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(C|Net)   Hugo Weaving returns as Agent Smith in the new Matrix... General Electric commercials   (news.cnet.com) divider line 52
    More: Cool, Agent Smith, Hugo Weaving, matrix, David Gordon Green  
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4598 clicks; posted to Geek » on 15 Apr 2013 at 9:09 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-04-15 08:19:58 AM  
Commercials now? Come on Hugo. You can't be that hard-up for work.
 
2013-04-15 08:37:58 AM  
Great, I have a paper for college to do so I can slap a Freudian framework on the structure of this baby and go drifting.
 
2013-04-15 09:14:47 AM  
This was still better than the sequels.
 
2013-04-15 09:15:49 AM  
I like him a lot.  Pricilla was awesome.
 
2013-04-15 09:16:35 AM  
Never send a human to do a machine's job.
 
2013-04-15 09:19:44 AM  
This is Alan Rickman calling, pick up milk, bread..
 
2013-04-15 09:21:48 AM  

BalugaJoe: I like him a lot.  Pricilla was awesome.


media.tumblr.com
 
2013-04-15 09:24:44 AM  
My name... is.... DOCTOR Anderson
 
2013-04-15 09:31:17 AM  
That was somewhat amusing.  Although having character that is trying to destroy all human life promoting the life saving technology by GE is a bit ironic.
 
2013-04-15 09:45:31 AM  

Cythraul: Commercials now? Come on Hugo. You can't be that hard-up for work.


This was my thought.  I love Hugo but the commercial seemed exploitative.  Checking imdb he's in plenty of stuff, so good for him in spite of the Matrix irony.
 
2013-04-15 09:45:36 AM  
It nearly worked for me, the only problem being is the breaking character/tone when talking about the advertised product to be kinda upbeat/positive.
 
2013-04-15 09:46:24 AM  
I admit, I smiled.  And chuckled a little bit.
 
2013-04-15 09:55:16 AM  
Should I start the faux nerd rage?
1) Agents don't use the telephones.
2) Agents don't know about the red/blue pill thing.

(Gosh, I hope that is correct, or else I'll look like the fool).
 
2013-04-15 10:01:39 AM  

UKCoolCat: Should I start the faux nerd rage?
1) Agents don't use the telephones.
2) Agents don't know about the red/blue pill thing.

(Gosh, I hope that is correct, or else I'll look like the fool).


It's not like Star Trek or Star Wars, nobody cares enough about this franchise to fact check
 
2013-04-15 10:07:57 AM  
After The Matrix, I have a hard time seeing him as any other character.  Every time he'd show up as Elrond I expected him to say FIND THEM AND DESTROY THEM
 
2013-04-15 10:21:58 AM  

PsyLord: That was somewhat amusing.  Although having character that is trying to destroy all human life promoting the life saving technology by GE is a bit ironic.


Why? A-listers go to Europe and Japan and make major bank doing commercials. Apparently it only compromises their artistic integrity is they do domestic ads.
 
2013-04-15 10:22:24 AM  

TheGogmagog: Cythraul: Commercials now? Come on Hugo. You can't be that hard-up for work.

This was my thought.  I love Hugo but the commercial seemed exploitative.  Checking imdb he's in plenty of stuff, so good for him in spite of the Matrix irony.


He owns a dairy farm outside of Sydney.  He's not hard up for money, but I imagine the conversation for this commercial went something like this:

"Hugo, we'd like you to reprise your role as Agent Smith for GE in this commercial."

"I don't think I'd be interested."

"Hugo, GE is willing to pull out all the stops, and it's only a day of shooting."

"It's not really about the work or the money, I'm just not interested in commercials."

"How about this.  Write down a number, within reason, and we'll see if we can make it work."

"Okay."  Hugo writes down a ridiculous number  "And we shoot someplace nice and sunny.  I'd like to take my family on vacation while it's winter in Sydney."

Execs look at figure.  "Wow, that's....you know what, we'll see you in two weeks.  How does Miami sound?"
 
