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(International Business Times)   Study finds that each Facebook friend is worth $174.17. Sorry, nerds   (ibtimes.com) divider line 37
    More: Interesting, Big Bucks, Facebook users, social news  
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2770 clicks; posted to Geek » on 26 Apr 2013 at 3:42 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



37 Comments   (+0 »)
   
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2013-04-26 03:47:19 PM  
So if I include my non-active friends I'm worth like $1045.02
 
2013-04-26 03:49:27 PM  
Damnit, I knew I shouldn't have deleted all of those people I never talked to and didn't want to see. I could have been rich.
 
2013-04-26 04:03:19 PM  
Whomp whomp....

southparkstudios.mtvnimages.com
 
2013-04-26 04:04:50 PM  
SCORE! I'm gonna buy a house with all my friends.
 
2013-04-26 04:05:51 PM  

FarkedOver: Whomp whomp....

[southparkstudios.mtvnimages.com image 400x300]


He keeps making status updates from time to time.  Poor Kip Drordy.
 
2013-04-26 04:09:01 PM  
can I get that in cash?  large bills
 
2013-04-26 04:10:04 PM  
I read the headline in Brian Posehn's voice.
 
2013-04-26 04:14:17 PM  
Well that is pretty much the most ridiculous claim I've heard anyone make all day.
 
2013-04-26 04:34:51 PM  

A Shambling Mound: Well that is pretty much the most ridiculous claim I've heard anyone make all day.


This stupendously ridiculous claim brought to you by IBT together with the Institute of Confusing Causing and Correlation.

Seriously, it is every bit as dumb as you suspect. For example, FTFA:

Fans of a particular brand were found to spend $116 on the company per year than nonfans [sic], as well as 43 percent more within the brand's industry

In other words: people who spend more on your product are more likely to Like you on Facebook. Also, people who generally spend a lot in your product category are more likely to spend a lot with you.

Also from TFA:

Syncapse, a social intelligence company, conducted new research that suggests that each individual "like" or "friend" that a brand receives generates about $174.17 for that brand

Umm...
 
2013-04-26 04:42:22 PM  
Where can I redeem them for cash value? I have a few I wouldn't mind trading in.
 
2013-04-26 04:45:43 PM  
Correlation, meet causation. Causation, correlation.
 
2013-04-26 04:48:54 PM  

Thrag: Where can I redeem them for cash value? I have a few I wouldn't mind trading in.


It turns out they're like those grocery coupons you get: tattooed on the bottom of the foot of each friend in tiny print it says "cash value .001c".
 
2013-04-26 04:49:46 PM  
Oh, bullshiat.
 
2013-04-26 05:05:19 PM  

czetie: A Shambling Mound: Well that is pretty much the most ridiculous claim I've heard anyone make all day.

This stupendously ridiculous claim brought to you by IBT together with the Institute of Confusing Causing and Correlation.

Seriously, it is every bit as dumb as you suspect. For example, FTFA:

Fans of a particular brand were found to spend $116 on the company per year than nonfans [sic], as well as 43 percent more within the brand's industry

In other words: people who spend more on your product are more likely to Like you on Facebook. Also, people who generally spend a lot in your product category are more likely to spend a lot with you.

Also from TFA:

Syncapse, a social intelligence company, conducted new research that suggests that each individual "like" or "friend" that a brand receives generates about $174.17 for that brand

Umm...


Oh, I read the whole article. And the slightly more in-depth article on Syncapse's own site.

I didn't really need to bother though:

Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world's most valuable brands
 
2013-04-26 05:07:28 PM  
To someone, maybe.


...just not you.
 
2013-04-26 05:13:11 PM  

A Shambling Mound: Oh, I read the whole article. And the slightly more in-depth article on Syncapse's own site.

I didn't really need to bother though:

Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world's most valuable brands


Yes, but do they leverage the synergies inherent in my cross-channel brand investment?
 
2013-04-26 05:14:53 PM  
I don't like or friend any brands because then I am asking for unsolicited advertising. I don't know if I would get it anyway with AdBlock Plus.
 
2013-04-26 05:19:34 PM  
http://www.syncapse.com/products-services/

That is the "services" page of the company that did this "study". Make of that what you will.
 
2013-04-26 05:22:24 PM  

jonny_q: http://www.syncapse.com/products-services/

That is the "services" page of the company that did this "study". Make of that what you will.


I meant to link here
http://www.syncapse.com/industry-solutions/#.UXrvyMptzdg

Anyways, they're promising you $174 for every like they get... which of course they're going to promise you that, since they're going to charge you $10000 for going on Facebook and trying to talk 100 people into liking you.
 
2013-04-26 05:24:41 PM  

czetie: A Shambling Mound: Well that is pretty much the most ridiculous claim I've heard anyone make all day.

