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(Advertising Age)   Millennials rank their fave restaurant chains, don't include McDonald's in Top 10 because it's not socially conscious or relevant. MCD to fight back with their Subway buster, the McWrap   (adage.com ) divider line
    More: Silly, Mcdonald, Golden Arches, chipotles  
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4226 clicks; posted to Business » on 26 Mar 2013 at 12:37 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-26 04:43:41 PM  

jaytkay: 2) Can McDonalds really be off the list if, as the article claims, "29% of all millennials' quick-service visits" are for burgers?


Because McDonald's is the ONLY place to get a quick-service burgers.  Burger King, Dairy Queen, Wendy's, Culver's, Five Guys, In-and-Out, Jack in the Box, Whataburger, A&W, Hardee's, Carl's Jr., Rally's, Checkers, Fatburger, Hesburger, Krystal, White Castle, MOS Burger, Backyard Burger, Steak and Shake, and anything else is just a figment of your imagination and you're really at a McDonald's.
 
2013-03-26 04:49:28 PM  

mechgreg: kidgenius: HellRaisingHoosier: Millennials = early 1980's to early 2000's
Most of the 70's kids were all into grunge and shiat. Instead of feeling depressed we watching Power Rangers and had the Internet available. I was born in 1985 so am near the front of my generation.

McDonald's problem is a logic issue. Why would I pay $5-6 for the poorest of food quality, the poorest of health quality and the poorest of cleanliness quality; when I can go to the grocery or another local food place and get twice as much food for at a much better quality for the same price? McDonald's either needs to drastically reduce its prices and keep the same shiatty food or pay for better quality products.

Gen-X: cut-off in late 70's
Gen-Y: gen-x to about 85/86
Millenial: gen-y to early 2000's

Gen-Y is crazy short gap, but it is significant. I have about 0 in common with millenials. They are hyper-connected in a way most people in my age group are not. The X'ers are just old people that maybe had an Atari. If your first gaming system was an atari or NES then you are a Gen-Y. If your first system was an SNES or greater, then you are a millenial.

The whole concept of generations doesn't make a lot of sense to me. I mean how can one generation (Y) last 6 years but the baby boom generation is like a 20 year span?


Gen-X was only about a 10 year span. Millenials are like a 15.
 
2013-03-26 04:50:29 PM  

mechgreg: The whole concept of generations doesn't make a lot of sense to me. I mean how can one generation (Y) last 6 years but the baby boom generation is like a 20 year span?


There's no clear concept on generations.  The 20 year thing is the statistical "boom" in the population, but I think 20 years is way too long for any cultural definition.  A December 31, 1964 baby would have barely out of diapers for Woodstock and the parents could have been of a legit age and without any memories of WWII.
 
2013-03-26 04:50:32 PM  

HotWingConspiracy: born_yesterday: But it's soooo farking expensive. I just can't justify it sometimes. I can get a pork shoulder roast for .99/lb at the grocery store. I just can't pay $8/lb for farm raised, no matter how much better it might be. (The $8/lb is from one local place, I hope prices are lower elsewhere).

Sounds about right. Maybe look for a CSA program to join to help with costs. I can't do it all the time either, but damn do I enjoy it when I can.


Not sure if this would be helpful to you, but "eatwild.com" is a pretty cool site.  With a few clicks you can find all of the farms in your area, usually with a link to their website.  Before I searched, I had no idea there were so many farms in Maryland.
 
2013-03-26 05:14:04 PM  

born_yesterday: eatwild.com


Thanks I'll check it out.
 
2013-03-26 05:25:00 PM  

Benevolent Misanthrope: Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread


Which conflicts with what the TFA says about whaT Millenials want (bottom of the page):

But there are some common themes and values held dear among all millennials.

Fresh and organic food
Variety and customizable products
Social change
Sustainability
Social-savvy brands


Maybe this is what they post on their Facebook and Twitter accounts, but not what they actually end up eating.
 
2013-03-26 05:42:00 PM  

GAT_00: rumpelstiltskin: We're still waiting.

Go fark yourself.


