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(Huffington Post)   Starbuck's endorsement of gay marriage, and NOM's subsequent boycott has caused their shares to plummet to a dissapointing 38% return   (huffingtonpost.com) divider line 94
    More: Interesting, NOM, Starbucks, Ken Hutcherson, Minnesota Marriage Amendment, same-sex marriages, Levi Strauss, Societal attitudes toward homosexuality, Family Equality Council  
•       •       •

3522 clicks; posted to Politics » on 22 Mar 2013 at 6:04 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-22 05:21:38 PM
N.O.M. can nom on my knob

/Good for Starbucks
//Don't like their expensive coffee, but I might go get a cup just to support them
 
2013-03-22 05:36:58 PM
"In the first full quarter after this boycott was announced, our sales and our earnings -- shall we say politely -- were a bit disappointing," Starbucks shareholder Tom Strobhar said, referring to the National Organization for Marriage's boycott of the coffee company.

Schultz replied bluntly that Starbucks's endorsement of marriage equality wasn't about making money, but about the principle of diversity.

"If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it's a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much," Schultz said, to applause from the audience.



Awwwesome.

By the way, Tom Strobhar isn't some concerned shareholder. He's an activist.
 
2013-03-22 06:07:25 PM
I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?
 
2013-03-22 06:08:12 PM
Tall latte, homo milk, please.
 
2013-03-22 06:09:12 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?


Half?

Try 10% full blown homophobes
 
2013-03-22 06:09:19 PM
Let me know when Queequeg endorses gay marriage.
 
2013-03-22 06:09:41 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.   Why risk alienating half of your customer base?


FTA: Schultz replied bluntly that Starbucks's endorsement of marriage equality wasn't about making money, but about the principle of diversity.

Their mission to deliver top quality coffee to their customers haven't changed, they're just supporting equality along with it.
 
2013-03-22 06:10:57 PM

JerseyTim: By the way, Tom Strobhar isn't some concerned shareholder. He's an activist.


Only because he's apparently a right-winger. If he were, say, a stockholder of Chik-fil-A (assuming it was publicly-traded) speaking against its stance on LGBT rights, he'd be a left-wing thug attempting to unfairly use his influence to suppress the poor corporation's freedom of speech.
 
2013-03-22 06:12:21 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?


I responded in the redlit threat (though probably too late for anyone to see it) - gay marriage arguably does have bearing on Starbucks mission of delivering top quality coffee to their customers (and profiting by doing so).   This article gets into to some of the economic benefits some companies believe will flow from striking DOMA and/or extending same-sex marriage nationwide - things like attracting and retaining talent, consistency of benefit programs and payrolls, stability of employees' home lives, etc.
 
2013-03-22 06:13:18 PM
As amusing as this Oh Snap is, the article is very interesting.

It's really about some shareholder activism, as opposed to (only) an outside group:

"Strobhar, who is the founder of the anti-abortion, anti-gay marriage Life Decisions International, a Virginia-based non-profit that has been fighting to oppose Planned Parenthood since 1992. His website At last year's Starbucks shareholders meeting, Strobhar asked Schultz to stop endorsing liberal issues because they were bad for business, Yahoo reported at the time."

But I'm glad he basically told them off as a response.
 
2013-03-22 06:14:04 PM
38% return?

That is FABulous!
 
2013-03-22 06:15:43 PM

Dr. Q Alias: Let me know when Queequeg endorses gay marriage.


Why, when Pequod already does?
 
2013-03-22 06:19:06 PM

El_Perro: nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?

I responded in the redlit threat (though probably too late for anyone to see it) - gay marriage arguably does have bearing on Starbucks mission of delivering top quality coffee to their customers (and profiting by doing so).   This article gets into to some of the economic benefits some companies believe will flow from striking DOMA and/or extending same-sex marriage nationwide - things like attracting and retaining talent, consistency of benefit programs and payrolls, stability of employees' home lives, etc.


I've always maintained that corporate political statements can be good marketing.  This stance is telling me that Starbucks has research that its customer base is more in favor of this position than not.  Consumers like to get the warm and fuzzies from their consumption habits.  SB is providing that for them.

Chick-Fil-A is a different beast in that it's a privately owned company.  While I think it's bad for them to hold a position they'll need to backtrack on in 15 years, the business doesn't exist to provide returns for public shareholders but as a vessel for whatever the Cathy's want.
 
2013-03-22 06:21:11 PM
Keep it up, "conservatives"

encrypted-tbn2.gstatic.com
 
2013-03-22 06:22:22 PM

JerseyTim: "In the first full quarter after this boycott was announced, our sales and our earnings -- shall we say politely -- were a bit disappointing," Starbucks shareholder Tom Strobhar said, referring to the National Organization for Marriage's boycott of the coffee company.

