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(AutoBlog)   When using music for your new motorcycle insurance commercial, you can do better than using a song from a band in which two of its founding members died in motorcycle crashes   (autoblog.com) divider line 83
    More: Fail, Geico, Duane Allman, Berry Oakley  
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13436 clicks; posted to Main » on 28 Mar 2013 at 9:19 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-28 10:34:51 PM
I used to work at an agency. You can be damn sure the creative folks knew...and knew the execs and clients did not.
 
2013-03-28 10:35:41 PM
I heard Newtown is going to adopt Lynyrd Skynyrd - Gimmie Back My Bullets as their town anthem.
 
2013-03-28 10:38:25 PM

Watubi: I have a feeling everyone would also be butthurt if they used the song in a helmet ad.  Who the Fark cares, lighten up people


Exactly.

80% of farkers think the Allman Brothers Band is an oldies group anyway.

And I'm pretty sure ABB or at least the remaining original members gave their permission - and got paid - for using it.

Fark's filled with panty-waisted Nancy boys.
 
2013-03-28 10:39:47 PM
Semi-relevant CSB:

Last year, when I decided to start playing guitar, I was shopping around. One small shop owner asked me about my tastes, preferences, etc. I told him I wanted to be the next Duane Allman (even though I've already got 10 years on him) so he puts a bright red SG in my hands. Took me quite some time to figure that out, since he's usually associated with Les Pauls.

1.bp.blogspot.com


/went with a Tele clone instead
 
2013-03-28 10:45:16 PM

The5thElement: I'm part of the 3% dissatisfied customers. After 8 years of no tickets or accidents and just one claim to have my front windshield replaced, they raised my rates 90% in one shot. Just the cost of business was the explanation. Switched to USAA.


I like to go with the USAA high deductible plan.  Pay for my own farking windshield, and save on the insurance.

/so I've got that going for me
//I like Jessica just fine, but Sweet Melissa does something special
 
2013-03-28 10:58:58 PM

Oldiron_79: scotchcrotch: I'm waiting for Delta's "Free Bird" commercial.

You're going to special hell.


Was it this one?
i1.ytimg.com

/YT "delta airlines freebird"
 
2013-03-28 11:01:56 PM

wildcardjack: Ya know, in Chrome you can't fully type "allman brothers motor" before it offers "cycle crash" and "cycle accident" as autocompletes.

Truly no one checks these things.

Oh, and Duane Allman was killed by something beyond the scope of helmet help, Berry Oakley walked away with an untreated skull fracture and died hours later but would have probably been okay if he'd gone to the hospital.


Incorrect on the last part.
 
2013-03-28 11:07:44 PM

Gnu Mutant: Dusty Rhoades as The Midnight Rider.


Holy. farking. shiat.


Truly, NOTHING is obscure on FARK.
 
2013-03-28 11:10:40 PM

Ishidan: [cdn.okcimg.com image 325x249]
Approves of the irony.
/next up, your regional airline uses "Freebird"...


came here for this, leaving happy.
 
2013-03-28 11:10:44 PM

scotchcrotch: I'm waiting for Delta's "Free Bird" commercial.


Lincoln used "Space Oddity," aka "the song where Major Tom probably dies."

youtube
 
2013-03-28 11:39:15 PM
heystupid.files.wordpress.com

What's a "Nubian"?
 
2013-03-28 11:57:51 PM

Twitch Boy: They could have used Jessica instead.

/POWERRRRRRRRRRRRRRRRRR


The perfect karaoke song.
 
2013-03-29 12:04:20 AM
This commercial cracked me up first time I saw it

"Thick as a brick" means really, really STUPID.

IIRC, somebody figured that out within a week and the soundtrack got changed.
 
2013-03-29 12:19:19 AM

Farkenhostile: Before I read the article I thought maybe it was about the progressive Wang Chung commercial that seems to be 500x louder in my back speakers when the song is playing. Or the vibrating phone sound.

They need to ban using ringing phones in commercials to get your attention too. Why do these people think that annoying me is going to make me like them and buy their crap? Where in reality it just makes sure I'll never give them my business.


And sirens and tire squealing/car crash sounds in radio ads. Way to nearly give me a heart attack while driving.
 
2013-03-29 01:09:29 AM

The5thElement: I'm part of the 3% dissatisfied customers. After 8 years of no tickets or accidents and just one claim to have my front windshield replaced, they raised my rates 90% in one shot. Just the cost of business was the explanation. Switched to USAA.


USAA is pretty farking awesome. I started with them but my parents on the other hand didn't. When I suggested that they switch my dad looked into it and found out he would save just under $1k / yr. Even though he was 45, married, had children, has never been in an accident nor filed any other claims, and hasn't had a ticket in double digit years.

Oh and their bank is pretty cool too, I like knowing that they will refund the processing fee at any ATM.
 
2013-03-29 02:02:15 AM

Mr_Fabulous: I'm 25 years in the ad business... Plus I'm a lifelong rock music enthusiast who spent most of his formative years in the state of Georgia. And no, that connection is too tenuous to to be significant. You're thinking too hard about it, subby.


You give all that information on how you should know better and still post what you did? The word you are looking for regarding the deaths of Allman and Oakley is not spelled "tenuous" but "legendary."

This ad is better served to sell life insurance, not vehicle insurance.
 
2013-03-29 03:13:23 AM

Scorpio Rex: Mr_Fabulous: I'm 25 years in the ad business... Plus I'm a lifelong rock music enthusiast who spent most of his formative years in the state of Georgia. And no, that connection is too tenuous to to be significant. You're thinking too hard about it, subby.