^ THIS
 
2013-03-26 05:50:33 PM  

verbaltoxin: McDonald's is trading at its 52 week high, thanks to people with no taste buds like gingerjet.

For all others who want grease that tastes good, there's

[aht.seriouseats.com image 500x333]


Also, ^ THIS.  Culver's is my go-to "don't have to cook, let's get burgers" place.  Also, my go-to "let's get ice cream" place, despite DQ being 2 blocks away and Culver's being a mile and I'm on foot.

/Yeah, I know it's custard.
 
2013-03-26 07:32:35 PM  

Benevolent Misanthrope: L.D. Ablo: The McWrap won't change anything.

The problem is the terrible and expensive food.

McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Yeah, this.  You can find inexpensive, fast, fresh, local food just about anywhere now, usually provided by recent immigrants in their own traditional cuisines.  And it is farking AWESOME.  Even here in the wastes of northern Canada, I have, within 15 minutes of the house, Chinese, Japanese, Lebanese, generalized Central American, Indian (Bengali) and Moroccan restaurants.  All cheap, all good, all run by recent arrivals to Canada.  Why in hell would I go to McDonald's or KFC when I can get a huge bowl of Udon wth veggies, chicken and greens for less than the price of a value meal?


My neighborhood in New Orleans has a TON of immigrant-run joints that are as cheap as McDonalds, but actually provide real food. While it's true that you can get something from the dollar value menu, to equal the portions at the local joints would run you $9 at the fast food joints. And it's processed to hell and back.

Most of our foreign take-out joints double as convenience stores, so you can grab beer or smokes or Windex or whatever else you need while you're waiting on your order. Kinda hard to argue with that. Oh, and the staff is invariably far more friendly than your typical McDonald's employee.

 Andouille sausage po-boy - $6, and ready in about 3 minutes.
 
2013-03-26 07:35:02 PM  

Cream of Meat: INeedAName: Living in DC I havent eaten 'fast food' in close to 8 months. Way too many excellent quick options for food around here that isn't one of the big five... McD, BK, Taco, Wendys, KFC.

My wife and I found a little Indian place near Verizon Center a few weeks ago that was basically an ethnic version of Chipotle and was out-farking-standing!

Name of Indian place please?

If you ever make it out to Tyson's Corner mall, try The Mixing Bowl, it's a Korean Chipolte and pretty good.  Also try Shophouse in Dupont Circle, it literally is the asian chipolte (started by the Chipolte guy after returning from a trip to Vietnam or something)


Wait, you've got  two asian Chipotlerestaurants and can't even spell chipotle?
 
2013-03-26 07:43:05 PM  

rumpelstiltskin: GAT_00: I could have sworn millennials cut off at the earliest at 1990, not 1975.

Oh, and was it too hard to include the farking list?

75 sounds a little early, but 90 is late. Wikipedia says it's fuzzy, but tosses out latter 70s or early 80s to 2000 . Which makes sense. We called them millenials because the oldest of them were supposed to start becoming useful people around the turn of the millenium.

/We're still waiting.


Oh c'mon, they've gotten really good at blaming everyone else about why their generation is doing so poorly.

//Occupy Fark!
 
2013-03-26 07:44:33 PM  
All you people exclaiming about local places apparently haven't been a traveler south of the midatlantic states. Franchises win because the local places that are easily found taste like crap. Or in a rare instant they are awesome, and then crap the next time you go. When budgets are limited you go to the place that will give a constant 6 over a 1-10. Especially with the poverty level food of McDs. Around my neighborhood they have a drive through line around the building, with fat farkers eating donuts. Welcome to Florida and it's lack of taste buds. I eat fast food, but stay away from McDs because they lack flavor and the bread has a weird consistency. Well so does the meat for that matter.
 
2013-03-26 07:55:21 PM  

andychrist420: gingerjet: L.D. Ablo: McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Which is based on what exactly?  You looking into a store at 3am in the morning?  McDonalds is number two in revenue per store which contradicts your opinion that they are empty.  And the total sales of McDonalds is still three times its nearest competitor - which is Subway.  In-n-out shows up around 45.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

/you would of made a better argument if you used Chipotle
//hmmm... love Chipotle

McDonalds ows Chipotle IIRC


They sold their share quite a while back.
 
