doesn't give a crap.
 
2013-05-02 10:20:10 AM
It better not fark with the hockey.
 
2013-05-02 10:27:00 AM
One - cut a hole in a box
Two - put horse meat in the box
Three - have IKEA sell the box
 
2013-05-02 10:27:00 AM
Sponsored by Ikea and Elmers Glue.
 
2013-05-02 10:28:56 AM

LucklessWonder: It better not fark with the hockey.


I have not looked at the TV schedules, but maybe they could push hockey over to NBCSN if it ran that long.  I assume they have the technical flexibility to do that.
 
2013-05-02 10:30:42 AM
Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.
 
2013-05-02 10:32:10 AM
The Kentucky Derby is Decadent and Depraved - HST
http://brianb.freeshell.org/a/kddd.pdf
 
2013-05-02 10:36:04 AM

soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.


No, they'll cut off coverage (or shunt it to another channel) if that happens. They've done it before.
 
2013-05-02 10:42:17 AM

soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.


What time is the actual race supposed to start? Tune in about five minutes before the horses leave the gate. That'll piss them off but good.
 
2013-05-02 10:44:23 AM
www1.pictures.gi.zimbio.com

These guys have been coming to the Derby for some time now.
 
2013-05-02 10:54:10 AM
TODAY's Al Roker will report live from Churchill Downs on Friday and...will also interview NBC Sports horse racing reporter Kenny Rice

Coverage continues on Saturday with Weekend TODAY as correspondent Dylan Dreyer...will interview NBC's on-horse reporter Donna Brothers.

Wake Up with Al is live from Churchill Downs on Friday morning with Roker and Stephanie Abrams, and guests including NBC's Rice and Brothers.


i171.photobucket.com
 
2013-05-02 10:56:44 AM

buckeyebrain: soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.

No, they'll cut off coverage (or shunt it to another channel) if that happens. They've done it before.


True, I remember it happening before and it spawned an alcohol fueled rant.


Those three guys pictured above can go swallow a horse cock just like everyone else involved in that over extravagant dog and pony act.
 
2013-05-02 11:02:49 AM

BunkoSquad: Sara Jessica Parker is hosting SNL??


I hope Toonces the cat jockeys her off a cliff.
 
2013-05-02 11:29:54 AM
images4.wikia.nocookie.net
 
2013-05-02 11:40:56 AM

RoyHobbs22: BunkoSquad: Sara Jessica Parker is hosting SNL??

I hope Toonces the cat jockeys her off a cliff.


*second standing ovation of the day*
 
2013-05-02 11:56:19 AM
If this doesn't involve Stefon giving his advice on what horses (and their jacked-midget riders jockeys) to bet on at the Derby I'll be very disappointed.
 
2013-05-02 12:11:51 PM

xaks: Came here to make a horrible SJP joke. I see I am not needed after all.

However, if the race is Saturday, and by definition, Saturday Night Live is...well, Saturday Night, and Live...won't they be promoting something that already happened?


Two words: taped delay.  If it's good enough for London, it's good enough for Kentucky, right?

I wonder if the betting windows will stay open until it is shown?
 
2013-05-02 12:34:56 PM
I'll take a mint julep. But hold the mint. And the julep. Farkit, just pass me the bourbon
 
2013-05-02 12:36:13 PM

DirtyDeadGhostofEbenezerCooke: xaks: Came here to make a horrible SJP joke. I see I am not needed after all.

However, if the race is Saturday, and by definition, Saturday Night Live is...well, Saturday Night, and Live...won't they be promoting something that already happened?

Two words: taped delay.  If it's good enough for London, it's good enough for Kentucky, right?

I wonder if the betting windows will stay open until it is shown?


Henry Gondorf approves.
 
2013-05-02 12:39:10 PM

soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.


Given NBC's history, the horse dancing people will win that coverage battle.
 
2013-05-02 12:39:51 PM
the dumbest 2 minutes of sports.

but Saturday will be awesome.  It's FREE COMIC BOOK DAY!!  eff the derby in the ay.  im getting comics and probably seeing Iron Man 3 while the derby is running.
 
2013-05-02 12:52:04 PM

IAmRight: Very wealthy people are involved and very wealthy people are interested in what happens, therefore the Kentucky Derby is important and needs hours upon hours worth of coverage, even if 90+% of America doesn't give a crap.


I have a few friends that are obsessed with the Derby, and HAVE TO WATCH IT, but don't care about racing the rest of the year. It confuses the hell out of me.
 
2013-05-02 01:03:34 PM

insano: Given NBC's history, the horse dancing people will win that coverage battle.


Highlights of the Kentucky Derby, currently underway, will be seen later tonight, but first we bring you this extended interview with some of the top American contenders...
 
