If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Globe and Mail)   Newspaper retires buggy whips, tries to solve the newspaper problem. Bonus - no paywalls   (theglobeandmail.com) divider line 24
    More: Followup, buggy whips, knowledge economy, churns, Telus, interactivity, subscription model  
•       •       •

2137 clicks; posted to Business » on 18 Apr 2013 at 11:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



24 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread
 
2013-04-18 08:49:06 AM
Newspapers are a dying breed, but there is something to be said for the experience of reading a daily edition from cover to cover.

Really hoping to see things like this tried instead of putting up paywalls blocking access to stuff you can find anywhere

//Full disclosure: I am one of the project managers working on this, and find this to be easily the coolest thing I've ever done in my career.
 
2013-04-18 11:00:45 AM
I know where I'm going for all my non-local news, then. We'll see how they do.
 
2013-04-18 11:13:05 AM
They still make buggy whips.
 
2013-04-18 11:37:58 AM
Good for La Presse.  They seem to get it.
 
2013-04-18 11:40:58 AM
<i>Its ads are interactive - one designed for a toothpaste company allows readers to make teeth whiter by sliding a button, another mockup for a decorating company allows readers to change the colours on the walls. </i>

Why do ad companies think that having the features of an mid 1990s flash game is going to move their product?  I trained myself not to move the mouse near those kinds of ads years ago.  Hopefully the paper has some built in targeting features, like if I read a bunch of car reviews, start showing me car ads.
 
2013-04-18 11:57:50 AM
Too bad Apple focused.  I'd be all over this once it goes Android.
 
2013-04-18 11:58:03 AM

Because People in power are Stupid: They still make buggy whips.


Fair point - but we are actually trying to get people to migrate over 100% instead of trying to prop up print with glorified blogs (with paid subscription)

No sense in dropping the existing readers, but we hope to see a shift to the tablet product. Content will be for tablet, not just taken from paper and rss feeds
 
2013-04-18 12:02:19 PM
The reality is that people don't want to be "served" ads.
The best con game of this century will be selling "things" to people they can't actually touch or physically own, like news on a tablet, e-books, etc.
 
2013-04-18 12:03:10 PM
Oh fark. Im starting to sound like Sales/Marketing
 
2013-04-18 12:43:30 PM

montreal_medic: Oh fark. Im starting to sound like Sales/Marketing


It's ok to say "Hey, we get the old model is dead".

As long as you aren't referencing "Paradigm shifts" or other non-concrete "concepts" you are on the Project management/Product management side of the line.

Congrats on trying a new direction and Good luck!

/And seriously - Android.
 
2013-04-18 12:47:37 PM
Isn't the basic problem of news publishing that you're entirely supported by "the new"? There's no long tail effects, and the only way old news gets interesting is when it's repackaged as either history or a different listomanic item. Webcomics work because they get enough from ads to keep the lights on and sell compilations and merchandise to profit, and can continue to profit from work done years ago.

So... My solution? I'm not sharing it here. It's too valuable to give away. I am available as an insultant.
 
2013-04-18 12:50:11 PM

montreal_medic: Because People in power are Stupid: They still make buggy whips.

Fair point - but we are actually trying to get people to migrate over 100% instead of trying to prop up print with glorified blogs (with paid subscription)

No sense in dropping the existing readers, but we hope to see a shift to the tablet product. Content will be for tablet, not just taken from paper and rss feeds


OK, dumb question. If La Presse made its mark with the content in its print format, aren't the tablet users going to want access to that?
 
2013-04-18 01:07:54 PM

Because People in power are Stupid: They still make buggy whips.


Two industries that still use buggy whips:

The Amish
S&M
 
2013-04-18 01:37:03 PM
What's the news here? That they launched a tablet version? Congrats; you've joined thousands of other newspapers in the 21st century. That they spent 40 million over 2.5 years? Congrats; you got ripped off.

I work for a newspaper that has all the various apps/versions (iPad, Android, mobile, Kindle, web, print, etc.). Unlike La Presse, our app updates throughout the day. Why would they release a static version that only changes once per day when they're on a device that has the ability to update non-stop. Because then that would be a website? Oh; now we know why dedicated news apps are useless.

They are nuts if they think they are going to earn back 40 million + newsroom costs on digital advertising alone. Businesses can't be fooled on digital ads like they were with print; results are measurable, and they are not good. The industry standard is a .05 click-thru rate on digital ads. That's horrible; at a minimum cpm of $5 you just spent $10/click; a more likely scenario is that the ad has behavioral targeting and cost $20+ cpm. A single click to your website isn't generally worth $40 or more. Being able to change wall or teeth colors isn't going to help that out. They can complement basic advertising with stuff like marketplace (business profiles) or sponsorships, but that's only a few hundred per month.