2013-03-26 08:01:00 PM  

Too_many_Brians: All you people exclaiming about local places apparently haven't been a traveler south of the midatlantic states to my regional area that I can claim is definitive of many states. Franchises win because the local places that are easily found taste like crap. Or in a rare instant they are awesome, and then crap the next time you go. When budgets are limited you go to the place that will give a constant 6 over a 1-10. Especially with the poverty level food of McDs. Around my neighborhood they have a drive through line around the building, with fat farkers eating donuts. Welcome to Florida and it's lack of taste buds. I eat fast food, but stay away from McDs because they lack flavor and the bread has a weird consistency. Well so does the meat for that matter.


My regional local eateries are quite consistent, and therefore my surrounding 8 state area is likewise consistent.

but i do agree McDs bread is little more than powdered drywall.  you can put it in water and watch it dissolve like kool aid.
 
2013-03-26 08:17:05 PM  

Dafatone: I've eaten more McDonald's in the past year than I had in a long time.

Because I moved to South Dakota.

Aw.


Depending on where in SD, you might be missing out on good grub.
If you're not in Sioux Falls or Rapid City, you're probably hosed.
 
2013-03-26 08:21:53 PM  

Shazam999: Benevolent Misanthrope: Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread

/Olive Garden? Seriously?  Is that some sort of hipster ironic thing?

Well I see the fattening of America is still progressing nicely, regardless of their like or dislike of McDonald's.


Red Robin for a decent burger and fries.

Panera for the delicious hidden menu.
 
2013-03-26 08:47:04 PM  
Not just my regional area. 41 states so far and the south east is by far the worst for food. Sure, I was spoiled by living in California for a couple of years. The owners around here either don't give a damn or they have cooked this way for decades and they don't know any better. Just dreadful for the most part
 
2013-03-26 09:25:02 PM  
I like the Angus Deluxe snack wrap. Great for a late lunch
 
2013-03-26 09:36:27 PM  

Benevolent Misanthrope: Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread

/Olive Garden? Seriously?  Is that some sort of hipster ironic thing?


if you're going to go out with your parents, you go to Olive Garden. WHy? it might suck, but you have at least a 50/50 chance of getting actual food.
 
2013-03-26 09:48:29 PM  
As for groups, I was born in 1981. My first gaming system was an NES (apparently before I remember we had an Atari but my parents sold it in a money crunch, NES was the first one I really remember, and know we owned), I have owned and used a black-and-white, OTA TV. I also recall real Saturday Morning Cartoons.

The people just a few years - 85 or 86 - don't remember any of that.

I think my little group - 79-82 or so - could best be called Cuspers - we were a rather numerous group. The first of the Baby Boomers (people who were born in 1946) turned 35 in 1981. So those Boomers who maybe had a child in the early mid 70's as stupid kids were settled down, maybe second spouse, and they had a lot of kids about this time. That was pretty much my Parents' story.
 
2013-03-26 10:04:05 PM  
If your standards are that low, why not just take a dump in a bag and eat that?  Depending on your diet otherwise, it'll probably be more nutritious.
 
2013-03-26 11:38:03 PM  
I was born in '86, had a Sega Genesis, and my first computer used DOS and Windows 3.1. Too young to fit in with the Atari and Commodore 64 crowd, and too old for the Twitter and Facebook (as it exists now and not 7ish years ago when it was practical for college) crowd.

Us mid-80's kids were in a weird gap, and I always liked the Generation Y label more than Millennials. To me, a Millennial is someone with no real memory of what life was like before computers and the internet were ubiquitous. People my age can just barely remember what daily life was like before then, while people born after 1990 usually don't.
 
2013-03-27 01:24:36 AM  

Too_many_Brians: Not just my regional area. 41 states so far and the south east is by far the worst for food. Sure, I was spoiled by living in California for a couple of years. The owners around here either don't give a damn or they have cooked this way for decades and they don't know any better. Just dreadful for the most part


wow, so youve eaten in all the locally owned restaurants in 41 states multiple times to know they are collectively inconsistent compared to all of the chains?  i'll go with your rationale for thinking the chains are better as pure hogwash.
 
