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(The Atlantic Wire)   HBO executives: "We just had a thought: what if HBO GO was available for non-HBO subscribers and even people without cable?"   (theatlanticwire.com) divider line 141
    More: Obvious, HBO, executive directors, quality television, subscribers  
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8404 clicks; posted to Entertainment » on 21 Mar 2013 at 9:24 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-21 10:50:02 PM
I like Jay Leno.

He reminds me of my proctologist, except with more cars.
 
kab
2013-03-21 10:53:10 PM

L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.


I think they should charge by script syllable.  That way, you never get to hear something you don't like.
 
2013-03-21 10:58:01 PM

kab: JasonOfOrillia: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I think HBO wants to become Netflix before Netflix becomes HBO.

I think it's too late for that, but who knows....


It can take a longtime to develop a new TV show. House of Cards, for example, was first announced in March 2011. So it's going to be a longtime until Netflix has anywhere near as much original content as HBO.

And HBO has been picking up the pace. Not only have they been doing more original movies with actors and directors that normally do Hollywood films, such as the Phil Specter movie with Pachino, directed by David Mamet, and the Liberace bio-epic with Douglas, Damon and Soderbergh.
 
2013-03-21 11:01:46 PM

thornhill: RexTalionis: thornhill: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

If the service is the same as HBO GO -- all episodes of old shows and all movies in rotation available -- that's a huge amount of content outside of the new shows. It's also going to be years until Netflix offers the same number of original shows.

And it'll take HBO years before they can offer this kind of service. At which point, Netflix's exclusive first run deal with Disney would've kicked into high gear.

Why would it take years? The product, HBO GO, is finished. They've gone as far as making it available on tablets, smart phones, streaming devices like Roku, and gaming consoles -- so in other words, it has the same possible level of market penetration as Netflix and Amazon Prime.

I imagine that holdup is pricing and fear of cannibalizing home video sales. HBO spends hundreds of millions just to produce original content (not just TV shows, but movies and documentaries). They likely need to charge more than $10 a month, but feel that it cannot be substantially more than what Netflix and Amazon charge. Further, one of the ways HBO is able to turn a profit on their shows is through home video sales. Game of Thrones Season 1, for instance, did over $30 million in DVDs just in 2012 (so that doesn't include Blu-ray sales); it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.


Their current agreements with the cable providers restrict them from offering a standalone offering like this. Cable providers, you see, don't want to have HBO compete with them for a revenue stream that they currently have exclusive monopoly over with their customers. At the very least, they need to wait a few years when the agreements come up for renegotiation before they can offer such a standalone plan.
 
2013-03-21 11:05:19 PM
At $15 a month ($200/yr for those bad at maths), I'd rather use that cash to buy whatever shows or movies I want on DVD/bluray.

I will end up saving money and not have yet another monthly bill that must be up kept just to keep access to my content.

Lets say you want game of thrones. You can get it for around $38 for season 2. 48 if you really have to have blu-ray. And then you have it, forever. No needing to upkeep a subscription. Heck, when you get bored with it, or rip a quality copy, you can resell it and recoup at least half the cost.

But, maybe you are looking forward to other shows, like maybe the upcoming American gods or dark tower works. Ok, even then you are looking at $150 yearly for those, or less depending on what they consider to be a season. That still leaves $50 to blow on various movie rentals or buys as long as you are decently smart.
 
2013-03-21 11:10:20 PM

AdolfOliverPanties: I didn't read the article but I'm sure this will piss off the cable companies.


All the more reason I'm for it.  I can't tell you how much better my life has been since cutting off Comcast.  Their customer service is about as good as shouting at a brick wall.
 
2013-03-21 11:28:20 PM
Awesome. We had to cut back right in the middle of Boardwalk Empire season 2. So, Go subscribers: are The Wire and Deadwood back seasons available as well? I... kinda... never saw them.
 
2013-03-21 11:29:16 PM
Brilliant.  this is why they get paid the big bucks.  I'm surprised no-one thought of this until now.
 
2013-03-21 11:36:17 PM

msupf: At $15 a month ($200/yr for those bad at maths), I'd rather use that cash to buy whatever shows or movies I want on DVD/bluray.

I will end up saving money and not have yet another monthly bill that must be up kept just to keep access to my content.

Lets say you want game of thrones. You can get it for around $38 for season 2. 48 if you really have to have blu-ray. And then you have it, forever. No needing to upkeep a subscription. Heck, when you get bored with it, or rip a quality copy, you can resell it and recoup at least half the cost.