Schultz replied bluntly that Starbucks's endorsement of marriage equality wasn't about making money, but about the principle of diversity.

"If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it's a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much," Schultz said, to applause from the audience.


Awwwesome.

By the way, Tom Strobhar isn't some concerned shareholder. He's an activist.


He's both.  He's also a bigot, and deserves to get told off.
 
2013-03-22 06:25:52 PM
I'd totally buy something from Starbucks, if I liked coffee.
 
2013-03-22 06:28:31 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?


Because it can affect their business and their employees.  Marriage laws have a large effect on the benefits given to their employees and the way those benefits can be disbursed.  Medical, insurance and 401k benefits come to mind.  If a company can provide those benefits in same-sex cases that's a benefit to them in gaining and retaining employees.
 
2013-03-22 06:31:22 PM

RulerOfNone: I'd totally buy something from Starbucks, if I liked coffee.


Their hot chocolate isn't too bad.
 
2013-03-22 06:32:23 PM

Rapmaster2000: El_Perro: nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?

I responded in the redlit threat (though probably too late for anyone to see it) - gay marriage arguably does have bearing on Starbucks mission of delivering top quality coffee to their customers (and profiting by doing so).   This article gets into to some of the economic benefits some companies believe will flow from striking DOMA and/or extending same-sex marriage nationwide - things like attracting and retaining talent, consistency of benefit programs and payrolls, stability of employees' home lives, etc.

I've always maintained that corporate political statements can be good marketing.  This stance is telling me that Starbucks has research that its customer base is more in favor of this position than not.  Consumers like to get the warm and fuzzies from their consumption habits.  SB is providing that for them.

Chick-Fil-A is a different beast in that it's a privately owned company.  While I think it's bad for them to hold a position they'll need to backtrack on in 15 years, the business doesn't exist to provide returns for public shareholders but as a vessel for whatever the Cathy's want.


And to expound, the core market for SB is the young and the upper-middle class.  Support for gay marriage is very much a young and upper-middle class position.  See also Whole Foods and their variety of employee and environmental wellness positions.

When I was in biz school there were two arguments made for corporate political positions.  One from John Mackey of WFM saying it was good and one from the CEO of Cypress Semiconductor saying it got in the way of providing returns to shareholders.  I think it's a false choice.  A semiconductor's revenue is based much more on price than a retailer's business.

As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

www.breitbart.com
Old people.
 
2013-03-22 06:46:54 PM

Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:


Old people.


And, by eating at Chick-Fil-A, they are hastening their deaths. Thankfully.
 
2013-03-22 06:47:58 PM

Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

[www.breitbart.com]

Old people.


Old, but also FAT.  Bigotry + gluttony means lots of return business.
 
2013-03-22 06:54:49 PM

Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:


I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.
 
2013-03-22 06:58:34 PM

Lionel Mandrake: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

[www.breitbart.com]

Old people.

Old, but also FAT.  Bigotry + gluttony means lots of return business.


True, but it also means the return business won't last too long. Hate and clogged arteries are not a good combination for life expectancy.
 
2013-03-22 06:59:51 PM

RulerOfNone: I'd totally buy something from Starbucks, if I liked coffee milkshakes.


FIFY
 
2013-03-22 07:01:18 PM

Lionel Mandrake: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

[www.breitbart.com]

Old people.

Old, but also FAT.  Bigotry + gluttony means lots of return business.


Accompanied by new boycotts by the thin and non-bigoted.
 
2013-03-22 07:01:27 PM

scottydoesntknow:
Their mission to deliver top quality coffee to their customers haven't changed, they're just supporting equality along with it.


Ok, I personally think that's great. I don't frequent Starbucks but once in awhile, but next time I'm there, that's certainly not going to keep me away. But that's me, I'm a liberal with gay family. I'm not the only potential customer Starbucks has to worry about. What's the difference, from a pure business perspective, between gay-friendly liberal money and ignorant redneck money? I'm just saying, if I ran a business like that, I'd keep politics way out of it.
 
2013-03-22 07:03:53 PM

born_yesterday: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.


It's not condemnation, it's a an observation of market demographics.  The working class is much more socially conservative (re: traditional) than upper classes.

chronicle.augusta.com
Black people, old people, and a even young redneck waiting for hours to affirm their support of "tradition" through the purchase of fried chicken.  This is what Dr. King wanted... sort of.

It's like when after leaving the WH, Laura Bush affirmed her support for gay marriage.  People acted shocked, but for me it was a "well, duh" moment.  She's a wealthy, cosmopolitan woman.  GW probably feels the same way, but his personal branding doesn't allow him to take that position in public.
 
2013-03-22 07:06:22 PM
Corporate Morality Action Center


Is this for real? This is the Onion, right?


