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(The Atlantic Wire)   HBO executives: "We just had a thought: what if HBO GO was available for non-HBO subscribers and even people without cable?"   (theatlanticwire.com) divider line 141
    More: Obvious, HBO, executive directors, quality television, subscribers  
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8402 clicks; posted to Entertainment » on 21 Mar 2013 at 9:24 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-22 09:39:40 AM

dehehn: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

So they're still doing it wrong.  You really think they're going to get people who are already paying for Cable, paying for internet, paying for Hulu, paying for Netflix, to pay more than the latter two services to watch Game of Thrones?


FTM
 
2013-03-22 09:43:57 AM
I've been thinking about dropping HBO but GOT is about to restart and I don't want to miss it.  Most of the time there is nothing worth watching on HBO.  They don't even show decent movies anymore.

Also, one of the reasons I have cable is picture quality.  My ignorance is boundless as far as what is available online and whether the quality of sound and picture will live up to cable.  I'd like to cut the cord but I also want to watch in HD.  I guess my rambling point is that I'm too lazy to search out my options.
 
2013-03-22 09:55:39 AM
About time. HBO was our first 'premium' cable channel in the 1970s, fahgodsake, and it's nice to see them taking some kind of ersatz lead on this. I don't have cable/satellite, and will drop cash on this and a few other select channels the instant they become legal.
 
2013-03-22 09:59:21 AM
PLEASE HBO!  Make the move, set the trend, push forward the internet to kill off TV!
 
2013-03-22 10:10:27 AM

Smackledorfer: I pay for the second or third highest uverse option now.

15 is too much for just hbo.

If I break down my cable bill by channel watched in my household I should be paying like a couple bucks per channel.


And this, right here, is the perfect example of why, for the vast majority of people, cable bundling is a good thing.
 
2013-03-22 10:11:43 AM
Okay, since I work for Time Warner Cable, I feel that I need to say my piece here.  I do think this is a good plan by HBO and it will make it vastly easier to get people to increase their standard internet speeds.  Normally HBO costs about $14 per month in this area, with Cinemax or Showtime it is $11.98 or something.  I think if they kept to that or cheaper for HBO Go, it would be worthwhile and even stackable with Max Go (Cinemax's version).  The only problem I see is this could give HBO a reason to slow content to Go if they wanted (going to the two week lull on new episodes like you see for On Demand content).

The cable cutters are going to cut their cable no matter what.  The college students that simply have internet service will live through Netflix, Hulu, Amazon Prime, and (if this plan goes through) HBO Go.  Forward thinking cable companies simply need to use this information to finally get channel providers to lower their prices in negotiation, focus on high speed data packages and put down the infrastructure to make it consistent (lived in MN and dealt with Comcast garbage before coming to New York), and work on finding ways to increase service on cable packages (so the people who do have cable do not simply sit and wish they only had High Speed Data).

/end armchair CEO
 
2013-03-22 10:16:39 AM

rugman11: And this, right here, is the perfect example of why, for the vast majority of people, cable bundling is a good thing.


For a large portion yes, but a vast growing number of us are finding that we can get the content we want, when we want, and for less by cutting the cord.

One thing I tell people too, is that once you finally cut that cord and take the leap your viewing habits change. We used to just have the TV on, it was always on, even just in the background. And we'd channel surf and find something that often would just be on in the background. No more anymore.

Now when we watch TV, we actually watch TV. Meaning we are watching with purpose. We stream internet music when the TV is just on in the background and ultimately you know what? We find ourselves actually watching TV less and spending more time doing other things.

Ohh and I've found Im actually pirating less content too. This is mostly because that 70 dollars I saved by cutting the cord, I don't feel so bad about spending 4 bucks for something that catches my eye on VUDU or Amazon.

It won't be the dominate for awhile, but the new model is here and its awesome.
 
2013-03-22 10:33:12 AM
I would sign up since I do not have cable TV service. I do get HBO Go now, because I am using the login info. of a friend who has HBO service.
 
2013-03-22 10:45:09 AM

KatjaMouse: Awesome. We had to cut back right in the middle of Boardwalk Empire season 2. So, Go subscribers: are The Wire and Deadwood back seasons available as well? I... kinda... never saw them.


