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(The Atlantic Wire)   HBO executives: "We just had a thought: what if HBO GO was available for non-HBO subscribers and even people without cable?"   (theatlanticwire.com) divider line 141
    More: Obvious, HBO, executive directors, quality television, subscribers  
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8401 clicks; posted to Entertainment » on 21 Mar 2013 at 9:24 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-21 07:39:19 PM
So basically they're saying, "we need people to pay us per episode for Game of Thrones"
 
2013-03-21 07:40:33 PM

naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"


They will be the richest company on the planet if they do.
 
2013-03-21 07:44:28 PM

naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"


Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.
 
2013-03-21 07:49:21 PM
So they finally actually are considering this. About time.
 
2013-03-21 07:53:38 PM
Timely. We've just begun the process of cutting back.
Baby steps.
 
2013-03-21 07:57:44 PM

TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.


I steal HBO GO right now. I'd gladly pay them for it because I think people should be paid for creating content. I just really don't want to pay AT&T $100 a month and have to surf through 5,000 channels of Spanish and Jesus programming to see Game of Thrones.
 
2013-03-21 07:58:52 PM

Duke Phillips' Singing Bears: Spanish and Jesus


But you repeat yourself.
 
2013-03-21 08:04:26 PM
affordablehousinginstitute.org
 
2013-03-21 08:05:23 PM
So HBO is going to be the premium channel that brings us ala carte TV.

I can respect that.
 
2013-03-21 08:14:34 PM

Summoner101: So HBO is going to be the premium channel that brings us ala carte TV.

I can respect that.


It's an ideal post-cable role for them.  As long as the quality remains, they'll have no shortage of subscribers.
 
2013-03-21 08:22:49 PM
Ok, so I'm going to cancel cable the second this happens.
 
2013-03-21 08:36:18 PM
So it's like an HBO-only version of Netflix?  I'd probably check it out.
 
2013-03-21 08:37:56 PM

kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.


I believe HBO sort of owns Cinemax as well, so perhaps that content would come along for the ride.
 
2013-03-21 08:55:08 PM

TuteTibiImperes: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I believe HBO sort of owns Cinemax as well, so perhaps that content would come along for the ride.


I would rather have Showtime, because I am so far behind on Dexter, but... beggars can't be choosers.
 
2013-03-21 08:56:38 PM
I didn't read the article but I'm sure this will piss off the cable companies.
 
2013-03-21 08:57:55 PM
They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.
 
2013-03-21 09:27:08 PM

Nadie_AZ: So they finally actually are considering this. About time.


They've always been considering it.  They're using this model in some areas internationally (where they don't already have rebroadcasting agreements).  It's always been that the cable companies are standing in the way, so if HBO can figure out a way to work with them, it might actually happen.
 
2013-03-21 09:29:46 PM
HBO could make a shiatton of money and people wouldn't steal Game of Thrones as much?
 
2013-03-21 09:31:33 PM

L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.


And this is why a la carte models are always such a struggle.  Some people can never be satisfied.

Networks offered a la carte - "We want individual shows"
Individual shows offered a la carte - "We want individual seasons"
Individual seasons offered a la carte - "We want individual episodes"
Individual episodes offered a la carte - "It's too expensive to buy individual episodes.  Give us cheaper seasons"

Also:  http://www.amazon.com/Game-Thrones-Destinations-Season-2/dp/B00AN0K5K W /ref=sr_1_4?ie=UTF8&qid=1363915694&sr=8-4&keywords=game+of+thrones
 
2013-03-21 09:32:19 PM

rugman11: Nadie_AZ: So they finally actually are considering this. About time.

They've always been considering it.  They're using this model in some areas internationally (where they don't already have rebroadcasting agreements).  It's always been that the cable companies are standing in the way, so if HBO can figure out a way to work with them, it might actually happen.


Sorry to disappoint everyone but this won't ever, EVER actually happen.  Guess who owns HBO?  Time Farking Warner
 
2013-03-21 09:38:48 PM
I am intrigued by what VICE will do on HBO now when that series starts. I imagine they'll leave their goofy, hit-or-miss counterculture stuff on their own site and focus on their news-doc, "let's send Shane Smith to some godforsaken place and hope he doesn't get killed" content.
 
2013-03-21 09:39:39 PM

kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.


I think HBO wants to become Netflix before Netflix becomes HBO.
 
2013-03-21 09:42:54 PM
FTFA: "But that $10-$15 per month figure thrown out by HBO is awful low. "

Low?  No its not.  That's about right.  Netflix streaming is only about $8/month.  Why would I pay more than twice that for a single channel's worth of programing?  $10/month sounds pretty reasonable to me.  Maybe $15/month if they start making more good shows, rather than just running movies.
 
2013-03-21 09:42:55 PM

Cymbal: rugman11: Nadie_AZ: So they finally actually are considering this. About time.