But, maybe you are looking forward to other shows, like maybe the upcoming American gods or dark tower works. Ok, even then you are looking at $150 yearly for those, or less depending on what they consider to be a season. That still leaves $50 to blow on various movie rentals or buys as long as you are decently smart.


You just have to wait for the DVD/Blu-Ray to come out.  Depending on how badly you need to see something as it airs, that could be an option.
 
2013-03-21 11:40:10 PM
a lot of people on Twitter are jumping at the concept that HBO could be packaged with Internet fees

No, PLEASE, do NOT do that. I wouldn't mind paying $20 a month for HBO, but PLEASE do NOT make me pay my ISP for it.

Be independent HBO. I'll gladly pay you $20 a month to watch Game of Thrones, Boardwalk Empire, Angry Boys and whatever other shiat you come up with, but I will NOT pay you via Comcast.

Comcast has worn out its welcome and I want them to die a slow painful death even though I'm not holding out much hope for it.
 
2013-03-21 11:40:13 PM

JosephFinn: megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!

You too, DirecTV!


you too, paul bunyan television!

yeah, that's an actual thing.
 
2013-03-21 11:40:50 PM

JosephFinn: megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!

You too, DirecTV!


DirecTV has it. You need to try harder.
 
2013-03-21 11:49:09 PM

kevinboehm: I would rather have Showtime, because I am so far behind on Dexter, but... beggars can't be choosers.


Meh - I'm 2 seasons behind on Dexter. I never saw it until last summer and I paid Blockbuster $20 a month for 2 months and I burned through every available DVD of that show very quickly.

I'm not going to let Comcast hold it hostage. I can wait for it. And I will wait for it.

Just like I'll wait for the latest season of Boardwalk Empire which I actually like better.
 
2013-03-21 11:50:11 PM

TuteTibiImperes: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I believe HBO sort of owns Cinemax as well, so perhaps that content would come along for the ride.


I would easily shell out Netflix or Hulu rates for HBO content. At some point, these companies are going to have to realize that not everyone wants a damn cable bill. Period. Screw the per view, just give us a subscription service that is worth it. Otherwise, folks will wait until the content hits Netflix, or hits the stores, or worse, hits the Internet anyway. At least if you control the distribution, you will see some profit.
 
2013-03-21 11:51:35 PM
I enjoy masturbating to images of women that are partially or compley unclothed. HBO programming helps me with this.
 
2013-03-21 11:52:26 PM
If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.
 
2013-03-21 11:54:22 PM

Superjoe: JosephFinn: megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!

You too, DirecTV!

DirecTV has it. You need to try harder.


not on roku. Ways around it, sure. still annoying
 
2013-03-21 11:55:36 PM
I don't even HAVE cable and I use HBO GO.

Of course, I use a co-worker's login, but that's beside the point.  Yes, he gave it to me.

If you're way into their original stuff, then it should be worth it.

As far as the other choices it offers, I was actually a tad disappointed. There's some good flicks, and stand up stuff.  It is kind of like when you're in a hotel, and they have /blink FREE HBO /blink.  You flip through the lil guide pamphlet in your room, and you're kind of like, "meh".  A few good flicks, lots of old/don't care flicks.  A ton of stand up specials, but many of them are gloriously old.  Like Ellen with a girl hair-do old.  And, there's a shiat ton of boxing stuff of course.  Again, meh.  And a smattering of softcore flicks and their silly Taxicab Confessions shows and the like.

If I was a full-on paying customer, AND got HBO GO, it would be nice added value.

If they offered it stand-alone, I wouldn't pay more than five bucks a month.

Netflix iz teh dum for not taking "re-loadable" cards, BTW.  I would have bucked up for that months ago, but I guess you have to have a bank account.  From a "bank" bank.
 
2013-03-22 12:03:40 AM

TuteTibiImperes: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I believe HBO sort of owns Cinemax as well, so perhaps that content would come along for the ride.


Which would be great because Banshee and Strike Back are two of my favourite guilty pleasures.
 
2013-03-22 12:08:33 AM

timujin: I've already decided to get rid of cable when I move, to just go with Netflix.  However, I'd add this to my monthly budget if it comes through.


Got rid of cable during my last move about 3 years ago with the same idea. Never got around to it and don't miss it. I've rented the occasional movie at the local market and that's about it.
Go out and be creative. You get so much more out of it.
 