2013-04-15 10:26:57 AM  

UNC_Samurai: TheGogmagog: Cythraul: Commercials now? Come on Hugo. You can't be that hard-up for work.

This was my thought.  I love Hugo but the commercial seemed exploitative.  Checking imdb he's in plenty of stuff, so good for him in spite of the Matrix irony.

He owns a dairy farm outside of Sydney.  He's not hard up for money, but I imagine the conversation for this commercial went something like this:

"Hugo, we'd like you to reprise your role as Agent Smith for GE in this commercial."

"I don't think I'd be interested."

"Hugo, GE is willing to pull out all the stops, and it's only a day of shooting."

"It's not really about the work or the money, I'm just not interested in commercials."

"How about this.  Write down a number, within reason, and we'll see if we can make it work."

"Okay."  Hugo writes down a ridiculous number  "And we shoot someplace nice and sunny.  I'd like to take my family on vacation while it's winter in Sydney."

Execs look at figure.  "Wow, that's....you know what, we'll see you in two weeks.  How does Miami sound?"


It's the same premise that gets Oscar winning actors to do Uwe Boll movies.  Here's a few hundred grand for 3 days work, 2 takes max per shot, plus we'll pay for your stay in [enter X somewhat interesting locale] where we're filming.
 
2013-04-15 10:28:50 AM  
They are building it, and they don't even try to hide it anymore.

/ tighten the clamps
// wrap extra foil
 
2013-04-15 10:38:57 AM  
If he didn't like the smell before...
 
2013-04-15 10:41:08 AM  

Mangoose: This was still better than the sequels.


Heh, heh, good one. It's too bad they never made any sequels to the Matrix.
 
2013-04-15 10:49:06 AM  
It was pretty meh, but I did chuckle at the choice of suckers.
 
2013-04-15 10:51:30 AM  
I know why he did the commercial...

static.prtst.net
 
2013-04-15 11:00:25 AM  
wait, I thought Elrond was agent Smith.
 
2013-04-15 11:25:45 AM  

UKCoolCat: Should I start the faux nerd rage?
1) Agents don't use the telephones.
2) Agents don't know about the red/blue pill thing.

(Gosh, I hope that is correct, or else I'll look like the fool).


Smith is the one agent who DOES use a phone during the movies- he answers one in the Matrix when the operator on the third hovercraft (not the Hammer or the Neb, can't remember he name) tries to extract the crew, and ends up inside Bane's mind, giving Smith a body in the real world. It's kinda a pivotal plot point.

There's never any suggestion they know about the pills, though- there'd be no reason for them to.

/50% is still an F
 
2013-04-15 11:28:22 AM  
Good to see him getting work.
 
2013-04-15 11:29:46 AM  

Johnny_Canuck: This is Alan Rickman calling, pick up milk, bread..


Maybe drink some tea
 
2013-04-15 11:33:04 AM  
I lol'd.

Clever for GE to pick up the Agent Smith (same guy everywhere) analogy and use it as a selling point.
 
2013-04-15 11:39:37 AM  
GE Bullshiat Campaign trying to lull the masses into thinking they are a good and decent company.

Uses one of Hollywood's most notorious humanity-hating villains as it's spokesman.

/facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm /facepalm
 
2013-04-15 12:06:41 PM  

UNC_Samurai: TheGogmagog: Cythraul: Commercials now? Come on Hugo. You can't be that hard-up for work.

This was my thought.  I love Hugo but the commercial seemed exploitative.  Checking imdb he's in plenty of stuff, so good for him in spite of the Matrix irony.

He owns a dairy farm outside of Sydney.  He's not hard up for money, but I imagine the conversation for this commercial went something like this:

"Hugo, we'd like you to reprise your role as Agent Smith for GE in this commercial."

"I don't think I'd be interested."

"Hugo, GE is willing to pull out all the stops, and it's only a day of shooting."

"It's not really about the work or the money, I'm just not interested in commercials."

"How about this.  Write down a number, within reason, and we'll see if we can make it work."

