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(International Business Times)   Study finds that each Facebook friend is worth $174.17. Sorry, nerds   ( divider line
    More: Interesting, Big Bucks, Facebook users, social news  
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2780 clicks; posted to Geek » on 26 Apr 2013 at 3:42 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2013-04-26 04:34:51 PM  
2 votes:

A Shambling Mound: Well that is pretty much the most ridiculous claim I've heard anyone make all day.

This stupendously ridiculous claim brought to you by IBT together with the Institute of Confusing Causing and Correlation.

Seriously, it is every bit as dumb as you suspect. For example, FTFA:

Fans of a particular brand were found to spend $116 on the company per year than nonfans [sic], as well as 43 percent more within the brand's industry

In other words: people who spend more on your product are more likely to Like you on Facebook. Also, people who generally spend a lot in your product category are more likely to spend a lot with you.

Also from TFA:

Syncapse, a social intelligence company, conducted new research that suggests that each individual "like" or "friend" that a brand receives generates about $174.17 for that brand

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