2013-05-02 01:22:08 PM

insano: soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.

Given NBC's history, the horse dancing people will win that coverage battle.


It is simple people.... the Kentucky Derby has gotten 15 million viewers the past few years.   The highest rated NHL game EVER was the Game 6 of the 2010 finals (Big market Chicago vs. Phily) with 9-10 million viewers, and these earlier round games the derby will be after generally get only 3-4 million viewers, if that.

I know, you love hockey, hate horses.  Unfortunately, the rest of the world doesn't agree with you.... thems are the breaks.  TV is a business.
 
2013-05-02 01:24:22 PM

soopey: Rangers vs Capitals on Saturday at 12:30 ET. Ugly people in ugly hats coverage starts at 4 PM. Just one OT with with a reasonable game length of 3:20 is cutting it close. I'm hoping for quadruple overtime just to piss off the horse dancing people.


I like your plan. Horse racing is neat and all, but doesn't require hours and hours of coverage.
 
2013-05-02 01:54:08 PM

dletter: It is simple people.... the Kentucky Derby has gotten 15 million viewers the past few years. The highest rated NHL game EVER was the Game 6 of the 2010 finals (Big market Chicago vs. Phily) with 9-10 million viewers, and these earlier round games the derby will be after generally get only 3-4 million viewers, if that.

I know, you love hockey, hate horses. Unfortunately, the rest of the world doesn't agree with you.... thems are the breaks. TV is a business.


I'm pleased that my buddy who just became a Nielsen household watches basically nothing except hockey.

The Derby is fun and all, but let's see. With commercials taken into account, they could spend 20 minutes on wacky hats, 20 minutes on how to make a proper mint julep, 20 minutes on quickie race backstories/odds/etc., and then there's the race itself. That's about all I could stand and it's still pushing things. Multiple hours? No farking thanks.
 
2013-05-02 02:14:53 PM

dletter: When asked about how this strategy will affect their Stanley Cup coverage, an NBC official replied "What, we have an event around Stanley's morning coffee?"


Well to be fair the Kentucky Derby coverage does get better ratings then hockey, even playoff hockey. I mean lets face it hockey gets ratings that are only slightly better then Firefly's were.
 
2013-05-02 02:24:28 PM

Slaves2Darkness: dletter: When asked about how this strategy will affect their Stanley Cup coverage, an NBC official replied "What, we have an event around Stanley's morning coffee?"

Well to be fair the Kentucky Derby coverage does get better ratings then hockey, even playoff hockey. I mean lets face it hockey gets ratings that are only slightly better then Firefly's were.


Yeah! That show went on a long run of successful seaso.. oh.
 
2013-05-02 02:33:57 PM

Slaves2Darkness: dletter: When asked about how this strategy will affect their Stanley Cup coverage, an NBC official replied "What, we have an event around Stanley's morning coffee?"

Well to be fair the Kentucky Derby coverage does get better ratings then hockey, even playoff hockey. I mean lets face it hockey gets ratings that are only slightly better then Firefly's were.


How do they define ratings?  I don't watch, but anyone I know that watches tunes in no more than 15 minutes before the actual race.
 
2013-05-02 02:58:54 PM
That makes sense. Because there's probably a lot of people out there who are interesting in horse racing but just aren't aware of the Kentucky Derby.
 
2013-05-02 03:11:59 PM

downstairs: How do they define ratings? I don't watch, but anyone I know that watches tunes in no more than 15 minutes before the actual race.


It's Saturday afternoon. NBC thinks all they have to do is beat an infomercial and a 12-year-old TV movie.
 
2013-05-02 03:47:05 PM

LucklessWonder: It better not fark with the hockey.


oh you know it will
 
2013-05-02 03:52:03 PM

dletter: It is simple people.... the Kentucky Derby has gotten 15 million viewers the past few years.   The highest rated NHL game EVER was the Game 6 of the 2010 finals (Big market Chicago vs. Phily) with 9-10 million viewers, and these earlier round games the derby will be after generally get only 3-4 million viewers, if that.

I know, you love hockey, hate horses.  Unfortunately, the rest of the world doesn't agree with you.... thems are the breaks.  TV is a business.


Yes but does the pre-race coverage get those ratings, or does it slowly build until the race itself happens 4 hours later? Regardless, NBC should have a GOOD contingency plan for hockey OT. They know this conflict is possible every year. Even a small box in the corner of the screen showing hockey while they interview people about their stupid hats would be preferable to what has happened in the past.
 
