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(Kotaku)   Desperate Nintendo sends message to the dozen remaining Wii users that Wii U isn't an upgrade, it's a new system and wow we really should have called that something else   (kotaku.com) divider line 135
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4527 clicks; posted to Geek » on 01 May 2013 at 7:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-05-01 12:37:25 AM
I would consider this to be one of the biggest marketing failures in video game history. I keep up with console news and things, and I like the Wii fine, I've had a lot of fun with it over the years. But wow. Even I can't remember it's a new system, nor can I think of a reason I'd want to buy one. They didn't even change the font of the logo or anything and now they are having to explain it's a new thing?

I mean, I assume in Japan they have to stick a sword in their heart for this sort of failure, right?
 
2013-05-01 12:54:02 AM
Wii dowgies
st-listas.20minutos.es
 
2013-05-01 01:01:58 AM
I'll bet I don't play video games an hour a month. I'm the dad. It's just my job to buy the video games. We have the Wii, the Xbox, and the other one. I like the Wii because it's simple to use. I don't have to study it, or practice, or really even think about it. When I want to, I just play. When I saw the new controller, the one with its own screen, I was immediately turned off and forgot about the new Wii. Granted, I'm not their target market.
 
2013-05-01 02:11:46 AM
Wait - I thought wiiU was the hand-held version of wii.  I was wondering WTF they wre thining since they have DS in all its incarnations.
 
2013-05-01 03:11:45 AM
There's a nintendo console after the Wii?
 
2013-05-01 03:11:49 AM

Benevolent Misanthrope: Wait - I thought wiiU was the hand-held version of wii.  I was wondering WTF they wre thining since they have DS in all its incarnations.


Nope, new system but it still uses the old wiimotes as well. That probably doesn't help differentiate them.


www.chip.de

compared to

wiiudepot.com
I dunno. The PS1 --> PS2 involved a change in color, and the PS3 was at least one number bigger. This thing is just one letter ... more?

I guess I can see the confusion. I mostly blame the continued use of wiimotes, even though it's pretty handy for consumers.
 
2013-05-01 03:16:25 AM
Ah.  And are there any differences other than curves?
 
2013-05-01 03:18:00 AM
My daughters combined their Christmas money and bought a WiiU.  It's a decent system, but with one issue.  The new controller, a little tablet with a touchscreen in it, is awesome because they can play their games without having to use the TV, but it has the battery life of the old Sega GameGear.  Only lasts about 3 hours, max, so you have to plug it in a lot.  Problem is that the dog chewed through the charger cable in the first week they had the system.

Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system, so my girls have not been able to use the little tablet controller since December.  And it's a proprietary charger port, looks very similar to the one for the DSi/3DS, just a touch larger (so of course I can't charge the thing on that).  Nintendo would easily get another sale on a second tablet controller if they would just put one up for sale, but they seem to be dragging their friggin' feet on that for some reason.  

Because Nintendo, I guess.
 
2013-05-01 03:36:27 AM

Shadowknight: Because Nintendo, I gues


god it's always that way with them.
 
2013-05-01 03:52:10 AM
It's Nintendo DS: Console version.  That's it.  Now get me my Advance Wars: Wii U Edition and my sequel to Henry Hatsworth already.
 
2013-05-01 06:23:16 AM

Confabulat: I mean, I assume in Japan they have to stick a sword in their heart for this sort of failure, right?


Yeah. It's an ancient ritual suicide called Sepultura. No that's not right. Pantera? Megadeth?
 
2013-05-01 06:33:56 AM
So what's the rationalization to purchase the weeyou over the wee? More memory, better graphics, access to games the previous version can't play?
 
2013-05-01 06:34:44 AM

Shadowknight: My daughters combined their Christmas money and bought a WiiU.  It's a decent system, but with one issue.  The new controller, a little tablet with a touchscreen in it, is awesome because they can play their games without having to use the TV, but it has the battery life of the old Sega GameGear.  Only lasts about 3 hours, max, so you have to plug it in a lot.  Problem is that the dog chewed through the charger cable in the first week they had the system.

Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system, so my girls have not been able to use the little tablet controller since December.  And it's a proprietary charger port, looks very similar to the one for the DSi/3DS, just a touch larger (so of course I can't charge the thing on that).  Nintendo would easily get another sale on a second tablet controller if they would just put one up for sale, but they seem to be dragging their friggin' feet on that for some reason.  

Because Nintendo, I guess.


Wow... I'm around this stuff 24/7, and I didn't realize that. That's just some kind of special right there.

But yeah, Nintendo's marketing department needs a major overhaul here. The original Wii sold so much primarily based on word of mouth (hey, it's an easy system that anybody can figure out how to play, and it has none of that HD crap!) that I guess Nintendo assumed the exact same thing would happen, and it blew up in their face.

Objectively, as a lifelong gamer, it was easy for me to see the back-to-basics appeal of the original Wii, but the WiiU? Outside of being able to make games portable, what's the real appeal? What can it really do to differentiate itself from the original system? If so much of the original's selling point was getting people off the couch to play together, why make the big innovation the ability to sit down and play by yourself? The whole approach has been baffling from day one.
 
2013-05-01 06:50:35 AM

Notabunny: I'll bet I don't play video games an hour a month. I'm the dad. It's just my job to buy the video games. We have the Wii, the Xbox, and the other one. I like the Wii because it's simple to use. I don't have to study it, or practice, or really even think about it. When I want to, I just play. When I saw the new controller, the one with its own screen, I was immediately turned off and forgot about the new Wii. Granted, I'm not their target market.


im late 27s, own a wii, ps3, xbox360 and buy maybe a dozen new games a year, ushually with the strategy guides and other rip offs. im not sure the wiis target market, but id think id be in it. i have no idea why id want or need a wii u. the games i play on the wii are ushually party games when i have friends over. someone having a tablet seems like a burden or an unfair advantage. id also never use it because i cant use a tv. with the costs of tvs now i find it hard to believe their are that many 1 tv house holds that also have the cash to buy wii u's. all i can see is slightly better graphics that will still be worse then the other consoles i own.
 
2013-05-01 06:52:24 AM

NickelP: Notabunny: I'll bet I don't play video games an hour a month. I'm the dad. It's just my job to buy the video games. We have the Wii, the Xbox, and the other one. I like the Wii because it's simple to use. I don't have to study it, or practice, or really even think about it. When I want to, I just play. When I saw the new controller, the one with its own screen, I was immediately turned off and forgot about the new Wii. Granted, I'm not their target market.

im late 27s, own a wii, ps3, xbox360 and buy maybe a dozen new games a year,


Is tomorrow your 27 and 3/4s birthday or something?
 
2013-05-01 07:05:15 AM

Incorrigible Astronaut: NickelP: Notabunny: I'll bet I don't play video games an hour a month. I'm the dad. It's just my job to buy the video games. We have the Wii, the Xbox, and the other one. I like the Wii because it's simple to use. I don't have to study it, or practice, or really even think about it. When I want to, I just play. When I saw the new controller, the one with its own screen, I was immediately turned off and forgot about the new Wii. Granted, I'm not their target market.

im late 27s, own a wii, ps3, xbox360 and buy maybe a dozen new games a year,

Is tomorrow your 27 and 3/4s birthday or something?


i was going to put late 20s but got confused in my mind or something :)
 
2013-05-01 07:31:14 AM
F***ing wow.  Nintendo just needs to fire their whole marketing team.  They completely botched the WiiU launch and this just reeks of desperate.
 
2013-05-01 07:31:17 AM
All Nintendo had to do was call is "Super Nintendo Wii" or something and consumers would instantly understand that it was a new console.
 
2013-05-01 07:37:02 AM
My kids got a Wii U as a combined gift from a family member. My six year old loves it - the gamepad is pretty neat, actually, especially for Netflix and when I want to use the TV (yes,  we only have one) so he can switch over to use the gamepad. There's a few games that make use of it, but I'm sure it could be used to far greater effect than what they have done so far.

Problem is, the gamepad conked out last month. Won't charge anymore, so it's on its way to Nintendo now. The games that use the gamepad have no 'no gamepad' mode, so he can't play any of his games on it without that thing.

Much as he enjoys the thing, it doesn't seem like it was ready for market.
 
