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(Advertising Age)   Millennials rank their fave restaurant chains, don't include McDonald's in Top 10 because it's not socially conscious or relevant. MCD to fight back with their Subway buster, the McWrap   (adage.com) divider line 131
    More: Silly, Mcdonald, Golden Arches, chipotles  
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4208 clicks; posted to Business » on 26 Mar 2013 at 12:37 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-25 08:19:58 PM  
The McWrap won't change anything.

The problem is the terrible and expensive food.

McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?
 
2013-03-25 08:50:16 PM  

L.D. Ablo: The McWrap won't change anything.

The problem is the terrible and expensive food.

McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?


Yeah, this.  You can find inexpensive, fast, fresh, local food just about anywhere now, usually provided by recent immigrants in their own traditional cuisines.  And it is farking AWESOME.  Even here in the wastes of northern Canada, I have, within 15 minutes of the house, Chinese, Japanese, Lebanese, generalized Central American, Indian (Bengali) and Moroccan restaurants.  All cheap, all good, all run by recent arrivals to Canada.  Why in hell would I go to McDonald's or KFC when I can get a huge bowl of Udon wth veggies, chicken and greens for less than the price of a value meal?
 
2013-03-25 09:01:00 PM  
Don't want over processed chicken McCrap. Give us fresh, minimally processed, never frozen, no chemical preservation, steroid and antibiotic free, filler free, locally produced  f***ing FOOD!

/ffs
 
2013-03-25 09:06:15 PM  
I could have sworn millennials cut off at the earliest at 1990, not 1975.

Oh, and was it too hard to include the farking list?
 
2013-03-25 09:25:08 PM  

GAT_00: I could have sworn millennials cut off at the earliest at 1990, not 1975.

Oh, and was it too hard to include the farking list?


75 sounds a little early, but 90 is late. Wikipedia says it's fuzzy, but tosses out latter 70s or early 80s to 2000 . Which makes sense. We called them millenials because the oldest of them were supposed to start becoming useful people around the turn of the millenium.

/We're still waiting.
 
2013-03-25 09:29:54 PM  

rumpelstiltskin: We're still waiting.


Go fark yourself.
 
2013-03-25 09:39:33 PM  
Honestly I think the cuttoff should be around 1985 or 1986.  As someone born in 1983 I have way more in common with people born a few years before me than a few years after me.  Our cultural touchstones are totally different.

Or better yet, the cuttoff should be:  Was your first experience online a BBS or the internet?  If it was BBS you are pre-Millennial, if it was the internet you are Millennial.
 
2013-03-25 09:57:56 PM  

Thoguh: Honestly I think the cuttoff should be around 1985 or 1986.  As someone born in 1983 I have way more in common with people born a few years before me than a few years after me.  Our cultural touchstones are totally different.

Or better yet, the cuttoff should be:  Was your first experience online a BBS or the internet?  If it was BBS you are pre-Millennial, if it was the internet you are Millennial.


I'm right on the edge between Gen-X and Millennial, but I associate more with Gen-X as well.  I never used a BBS, but neither did a lot of people who were late to the online party.  To me a better definition would be cell phones, since phone obsession is one of the defining millennial characteristics.  If you had a cell phone in high school, you're likely a millennial.
 
2013-03-25 10:03:30 PM  
TuteTibiImperes:I'm right on the edge between Gen-X and Millennial, but I associate more with Gen-X as well.  I never used a BBS, but neither did a lot of people who were late to the online party.  To me a better definition would be cell phones, since phone obsession is one of the defining millennial characteristics.  If you had a cell phone in high school, you're likely a millennial.

I think that works just as well.  And is also another example of what I mean when I say a lot more in common with people a few years older than younger.  That was a huge, huge, huge change in how you interacted as a teenager.  And it was something people just a few years younger had that myself and my peers didn't.  And there are many other examples where pre 1985 or so birthdays is totally different than post 1985.
 
2013-03-25 10:11:39 PM  

Thoguh: Honestly I think the cuttoff should be around 1985 or 1986.  As someone born in 1983 I have way more in common with people born a few years before me than a few years after me.  Our cultural touchstones are totally different.

Or better yet, the cuttoff should be:  Was your first experience online a BBS or the internet?  If it was BBS you are pre-Millennial, if it was the internet you are Millennial.


I remember Telnet and I would be classified as Millennial, but I'm a tech geek.
 
2013-03-25 10:22:32 PM  

Thoguh: Honestly I think the cuttoff should be around 1985 or 1986.  As someone born in 1983 I have way more in common with people born a few years before me than a few years after me.  Our cultural touchstones are totally different.