2013-05-02 04:03:12 PM

insano: dletter: It is simple people.... the Kentucky Derby has gotten 15 million viewers the past few years.   The highest rated NHL game EVER was the Game 6 of the 2010 finals (Big market Chicago vs. Phily) with 9-10 million viewers, and these earlier round games the derby will be after generally get only 3-4 million viewers, if that.

I know, you love hockey, hate horses.  Unfortunately, the rest of the world doesn't agree with you.... thems are the breaks.  TV is a business.

Yes but does the pre-race coverage get those ratings, or does it slowly build until the race itself happens 4 hours later? Regardless, NBC should have a GOOD contingency plan for hockey OT. They know this conflict is possible every year. Even a small box in the corner of the screen showing hockey while they interview people about their stupid hats would be preferable to what has happened in the past.


It is hard to find the ratings other than "The Kentucky Derby"... this comes the closest in explaining it...
http://www.paulickreport.com/news/ray-s-paddock/derby-telecast-final -r atings-show-increase-in-viewing-audience/

Claims that the "rating" given is only the "after 6pm" rating, which is about 35 minutes before post time.  So, if they are doing "prerace" for 2 hours before that, not sure what the ratings for that is.  Probably still more than a 1st round NHL playoff game, but, maybe not by as much.
 
2013-05-02 04:41:33 PM

Gosling: downstairs: How do they define ratings? I don't watch, but anyone I know that watches tunes in no more than 15 minutes before the actual race.

It's Saturday afternoon. NBC thinks all they have to do is beat an infomercial and a 12-year-old TV movie.


And they're probably right. When I lived at home I remember my mom turning their TV on earlier in the day and just going about her business - cleaning, cooking, mimicking June Cleaver, etc. - until the race started. She'd stop and listen whenever she passed through the room, but she never focused until a few minutes before the race.

/anecdotal evidence is just that
 
2013-05-02 04:51:45 PM

skrame: Gosling: downstairs: How do they define ratings? I don't watch, but anyone I know that watches tunes in no more than 15 minutes before the actual race.

It's Saturday afternoon. NBC thinks all they have to do is beat an infomercial and a 12-year-old TV movie.

And they're probably right. When I lived at home I remember my mom turning their TV on earlier in the day and just going about her business - cleaning, cooking, mimicking June Cleaver, etc. - until the race started. She'd stop and listen whenever she passed through the room, but she never focused until a few minutes before the race.

/anecdotal evidence is just that


When I was a kid, I'm pretty sure the race was just what they featured on that week's entire Wide World of Sports broadcast, so basically 90 minutes of coverage.  They just had to make sure Evel Knievel didn't schedule anything on the same Saturday.

First Saturday in May was always my elementary school's May Festival.  That was our tradition, going to the festival which ended in the early afternoon, walking home, having dinner and watching the race.
 
2013-05-02 05:01:10 PM
Don't forget that Olczyk is a Derby junkie and had a horse compete in the race one year.  If memory serves, one from his stable got to drink out of Lord Stanley's Chalice in '94.  So you can be certain that whatever game he is on, you will hear some comments.

/Tremendously tremendous!
 
2013-05-02 05:03:29 PM

Gosling: It's a 2-minute race. I didn't even want the three hours of pregame they were giving me to start with. The whole thing could be covered in a half-hour. And only deserves a half-hour.


Actually, there's more than just the one race.  There are several graded stakes races leading up to the Derby which by themselves would be the biggest race of the year at many tracks.
 
2013-05-02 06:08:15 PM
Hasn't the Derby had a series of catastrophic horse accidents that have led to quite a few on-track euthanizings in the past few years?
 
2013-05-02 06:10:41 PM

beal99: LucklessWonder: It better not fark with the hockey.

oh you know it will


Is there a playoff thread in the queue yet?  If not I say we jack this one in pre-emptive retaliation!

I have nothing against the Derby and will probably be swilling juleps on Saturday but when you have a 2 hour lead-in to a 3 minute event you're an idiot.  Not even the Superb Owl has that much pre-game by percentage.
 
2013-05-02 06:28:20 PM
damn.  Napravnek can ride MyFlute anytime she wants to.

/im hung like a 3 yr old
 
2013-05-02 07:06:38 PM

IAmRight: Very wealthy people are involved and very wealthy people are interested in what happens, therefore the Kentucky Derby is important and needs hours upon hours worth of coverage, even if 90+% of America doesn't give a crap.


Just like polo. Oh wait...
 
2013-05-02 08:33:30 PM
The best part of the Derby isn't even the race, it's the prerace coverage.  I love hearing the horses' individual stories of hardship, and what they've had to overcome to make it in professional sports.  They need a few more hours of that.
 
2013-05-03 12:13:56 AM
Meh, the Derby hasn't been funny since Affirmed won the Triple Crown.
 
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