2013-03-27 01:38:55 AM  
my first console was odyssey2.

/pick axe pete FTW
 
2013-03-27 02:01:33 AM  

Mid_mo_mad_man: ReapTheChaos: gingerjet: Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

I doubt those places would stay in business if the service and food was as bad as you are making them out to be. I'll take the local burger place where the food is cooked to order over McDonalds where the patties have been cooked and setting in a warmer for 30 minutes.

You never had a chain fast food job in high school did you? McDonald's are milant about food safety. Hold times on burger patties are much lower then 30 minutes


Why would he let facts get in the way of trying to be a trendy douche?
 
2013-03-27 10:13:04 AM  

12349876: mechgreg: The whole concept of generations doesn't make a lot of sense to me. I mean how can one generation (Y) last 6 years but the baby boom generation is like a 20 year span?

There's no clear concept on generations.  The 20 year thing is the statistical "boom" in the population, but I think 20 years is way too long for any cultural definition.  A December 31, 1964 baby would have barely out of diapers for Woodstock and the parents could have been of a legit age and without any memories of WWII.


I think we'll see generations getting shorter in the future.  I think of it in terms of cultural and technological development.

/Gen Y - I'm wired, but not nearly to the extent as the milennials such as my younger brother who was born in 89.
 
2013-03-27 02:49:39 PM  

Benevolent Misanthrope: L.D. Ablo: The McWrap won't change anything.

The problem is the terrible and expensive food.

McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Yeah, this.  You can find inexpensive, fast, fresh, local food just about anywhere now, usually provided by recent immigrants in their own traditional cuisines.  And it is farking AWESOME.  Even here in the wastes of northern Canada, I have, within 15 minutes of the house, Chinese, Japanese, Lebanese, generalized Central American, Indian (Bengali) and Moroccan restaurants.  All cheap, all good, all run by recent arrivals to Canada.  Why in hell would I go to McDonald's or KFC when I can get a huge bowl of Udon wth veggies, chicken and greens for less than the price of a value meal?


Udon is not food. And the Japanese Don't really put vegetables or chicken in their udon. I don't even think greens exist over here. In other words, not 'traditional.'
 
2013-03-28 10:08:01 AM  
Considering it costs $10 for a farking burger there who would spend the money.  I'd much rather place a pickup order at a better restaurant and then pick it up.  Costs the same and way better quality.
 
2013-03-28 01:36:48 PM  
Every restaurant in that list sucks.  The locally owned Coney Island is where I go if I want a  decent meal without spending a fortune.
 
2013-03-28 03:03:48 PM  

12349876: mechgreg: The whole concept of generations doesn't make a lot of sense to me. I mean how can one generation (Y) last 6 years but the baby boom generation is like a 20 year span?

There's no clear concept on generations.  The 20 year thing is the statistical "boom" in the population, but I think 20 years is way too long for any cultural definition.  A December 31, 1964 baby would have barely out of diapers for Woodstock and the parents could have been of a legit age and without any memories of WWII.


Any generation defined in a way that ones own children could be members of the same generation is clearly flawed.
 
2013-03-28 03:06:04 PM  

Too_many_Brians: All you people exclaiming about local places apparently haven't been a traveler south of the midatlantic states. Franchises win because the local places that are easily found taste like crap. Or in a rare instant they are awesome, and then crap the next time you go. When budgets are limited you go to the place that will give a constant 6 over a 1-10. Especially with the poverty level food of McDs. Around my neighborhood they have a drive through line around the building, with fat farkers eating donuts. Welcome to Florida and it's lack of taste buds. I eat fast food, but stay away from McDs because they lack flavor and the bread has a weird consistency. Well so does the meat for that matter.


When budgets are limited you don't pay people to prepare and serve you. This is possible even when traveling.

I'm not saying I travel on grocery store snacks and PB&J, but then I'm not really buying the argument that a limited budget forces a traveler to go to McDonald's.
 
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