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(Canada Newswire)   Farker part of team trying to solve the newspaper problem. Bonus: No Paywalls   (newswire.ca) divider line 12
    More: Cool, La Presse, teams  
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536 clicks; posted to FarkUs » on 22 Mar 2013 at 9:56 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-22 08:22:09 AM
Good for you, subby. I hope it works out for you
 
ZAZ [TotalFark]
2013-03-22 08:32:45 AM
Free app that shows ads?
 
2013-03-22 10:53:40 AM
Have you tried firing all your older employees and replacing them with younger, cheaper, social media addicts?  That seems to be the standard practice these days.
 
2013-03-22 10:57:40 AM
Yes, but think newspaper ads, not website/app ads. We did what we could to avoid them being intrusive, and tried to do what you see in the paper. Read the homes section, see realtor ads. Open classifieds, see an ad for a car dealership.

The goal is to duplicate the paper experience. Essentially, we looked at how we would have built a paper, Weekend armchair experience and all, if we were inventing it now on tablets.

Seriously cool (even if I am biased)

//Subby
//Hoping this catches on - Ads actually don't suck for once
//Sure beats the paywall model.
//Really cant wait to see what the worldd thinks of it
 
2013-03-22 11:00:28 AM

bighairyguy: Have you tried firing all your older employees and replacing them with younger, cheaper, social media addicts?  That seems to be the standard practice these days.


Nope - they know what they're doing, and that history is what matters. Retraining in a few cases, but in general, a writer is a writer. The medium is different

Really wish I could go into details on that one, but ...

Still, it makes for a bigger team, not replacing the old with the new (and cheap)

You know how we always talk about buggy-whip makers not adapting? This is actually a case of one trying
 
2013-03-22 11:30:32 AM

montreal_medic: bighairyguy: Have you tried firing all your older employees and replacing them with younger, cheaper, social media addicts?  That seems to be the standard practice these days.

Nope - they know what they're doing, and that history is what matters. Retraining in a few cases, but in general, a writer is a writer. The medium is different

Really wish I could go into details on that one, but ...

Still, it makes for a bigger team, not replacing the old with the new (and cheap)

You know how we always talk about buggy-whip makers not adapting? This is actually a case of one trying


The two biggest problems on the subscription side are the number of traditional subscribers is shrinking (literally dying off), and the pool of potential subscribers who have never subscribed and probably never will is increasing.  Then there's the advertising side.  Advertisers have many more and cheaper options and along with plummeting circulation, the newspapers can't charge as much.  On top of that, the economy crushed the three biggest advertising segments: housing, employment and cars.  All the great writers in history aren't going to fix that.  Video commentators and pundits are where it's at these days.  Newspapers need to try to work towards finding the much smaller audience and presence place where they can still be profitable.
 
2013-03-22 01:10:30 PM
Suggestions:
1.  Serve ALL your ads yourself.  Do not make me wait for a third party site to load.
2.  Do not make me wait for third-party sites to load.
2a.  Do not make me go into my script-blocker and try to guess which of the 52 script sites I need to unblock to see the thing on your page that I'd like to see this time, but don't trust you enough to just say 'load everything'.
3.  See 1 and 2.
4.  See them again.
5.  SEE THEM AGAIN -- YOUR SITE!!! YOUR SITE!!! NOT a bunch of other people's.
6.  Put your location -- city and province -- on every single separate page you serve.  I freaking hate links from elsewhere that end up on a newspaper whose only apparent provenance is "Springfield", or "Tri-Cities".

Good luck.  Bonne chance.
 
2013-03-22 02:41:16 PM
40. million. farking. dollars?!?? For an APP!??

/I would have done it for half that.
 
2013-03-22 02:50:51 PM
Not an app. The interface (the app part) is the easy part.

The end to end workflow to build what is very much an entirely new medium (not traditional app, not web) and to build a new edition every day, took a team of over a hundred a couple of years.

Basically, if we were building a monthly magazine, we could just hardcode everything, but we built a monster that can put out a whole new edition every day
 
2013-03-22 08:38:57 PM
Local newspaper put a paywall up on their website several months ago, with 7 free articles a month. Discovered I can reset it easily by deleting any browser cookies associated with the website.
 
2013-03-23 03:59:49 PM

montreal_medic: The goal is to duplicate the paper experience.


The remaining people that want the paper experience will all be dead in a few decades.
 
2013-03-24 03:31:13 AM
A home printer that prints out an actual newspaper in your home every morning, via subscription service.  Same kind of paper, same kind of ink.

No massive, expensive press, no delivery drivers, no fuel costs, ect.

I dunno.  I'd read it.
 
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