Yep! Most of their older original content is available. The only series I've noticed they're missing is Carnivale. (There could be more, but they have all the stuff I wanted to see: Boardwalk, Rome, The Sopranos, The Wire, Deadwood, Oz, Big Love, Generation Kill, etc.) They're also pretty good about posting new stuff right after it airs on the east coast.

This is pretty much tailor made for someone like me. The only reason I subscribe to cable is HBO; I have the lowest tier possible plus HBO. And I don't even watch HBO on my TV! I use Go all day at work to marathon through series and documentaries.
 
2013-03-22 10:51:47 AM

thornhill: it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.


Did people stop buying CDs when songs became readily available via iTunes and Amazon and Pandora and such? And if they did, was that a net gain or loss for the content provider?
 
2013-03-22 10:52:38 AM

chi_tino: zobear: HBO could make a shiatton of money and people wouldn't steal Game of Thrones as much?

The first two seasons of Game of Thrones are already available right now as part of my Netflix DVD plan.


I'm amused by your use of the word "already". It takes nearly a year after the season finales to release the DVDs. That is a long ass time of avoiding spoilers and not being able to talk to anyone about it.

I stopped pirating things years ago...except Game of Thrones because there is currently no convenient way to watch it unless you pay a shiat ton for a bunch of other channels you don't want. (And for the record, I later bought the Blu-Ray sets when they came out).
 
2013-03-22 10:55:10 AM

Profedius: I would sign up since I do not have cable TV service. I do get HBO Go now, because I am using the login info. of a friend who has HBO service.


Quit violating the terms of service, dammit. The login is clearly legally not transferrable.
 
2013-03-22 11:18:35 AM

Duke Phillips' Singing Bears: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

I steal HBO GO right now. I'd gladly pay them for it because I think people should be paid for creating content. I just really don't want to pay AT&T $100 a month and have to surf through 5,000 channels of Spanish and Jesus programming to see Game of Thrones.


This.
 
2013-03-22 11:32:01 AM
I don't care what HBO does as long as I can see Boardwalk Empire.
 
2013-03-22 11:33:50 AM

SurfaceTension: thornhill: it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.

Did people stop buying CDs when songs became readily available via iTunes and Amazon and Pandora and such? And if they did, was that a net gain or loss for the content provider?


Actually, yes, they did.  And it was a terrible loss.

static2.businessinsider.com

Note that album sales peak in 1998-1999 right after digital downloading became popular and continued declining after the launch of iTunes and other legal download avenues.  The average American used to buy almost 4 CDs per year.  They now buy 1.  And note, also, that digital sales haven't even come close to making up for that lost revenue because most people buy digital singles, not digital albums.  And when more than 90% of your revenue comes from album sales (as was the case with the music industry before 2003) that's a big deal.

The demise of the music industry has happened also entirely thanks to the unbundling of merchandise, moving from an album-based model to a single-based model.  And it's resulted in a 64% decline in revenue.
 
2013-03-22 11:39:55 AM

browntimmy: chi_tino: zobear: HBO could make a shiatton of money and people wouldn't steal Game of Thrones as much?

The first two seasons of Game of Thrones are already available right now as part of my Netflix DVD plan.

I'm amused by your use of the word "already". It takes nearly a year after the season finales to release the DVDs. That is a long ass time of avoiding spoilers and not being able to talk to anyone about it.

I stopped pirating things years ago...except Game of Thrones because there is currently no convenient way to watch it unless you pay a shiat ton for a bunch of other channels you don't want. (And for the record, I later bought the Blu-Ray sets when they came out).


If only there were a way to figure out what happens in the next season of Game of Thrones...

/thpoilerth!!!!
 
2013-03-22 11:43:16 AM
For those who want a la carte, there IS an option, but the channel selection is limited, there's no HBO, and you need a 8' dish connected to an old receiver that only outputs SD.

http://www.programming-center.net/pdfs/H2HPricing.pdf
 
2013-03-22 11:45:00 AM

RexTalionis: Profedius: I would sign up since I do not have cable TV service. I do get HBO Go now, because I am using the login info. of a friend who has HBO service.

Quit violating the terms of service, dammit. The login is clearly legally not transferrable.


How about not a chance of that happening.
 
2013-03-22 11:58:12 AM

L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.


You can already do this with many series using Amazon On Demand. I'm able to watch Mad Men and Breaking Bad without having cable.
 