They've always been considering it.  They're using this model in some areas internationally (where they don't already have rebroadcasting agreements).  It's always been that the cable companies are standing in the way, so if HBO can figure out a way to work with them, it might actually happen.

Sorry to disappoint everyone but this won't ever, EVER actually happen.  Guess who owns HBO?  Time Farking Warner


True, but cable companies are already suffering.  I have limited basic cable because we need the local channels and can't pick up the local channels even with an antenna (if its not the mountains killing our signal then its out apartment building), and have 10 meg internet service.  Don't need a DVR thanks to Hulu.  Netflix and Amazon provide enough movies to keep us satisfied.  Time Warner could look at this as a way to make some extra money for those who don't want to spend a fortune getting a couple of hundred channels they don't want just to get HBO.
 
2013-03-21 09:45:29 PM

JasonOfOrillia: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I think HBO wants to become Netflix before Netflix becomes HBO.


True - can't wait for Game of Thrones to begin again BUT REALLY enjoyed House of Cards while I waited...
 
2013-03-21 09:47:51 PM

TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.


That would actually be a bit much.  NetFlix is less, has it's own original content AND tons of movies.  Same with HuLu.  Price needs to be less than $10/month, probably around the $5/month range if they only offer HBO Content.
 
2013-03-21 09:48:59 PM
I've already decided to get rid of cable when I move, to just go with Netflix.  However, I'd add this to my monthly budget if it comes through.
 
2013-03-21 09:51:28 PM
How about if DirecTV stops blocking HBOGo on Roku?
 
2013-03-21 09:56:03 PM

Telos: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

That would actually be a bit much.  NetFlix is less, has it's own original content AND tons of movies.  Same with HuLu.  Price needs to be less than $10/month, probably around the $5/month range if they only offer HBO Content.




Not likely. Cable subscribers are already paying $15 or more a month.

A la carte tv programming is a much more complicated business model than most think. That's why I think we'll never get it, at least not in the form people usually think of when mentioning the topic.
 
2013-03-21 09:57:00 PM

AdolfOliverPanties: I didn't read the article but I'm sure this will piss off the cable companies.


I can't see why they'd go for this. Virtually everyone with an HBO subscription would ditch it for a plan like this, and many would probably ditch cable altogether. The cable companies would lose their shirts.
/That's not to say they don't deserve it, of course.
 
2013-03-21 10:05:21 PM

zobear: HBO could make a shiatton of money and people wouldn't steal Game of Thrones as much?


The first two seasons of Game of Thrones are already available right now as part of my Netflix DVD plan.  Season Three will be out soon.  Since I've got a couple hundred titles in my queue, I don't have a problem waiting a bit to watch it.
 
2013-03-21 10:06:27 PM

timujin: I've already decided to get rid of cable when I move, to just go with Netflix.  However, I'd add this to my monthly budget if it comes through.


Yeah, I did that.
I lasted about 4 months before running out of things to watch.
They need to get more stuff on faster.
 
2013-03-21 10:07:09 PM
Or you could have a shiatty ghetto cable provider like me and can't get HBO Go, even with your HBO subscription.
 
2013-03-21 10:09:10 PM

Cymbal: rugman11: Nadie_AZ: So they finally actually are considering this. About time.

They've always been considering it.  They're using this model in some areas internationally (where they don't already have rebroadcasting agreements).  It's always been that the cable companies are standing in the way, so if HBO can figure out a way to work with them, it might actually happen.

Sorry to disappoint everyone but this won't ever, EVER actually happen.  Guess who owns HBO?  Time Farking Warner


Time Warner Cable is no longer part of Time Warner.
 
2013-03-21 10:13:01 PM

rugman11: L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.

And this is why a la carte models are always such a struggle.  Some people can never be satisfied.

Networks offered a la carte - "We want individual shows"
Individual shows offered a la carte - "We want individual seasons"
Individual seasons offered a la carte - "We want individual episodes"
Individual episodes offered a la carte - "It's too expensive to buy individual episodes.  Give us cheaper seasons"

Also:  http://www.amazon.com/Game-Thrones-Destinations-Season-2/dp/B00AN0K5K W /ref=sr_1_4?ie=UTF8&qid=1363915694&sr=8-4&keywords=game+of+thrones


That's so passe. We want individual scenes. Damnit, I have 1st amendment rights!
 
2013-03-21 10:15:49 PM
Bottom line is HBO wants paid subscribers.  How they subscribe won't matter.
 
2013-03-21 10:19:02 PM

TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.


If the service is the same as HBO GO -- all episodes of old shows and all movies in rotation available -- that's a huge amount of content outside of the new shows. It's also going to be years until Netflix offers the same number of original shows.
 
2013-03-21 10:21:06 PM
Even if they want to set up this sort of subscription model, they'll have to wait a few years until their current deals with the cable television providers are up before they can change the terms.
 
2013-03-21 10:24:24 PM

thornhill: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

If the service is the same as HBO GO -- all episodes of old shows and all movies in rotation available -- that's a huge amount of content outside of the new shows. It's also going to be years until Netflix offers the same number of original shows.