And what's NOM?
 
2013-03-22 07:07:18 PM

nekom: scottydoesntknow:
Their mission to deliver top quality coffee to their customers haven't changed, they're just supporting equality along with it.

Ok, I personally think that's great. I don't frequent Starbucks but once in awhile, but next time I'm there, that's certainly not going to keep me away. But that's me, I'm a liberal with gay family. I'm not the only potential customer Starbucks has to worry about. What's the difference, from a pure business perspective, between gay-friendly liberal money and ignorant redneck money? I'm just saying, if I ran a business like that, I'd keep politics way out of it.


My old man has owned a small business for 50 years and this has always been his position.  Basically, you lose more customers with a political position than you could gain.  I think that's only true if the position is unpopular with your customers.  Saying "I love the troops" is going to be good for any business.  For his business, it works.  For SB, I think they can espouse a position that's popular with their customers and gain goodwill through it.  Gay marriage support looks like it works for them.
 
2013-03-22 07:11:44 PM

born_yesterday: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.


I apologize.  I just realized your concern.  You equated racial category with social class.  Well, I can assure you that there is a whole rainbow of people that support traditional marriage just as much as you.  In fact, I bet there's a black man out there who hates the idea of two dudes getting it on even more than you.
 
2013-03-22 07:14:22 PM

Rapmaster2000: born_yesterday: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.

It's not condemnation, it's a an observation of market demographics.  The working class is much more socially conservative (re: traditional) than upper classes.

[chronicle.augusta.com image 586x428]
Black people, old people, and a even young redneck waiting for hours to affirm their support of "tradition" through the purchase of fried chicken.  This is what Dr. King wanted... sort of.

It's like when after leaving the WH, Laura Bush affirmed her support for gay marriage.  People acted shocked, but for me it was a "well, duh" moment.  She's a wealthy, cosmopolitan woman.  GW probably feels the same way, but his personal branding doesn't allow him to take that position in public.


I'll add that I was kidding, but I honesty could only see old white people in the first shot.

But your second photo gives me hope that we can all get together in a celebration of bigotry and arteriosclerosis.
 
2013-03-22 07:19:47 PM

scottydoesntknow: //Don't like their expensive coffee, but I might go get a cup just to support them


I feel the exact same way.
 
2013-03-22 07:21:24 PM

Rapmaster2000: GW probably feels the same way, but his personal branding doesn't allow him to take that position in public.


Darth Cheney didn't seem to care too much...but, of course, he waited until AFTER office to say anything...
 
2013-03-22 07:23:16 PM

born_yesterday: Rapmaster2000: born_yesterday: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.

It's not condemnation, it's a an observation of market demographics.  The working class is much more socially conservative (re: traditional) than upper classes.

[chronicle.augusta.com image 586x428]
Black people, old people, and a even young redneck waiting for hours to affirm their support of "tradition" through the purchase of fried chicken.  This is what Dr. King wanted... sort of.

It's like when after leaving the WH, Laura Bush affirmed her support for gay marriage.  People acted shocked, but for me it was a "well, duh" moment.  She's a wealthy, cosmopolitan woman.  GW probably feels the same way, but his personal branding doesn't allow him to take that position in public.

I'll add that I was kidding, but I honesty could only see old white people in the first shot.

But your second photo gives me hope that we can all get together in a celebration of bigotry and arteriosclerosis.


I apologize for being a dick then. I do that thing because I'm kind of a dick.
 
2013-03-22 07:27:42 PM

Rapmaster2000: born_yesterday: Rapmaster2000: born_yesterday: Rapmaster2000: As for Chick-Fil-A, this is the customer for whom anti-gay marriage stances appeal to:

I notice in your haste to condemn them, you overlooked their racial diversity, clear representative of the country as a whole.

It's not condemnation, it's a an observation of market demographics.  The working class is much more socially conservative (re: traditional) than upper classes.

[chronicle.augusta.com image 586x428]
Black people, old people, and a even young redneck waiting for hours to affirm their support of "tradition" through the purchase of fried chicken.  This is what Dr. King wanted... sort of.

It's like when after leaving the WH, Laura Bush affirmed her support for gay marriage.  People acted shocked, but for me it was a "well, duh" moment.  She's a wealthy, cosmopolitan woman.  GW probably feels the same way, but his personal branding doesn't allow him to take that position in public.

I'll add that I was kidding, but I honesty could only see old white people in the first shot.

But your second photo gives me hope that we can all get together in a celebration of bigotry and arteriosclerosis.

I apologize for being a dick then. I do that thing because I'm kind of a dick.


It's OK.  Your scorn will probably be the high point of my weekend.
 
2013-03-22 07:38:15 PM

Rapmaster2000: El_Perro: nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?