2013-03-22 12:13:24 PM

Tigger: AdolfOliverPanties: I didn't read the article but I'm sure this will piss off the cable companies.

Anything that hurts Comcast is a good thing.


The cable companies (Comcast included) are already starting to reposition themselves for the decline of revenues from traditional cable TV service.  Heck, they even have part of a model to work from - the death of long distance phone revenues.  They can at least study what didn't work there and try something else.

Let's face the fact that TV, just like voice services, is an application that runs on a network.  Instead of confusing the customer into thinking they are buying the application, just sell them the network.  Better for everyone in the long run.  Let the content owners deal with having to market their content - and price it.  Will make for better results in the long run, as good stuff will get the money and the dreck will be canceled as it should be, as it can't generate any kind of revenue stream at all.
 
2013-03-22 12:16:44 PM

impaler: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

They will be the richest company on the planet if they do.


No, not really. While Game of Thrones gets a lot of love here on Fark, there are vast numbers of people who don't like it. Hell I tried to read the first book in that series after HBO started showing their episodes and quickly realized it was another piece of shiat book from George RR Martin, who I have never liked as an author.
 
2013-03-22 12:23:54 PM
The only reason I have cable is for HBO so I would totally sign up for this.  Oh, and HODOR!
 
2013-03-22 12:24:35 PM
HBO's got what I crave.

I'd ditch cable for them.  I already can get most of Comedy Central through their website.  Sports I can just head to a sports bar.  Neflix and Amazon provide me with movies.
 
2013-03-22 01:32:59 PM
I would dump my shiatty Cable One service in a heartbeat for this. Get me HBO GO, and Showtime Go and I have no need for Cable again.
 
2013-03-22 01:35:03 PM

Duke Phillips' Singing Bears: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

I steal HBO GO right now. I'd gladly pay them for it because I think people should be paid for creating content. I just really don't want to pay AT&T $100 a month and have to surf through 5,000 channels of Spanish and Jesus programming to see Game of Thrones.


$42 a season on itunes
 
2013-03-22 02:02:13 PM

rugman11: SurfaceTension: thornhill: it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.

Did people stop buying CDs when songs became readily available via iTunes and Amazon and Pandora and such? And if they did, was that a net gain or loss for the content provider?

Actually, yes, they did.  And it was a terrible loss.

[static2.businessinsider.com image 618x416]

Note that album sales peak in 1998-1999 right after digital downloading became popular and continued declining after the launch of iTunes and other legal download avenues.  The average American used to buy almost 4 CDs per year.  They now buy 1.  And note, also, that digital sales haven't even come close to making up for that lost revenue because most people buy digital singles, not digital albums.  And when more than 90% of your revenue comes from album sales (as was the case with the music industry before 2003) that's a big deal.

The demise of the music industry has happened also entirely thanks to the unbundling of merchandise, moving from an album-based model to a single-based model.  And it's resulted in a 64% decline in revenue.


And every single network exec and cable exec wakes up in a cold sweat w/ this graph over their head. Sports commissioners should also be worried. How much would the NFL have to charge if they sold all of their games a la carte?
 
2013-03-22 02:15:34 PM
images2.wikia.nocookie.net
 
2013-03-22 02:36:10 PM

legion_of_doo: browntimmy: chi_tino: zobear: HBO could make a shiatton of money and people wouldn't steal Game of Thrones as much?

The first two seasons of Game of Thrones are already available right now as part of my Netflix DVD plan.

I'm amused by your use of the word "already". It takes nearly a year after the season finales to release the DVDs. That is a long ass time of avoiding spoilers and not being able to talk to anyone about it.

I stopped pirating things years ago...except Game of Thrones because there is currently no convenient way to watch it unless you pay a shiat ton for a bunch of other channels you don't want. (And for the record, I later bought the Blu-Ray sets when they came out).

If only there were a way to figure out what happens in the next season of Game of Thrones...

/thpoilerth!!!!


I have no idea what the hell you were trying to say here. That I can find out what happens by reading the books? Thanks, that in no way addresses what I said.
 
