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(Daily Mail)   Ads from the 50's make you wonder, How happy can a chubby girl be?   (dailymail.co.uk) divider line 55
    More: Amusing, Maria Shriver  
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23979 clicks; posted to Main » on 19 Mar 2013 at 9:48 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2013-03-19 09:54:17 AM
5 votes:
I'm more intrigued by the 1950's definition of chubby. If she wasn't pictured right next to the stick-thin girl, I would never have guessed she's supposed to represent a fat person.
2013-03-19 10:42:19 AM
4 votes:

mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).


In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.
2013-03-19 10:18:40 AM
3 votes:
I wonder what started the obsession with being skinny?  These ads are not much older than the ones from the 50s:

cdn0.lostateminor.com cdn0.lostateminor.comww2.retronaut.com
www.retronaut.com
25.media.tumblr.com
cdn0.lostateminor.comwww.retronaut.com
i.huffpost.com
2013-03-19 09:53:14 AM
3 votes:
Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).
2013-03-19 09:41:35 AM
3 votes:
Fat bottomed girls make the rockin' world go 'round.
2013-03-19 02:25:08 PM
2 votes:
Is it bad I thought the "chubby" girls were better looking in the majority of these posts? Seriously, if you're overly skinny it's a bit of a turn off. Do what you have to do but I always thought the Greeks had proper healthy figures down in my book. Too skinny or too fat in either case is unhealthy and is unappealing physically.
2013-03-19 02:14:23 PM
2 votes:

i said no: This gem from the comments: Look British women are fat lazy lump's who have forgotten that their role in life is to look after a man. Who wants a big fat lump looking after them I don't. Women get your act together and you will be the happier for it.


Good lord. And that's probably either a brainwashed housewife or an idiot who actually has some poor self-esteem-damaged housewife hanging on his arm.

*shudder*

/Seriously, if you want a BDSM relationship that's fine, but stop trying to push it on the rest of us 'because jeebus' or 'because wimmin'.
2013-03-19 01:41:04 PM
2 votes:
These ads are a fabulous example of when marketers started using shaming tactics to drive sales. Neil Postman has a great essay titled The Parable of Ring Around The Collar that discusses these techniques: basically, the intention is to make the reader/viewer/etc. have an almost religious experience - they've transgressed in some way (in this case by using the wrong laundry detergent - gasp! - causing their spouse to look bad due to ring around the collar - double gasp!) and must be saved - but luckily for them, their savior, the right laundry detergent, is at hand! Everyone is happy and joyous again!

In the first example here, the sad victim is just too darn chubby to be attractive to men, but if she eats Life-Savers, the campus jocks will take notice of her again! Hooray! The "Dandruff!" ad is another great example. HOW could she possibly go through life with flaky hair? She'll never get to experience marriage, subservience to her husband and the joy of increasing the population without using Head & Shoulders!

This kind of ad is still out there, of course, but it's not quite as hard-edged as the Mad Men-esque in-your-face marketing that used to take place. Ad designers have gotten smarter about it. Feel a little out of place when you drink real beer instead of Bud in the bar? That's because Bud drinkers (in the ads) have more fun. Same deal, just not beating you about the head and face with it.

Thanks for linking this, Subby, Interesting stuff.
2013-03-19 01:10:07 PM
2 votes:

wherewolf-therewolf: He's thinking a little mother/daughter action...

[i.dailymail.co.uk image 634x806]


So... his mother's giving him a handjob?
2013-03-19 11:57:52 AM
2 votes:
Chubbettes: Fashion design to make girls 6-16 look slimmer

See, even in the 50's the fashion industry was busy telling little girls they're too fat.
2013-03-19 11:26:03 AM
2 votes:

Sybarite: Xenomech: I wonder what started the obsession with being skinny?  These ads are not much older than the ones from the 50s:


It was the early 20th century when thin started to become more fashionable for American women due in part to the phasing out of the corset which used to take fat and push it into more "pleasing" proportions. There were other factors as well like standardized sizes in industrially manufactured clothing and a more scientific approach to weight and health. Look at the 1920s and popularity of the skinny flapper body. I think there's an argument to be made that the bigger sizes popular in the 40s and 50s were sort of a hangover from the Great Depression with more body weight representing the new American prosperity and a move away from the time when people didn't have an choice but to be skinny. Of course all of that was changing again by the 1960s, then in the middle of the decade you had the explosion in popularity of Twiggy and suddenly models were expected to be super thin (something which seems to have never worn off since). That seems to have resonated pretty strongly in the culture at large even as Americans were growing ever fatter.


I thought someone had tracked advertising versus economic times, and in good economic times, skinny was in, while in bad economic times a slightly larger woman was preferred.  I wish I could find the "study"(I'm dubious about it's claims).

//We're not talking Honey Boo Boo's mom here, but Marilyn Monroe over Audrey Hepburn.
2013-03-19 10:34:26 AM
2 votes:

dmax: Mija: Listen to today's music, particularly rap, if you want to hear sexism. It is alarming how much more respect women use to be shown compared with today.

That's the retort from religious groups who insist that their women, covered from head to foot, are more revered than those of other religions. Of course, the answer's somewhere in between.