I responded in the redlit threat (though probably too late for anyone to see it) - gay marriage arguably does have bearing on Starbucks mission of delivering top quality coffee to their customers (and profiting by doing so).   This article gets into to some of the economic benefits some companies believe will flow from striking DOMA and/or extending same-sex marriage nationwide - things like attracting and retaining talent, consistency of benefit programs and payrolls, stability of employees' home lives, etc.

I've always maintained that corporate political statements can be good marketing.  This stance is telling me that Starbucks has research that its customer base is more in favor of this position than not.  Consumers like to get the warm and fuzzies from their consumption habits.  SB is providing that for them.

Chick-Fil-A is a different beast in that it's a privately owned company.  While I think it's bad for them to hold a position they'll need to backtrack on in 15 years, the business doesn't exist to provide returns for public shareholders but as a vessel for whatever the Cathy's want.


They are also concerned about their staff, there are a lot of gay baristas.
 
2013-03-22 07:59:05 PM

doctor wu: And what's NOM?


National Organization of (or for) Marriage, or something derpy like that.
 
2013-03-22 08:06:16 PM

Lionel Mandrake: doctor wu: And what's NOM?

National Organization of (or for) Marriage, or something derpy like that.


The same fax machine operators as Million Catholics for Concerned Tax Reform Freedom Life America (and Janet Jackson's nipple was B-A-D BAD!) or whatever. The people that pretend they speak for The People, when they really only speak for the squeaky wheels of every town - the 1%.
 
2013-03-22 08:07:01 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?


A few year ago Lowes stayed silent in the North Carolina marriage amendment battle (which passed).  Last year I was approached by Lowes to come work for them (white collar six figure technical job) and I informed them I would neither consider working for them nor recommend to anyone I know to consider Lowes for employment.  The recruiter admitted that this issue has made it much harder for him to recruit talent.

So basically - you don't know what the fark you are talking about.
 
2013-03-22 08:12:23 PM
I live in a pretty conservative area and this hasn't the business of the three Starbucks about a mile from each other. I love coffee but I have a single-cup Keurig maker that does the trick. Good for them though. Most people who go there won't give a shait either way.
 
2013-03-22 08:12:47 PM
Starbucks used to pass their coffee beans through skunks which gave it it's skunky taste. The digestive juices take off the protective untasty layer of the bean. They just simulate the ingredients now and give the beans a bath because people would quit drinking it if they knew it came from a skunks anus.
 
2013-03-22 08:13:30 PM
pppsr.files.wordpress.com

Rest in peace, Starbuck
 
2013-03-22 08:25:10 PM

Lionel Mandrake: doctor wu: And what's NOM?

National Organization of (or for) Marriage, or something derpy like that.


It's pure doublespeak -- this organization actually wants FEWER people to be getting married.
 
2013-03-22 08:29:37 PM
I loathe starbucks due to how they treated a really good friend when she worked for them, but, good for them, i guess. Nom can eabod and diaf.
 
2013-03-22 08:33:36 PM

RulerOfNone: I'd totally buy something from Starbucks, if I liked coffee.


You can still always buy a SB gift card for the SB people in your life (like me!).

Good for Starbucks by the way.   I wish my farking 401k would have a 38% year...
 
2013-03-22 08:50:15 PM

MusicMakeMyHeadPound: [pppsr.files.wordpress.com image 300x395]

Rest in peace, Starbuck


www.daleisphere.com
 
2013-03-22 08:53:28 PM

nekom: I said this in the redlit thread, why would a company have a stance on anything?  I'm all in favor of gay marriage, but if I were Starbuck's CEO, all I'd have to say on the issue is "Same sex marriage has no bearing on our mission to deliver top quality coffee to our customers".  Same goes for Chik-fil-a on the other side.  Why risk alienating half of your customer base?


Because they're not risking that. Nearly every major company endorses marriage equality. Starbucks, Google, Apple, etc. There's nowhere for the anti-gays to go.
 
2013-03-22 08:55:12 PM
That reminds me.  Remember when the Southern Baptists crushed Disney over same-sex benefits.  Oh...
 
2013-03-22 09:06:14 PM

RulerOfNone: I'd totally buy something from Starbucks, if I liked coffee.


They also serve tea, Naked(r) Juices, plain water, Izzy cane sugar soda, lots of yummy scones and croissants and sandwiches, protein platters and many other items. Oh, and free wifi.

/Not a fan. I use them because they're so frickin omnipresent.
//Prefers me some Philz Coffee.
 
2013-03-22 09:14:11 PM
The National Organization for Marriage cannot claim complete credit for the inevitable bankruptcy of Starbucks. Farkers are evidently forgetting the boycott initiated by the Gun Victims Action Council which should, at some time in the very near future, decrease the Starbucks stock price to a level no rational company would allow.
 
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