2013-03-22 03:07:00 PM

Father_Jack: cable is so awful. TV is so awful. Why anyone PAYS MONEY to have a box that pipes advertising into your life is beyond me.

quitting tv is like any other addiction, like sodas or smoking or something. you miss it like hell for a bit then you stop missing it... then after a while you think "man why did i ever have that shiat in my life in the first place".

my roommate before my wife had 2 tvs which he never turned off... never ending low volume noise of ESPN in my life for 2 years. never got cable again after he left, and the peace its provided is so nice. if i wanna watch something, i'll netflix or apple tv it. the only thing i really kinda miss is hockey... but the hockey games were so filled with commercials i hardly liked watching those any more either.

in short, everyone should cut the cord. tv is awful.


Agreed. I cut the cord four months ago, purchased a Roku box, subscribed to Amazon Prime, Netflix, NHL Gamecenter Live and MLBtv to take care of my viewing interest needs. I got rid of phone service from Comcast in favor of a Google phone number along with a OBi100, which gives me free unlimited calls to the USA and Canada. The net savings is $120 per month along with the satisfaction of not paying for an endless supply of crappy shows and obnoxious commercials. I couldn't be happier with this setup.
 
2013-03-22 03:09:31 PM

Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.


I recently bought a Roku. There are a lot of different streaming services and none of them seem to be teaming up with each other, but they have teamed up with Roku. It's one very small device that offers a lot of things. Why should HBO bundle itself with Netflix?

I'm sure HBO considers itself to be very different from Netflix. Their one flaw is that you still have to have cable (or satellite) to get HBO.

23FPB23: I don't even HAVE cable and I use HBO GO.

Of course, I use a co-worker's login, but that's beside the point.  Yes, he gave it to me.
.


And this is why we can't have nice things - because assholes like you will just steal them.
 
2013-03-22 04:30:09 PM

SurfaceTension: thornhill: it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.

Did people stop buying CDs when songs became readily available via iTunes and Amazon and Pandora and such? And if they did, was that a net gain or loss for the content provider?


That's apples and oranges. Right now you can watch all episodes of all HBO series on HBO GO.

The equivalent with the music business would be if you paid a monthly subscription fee to Sony, for example, and in return, could listen to any of its songs on demand as many times as you wanted, whenever you anted.

So if Game of Thrones Season 2 has been available on HBO GO since it premiered last year, and it will be available on HBO GO indefinitely, I would think few pople who have access to HBO GO would have much of a reason to buy it on DVD/Blu-ray when it comes out this month.
 
2013-03-22 07:13:15 PM

Happy Hours: Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.

I recently bought a Roku. There are a lot of different streaming services and none of them seem to be teaming up with each other, but they have teamed up with Roku. It's one very small device that offers a lot of things. Why should HBO bundle itself with Netflix?

I'm sure HBO considers itself to be very different from Netflix. Their one flaw is that you still have to have cable (or satellite) to get HBO.

23FPB23: I don't even HAVE cable and I use HBO GO.

Of course, I use a co-worker's login, but that's beside the point.  Yes, he gave it to me.
.

And this is why we can't have nice things - because assholes like you will just steal them.


YEAH!!! I also hoard ketchup and Taco Bell sauce packs, Sweet n Low packs, and I STEAL PUBLIC RESTROOM TISSUE!!!

BWAHAHAHHAHAHAHAAAA
 
2013-03-22 08:11:38 PM

naugahyde monkey: JosephFinn: megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!

You too, DirecTV!

Um, you get hbo go with directv


Sorry, I should be clearer, I meant how DirecTV blocks HBOGo on Roku.
 
2013-03-22 08:26:25 PM
I would buy this for 10 weeks while GoT was on.  Actually I take that back.  I would buy this for long enough to watch series front to back of Sopranos, Oz, The Wire, etc.

Netflix really spoiled me as to how I watch TV series.  I'll put 4 episodes down a night depending on what Im doing.  I killed BSG in a month for instance.

I borrowed GoT seasons 1 and 2 on DVD and rewatched those in a week in preparation for season 3.  Now when Season 3 comes out I can only watch one episode a week of course...Nooooooooooo!  I'm almost tempted to let it go through and watch them all in 2 nights 2 months from now.
 
2013-03-22 08:51:55 PM

JosephFinn: How about if DirecTV stops blocking HBOGo on Roku?


I can't tell you how much this pisses me off as well.
 
2013-03-22 10:40:09 PM

browntimmy: That is a long ass time of avoiding spoilers and not being able to talk to anyone about it.


You....do realize how long the book series has been out for, right?