Or better yet, the cuttoff should be:  Was your first experience online a BBS or the internet?  If it was BBS you are pre-Millennial, if it was the internet you are Millennial.


I'm going to vote for 1986, but I never had access to BBS that I recall.
 
2013-03-25 10:45:42 PM  

GAT_00: Thoguh: Honestly I think the cuttoff should be around 1985 or 1986.  As someone born in 1983 I have way more in common with people born a few years before me than a few years after me.  Our cultural touchstones are totally different.

Or better yet, the cuttoff should be:  Was your first experience online a BBS or the internet?  If it was BBS you are pre-Millennial, if it was the internet you are Millennial.

I'm going to vote for 1986, but I never had access to BBS that I recall.


Do text based MUDs/MUSHes or Usenet count?
 
2013-03-25 10:55:58 PM  
I was born in 77 and consider myself Gen X. But I also grew up in the sticks so getting our road paved was a huge deal to us. We still had a "party line" telephone. Hell, I probably have more in common with people born in the 50's than most born in the 70's.
 
2013-03-26 12:43:19 AM  
Either the marketeers at McD's didn't think this through, or they're embracing hipster meta-self-irony. I mean, really, say "McWrap" fast a couple times.
 
2013-03-26 12:46:25 AM  
I've eaten more McDonald's in the past year than I had in a long time.

Because I moved to South Dakota.

Aw.
 
2013-03-26 12:46:50 AM  
How can food not be relevant? If you are hungry and eat it, does it make you not hungry? If the answer is yes, then it is relevant.
 
2013-03-26 12:47:52 AM  
I like how the article doesn't tell what the Top 10 restaurants for Millennials are for comparison.  That way you can try and guess.
 
2013-03-26 12:50:00 AM  
I consider myself between X and Y (1979)
 
2013-03-26 12:54:44 AM  
working for that clown was the worst way to spend the summer of 1991
images.sodahead.com
 
2013-03-26 12:58:18 AM  

L.D. Ablo: McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.


Which is based on what exactly?  You looking into a store at 3am in the morning?  McDonalds is number two in revenue per store which contradicts your opinion that they are empty.  And the total sales of McDonalds is still three times its nearest competitor - which is Subway.  In-n-out shows up around 45.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

/you would of made a better argument if you used Chipotle
//hmmm... love Chipotle
 
2013-03-26 01:13:34 AM  
Nobody gives a shiat about the millenials.  They have no jobs, no future, no money, nothing going for them.  Fark them.  They're not economically viable.
 
2013-03-26 01:17:07 AM  

Scorpitron is reduced to a thin red paste: I like how the article doesn't tell what the Top 10 restaurants for Millennials are for comparison.  That way you can try and guess.


Apparently McDonalds believes they're big fans of Subway .

/ fancy.
 
2013-03-26 01:17:15 AM  

Smeggy Smurf: Nobody gives a shiat about the millenials.  They have no jobs, no future, no money, nothing going for them.  Fark them.  They're not economically viable.


They should be studied to see what nutrients they have that can be extracted for our use.
 
2013-03-26 01:21:44 AM  
 If you're going to continue to make shiatty food, at least follow Banquet TV dinners recipe for success and give everyone a full value meal of shiat for 99 cents.

2.bp.blogspot.com Believe it or not but Banquet TV dinner country fried chicken slop tastes better than Mcdonalds bone dry breaded chicken creations. The mashed potatoes on the other hand taste more like stale oatmeal.
 
2013-03-26 01:24:31 AM  
Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread

/Olive Garden? Seriously?  Is that some sort of hipster ironic thing?
 
2013-03-26 01:25:27 AM  

Theory Of Null: follow Banquet TV dinners recipe for success and give everyone a full value meal of shiat for 99 cents.


Put that in a 'wrap', and you've got something there.

/ hate wraps
 
2013-03-26 01:26:25 AM  

gingerjet: Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.


First, i would expect a burrito at a Chinese place to be shiat. But seriously...

It's McDonald's....it's a food delivery system... they make it as sterile and consistent because it's profitable. They don't see us as a person, they see us as a number. The system is only going to get more complex but it will seem simpler because of our consumer profiles we're building on facebook, FARK and BUZZFEED. *given purely as examples as places to mine information.