"Okay."  Hugo writes down a ridiculous number  "And we shoot someplace nice and sunny.  I'd like to take my family on vacation while it's winter in Sydney."

Execs look at figure.  "Wow, that's....you know what, we'll see you in two weeks.  How does Miami sound?"


They didn't miss a beat, and joke's on him. They paid in Australian dollars.

/not going to check exchange rate. That might negate the joke.
 
2013-04-15 12:07:12 PM  

PacificaFitz: UKCoolCat: Should I start the faux nerd rage?
1) Agents don't use the telephones.
2) Agents don't know about the red/blue pill thing.

(Gosh, I hope that is correct, or else I'll look like the fool).

It's not like Star Trek or Star Wars, nobody cares enough about this franchise to fact check


obviously the matrix has you convinced of the world pulled over your eyes.

I'm off to open a hospital
 
2013-04-15 12:08:55 PM  
"GE - ensuring that you coppertops keep generating optimal output from more efficient inputs."
 
2013-04-15 12:10:14 PM  

PsyLord: That was somewhat amusing.  Although having character that is trying to destroy all human life promoting the life saving technology by GE is a bit ironic.


Not really. GE's just collaborating with the enemy. It's in the best interest of the machines to extend our battery life, and GE's on the forefront of coppertop technology.
 
2013-04-15 12:20:59 PM  

grinding_journalist: UKCoolCat: Should I start the faux nerd rage?
1) Agents don't use the telephones.
2) Agents don't know about the red/blue pill thing.

(Gosh, I hope that is correct, or else I'll look like the fool).

Smith is the one agent who DOES use a phone during the movies- he answers one in the Matrix when the operator on the third hovercraft (not the Hammer or the Neb, can't remember he name) tries to extract the crew, and ends up inside Bane's mind, giving Smith a body in the real world. It's kinda a pivotal plot point.

There's never any suggestion they know about the pills, though- there'd be no reason for them to.

/50% is still an F


Except that the rebellion is a planned part of the later versions of the Matrix, so the way in which they extract people would be known (and possibly literally given to them at the beginning so they can extract the troublemakers), at least at the top - The Architect, and there is no obvious reason he would hide it from the agents, although they might not be aware of it.
 
2013-04-15 12:50:21 PM  
Would have preferred the lady in red
 
2013-04-15 01:05:39 PM  

PsyLord: t was somewhat amusing. Although having character that is trying to destroy all human life promoting the life saving technology by GE is a bit ironic.


Exactly. I saw the commercial this weekend. I'm not sure it presented the message they were intending. Almost exactly the opposite, in fact. I don;t think they thought their cunning marketing plan all the way through.
 
2013-04-15 01:21:42 PM  
to quote michael caine on whether or not he saw jaws 4

"I haven't seen it, but I did see the house it bought for my mother and it was very beautiful," he says. "They said here's a million bucks for a week's work. It's fine."
 
2013-04-15 01:52:16 PM  
"Do you hear that, Mr. Anderson?  That's the sound .... of marketability."
 
2013-04-15 02:53:53 PM  

bhcompy: After The Matrix, I have a hard time seeing him as any other character.  Every time he'd show up as Elrond I expected him to say FIND THEM AND DESTROY THEM


You shall be a Fellowship of nine . . . to help your landlady carry out her garbage.
 
2013-04-15 03:12:15 PM  
I did find the commercial amusing.  And as someone that works in Healthcare IT, GE is going to need something like the Agents to stay alive.  Epic is eating their lunch.
 
2013-04-15 03:28:16 PM  
PsyLord:
That was somewhat amusing.  Although having character that is trying to destroy all human life promoting the life saving technology by GE is a bit ironic.

Smith wasn't originally opposed to human existence.  He was created to maintain the status quo of the Matrix, thus preserving the human lives within, albeit at the cost of their true freedom.
 