/believes that the paywall is the only way local papers will survive online, and they're worth it to some people
/not me; I don't care enough about local news or high school sports scores to pay for it
 
2013-04-18 01:57:18 PM

montreal_medic: Newspapers are a dying breed, but there is something to be said for the experience of reading a daily edition from cover to cover.

Really hoping to see things like this tried instead of putting up paywalls blocking access to stuff you can find anywhere

//Full disclosure: I am one of the project managers working on this, and find this to be easily the coolest thing I've ever done in my career.


Despite the tone of my previous post, I do hope this goes well for you. We launched our tablet version (free) a few years ago. Readership has steadily gone up on it (along with all other digital devices), but the digital advertising just isn't there.

/online product manager at a mid-size newspaper (85-90k daily circulation)
 
2013-04-18 02:08:15 PM
Hrm. Reading about a newspaper that has decided to forgo paywalls as a way to compete for internet customers, on a rival newspapers website that is behind a paywall... I wonder if that would qualify as "ironic".
 
2013-04-18 02:35:51 PM

skrame: montreal_medic: Newspapers are a dying breed, but there is something to be said for the experience of reading a daily edition from cover to cover.

Really hoping to see things like this tried instead of putting up paywalls blocking access to stuff you can find anywhere

//Full disclosure: I am one of the project managers working on this, and find this to be easily the coolest thing I've ever done in my career.

Despite the tone of my previous post, I do hope this goes well for you. We launched our tablet version (free) a few years ago. Readership has steadily gone up on it (along with all other digital devices), but the digital advertising just isn't there.

/online product manager at a mid-size newspaper (85-90k daily circulation)


We experienced much the same with our tablet app, and so we decided to replace it with this. Essentially, tablet apps traditionally replicate the "a la carte" experience - Click, back, click, back - with pretty much infinite content to browse (from an experience standpoint at least)

While that can work, the individual pieces almost need value. The package is just a brand. Paywalls rely on this.

We looked at trying to copy the "armchair" experience, by creating a daily edition with a beginning and end, meant to be read cover to cover (or at least passed through, as with a traditional paper news source)

We have a breaking news window that can be opened for breaking stories, sports scores, weather, stock prices... but the core is still the edition, not the story. Changes everything with the experience.

If nothing else, we said that if we make a great arena for the talent to tell a story, the audience will come. With the audience, the advertising will solidify. So far, so good.

From a technical standpoint, its a news stand app. But the experience is just new... really have to play with it to get what Im saying
 
2013-04-18 03:08:58 PM
An English version would be a real bonus to me.

/Love Montreal, can't get there enough
//Still don't speak french beyond merci and pardon and "vin blanc, sil vous plait"
///Android
 
2013-04-18 05:03:52 PM

pdieten: montreal_medic: Because People in power are Stupid: They still make buggy whips.

Fair point - but we are actually trying to get people to migrate over 100% instead of trying to prop up print with glorified blogs (with paid subscription)

No sense in dropping the existing readers, but we hope to see a shift to the tablet product. Content will be for tablet, not just taken from paper and rss feeds

OK, dumb question. If La Presse made its mark with the content in its print format, aren't the tablet users going to want access to that?


More that content will be written more for tablet and then adapted to paper instead of the other way around. Same storytellers (plus a hundred or so new ones), better platform to tell the story
 
2013-04-18 06:13:48 PM

God Is My Co-Pirate: Good for La Presse.  They seem to get it.


I don't think they do.  From what I can see, they're making many of the same mistakes that newspapers have been making since the mid-'90s coping with the inevitable migration from print to digital.

Including, perhaps most significantly, sinking 2.5 years and 100 staffers into the product without proving whether anybody actually wants it or not.
 
2013-04-18 08:23:26 PM

wildcardjack: Isn't the basic problem of news publishing that you're entirely supported by "the new"? There's no long tail effects, and the only way old news gets interesting is when it's repackaged as either history or a different listomanic item. Webcomics work because they get enough from ads to keep the lights on and sell compilations and merchandise to profit, and can continue to profit from work done years ago.

So... My solution? I'm not sharing it here. It's too valuable to give away. I am available as an insultant.


Where might I purchase your 5-DVD set of informative lessons, two books of exemplary success stories, guidebook of handy get-started tips and a desk/date organizer to keep as my FREE gift if I buy now with a credit card??
 
2013-04-18 08:55:15 PM
Nice job linking globe and mail, which is phasing in a paywall (ironically branded "globe unlimited")
 
2013-04-19 10:46:06 AM
I'll definitely check it out.

Thanks to the internet I'm more connected to global news and events but somewhere along the lines I lost the connection to my community.

I miss the ritual of the morning paper and knowing about local/provincial news. Even Canadian news really. However I can tell you all about Mitch McConnell...

I guess I better break out my LaRousse.
 
2013-04-19 12:01:52 PM
For those of you checking it out, I would love to hear what you think

EIP
 
Displayed 24 of 24 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report