/would go for Go
 
2013-03-22 11:00:14 PM
We have HBO simply for Game of Thrones.  We almost never watch it otherwise, though, so it would be nice to have something cheaper than premium cable just to see it.
 
2013-03-23 12:10:27 AM

Happy Hours: Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.

I recently bought a Roku. There are a lot of different streaming services and none of them seem to be teaming up with each other, but they have teamed up with Roku. It's one very small device that offers a lot of things. Why should HBO bundle itself with Netflix?

I'm sure HBO considers itself to be very different from Netflix. Their one flaw is that you still have to have cable (or satellite) to get HBO.



They are, HBO is a content creator Netflix, like cable, is content delivery.  I'm sure HBO could do content delivery, but it's not their core business.  If they get into delivery, they are competing directly with their existing cable company customers and biting the hand that feeds them.
 
2013-03-23 01:32:54 AM

Mr. Eugenides: Happy Hours: Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.

I recently bought a Roku. There are a lot of different streaming services and none of them seem to be teaming up with each other, but they have teamed up with Roku. It's one very small device that offers a lot of things. Why should HBO bundle itself with Netflix?

I'm sure HBO considers itself to be very different from Netflix. Their one flaw is that you still have to have cable (or satellite) to get HBO.


They are, HBO is a content creator Netflix, like cable, is content delivery.  I'm sure HBO could do content delivery, but it's not their core business.  If they get into delivery, they are competing directly with their existing cable company customers and biting the hand that feeds them.


Netflix is moving into content creation. House of Cards, for example.
 
2013-03-23 02:50:14 AM

dumbobruni: Mr. Eugenides: Happy Hours: Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.

I recently bought a Roku. There are a lot of different streaming services and none of them seem to be teaming up with each other, but they have teamed up with Roku. It's one very small device that offers a lot of things. Why should HBO bundle itself with Netflix?

I'm sure HBO considers itself to be very different from Netflix. Their one flaw is that you still have to have cable (or satellite) to get HBO.


They are, HBO is a content creator Netflix, like cable, is content delivery.  I'm sure HBO could do content delivery, but it's not their core business.  If they get into delivery, they are competing directly with their existing cable company customers and biting the hand that feeds them.

Netflix is moving into content creation. House of Cards, for example.


Yeah - there is some overlap, but they are very different. Netflix is starting to create content. HBO has been doing it for a while. But both of them have been delivering other people's content for a long time - HBO much longer than Netflix, but still delivering other people's content.

HBO doesn't need Netflix to deliver their shiat. HBO already has HBO Go which right now is restricted to cable subscribers who also pay for HBO, but the infrastructure is there. It's a simple business decision for them to make and I'm not sure why they don't bypass the cable companies and just do it.

I'd pay $20 a month for HBO. That's a bit much, but that's what I was paying for HBO when I had cable TV. I understand other people pay $10-15. Whatever it costs I was sick of paying Comcast $160 every month. That did include internet, but it was still ridiculous especially when Comcast couldn't even deliver the service they promised.;

We seriously need some competition in the US. My only other option for internet is Century Link.

They flood TV with promises of $19.95 a month. Read the farking fine print. It's $19.95 a month IF you pay $45 a month for phone service.

There ought to be a law.
 
2013-03-23 10:22:42 AM

rugman11: SurfaceTension: thornhill: it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.

Did people stop buying CDs when songs became readily available via iTunes and Amazon and Pandora and such? And if they did, was that a net gain or loss for the content provider?

Actually, yes, they did.  And it was a terrible loss.

[static2.businessinsider.com image 618x416]

Note that album sales peak in 1998-1999 right after digital downloading became popular and continued declining after the launch of iTunes and other legal download avenues.  The average American used to buy almost 4 CDs per year.  They now buy 1.  And note, also, that digital sales haven't even come close to making up for that lost revenue because most people buy digital singles, not digital albums.  And when more than 90% of your revenue comes from album sales (as was the case with the music industry before 2003) that's a big deal.

The demise of the music industry has happened also entirely thanks to the unbundling of merchandise, moving from an album-based model to a single-based model.  And it's resulted in a 64% decline in revenue.


Yeah, maybe... but that's because a lot of albums would have one good song and a ton of crappy ones.  If the music industry starts putting out more good songs, they will sell more songs.
 
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