2013-05-01 07:41:06 AM
Buy a WiiU and you can use WiiU accessories! No farking shiat.

i43.tinypic.com
 
2013-05-01 07:43:59 AM

Shadowknight: Problem is that the dog chewed through the charger cable in the first week they had the system.


If only there were some way to take two ends of a severed cable and rejoin them.
 
2013-05-01 07:54:32 AM

Frank N Stein: All Nintendo had to do was call is "Super Nintendo Wii" or something and consumers would instantly understand that it was a new console.


And we would have all lined up like Fry begging them to take our money.

Super Nintendo is stupid Nintendo.
 
2013-05-01 07:55:22 AM
Dear Nintendo,

If you want me to buy a Wii U, release a Pokemon game with Skyrim level graphics.

-Pokemon Master Vash
 
2013-05-01 07:56:47 AM

Shadowknight: My daughters combined their Christmas money and bought a WiiU.  It's a decent system, but with one issue.  The new controller, a little tablet with a touchscreen in it, is awesome because they can play their games without having to use the TV, but it has the battery life of the old Sega GameGear.  Only lasts about 3 hours, max, so you have to plug it in a lot.  Problem is that the dog chewed through the charger cable in the first week they had the system.

Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system, so my girls have not been able to use the little tablet controller since December.  And it's a proprietary charger port, looks very similar to the one for the DSi/3DS, just a touch larger (so of course I can't charge the thing on that).  Nintendo would easily get another sale on a second tablet controller if they would just put one up for sale, but they seem to be dragging their friggin' feet on that for some reason.  

Because Nintendo, I guess.


I googled "Wii U Gamepad charger" and got tons of results. Third parties like Nyko, of course, but still better than nothing. If you want an official one, call Nintendo at 1-800-255-3700. They're pretty accommodating - my Gamepad got scratched up due to stylus use alone, and they fixed it for free (then made me promise I'd buy a screen protector with the Nintendo quality seal on it. Hmm.)
 
2013-05-01 07:58:14 AM

Radak: Shadowknight: Problem is that the dog chewed through the charger cable in the first week they had the system.

If only there were some way to take two ends of a severed cable and rejoin them.


It's proprietary copper.
 
2013-05-01 07:58:15 AM
I love how every single method Nintendo uses to promote their system is spun as "desperate."
Advertising, as a rule, displays a lack of confidence.
 
2013-05-01 08:06:10 AM

forteblast: I googled "Wii U Gamepad charger" and got tons of results.


I thought, what kind of parent allows his kids to play video games for three hours straight?
 
2013-05-01 08:06:14 AM
I'm trying to decide which past failure of console design and marketing this is like.

Atari XEGS?
SuperGrafx?
Sega Saturn?
 
2013-05-01 08:07:52 AM

OregonVet: forteblast: I googled "Wii U Gamepad charger" and got tons of results.

I thought, what kind of parent allows his kids to play video games for three hours straight?


I'm 28 and when the battery dies on anything but the car it's a sign I'm using it too goddamn much.
 
2013-05-01 08:09:55 AM
The stupid thing is that there was already confusion between the DS and 3DS.  Was it a new system or a version that had a 3D screen.  They had already tapped the brand with DSi and DS XL so consumer confusion was easy to understand.

And after that debacle they go with Wii U when they already leveraged the Wii brand on a succession of games and notably addons like Wii Fit.  Throw in backwards compatible games and controllers and the whole thing becomes a marketing message nightmare (and then you release a shiattier version of the Wii too)

They should have changed names and standard colour, I think the white consumer electronics fad is over.  Even the design was derivative.
 
2013-05-01 08:10:03 AM

Frank N Stein: All Nintendo had to do was call is "Super Nintendo Wii" or something and consumers would instantly understand that it was a new console.


Super Nintendo Wii I love that name.
 
2013-05-01 08:12:12 AM

Shadowknight: My daughters combined their Christmas money and bought a WiiU.  It's a decent system, but with one issue.  The new controller, a little tablet with a touchscreen in it, is awesome because they can play their games without having to use the TV, but it has the battery life of the old Sega GameGear.  Only lasts about 3 hours, max, so you have to plug it in a lot.  Problem is that the dog chewed through the charger cable in the first week they had the system.

Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system, so my girls have not been able to use the little tablet controller since December.  And it's a proprietary charger port, looks very similar to the one for the DSi/3DS, just a touch larger (so of course I can't charge the thing on that).  Nintendo would easily get another sale on a second tablet controller if they would just put one up for sale, but they seem to be dragging their friggin' feet on that for some reason.

Because Nintendo, I guess.


Go back to Walmart and just buy the charger that energizer makes, it $30. Charges 2 wiimotes and the pad thingy on the side.

I have to agree that Nintendo did an absolutely terrible job marketing this. Anyone I've told that I bought a WiiU immediately asks what that is. That being said I really like the touchscreen pad thingy. Makes it the easiest console to navigate it's extras.

One beef I have is the regular, xbox looking, controllers they now also have. Don't get me wrong, it's a smart move. But why the hell did they have to make them incompatible with the normal wiimotes? Cant use them on Mario, but you can use the touchscreen in single player just like how want those controllers. What kinda sense is that?
 
2013-05-01 08:15:32 AM

Incorrigible Astronaut: Objectively, as a lifelong gamer, it was easy for me to see the back-to-basics appeal of the original Wii, but the WiiU? Outside of being able to make games portable, what's the real appeal?


image.gamespotcdn.net
 
2013-05-01 08:16:45 AM

Faddy: The stupid thing is that there was already confusion between the DS and 3DS.  Was it a new system or a version that had a 3D screen.  They had already tapped the brand with DSi and DS XL so consumer confusion was easy to understand.

And after that debacle they go with Wii U when they already leveraged the Wii brand on a succession of games and notably addons like Wii Fit.  Throw in backwards compatible games and controllers and the whole thing becomes a marketing message nightmare (and then you release a shiattier version of the Wii too)

They should have changed names and standard colour, I think the white consumer electronics fad is over.  Even the design was derivative.


fark yeah, backwards compatible controllers are just awful. I remember when PS3 controller blew the PS2 controller out of the farking water so hard you couldn't imagine using it on the new system.
 
2013-05-01 08:17:21 AM
My interest in console gaming faded with the last generation so I haven't followed the Wii U very well.  My general impression is that the WIi U didn't have that have family members stakeout every local GameStop for a few months and call in the zerg rush whenever the UPS truck arrives level of demand.  I don't know anyone that owns a Wii U and I can't say I'm all that surprised.  IIRC the launch titles were a bunch of games people had already been playing for a long time (AC3, Arkham City, etc.) and a Mario game that could have just as easily been released on the Wii.
 
2013-05-01 08:18:18 AM
So the console that outsold the others has dozens of remaining users? Are you sure you didn't mistake this for the vita? I guess its cool to mock nintendo now because they have less "mature" games and users.

I will agree they definitely could have marketed the wiiu a bit better though.
 
2013-05-01 08:22:59 AM

Barfmaker: So what's the rationalization to purchase the weeyou over the wee? More memory, better graphics, access to games the previous version can't play?


Bayonetta 2, maybe.
 
2013-05-01 08:26:04 AM

Shadowknight: My daughters combined their Christmas money and bought a WiiU.  It's a decent system, but with one issue.  The new controller, a little tablet with a touchscreen in it, is awesome because they can play their games without having to use the TV, but it has the battery life of the old Sega GameGear.  Only lasts about 3 hours, max, so you have to plug it in a lot.  Problem is that the dog chewed through the charger cable in the first week they had the system.

Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system, so my girls have not been able to use the little tablet controller since December.  And it's a proprietary charger port, looks very similar to the one for the DSi/3DS, just a touch larger (so of course I can't charge the thing on that).  Nintendo would easily get another sale on a second tablet controller if they would just put one up for sale, but they seem to be dragging their friggin' feet on that for some reason.  

Because Nintendo, I guess.


In the Bizzarroo parallel universe I live in Best Buy has them on their site, Amazon.com, directly from Nintendo, and Ebay all have them on sale.  The charging cables and charging stations.
 