And it'll take HBO years before they can offer this kind of service. At which point, Netflix's exclusive first run deal with Disney would've kicked into high gear.
 
2013-03-21 10:27:25 PM
I bet they could charge $10-15/mo per show and people would still subscribe to it. Maybe go with group rates too, or discounts for subscribing in 6 month blocks, 12 month blocks, etc. $14/mo gets you 1 show for that month(your choice), $22 for 2 shows, and $26 for unlimited shows. I think the people who only have cable for HBO shows would drop $26 in a heartbeat.
 
2013-03-21 10:28:00 PM

stewbert: rugman11: L.D. Ablo: They should sell season packages to a show or individual episodes.  HBO has some crap that I won't pay for.

And this is why a la carte models are always such a struggle.  Some people can never be satisfied.

Networks offered a la carte - "We want individual shows"
Individual shows offered a la carte - "We want individual seasons"
Individual seasons offered a la carte - "We want individual episodes"
Individual episodes offered a la carte - "It's too expensive to buy individual episodes.  Give us cheaper seasons"

Also:  http://www.amazon.com/Game-Thrones-Destinations-Season-2/dp/B00AN0K5K W /ref=sr_1_4?ie=UTF8&qid=1363915694&sr=8-4&keywords=game+of+thrones

That's so passe. We want individual scenes. Damnit, I have 1st amendment rights!




Well, just clear screen caps of the boobies will do.
 
2013-03-21 10:29:13 PM
My cable company only allows access to HBO through a package that costs almost $40 per month. This would allow HBO to receive >$0 of my money, because fark that. There's little else I'd watch in that package so it functionally amounts to charging me the price of a movie ticket to see each episode of Game of Thrones.
 
kab
2013-03-21 10:32:20 PM

JasonOfOrillia: kevinboehm: So it's like an HBO-only version of Netflix?  I'd probably check it out.

I think HBO wants to become Netflix before Netflix becomes HBO.


I think it's too late for that, but who knows....
 
2013-03-21 10:40:19 PM
Meh. I don't even use HBOGo on my Roku or my $90,000 PC.
/Hold on! Let me take off these whale skin Prada pants so I can wipe my arse with this $1000 bill
 
2013-03-21 10:40:39 PM

Zombie DJ: timujin: I've already decided to get rid of cable when I move, to just go with Netflix.  However, I'd add this to my monthly budget if it comes through.

Yeah, I did that.
I lasted about 4 months before running out of things to watch.
They need to get more stuff on faster.


Yeah, I'm doing it because I'm moving from the 'burbs to about 4 miles from the beach.  I'm hoping that the lack of video entertainment will encourage me to take advantage of that.
 
2013-03-21 10:41:06 PM
You have my attention, HBO.
 
2013-03-21 10:43:02 PM
No wonder these people make several orders of magnitude more money than the average American salary.  It's not everyday that someone is smart enough to think up such a ridiculously unbelievable scheme like this.  The thought had literally never occurred to myself or anyone else that this might be a good thing.  Can we make these people president of the world?  Imagine the problems they could solve.
 
2013-03-21 10:46:13 PM
fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!
 
2013-03-21 10:47:42 PM

RexTalionis: thornhill: TuteTibiImperes: naughtyrev: So basically they're saying, "we need people to pay us per episode for Game of Thrones"

Not per episode, they're looking at a monthly subscription model.  All in all it's not a bad idea.  $15 per month or so could net them a lot of subscribers, and it might encourage them to make sure they always have a hit series running instead of the current situation where there are sometimes several month droughts between when one ends and a new one begins.

If the service is the same as HBO GO -- all episodes of old shows and all movies in rotation available -- that's a huge amount of content outside of the new shows. It's also going to be years until Netflix offers the same number of original shows.

And it'll take HBO years before they can offer this kind of service. At which point, Netflix's exclusive first run deal with Disney would've kicked into high gear.


Why would it take years? The product, HBO GO, is finished. They've gone as far as making it available on tablets, smart phones, streaming devices like Roku, and gaming consoles -- so in other words, it has the same possible level of market penetration as Netflix and Amazon Prime.

I imagine that holdup is pricing and fear of cannibalizing home video sales. HBO spends hundreds of millions just to produce original content (not just TV shows, but movies and documentaries). They likely need to charge more than $10 a month, but feel that it cannot be substantially more than what Netflix and Amazon charge. Further, one of the ways HBO is able to turn a profit on their shows is through home video sales. Game of Thrones Season 1, for instance, did over $30 million in DVDs just in 2012 (so that doesn't include Blu-ray sales); it's hard to imagine that many people would keep buying HBO shows on home video when they're all available on demand via streaming.
 
2013-03-21 10:49:35 PM

megalynn44: fark. I'm an HBO subscriber and I still can't get HBO GO.

Screw you, Cable One!!


You too, DirecTV!
 
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