2013-03-22 12:08:37 AM

carnifex2005: I believe HBO sort of owns Cinemax as well


Not sort of.  They be on the same team.  Showtime and The Movie Channel are a tandem as such, too.  Or, they were...is there still Movie Channel?
 
2013-03-22 12:10:15 AM

Mr. Eugenides: If they were smart, they'd work with Amazon and Netflix to establish an HBO content package on top of what's already available rather than create a boutique streaming service.

I already have 2 different streaming services, I don't want yet another interface and I sure as hell don't want one that doesn't have a 10 foot experience.


Genius
 
2013-03-22 12:13:39 AM
RTFA

Do it. You all sound like goddam morons.

Except for spacemanjones,
he has exhibited a remarkable amount of intelligence and wisdom on this subject and I thank him for his contributions.
 
2013-03-22 12:15:14 AM
Or they could just post new episodes to Amazon, like many of the other cable networks already do.
 
2013-03-22 12:15:30 AM

spacemanjones: I enjoy masturbating to images of women that are partially or compley unclothed. HBO programming helps me with this.


Dear HBO: Bring back Dream On. It's not like Brian Benben is doing anything these days.
 
2013-03-22 12:22:50 AM
$15 per month?  But I'm currently getting HBO for $9 per month.
 
2013-03-22 12:25:52 AM
People stream online because it's cheaper and more convenient. They wont get many people to cough up $10-$15 a month when services like Hulu are free and Netflix/Amazon Prime cost only $5 a month. Even if they put up every show they own, old and new, once people watch all those not many are going to keep paying that kind of money to watch the three or four decent shows they have.

I've been using Hulu for about 5 years now and I've never wanted for something to watch. My current queue is over 300 shows and try as I may, I can never seem to get it down.
 
2013-03-22 01:03:25 AM
Telos:
That would actually be a bit much.  NetFlix is less, has it's own original content AND tons of movies.  Same with HuLu.  Price needs to be less than $10/month, probably around the $5/month range if they only offer HBO Content.

This is why some of you would never, ever, be put in charge of a company.
 
2013-03-22 01:17:11 AM

AdolfOliverPanties: I didn't read the article but I'm sure this will piss off the cable companies.


Anything that hurts Comcast is a good thing.
 
2013-03-22 01:30:59 AM

JosephFinn: megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!

You too, DirecTV!


Um, you get hbo go with directv
 
2013-03-22 01:37:31 AM
I was a rabid fan of Real Time with Bill Maher, but refuse to pay $90 a month for DirecTV when I watched only a handful of shows. I'm hoping they do this.
 
2013-03-22 01:42:56 AM
The article seemed to imply that it would only be available if your internet provider was in fact a cable company, so it still kinda blows.
 
2013-03-22 01:46:06 AM
Don't start getting wet over this yet. It will be years before this happens and HBO is going to have to pay off providers to let it happen, so the price is going to be more than the $10-15/month they are talking about.
 
2013-03-22 01:54:50 AM
I pay for the second or third highest uverse option now.

15 is too much for just hbo.

If I break down my cable bill by channel watched in my household I should be paying like a couple bucks per channel.

I MIGHT pay fifteen bucks a month for full current access to HBO and be able download all their old content for keeps. To keep people from only signing up once every couple months they could have a timedlay before older content became download available or something.

It isn't like OZ is selling dvds anymore.

But instead of a good system i pay my brazillion a month so I can have some flipping options when bored, then pirate 70+% of my television content. Oh, and iirc most of my pay goes to cable companies and sports channels. So umm, nice work all you other stations.
 
2013-03-22 03:09:59 AM

stewbert: rugman11: L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.

And this is why a la carte models are always such a struggle.  Some people can never be satisfied.

Networks offered a la carte - "We want individual shows"
Individual shows offered a la carte - "We want individual seasons"
Individual seasons offered a la carte - "We want individual episodes"
Individual episodes offered a la carte - "It's too expensive to buy individual episodes.  Give us cheaper seasons"

Also:  http://www.amazon.com/Game-Thrones-Destinations-Season-2/dp/B00AN0K5K W /ref=sr_1_4?ie=UTF8&qid=1363915694&sr=8-4&keywords=game+of+thrones

That's so passe. We want individual scenes. Damnit, I have 1st amendment rights!


America demands GoT gifs!
 
2013-03-22 03:14:47 AM

ReapTheChaos: They wont get many people to cough up $10-$15 a month


They do right now, on top of a cable package. HBO currently gets $7 per subscriber per month, after the cable company's cut. I don't see any reason they would need to charge less than they do currently.