I goto that chinese place because they know me, they let me use my chinese, i get the food i want that's not on the menu.
I goto that greek place because they know me, they give me extra food because i'm nice to them
I goto that dinner because they make that dessert my wife likes from scratch
I goto that McDonald's because it's next to the Highway between meetings and A&W or Taco Bell are too far off highway
 
2013-03-26 01:28:20 AM  

Smeggy Smurf: not

economically viable.


www.personal.psu.edu
 
2013-03-26 01:28:40 AM  

Benevolent Misanthrope: Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread

/Olive Garden? Seriously?  Is that some sort of hipster ironic thing?


Well I see the fattening of America is still progressing nicely, regardless of their like or dislike of McDonald's.
 
2013-03-26 01:28:47 AM  

gingerjet: L.D. Ablo: McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Which is based on what exactly?  You looking into a store at 3am in the morning?  McDonalds is number two in revenue per store which contradicts your opinion that they are empty.  And the total sales of McDonalds is still three times its nearest competitor - which is Subway.  In-n-out shows up around 45.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

/you would of made a better argument if you used Chipotle
//hmmm... love Chipotle


I've never eaten at a Chipotle, but I've gone to Moe's plenty of times, which I believe is similar.  It's good for what it is - assembly line Mexican food made with better ingredients than what you get at a fast food place.

I can still get better food from the non-chain place in the strip-mall by my neighborhood, and I can't recall a taco shop or Chinese takeout that took more than ten or fifteen minutes max to have my order ready from the time I walked in.  Sure, the independently owned places can be a bit hit or miss, and I've gone to some where I've received absolutely horrible food, but the hits seem to happen a lot more than the misses from my experience.

Fast food and chains are good for consistency if that's what you're after, but that isn't as big of a draw to younger people.  If you have a minivan full of screaming kids that you just want to feed with minimal hassle, the chains are solid bets.  If it's you and a couple buddies or just yourself solo and you can just pull up Yelp or City Lens on your phone, you can almost always find something a lot better for similar or less money.
 
2013-03-26 01:34:20 AM  

Shazam999: Benevolent Misanthrope: Here's one survey on those restaurant brands.

In short:

Olive Garden
Chili's
Red Lobster
Applebee's
Outback
Texas Roadhouse
Cheesecake Factory TGI Friday's
Roadhouse
Ruby Tuesday
Red Robin
Panera Bread

/Olive Garden? Seriously?  Is that some sort of hipster ironic thing?

Well I see the fattening of America is still progressing nicely, regardless of their like or dislike of McDonald's.


A few of those certainly appeal to the 'just strap on the feed bag' crowd, but not all are bad.  Ruby Tuesday has a nice salad bar so you can make what you want, Red Lobster isn't bad if you don't get the platter of everything deep fried or drowning in butter, and Panera Bread has a nice half sandwich and soup lunch combo that's just right for not weighing you down, plus they have a veggie sandwich that's satisfying even for unabashed meat eaters like myself.

As for Olive Garden and Chilis... who knows.  I guess there are still areas in flyover country that don't have any decent Italian or Mexican/Tex-Mex food.
 
2013-03-26 02:06:22 AM  
Also not socially conscious or relevant: the opinions of milennials.

/born in '83
//read an article written by someone born in '91 who said they "couldn't live without twitter"
///was online on a BBS with a 14.4 before these kids were alive, don't you farking dare lump me in with them
////inb4 2800 baud phone-tone get-off-my-lawners
//i feel much more kinship with you than with these little shiats
 
2013-03-26 02:29:04 AM  
The entirety of that article reeks of shiatty corporate buzzwords and out-of-touch adspeak. Alternatively, my generation probably is that obnoxious and easily-led.
 
2013-03-26 02:45:42 AM  
If you want "fast" food at a good price, eat locally and get to know the people who run the places.  Just call ahead when you're on your way and place your order, so it's ready when you get there.  Most places are totally cool with phone-ahead orders.
 
2013-03-26 03:07:13 AM  
Fast food chain restaurants I prefer over McDonalds (in no particular order):

Arby's
Wendy's
Five Guys
Steak and Shake
Dairy Queen
Subway
Zaxby's
Q'doba
Chipotle
Little Caesar's
Panera
Jason's Deli

So McDonald's doesn't even break my top 10 fast food chains, let alone all chain restaurants.  Speaking of chain restaurants, the Ruby Tuesday near where I used to live in Nashville always had some great burgers.  They tasted like fresh ground beef, unlike the Chili's, Applebees, or TGIFs near where I lived.

I wouldn't rank McDonalds because it's crap.  Not because of social relevancy.  I'd say the fact that McDonalds ranks number one overall, but doesn't even register top 10 with Millennials, says more about everybody else's lack of taste than it does Millinneals'.
 
