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(Eurogamer)   1) Spend $21.8 million to develop a video game. 2) Spend $30.4 million to advertise it. 3) Profit $130.6 million   (eurogamer.net) divider line 41
    More: Cool, tomb raider, Willem Dafoe  
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9126 clicks; posted to Geek » on 23 Apr 2013 at 9:52 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-04-23 01:31:32 AM
Oh god and that game was so very excellent, too.
 
2013-04-23 08:35:04 AM
www.pewstates.org
"Oh, shiat, PROFIT!!! That's the step I forgot!"
 
2013-04-23 09:59:22 AM
And just think how much more they could make if they released it for other platforms, even a couple of years later.

/Will never understand why MS, Sony, and Nintendo still value continued exclusivity over profit.
 
2013-04-23 10:07:37 AM

Teufelaffe: And just think how much more they could make if they released it for other platforms, even a couple of years later.

/Will never understand why MS, Sony, and Nintendo still value continued exclusivity over profit.


They don't. Because of console game licensing, Sony, MS, and Nintendo make money on every game sold for that platform. If exclusives like Uncharted, Heavy Rain, and The Last of Us convince people to buy a PS3 over another system, Sony profits for years to come despite losing some short term profit from Xbox owners who can't play the game.

Also, some if the exclusives like the Uncharted series are built from the ground upvto take advantage of the PS3 architecture, so it would be hard to make them multiplatform without the graphics taking a bit of a hit because the graphics engine has to target lowest common denominator.
 
2013-04-23 10:09:40 AM

Teufelaffe: /Will never understand why MS, Sony, and Nintendo still value continued exclusivity over profit.


Easier to control the profit margin.  When I worked at a manufacturer there were days I wished we were a monopoly because we were forced to constantly justify our prices by being compared to junk product.  "Theirs is cheaper; why isn't yours?" "Uh, maybe because they designed theirs to squeak past your burn-in & compliance testing while ours is guaranteed to last at least five years?"
 
2013-04-23 10:10:20 AM

Mad_Radhu: Also, some if the exclusives like the Uncharted series are built from the ground upvto take advantage of the PS3 architecture, so it would be hard to make them multiplatform without the graphics taking a bit of a hit


That too.  Sometimes a BIG hit.
 
2013-04-23 10:12:34 AM
Meh. COD:MW1 made 100x that. The wrap party for it was better too...strippers and full auto weapons on the range.

What was the Heavy Rain wrap party like? 30 people all waiting in line for the bathroom to brush their teeth in a quick time event?
 
2013-04-23 10:16:31 AM
in America, you could sell a Turd if its marketed right.
 
2013-04-23 10:24:03 AM

Linux_Yes: in America, you could sell a Turd if its marketed right.


You meant to post in the Fisker Karma thread?


/I keed
 
2013-04-23 10:29:53 AM
And this is a guy that complains about used game sales whenever he gets the chance.

Still, Heavy Rain was amazing.

/Bought it used
 
2013-04-23 10:31:04 AM
I thought most video games usually cost less than $20 million to make.  It's the big titles like Rockstar games that usually cost a heck of a lot more.  Advertising campaigns are usually the most expensive part of the process.

There are rare cases like Gran Turismo 5 which cost way, way more than it should have.  $80 million for one of the most half-assed games ever made.  It sold pretty well though, thanks to blind fanboys.
 
2013-04-23 10:42:12 AM
Couldn't really dig that game, just over the top with cheesiness IMO. But I do like that an unconventional game proved to be very profitable. Need more of them really.
 
2013-04-23 10:42:39 AM

Teufelaffe: /Will never understand why MS, Sony, and Nintendo still value continued exclusivity over profit.


There are some major benefits to exclusivity.

1.) Decreased development costs, since you only have to hit one target platform. For a smaller dev studio or a project of a grand scale, this can help immensely.
2.) Easier marketing since you only have to consider the demographic statistics for one target platform.
3.) Exclusivity bonuses. Yes, console makers actually give monetary bonuses to developers for exclusive rights to specific games.
 
2013-04-23 10:46:33 AM

Wittenberg Dropout: Meh. COD:MW1 made 100x that. The wrap party for it was better too...strippers and full auto weapons on the range.

What was the Heavy Rain wrap party like? 30 people all waiting in line for the bathroom to brush their teeth in a quick time event?


*stoplikingwhatidontlike.jpg*
 
2013-04-23 11:12:13 AM
http://www.youtube.com/watch?v=0t0uCWjQ6Og&feature=player_embedded

SHAUN!