2013-04-15 05:20:26 PM  
I worked on this project a few years ago, around the time GE bought the company which created it.  It's really a game-changing idea for asset management and people flow.  The problem is, it's some of the worst code I've ever seen.  I've never worked in a place that liberally accrued "technical debt" like it's a good thing.  The developers were directed to hard-code huge swaths data, to make it work in a single local hospital, without regard for future work.  The database was designed by an electrical engineer, so every query made 2X tables scans where X=the number of users/pieces of equipment in that table.  (They wondered why it was slow.)  The managers were pretentious douchebags.  The RFID trackers don't work if they're covered by a patient's sheets or clothes.  The nurses didn't like the wristbands, because patients coming out of anesthesia would try to take them off.
 
2013-04-15 05:27:54 PM  
I've always said that Hugo Weaving should do nothing but his Matrix schtick, in every role, and in his private life, for the rest of his life. After all, that's how he played Elrond, and it worked pretty well.

Why not ads too? He could branch out.

"Do you hear that, Mr. Gecko? That is the sound of fifteen percent savings on your car insurance."
"Do you hear that, Doublemint Twins? That is the sound of pure chewing satisfaction."
"Do you hear that, moviegoers? That is the sound of  Iron Man 3, opening next Thursday at a theater near you."
 
2013-04-15 09:38:54 PM  

bhcompy: After The Matrix, I have a hard time seeing him as any other character.  Every time he'd show up as Elrond I expected him to say FIND THEM AND DESTROY THEM


You're missing out, then. He was V in "V for Vendetta" too. I can't not see the Guy Fawkes mask at the Council of Rivendell.
 
2013-04-15 09:44:29 PM  

semiotix: I've always said that Hugo Weaving should do nothing but his Matrix schtick, in every role, and in his private life, for the rest of his life. After all, that's how he played Elrond, and it worked pretty well.

Why not ads too? He could branch out.

"Do you hear that, Mr. Gecko? That is the sound of fifteen percent savings on your car insurance."
"Do you hear that, Doublemint Twins? That is the sound of pure chewing satisfaction."
"Do you hear that, moviegoers? That is the sound of  Iron Man 3, opening next Thursday at a theater near you."


He could pitch anechoic rooms.

"Do you hear that, sound engineer? That is the sound... of inaudibility."
 
2013-04-15 09:53:57 PM  
This strikes me as funny because I just read an interview with him last week where, when discussing his "Red Skull" character from Captain America he suggested that sort of role was not something he enjoys or cares to do again. Too..."silly" for him, I think.  But then he reprises a goofy sci-fi character for an appliance commercial? Yeesh.

A guy's gotta work, I guess.
 
2013-04-15 09:54:37 PM  
Correction: I meant "software commercial". I did read the article and watch the ad.

Srsly.
 
2013-04-16 02:13:01 AM  
I miss the matrix so much...I want there to be another one...or a series based on the matrix...

The Matrix Resolutions

After the events of the 3rd movie, humans and agents create a new agency that pairs human and agents together to monitor the "peace" that was established. Their job is to located and delete rogue agents or programs or humans that seek to undermine the matrix with the hopes of creating a system wide crash resulting in the deletion of all humans and programs alike.

Meanwhile, a faction of rogue programs are busy seeking out back up files of Agent Smith in order to re create his program in the hopes of completing his mission of the matrix's total destruction.
 
2013-04-16 02:33:18 AM  

Wolf892: I miss the matrix so much...I want there to be another one...or a series based on the matrix...

The Matrix Resolutions

After the events of the 3rd movie, humans and agents create a new agency that pairs human and agents together to monitor the "peace" that was established. Their job is to located and delete rogue agents or programs or humans that seek to undermine the matrix with the hopes of creating a system wide crash resulting in the deletion of all humans and programs alike.

Meanwhile, a faction of rogue programs are busy seeking out back up files of Agent Smith in order to re create his program in the hopes of completing his mission of the matrix's total destruction.


Sounds like the plot of Total Recall 2070
 
2013-04-16 07:13:10 AM  
Sorry haters.  Simply awesome commercial.

Go back to being nilhilists.
 
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