2013-03-26 03:08:45 AM  
Am I the only person who hates the name "millennial?"  It makes them sound like a damn flower.  Which doesn't help the stereotype one bit.  Gen Y is fine, if uninspired.

'83 baby here.  First console was an Atari 2600 (we weren't THAT well off, and Atari gave them a second run about '87 as a cheaper alternative to the NES)  First Internet access was AOHell via 28.8k modem about 1996.  Actually did not have a cell phone until 2006, got along fine with e-mail and AIM in college and didn't want another bill until parents crammed one down my throat, now I have an iPhone that I'm addicted to.

Considering a lot of late 70's/early 80's stuff lasted well into the 90's via reruns, repackaging, hand-me-downs, etc.  it's not surprising there's overlap.  Probably helped kick off the nostalgia craze as well.

/but...but...I MUST BE CLASSIFIED INTO AN EASILY DISTINGUISHED, MARKETABLE STEREOTYPE!  LABELS!  LABELS!
 
2013-03-26 03:09:54 AM  
"Country's Biggest Fast Feeder Doesn't Rank in Top 10 Fave Restaurants Among This Huge and Influential Demo"

For some reason this line makes me want to slap the author.
 
2013-03-26 03:30:15 AM  
I thought that there was supposed to be a "Generation Y" between the X-ers of the '60s-70s, and the Millennials, which started variably from '85-90.

Y-ers are supposed to be the unemployable assholes who have no marketable skills in today's economy...neither the discipline of the X-ers (ha!), nor the tech-savvy of the Millennials.

As for chain restaurants, the only ones I go to are Ninety-Nine and Olive Garden, and only because my 92 year-old grandmother and 66 year-old aunt like them...they are very 'meh' to me...okay, but not great.  Actually, as a picky eater, I don't really like chain restaurants since it tends to be a little more difficult to get a meal made "my way"...i.e. local joints tend to be much more accommodating of my requests to leave out certain ingredients that I don't like.  Of course, I could always prepare the meal myself at home and save money, but I am just a lazy Y-er, and that ain't the way we roll.

People go where they are comfortable, and as a very very picky eater myself, I entirely understand that.  In fact, the restaurants I prefer are all Italian, and while all of them are local joints (run almost entirely by Polish people, go figure), I go there because I am comfortable with American-style Italian food.  If I like it, I eat it and patronize their establishment again...if I don't like it, I don't eat it and don't return.  My Gen-Y Chinese-born-and-raised wife actually said that the best Chinese food she had was at a restaurant near Boston owned by a Malaysian woman, where the cooks were all Iranians (and discussing global nuclear policy in English with the owner...that was a very interesting dinner).

I think "chain" and "fast-food" restaurants should also be separate categories.  People go to those places for different reasons.  I go to "fast-food" places usually only when I am traveling and just need a quick bite and get on the road.  A "chain" place is where I will invite someone for a sit-down dinner when I don't know my guest's preferences, or I know that my guest will not enjoy other, more "local" places, or is not an adventurous eater (like I am, and I appreciate it when my hosts do the same to me when I am in an unfamiliar place).

/born 1980.
//consider myself Gen-Y.
///unemployed asshole.
 
2013-03-26 03:30:43 AM  

grinding_journalist: Also not socially conscious or relevant: the opinions of milennials.

/born in '83
//read an article written by someone born in '91 who said they "couldn't live without twitter"
///was online on a BBS with a 14.4 before these kids were alive, don't you farking dare lump me in with them
////inb4 2800 baud phone-tone get-off-my-lawners
//i feel much more kinship with you than with these little shiats


2400 baud (300, 1200, 2400, 4800, 9600, etc). I felt like I was blazing fast with my 14.4k modem... when the BBS had that speed.

As for the story, I just recently had McD's after not having it for about six months. It was underwhelming.  I knew what to expect and it was still underwhelming and now sort of overpriced.

/'78, represent
 
2013-03-26 03:41:33 AM  

gingerjet: Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.


I doubt those places would stay in business if the service and food was as bad as you are making them out to be. I'll take the local burger place where the food is cooked to order over McDonalds where the patties have been cooked and setting in a warmer for 30 minutes.
 
2013-03-26 03:49:41 AM  
I admit I grab the 1.29 double cheeseburger from time to time.

I also like the fries if fresh.

Other than that I think this thread was done in one.
 