(some spoilers for those who havn't finished the game)
 
2013-04-23 11:25:17 AM
Game?  Don't you mean interactive movie?
 
2013-04-23 11:41:29 AM

Glitchwerks: I thought most video games usually cost less than $20 million to make.  It's the big titles like Rockstar games that usually cost a heck of a lot more.  Advertising campaigns are usually the most expensive part of the process.

There are rare cases like Gran Turismo 5 which cost way, way more than it should have.  $80 million for one of the most half-assed games ever made.  It sold pretty well though, thanks to blind fanboys.


Sigh...  it's true.

/blind fanboy
 
2013-04-23 11:43:42 AM

Glitchwerks: I thought most video games usually cost less than $20 million to make. It's the big titles like Rockstar games that usually cost a heck of a lot more. Advertising campaigns are usually the most expensive part of the process.


This is why I call BS on all the complaints that games are so expensive to make. marketing costs are not part of production. When advertising is over 60% of your costs, your priorities are all farked up
 
2013-04-23 11:57:38 AM
News like this makes me wonder why the big game publishers are all crying in their milk about how tough the industry is doing these days.

This is movie industry profit margins, here, people.
 
2013-04-23 12:05:58 PM

imashark: News like this makes me wonder why the big game publishers are all crying in their milk about how tough the industry is doing these days.

This is movie industry profit margins, here, people.


And what does the movie industry do besides biatch about people torrenting movies and then turn out the same uninspired crap year after year?
 
2013-04-23 12:21:46 PM

degenerate-afro: Game?  Don't you mean interactive movie?


www.mobygames.com

When I was a kid, we had REAL interactive movies! Flibbity-Flooo!
 
2013-04-23 12:21:51 PM

SuperChuck: When advertising is over 60% of your costs, your priorities are all farked up


No, consumers' priorities are farked up.  It makes me seethe at the derp, but marketing (including packaging & presentation) has one of the most consistently high RoIs.  Selling to consumers is more about convincing them to buy it than making a quality product.  That's the difference between Final Fantasy being a SquareEnix cash cow vs. putting them out of business.
 
2013-04-23 01:06:08 PM

Penlid: http://www.youtube.com/watch?v=0t0uCWjQ6Og&feature=player_embedded

SHAUN!

(some spoilers for those who havn't finished the game)


Cracks me up EVERYTIME.
 
2013-04-23 01:06:21 PM

Sudo_Make_Me_A_Sandwich: imashark: News like this makes me wonder why the big game publishers are all crying in their milk about how tough the industry is doing these days.

This is movie industry profit margins, here, people.

And what does the movie industry do besides biatch about people torrenting movies and then turn out the same uninspired crap year after year?


Eventually that philosophy is going to catch up with them too, just as it is with EA and Activision now.
 
2013-04-23 01:17:15 PM

dragonchild: SuperChuck: When advertising is over 60% of your costs, your priorities are all farked up

No, consumers' priorities are farked up.  It makes me seethe at the derp, but marketing (including packaging & presentation) has one of the most consistently high RoIs.  Selling to consumers is more about convincing them to buy it than making a quality product.  That's the difference between Final Fantasy being a SquareEnix cash cow vs. putting them out of business.


This.

Advertising is EVERYTHING for new franchises. EVERYTHING. Most gamers are not enthusiasts who read 5 game sites a week.
 
2013-04-23 01:43:28 PM

Deneb81: dragonchild: SuperChuck: When advertising is over 60% of your costs, your priorities are all farked  up

Advertising is EVERYTHING for new franchises. EVERYTHING. Most gamers are not enthusiasts who read 5 game sites a week.


I pick up brand new games based solely on word of mouth and one good trailer. The new Tomb Raider LOOKED pretty and fun but until I knew someone whose opinion I valued who had actually played it, I wasn't going to drop $50 on a new game. Actually, I rarely do that anyway. I'm that person who plays older games because I started video games late in life, so half the time it's asking the guy at Game Stop if he has any awesome games to recommend me (I got a guy, he knows my tastes very well). So I don't really fall in the advertising group either usually.
 
2013-04-23 02:03:57 PM

kiwimoogle84: Deneb81: dragonchild: SuperChuck: When advertising is over 60% of your costs, your priorities are all farked  up

Advertising is EVERYTHING for new franchises. EVERYTHING. Most gamers are not enthusiasts who read 5 game sites a week.

I pick up brand new games based solely on word of mouth and one good trailer.


That. I've heard "HEY, HAVE YOU TRIED THE SOUL SACRIFICE DEMO YET?" about 10 times in the last day or so. I didn't even know about it before. Never saw any ads. Word of mouth is a powerful thing.