That's not to say they couldn't have more customers at $5/month than at $15/month (though whether or not that works out to a net increase in revenue is anybody's guess), but to say people won't pay $15/month for HBO ignores existing evidence.
 
2013-03-22 03:21:35 AM
This will work, depending entirely on how good the programming is.

Would I pay $15 a month, for the months when new episodes of 'Game of Thrones' are aired?  Oh HELL yeah!

But if the rest of the programming isn't as good, then I won't continue past that point.
 
2013-03-22 04:21:01 AM
ch131.so
 
2013-03-22 04:33:50 AM
People will still steal it
 
2013-03-22 04:56:42 AM

RatMaster999: FTFA: "But that $10-$15 per month figure thrown out by HBO is awful low. "

Low?  No its not.  That's about right.  Netflix streaming is only about $8/month.  Why would I pay more than twice that for a single channel's worth of programing?  $10/month sounds pretty reasonable to me.  Maybe $15/month if they start making more good shows, rather than just running movies.


Right now it's $5 to $20 bucks a month thru Comcast depending on the promotions.
 
2013-03-22 05:12:05 AM

naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"


shut up and take my money.jpg
 
2013-03-22 06:08:10 AM
I'd prefer to not have yet another online account/subscription just to legally access shows & movies, but I'm still interested.

/Just get into bed with netflix already, you know your fanbase will follow suite
 
2013-03-22 07:34:10 AM

impaler: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

They will be the richest company on the planet if they do.


Both of these.
 
2013-03-22 08:03:52 AM
The "cut the cord" discussion happened in my house just last night, and HBO/HBOGO were a big part of that discussion, so seeing an article like this was a welcome thing this morning.

I have HBO and Showtime, and after analyzing my family's viewing habits, I've come to the conclusion that with the exception of some kids programming, there's no reason not to dump our satellite package.  We have a History Channel that doesn't have history-related programming (which we used to watch regularly), a Biography Channel that doesn't have biographies, not one but two channels from Music Television that don't play music, and not less than FIFTEEN home shopping channels, which we've blocked out.  And our bill is around $130/month.  The only show I watch religiously but haven't found accessible online (because I've not looked; I'm sure it's out there) is The Late Late Show with Craig Ferguson on CBS.

Meanwhile, I stream Netflix at $8/month and get more value from it.  If HBO is getting $7 per subscriber, there's absolutely no reason they couldn't sell HBOGO at a $9.99 price point and make money.  And the cable/satellite providers aren't going anywhere - even with a declining market share, they have to have marquee programming to sell.
 
2013-03-22 08:30:19 AM
I cut the cord awhile ago, stream through either my xbox or my roku. I will say this, if HBO go opens up to non cable subscribers?

cdn.overclock.net
 
2013-03-22 08:55:34 AM
Don't know if I should let the cat out of the bag or not, but when I installed HBOGO on my Xbox I don't remember putting my Dish login info in, and it works just fine for me......

/ymmv
 
2013-03-22 08:59:05 AM

naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"


[shutupandtakemymoney.jpg]

I'd gladly buy an HBO subscription if it allows them to make monies off good quality shows (that aren't subject to the paradoxical censoring of US networks..)

As one of my peeps who don't purchase cable/satellite, I'm always enthusiastic when I see a-la-carte models (at least, per channel if not per show) being pushed forward.
 
2013-03-22 09:21:20 AM
cable is so awful. TV is so awful. Why anyone PAYS MONEY to have a box that pipes advertising into your life is beyond me.

quitting tv is like any other addiction, like sodas or smoking or something. you miss it like hell for a bit then you stop missing it... then after a while you think "man why did i ever have that shiat in my life in the first place".

my roommate before my wife had 2 tvs which he never turned off... never ending low volume noise of ESPN in my life for 2 years. never got cable again after he left, and the peace its provided is so nice. if i wanna watch something, i'll netflix or apple tv it. the only thing i really kinda miss is hockey... but the hockey games were so filled with commercials i hardly liked watching those any more either.

in short, everyone should cut the cord. tv is awful.
 
2013-03-22 09:25:10 AM

TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.


That's what I pay now.

/not getting rid of cable.
//EVER!
 
2013-03-22 09:38:32 AM

TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.


So they're still doing it wrong.  You really think they're going to get people who are already paying for Cable, paying for internet, paying for Hulu, paying for Netflix, to pay more than the latter two services to watch Game of Thrones?
 
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