2013-03-26 03:53:45 AM  

gingerjet: L.D. Ablo: McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Which is based on what exactly?  You looking into a store at 3am in the morning?  McDonalds is number two in revenue per store which contradicts your opinion that they are empty.  And the total sales of McDonalds is still three times its nearest competitor - which is Subway.  In-n-out shows up around 45.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

/you would of made a better argument if you used Chipotle
//hmmm... love Chipotle


I like how you claim to know others' local joints.

I am on the 9th different city in my life and they ALL have a good, quick, cheap joint that blows mcdonalds away.

Where do you live that does not?
 
2013-03-26 03:59:38 AM  
I haven't been forced to eat McCrap since I got my current job a year ago.

At least it was a hot meal I could afford for 2 or 3 bucks.
 
2013-03-26 04:17:06 AM  

Twitch Boy: Am I the only person who hates the name "millennial?"  It makes them sound like a damn flower.  Which doesn't help the stereotype one bit.  Gen Y is fine, if uninspired.

'83 baby here.  First console was an Atari 2600 (we weren't THAT well off, and Atari gave them a second run about '87 as a cheaper alternative to the NES)  First Internet access was AOHell via 28.8k modem about 1996.  Actually did not have a cell phone until 2006, got along fine with e-mail and AIM in college and didn't want another bill until parents crammed one down my throat, now I have an iPhone that I'm addicted to.

Considering a lot of late 70's/early 80's stuff lasted well into the 90's via reruns, repackaging, hand-me-downs, etc.  it's not surprising there's overlap.  Probably helped kick off the nostalgia craze as well.

/but...but...I MUST BE CLASSIFIED INTO AN EASILY DISTINGUISHED, MARKETABLE STEREOTYPE!  LABELS!  LABELS!


Born in '84 and a lot of the same sentiments here. First console I played was an Atari at a friend's house. First internet experience was AOL 28.8k dial-up right around '96 too. Halfway through high school, I got a (cheapo) cell phone. Junior year of college, Facebook (in its earliest form) opened up to our school. I often feel like I have one foot in X and one foot in Y but can't identify completely with either of them.

/I know, CSB, but it's good to know other early 80's babies feel this too.
 
2013-03-26 04:47:11 AM  

Scorpitron is reduced to a thin red paste: I like how the article doesn't tell what the Top 10 restaurants for Millennials are for comparison.  That way you can try and guess.




I guess Subway is one, since the claim is that McDonalds is catering to the crowd that prefers them.

Subway seems worse to me than McDonalds. At least McDonalds is honest about what it is.
 
2013-03-26 05:00:23 AM  
I don't care what you say, McDonalds is the best deal for a nice greasy breakfast out there. The sausage egg and cheese McGriddle and a $1 large coffee may as well be crack, I ain't right if I don't get my medicine....
 
2013-03-26 05:04:57 AM  
Two all beef patties indeed.
sphotos-a.xx.fbcdn.net

This is what happens when you have old people try to use "hip lingo". They get it wrong and wind up screwing the cheeseburger.
 
2013-03-26 05:06:59 AM  

gingerjet: L.D. Ablo: McDonald's food has been going downhill for decades.  It is as processed and artificial as a Twinkie.  There's a reason why In'n'Out is packed and McDonald's isn't.

Which is based on what exactly?  You looking into a store at 3am in the morning?  McDonalds is number two in revenue per store which contradicts your opinion that they are empty.  And the total sales of McDonalds is still three times its nearest competitor - which is Subway.  In-n-out shows up around 45.

Around here, a Big Mac combo is around $7.50-$8.00 with tax.  There's a local Chinese place where you get a big plate of rice and two fresh entrees for $5.25.  A local Mexican place serves huge burritos loaded with fresh toppings for $5.  Why pay more for something that isn't all that good?

Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

/you would of made a better argument if you used Chipotle
//hmmm... love Chipotle


McDonalds ows Chipotle IIRC
 
2013-03-26 05:07:52 AM  
owns.  I'm too high
 
2013-03-26 05:09:47 AM  

ReapTheChaos: gingerjet: Perhaps because buying a burrito at the local Mexican or Chinese place means dealing with shiat service and shiattier quality.  And at least with a McDonalds - I'll get my food in under a half hour on a consistent basis.

I doubt those places would stay in business if the service and food was as bad as you are making them out to be. I'll take the local burger place where the food is cooked to order over McDonalds where the patties have been cooked and setting in a warmer for 30 minutes.




You never had a chain fast food job in high school did you? McDonald's are milant about food safety. Hold times on burger patties are much lower then 30 minutes
 
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