And, truly, look at how our culture treats women. Is it respectful?


We're getting there. Respect comes out in different ways. I want to be not afraid to go out into a carpark at 2am, but at the same time that means when I say something in a board meeting that's stupid I want to be argued with and not kow-towed to or dismissed, and if I lose my damn mind and punch some guy I want to... Well okay I don't WANT to be punched back, but it's all part of the same package, I think.

Now as to advertisements and media treatment of women... *shudder*
2013-03-19 10:33:58 AM
2 votes:

theorellior: If you got a fat girl clothing branded with the name "Chubbettes" she'd go eat a freaking cheesecake.

Stupid men world.


The boys had Husky pants.  Because when I think of "fat" I think "sled dog."
2013-03-19 10:24:45 AM
2 votes:

GiantRex: That first one confused the hell out of me for a second because I wasn't sure what was supposed to be wrong about a reasonably-sized girl who had a farking box of cookies. Compared to the pompous-looking, lifesaver-tossing, pencil-thin girl on the right, I'd take cookie-girl any day.


Cookie girl is still hot, and those boys in the background have already ruined her self esteem.  She is ripe for the taking!!
2013-03-19 10:22:26 AM
2 votes:
That first one confused the hell out of me for a second because I wasn't sure what was supposed to be wrong about a reasonably-sized girl who had a farking box of cookies. Compared to the pompous-looking, lifesaver-tossing, pencil-thin girl on the right, I'd take cookie-girl any day.
2013-03-19 10:22:11 AM
2 votes:

AbbeySomeone: I remember people smoking in hospitals and doctors offices..


My DOCTOR smoked. In his office.

We gave up the cigarettes, and suddenly everybody got fat. Coincidence?
2013-03-19 10:11:52 AM
2 votes:
You know people, not EVERY ad targeting a demographic is "sexist". So the woman uses shampoo, big farking deal, there are quite a few shampoos directed solely at a single gender, so not targeting your demographic would be utterly stupid.

The cigarette one is the same way. It's not sexist. Jesus.

I don't even know why they added the Head and Shoulders one, it's less "sexist" than any other one on the the list. They've been targeting both sexes for years, IN INDEPENDENT CAMPAIGNS.

The other stuff is pretty sexist, but it's also fitting for its time. And Jesus, THOSE, are "chubby" girls? Like someone said upthread, the Life Savers girl looks like you could snap her like kindling...
2013-03-19 10:02:01 AM
2 votes:
Dayum, fat was a lot skinnier back then.
2013-03-19 03:34:49 PM
1 votes:
I'm sorry... how is this different than today? I can't watch 5 minutes of TV without seeing skinny bimbos playing everything from garbage collectors to beat cops to being an idiotic 'super martial arts weapons' of some kind.

Hollywood has to be crawling with so many of these wannabes that they are a dime a dozen and cheaper to hire than normal looking women.
2013-03-19 03:12:20 PM
1 votes:

Bong Hits For Mohammed: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

And hormones in the meat.


that's right -forgot about those


WhippingBoy: Bong Hits For Mohammed: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

And hormones in the meat.


And sloth.

I'm not sure about that one.  I'm not sure at all.  It's work to stay on an ATV or Jet Ski and most of the kids I know work a job to support their toys or hobbies.  I see the little savages that live across the street and if they aren't destroying the house they live in they're trying to kill each other so they're active.  I'm not sure it's sloth.  The empty calories do nothing to supply the energy needs of a human so we over eat looking for more nutrients.  Then there's the idea that foodstuffs aren't in the ground long enough to absorb nutrients and minerals if you're  looking to get 2-3 or even four harvests in a year.
Try growing some heritage seeds of something you like and see the difference between the crap in the store and what you can grow.
2013-03-19 02:14:16 PM
1 votes:

meat0918: The Irresponsible Captain: Dayum, fat was a lot skinnier back then.

No shiat.

Wtf happened?


2 words. Processed food.
2013-03-19 01:44:27 PM
1 votes:

PunGent: kdawg7736: I like looking at vintage ads like this, still some of those definitely showed that times have changed from those days.

The times HAVE changed...but not always for the worse.  The Greatest Generation was hopped up on speed:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2377281/


Interesting, but not surprising.  However, the statement "not always for the worse" may be a bit off, as the whole premise for the article stems from wanting to determine how to deal with the current amphetamine problem, which is enormous. Between the illicit and the legally prescribed stimulants out there (not just the Adderall, Ritalin, etc but also the Provigil-type narcolepsy agents that are Rx'd for ridiculous reasons, often in combo with Ambien or the like, which is simply priceless) it's a wonder we haven't come up with rules about "doping" for academia and corporations just like they do for sports.  I don't know what's worse: America's obesity problem or our drug-dependence problem.   [Yeah, I'm a little bitter about people whose achievements (which sometimes include keeping slim) are only made possible by taking narcotic stimulants while I've done it all on my own.  So sue me.  Although there is a huge difference between legitimate need and just getting an unneeded leg-up.  It's defining that line that makes it all so difficult.]