You give all that information on how you should know better and still post what you did? The word you are looking for regarding the deaths of Allman and Oakley is not spelled "tenuous" but "legendary."

This ad is better served to sell life insurance, not vehicle insurance.


Or peaches.

/or peach insurance.
 
2013-03-29 05:48:37 AM
When I first read this, I thought, "Way to go, GEICO - way to do your research."

But then I thought, "Wait...doesn't GEICO have to pay to use this? Somebody had to agree to the song's use in this commercial. Who owns it?"

Gregg Allman still owns the rights to the song.

Classy move, Gregg.
 
2013-03-29 06:24:47 AM
Seems like the EXACT farking music to use in your motorcycle insurance commercial. I understand the people that might criticize it, but they'll get over it. If enough people complain the company will change the music just so they can appear to be sensitive to criticism. That's how capitalism corrects some things: market pressure. Maybe the downside of the choice of music will outweigh the benefits and they'll change it. I'm good with that. (But no matter what the douche that replies to this comment says, Capitalism can't solve every problem.)

But really, just STFU. It's the Allman Brothers and it's really farking good music. Please don't make them sub in some farking Yanni or Zamfir.
 
2013-03-29 06:30:34 AM

The Snow Dog: Seems like the EXACT farking music to use in your motorcycle insurance commercial. I understand the people that might criticize it, but they'll get over it. If enough people complain the company will change the music just so they can appear to be sensitive to criticism. That's how capitalism corrects some things: market pressure. Maybe the downside of the choice of music will outweigh the benefits and they'll change it. I'm good with that. (But no matter what the douche that replies to this comment says, Capitalism can't solve every problem.)

But really, just STFU. It's the Allman Brothers and it's really farking good music. Please don't make them sub in some farking Yanni or Zamfir.


Yeah, but those Yanni fans are some hardcore biker dudes.
 
2013-03-29 08:25:33 AM

Tenatra: The5thElement: I'm part of the 3% dissatisfied customers. After 8 years of no tickets or accidents and just one claim to have my front windshield replaced, they raised my rates 90% in one shot. Just the cost of business was the explanation. Switched to USAA.

USAA is pretty farking awesome. I started with them but my parents on the other hand didn't. When I suggested that they switch my dad looked into it and found out he would save just under $1k / yr. Even though he was 45, married, had children, has never been in an accident nor filed any other claims, and hasn't had a ticket in double digit years.

Oh and their bank is pretty cool too, I like knowing that they will refund the processing fee at any ATM.


If you're eligible for them (been a member since 89 & know that the requirements have loosened up but don't know what they are now) & you don't sign up with them you should be considered mentally deficient.  Through the usual automotive tickets, fender benders, automotive deer hunting, teenage drivers, etc that come with going through life & one major house fire, they've been nothing but incredible with us.  Consistently great customer service & payments that were MUCH higher than I was expecting (& very little argument when I did have to question the amount).   They seem to truly care about their subscribers, something that is sadly missing from most other corporations these days.
 
2013-03-29 09:42:19 AM
Bought a BMW 1600 last year. Still afraid to ride it. Hasn't been out of my subdivision yet. Worried not so much about me, but some inattentive a-holes. No problems riding my carbon fiber road bikes though. Just wanna stay alive.
 
2013-03-29 09:46:43 AM

offacue: I heard Newtown is going to adopt Lynyrd Skynyrd - Gimmie Back My Bullets as their town anthem.


Oddly though, "Saturday Night Special" by the same band would actually be appropriate for them...
 
2013-03-29 10:40:11 AM

Ex-Texan: Bought a BMW 1600 last year. Still afraid to ride it. Hasn't been out of my subdivision yet. Worried not so much about me, but some inattentive a-holes.


Get together with some other BMW bike owners and go on a ride to the BMW Motorcycle Owners of America bike rally. (It will be on July 18-21 in Salem, OR this year) They came to my town last year and were very noticeable anywhere you went in the local area. Quite a few of the attendees camped out and stayed in town for a week or two even though the rally was only for 3 days.
 
2013-03-29 10:53:10 AM
I ride it in the subdivision. Funny how I'm scared of the others on the road, but no qualms about my road bike. Fired it up yesterday first time this spring, makes a wonderful sound, not like the Harleys (too loud). Smooth shaft drive, very quiet.
 
2013-03-29 11:37:55 AM

FTFA: "The idea is that the rider saved so much money by switching to Geico that cash is literally falling off of him".


Research FAIL: The first commercial in the series located here states "Chances are, you're not made of money"....
It took me all of 30 seconds to find it.

 
2013-03-29 11:48:21 AM

Ishidan: [cdn.okcimg.com image 325x249]
Approves of the irony.
/next up, your regional airline uses "Freebird"...


PG&E going to use "the night the lights went out in georgia"?
 
2013-03-29 11:53:20 AM
Who gives a shiat?
 
2013-03-29 01:31:20 PM
Whoever owns the rights to the music had to approve its use. If they don't have a problem with it, I don't know why the hell I should.
 
2013-03-29 01:41:26 PM
I guess our scorn should be directed at Gregg Allman instead of the insurance company and/or PR firm.
 
2013-03-29 01:43:49 PM

Smelly Pirate Hooker: Whoever owns the rights to the music had to approve its use. If they don't have a problem with it, I don't know why the hell I should.


So much THIS^^^
 
2013-03-29 03:23:17 PM
FTA - "The idea is that the rider saved so much money by switching to Geico that cash is literally falling off of him"
No.  That's not the idea at all.   Retarded author does not hear that the commercial says "If you're not made of money [switch to Geico]" over his concern about good music being played within it.
 
2013-03-29 07:10:12 PM
good, because this easily the stupidest commercial on tv right now
 
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