This stupendously ridiculous claim brought to you by IBT together with the Institute of Confusing Causing and Correlation.

Seriously, it is every bit as dumb as you suspect. For example, FTFA:

Fans of a particular brand were found to spend $116 on the company per year than nonfans [sic], as well as 43 percent more within the brand's industry

In other words: people who spend more on your product are more likely to Like you on Facebook. Also, people who generally spend a lot in your product category are more likely to spend a lot with you.

Also from TFA:

Syncapse, a social intelligence company, conducted new research that suggests that each individual "like" or "friend" that a brand receives generates about $174.17 for that brand

Umm...


I came to say this.  Thanks for saving me the time.  It's amazing what large companies can be convinced to piss their money away on in the name of building brand value.  PT Barnum would be so proud of IBT.
 
2013-04-26 05:25:19 PM  

czetie: A Shambling Mound: Oh, I read the whole article. And the slightly more in-depth article on Syncapse's own site.

I didn't really need to bother though:

Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world's most valuable brands

Yes, but do they leverage the synergies inherent in my cross-channel brand investment?


Indeed! And their platform-agnostic sandbox solutions matrix provides excellent ROI for a true marketing win-win.
 
2013-04-26 05:36:19 PM  
I will 'like' whatever you want for a mere $50
 
2013-04-26 05:59:14 PM  

Farty McPooPants: To someone, maybe.


...just not you.


My friends are worth a lot more than a hundred bucks or so to me. My real friends at least. I paid at least a thousand for each one.
 
2013-04-26 06:07:15 PM  
give me $20 and you can have the whole lot
 
2013-04-26 06:25:01 PM  
Jokes on you I don't have any friends!  Ha ha who's the loser now?
 
2013-04-26 06:43:52 PM  
No it doesn't. Sorry subby.
 
2013-04-26 07:07:56 PM  

theorellior: czetie: A Shambling Mound: Oh, I read the whole article. And the slightly more in-depth article on Syncapse's own site.

I didn't really need to bother though:

Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world's most valuable brands

Yes, but do they leverage the synergies inherent in my cross-channel brand investment?

Indeed! And their platform-agnostic sandbox solutions matrix provides excellent ROI for a true marketing win-win.


But are they going to open the kimono on their deliverables going forward so they can leverage sustainable organic growth?
 
2013-04-26 07:19:01 PM  

Hilarity_N_Sues: I read the headline in Brian Posehn's voice.


Try it in Toby Radloff's Voice.  See-orrry nyerds.
encrypted-tbn3.gstatic.com
 
2013-04-26 07:42:56 PM  
God this is the dumbest thing I've ever read in my life.  Of course people that got through the effort of "liking" a particular brand are worth more than those that don't.  It's this kind of shoddy logic and analysis that makes me want to punch people in the face.  I wonder what their control group was?  Oh wait, there wasn't one of course.
 
2013-04-26 07:47:05 PM  

wiseolddude: I don't like or friend any brands because then I am asking for unsolicited advertising. I don't know if I would get it anyway with AdBlock Plus.


Bless Adblock Plus.

Though before you give your derpy friends and family grief: I've had several people lecture me about not "Like"ing ad pages, complete with screenshots saying that I do. I've sent them back screenshots showing they "Like" some crap thing themselves. We both know we're not the type to do that.

Facebook is totally pushing false testimonials.
 
2013-04-26 07:52:10 PM  

MusicMakeMyHeadPound: wiseolddude: I don't like or friend any brands because then I am asking for unsolicited advertising. I don't know if I would get it anyway with AdBlock Plus.

Bless Adblock Plus.

Though before you give your derpy friends and family grief: I've had several people lecture me about not "Like"ing ad pages, complete with screenshots saying that I do. I've sent them back screenshots showing they "Like" some crap thing themselves. We both know we're not the type to do that.

Facebook is totally pushing false testimonials.


FFS.

Look, I won't publicly endorse a product unless I use it exclusively, really believe in it. My only official recommendations are U.S. Army issued mustache trimmers, Morton's salt, and the C.R. Lawrence Fein two inch axe-style scraper oscillating knife blade.
 
2013-04-26 08:11:34 PM  
Me like you long time. Ten dollar.
 
2013-04-26 08:12:29 PM  
If I don't have Facebook does that mean I am worth less, or just worthless?
 
2013-04-26 08:17:39 PM  
In Bitcoins? Durrrr
 
2013-04-26 08:35:02 PM  
This thread made my business buzzword bullshiat detector explode.
 
2013-04-26 08:47:49 PM  
How much for my scratch and dent friends? Everyone must go. All sales final.
 
2013-04-26 10:03:27 PM  

BizarreMan: If I don't have Facebook does that mean I am worth less, or just worthless?


Priceless. Which as Rick Harrison will tell you, also makes you worthless because there's nothing to compare you to.
 
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