2013-05-01 08:29:13 AM
I got the Wii and after a month regretted it. Sure some games were fun, but that was all there were
 
2013-05-01 08:34:12 AM
My wife and I just had this discussion this morning BC our Wii may be dying. She was absolutely convinced WiiU was a handheld unit to the point I couldn't convince her otherwise.

We only use the Wii for Wii fit anymore anyways. My son never got into Mario and we've playEd through all the Lego games.
 
2013-05-01 08:35:49 AM

NickelP: Notabunny: I'll bet I don't play video games an hour a month. I'm the dad. It's just my job to buy the video games. We have the Wii, the Xbox, and the other one. I like the Wii because it's simple to use. I don't have to study it, or practice, or really even think about it. When I want to, I just play. When I saw the new controller, the one with its own screen, I was immediately turned off and forgot about the new Wii. Granted, I'm not their target market.

im late 27s, own a wii, ps3, xbox360 and buy maybe a dozen new games a year, ushually with the strategy guides and other rip offs. im not sure the wiis target market, but id think id be in it. i have no idea why id want or need a wii u. the games i play on the wii are ushually party games when i have friends over. someone having a tablet seems like a burden or an unfair advantage. id also never use it because i cant use a tv. with the costs of tvs now i find it hard to believe their are that many 1 tv house holds that also have the cash to buy wii u's. all i can see is slightly better graphics that will still be worse then the other consoles i own.


U have the most unushual spelling of ushually that I've ever seen.
 
2013-05-01 08:36:07 AM
Shadowknight: Nintendo, in their infinite wisdom, has yet to sell the chargers or even the tablet controller itself separate from the system

??
Wii U GamePad AC Adapter $19.00
Wii U GamePad Accessory Set $12.99
Wii U GamePad Battery Cover $7.00
Wii U GamePad Cradle $8.00
Wii U GamePad Stand $4.00 Wii U
GamePad Stylus $3.75

http://store.nintendo.com/webapp/wcs/stores/servlet/CategoryDisplay? ca talogId=10001&storeId=10001&langId=-1&currency=USD&ignoreCrumbs=N&crum b1=&crumb1Ignore=&crumb2=&crumb2Ignore=&crumb3=&crumb3Ignore=&translat eFrom=%C3%88%C3%89%C3%87&translateTo=EEC&usrSearchText=&searchText=&se lSrchType=&page=&view=&productId=&categoryId=69709&lastAction=Category Display&orderTotal=null&tranId=0&jktranid=&rpComment=&dropOff=
 
2013-05-01 08:40:18 AM
PS4 and X-Box 720 will share similar fates...

Consoles are dead, tablet/mobile has won the war for now.
 
2013-05-01 08:41:32 AM
Hey, I still use my Wii as my primary Netflix player.

Still haven't finished Rune Factory Frontier or Twilight Princess.

:-/
 
2013-05-01 08:42:46 AM

Jim from Saint Paul: Hey, I still use my Wii as my primary Netflix player.

Still haven't finished Rune Factory Frontier or Twilight Princess.

:-/


oh man the second to last twilight princess dungeon is badass
almost makes up for the awful beginning
 
2013-05-01 08:44:21 AM

Free Radical: PS4 and X-Box 720 will share similar fates...

Consoles are dead, tablet/mobile has won the war for now.


I hope not. Playing games on a tablet would suck.
 
2013-05-01 08:45:28 AM

Free Radical: PS4 and X-Box 720 will share similar fates...

Consoles are dead, tablet/mobile has won the war for now.


Too bad tablet/mobile games objectively and scientifically suck. All of them.
 
2013-05-01 08:46:25 AM
The extra surface area of the Wii U tablet controller makes it much more efficient than its predecessor at collecting dust.
 
2013-05-01 08:56:27 AM
The only reason to buy a Wii U is if you don't own any other gaming devices.
 
2013-05-01 08:56:36 AM

Free Radical: PS4 and X-Box 720 will share similar fates...

Consoles are dead, tablet/mobile has won the war for now.


I'm betting the ps3 and 360 will still sell well, but the new gen isn't going to get much sales until they have an impressive library behind them. Especially with no backwards compatibility.

I personally have no desire to abandon entire game library for slightly shinier graphics. Ooh, and can I please pay a few hundred to do it?
 
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