Then I did a quick Google and realized my friends are jerks: game will feature four-player cooperative play and the ability to sacrifice party members to destroy powerful foes.

/Might still get
//Someone's got to prop up the Vita after all
 
2013-04-23 02:05:28 PM
Jason!
 
2013-04-23 02:39:39 PM
ProfessorOhki:

Then I did a quick Google and realized my friends are jerks: game will feature four-player cooperative play and the ability to sacrifice party members to destroy powerful foes.

/Might still get
//Someone's got to prop up the Vita after all


HA! they want you to be the equivalent of dragon fodder. That's simultaneously awesome and lame.

I usually avoid games that are TOO hyped up, and I am incapable of playing anything in first person for very long (though borderlands is awesome). I just feel like I have to see myself- maybe it's that extra X chromosome instead of a Y. So that discounts me for most of what's popular these days.
 
2013-04-23 06:06:04 PM
Get ready for companies to spend even more money on production and advertising. Get ready for $90 games (standard editions) and a whole lot of layoffs once those over-hyped games start under-selling.

The next crash can't come soon enough.
 
2013-04-23 06:08:32 PM

kiwimoogle84: ProfessorOhki:

Then I did a quick Google and realized my friends are jerks: game will feature four-player cooperative play and the ability to sacrifice party members to destroy powerful foes.

/Might still get
//Someone's got to prop up the Vita after all

HA! they want you to be the equivalent of dragon fodder. That's simultaneously awesome and lame.

I usually avoid games that are TOO hyped up, and I am incapable of playing anything in first person for very long (though borderlands is awesome). I just feel like I have to see myself- maybe it's that extra X chromosome instead of a Y. So that discounts me for most of what's popular these days.


Too hyped up? What like assassins creed 3? Several months of daily tv ads only to have to most buggy glitchy almost un playable mess going?

ya im still pissed about it. Sue me
 
2013-04-23 06:11:54 PM

teenage mutant ninja rapist: kiwimoogle84: ProfessorOhki:

Then I did a quick Google and realized my friends are jerks: game will feature four-player cooperative play and the ability to sacrifice party members to destroy powerful foes.

/Might still get
//Someone's got to prop up the Vita after all

HA! they want you to be the equivalent of dragon fodder. That's simultaneously awesome and lame.

I usually avoid games that are TOO hyped up, and I am incapable of playing anything in first person for very long (though borderlands is awesome). I just feel like I have to see myself- maybe it's that extra X chromosome instead of a Y. So that discounts me for most of what's popular these days.

Too hyped up? What like assassins creed 3? Several months of daily tv ads only to have to most buggy glitchy almost un playable mess going?

ya im still pissed about it. Sue me


Yeah, I was a fan of the first few AC games- but then again, they fit my playing style. I don't do ANY of the call of duty or any of those popular ones. The ones that get hyped up the most are likely games I wouldn't play anyway. I didn't see one ad for Kingdoms of Amalur and I think it's one of the greatest games ever made.
 
2013-04-23 07:00:05 PM
If Sony made EUR 100MM on Heavy Rain, then they will expect Heavy Rain 2 to bring in EUR 200MM!

Good luck, team.
 
Xai
2013-04-23 07:46:08 PM
still sold five times fewer copies than minecraft...
 
2013-04-23 07:46:15 PM

poot_rootbeer: If Sony made EUR 100MM on Heavy Rain, then they will expect Heavy Rain 2 to bring in EUR 200MM!

Good luck, team.


Could have been worse; Square Enix would have expected it sell at least 7 billion copies.
 
2013-04-24 12:31:54 AM
Yeah, but how much of that was from microtransactions and on-disc day one DLC?
 
2013-04-24 07:58:42 AM
Heavy Rain? Wasn't that like 3 years ago?
 
2013-04-24 08:54:48 AM

abhorrent1: Heavy Rain? Wasn't that like 3 years ago?


It still feels like yesterday in the Pacific Northwest.
 
2013-04-24 01:04:10 PM

abhorrent1: Heavy Rain? Wasn't that like 3 years ago?


Yes, but it's still a huge achievement, and an awesome game. I've replayed it several times just to mess with the story and see what happens.
 
2013-04-24 01:16:30 PM
Video games are more profitable than feature films, by far.
 
2013-04-24 01:23:39 PM

kiwimoogle84: abhorrent1: Heavy Rain? Wasn't that like 3 years ago?

Yes, but it's still a huge achievement, and an awesome game. I've replayed it several times just to mess with the story and see what happens.


It is. Just seems weird to be talking about it now.
 
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