*Climbs down from soapbox*
Back to my actual reason for posting - the article reminded me of an older lady I once worked with telling me about her younger days working in the textile mills down South...  The companies kept the women on the lines going during extremely long shifts with free colas, which by then (supposedly) no longer had "coke" in them, but were commonly referred to as "dopes" nonetheless.  No different than free coffee, I suppose, but I found the nickname intriguing.
2013-03-19 01:43:44 PM
1 votes:
The good news is, as long as you stay the same weight in America, you actually get thinner. I've gone from being "normal" sized to "skinny" in just 10 years because all my peers kept gaining weight. I once bought a pair of women's pants one year, and the same brand/style the following year, and went a size down because of size inflation. Yes, they actually put small numbers in women's clothes in America because they know suckers will buy the ones that say they're smaller. I was easily a size 8 in the late 90's and now have to wear a 4 but my proportions haven't changed much at all.

/keep on thinking 10 pounds is just "bloat".
2013-03-19 01:27:39 PM
1 votes:
The "Congratulations dear" one isnt making fun of stay at home wives its making fun of over inflated titles that dont actually mean anything.
2013-03-19 01:24:35 PM
1 votes:

priapic_abandon: [m4.i.pbase.com image 238x425]


Hey, if you have to choose between lard and Crisco, choose lard.

It's better for you.

//Cook's tip - save the congealed fat after making a roast chicken and keep it in the freezer.  Use it to add a little extra flavor to things like sauces
2013-03-19 01:23:38 PM
1 votes:

Xenomech: I wonder what started the obsession with being skinny?



A lot of reasons, and some farkers upthread have pointed out a lot of the major ones. The other main reason is wealth. Back in the day, being thin could have been a sign of malnutrition or some health deficiency that we've since cured, whereas a heavier person had the money to buy richer foods. These days, cheap food is fattening, and calorie for calorie, healthy foods are far more expensive.


Also, back in the day when dying in childbirth was still a common thing, a curvier body was more ideal for safely baring children. These days, medicine has advanced so far that we've more or less forgotten about it.
2013-03-19 12:59:29 PM
1 votes:

Mija: Listen to today's music, particularly rap, if you want to hear sexism. It is alarming how much more respect women use to be shown

BY A PARTICULAR SEGMENT OF THE POPULATION compared with today.

FTFY
2013-03-19 12:54:54 PM
1 votes:
m4.i.pbase.com
2013-03-19 12:53:10 PM
1 votes:
boy, did they ever get that wrong. That ad proves nothing other than the fact that brunettes are far far far hotter than blondes.
2013-03-19 11:30:16 AM
1 votes:

MythDragon: You know, 100 (maybe 50?) years from now people will look back at this:
[jemblog.com image 600x375]

And say "Can you believe people thought this lovely girl was fat back then?"


encrypted-tbn0.gstatic.com
2013-03-19 11:28:58 AM
1 votes:

Bong Hits For Mohammed: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

And hormones in the meat.


And sloth.
2013-03-19 11:23:25 AM
1 votes:

Aidan: and if I lose my damn mind and punch some guy I want to... Well okay I don't WANT to be punched back, but it's all part of the same package, I think.


The saying goes, nobody is above an ass whipping
2013-03-19 11:23:16 AM
1 votes:

Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.


And hormones in the meat.
2013-03-19 11:19:16 AM
1 votes:

Aidan: I want to be not afraid to go out into a carpark at 2am, but at the same time that means when I say something in a board meeting that's stupid I want to be argued with and not kow-towed to or dismissed


Funny, so do I.
2013-03-19 11:01:52 AM
1 votes:

Pair-o-Dice: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner McDonald's is the change agent here.

or the over indulgence of...

doesn't McFat have sweetener in the buns if not in the Pink Slime itself?  I'm certain it does.
root of all evil eeeeevvvviilll I tell you EEEEEEVVVVILLLLL
2013-03-19 10:59:06 AM
1 votes:

Xenomech: I wonder what started the obsession with being skinny?  These ads are not much older than the ones from the 50s:



It was the early 20th century when thin started to become more fashionable for American women due in part to the phasing out of the corset which used to take fat and push it into more "pleasing" proportions. There were other factors as well like standardized sizes in industrially manufactured clothing and a more scientific approach to weight and health. Look at the 1920s and popularity of the skinny flapper body. I think there's an argument to be made that the bigger sizes popular in the 40s and 50s were sort of a hangover from the Great Depression with more body weight representing the new American prosperity and a move away from the time when people didn't have an choice but to be skinny. Of course all of that was changing again by the 1960s, then in the middle of the decade you had the explosion in popularity of Twiggy and suddenly models were expected to be super thin (something which seems to have never worn off since). That seems to have resonated pretty strongly in the culture at large even as Americans were growing ever fatter.
2013-03-19 10:58:24 AM
1 votes:

kdawg7736: I like looking at vintage ads like this, still some of those definitely showed that times have changed from those days.


The times HAVE changed...but not always for the worse.  The Greatest Generation was hopped up on speed:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2377281/
2013-03-19 10:54:28 AM
1 votes:

wherewolf-therewolf: He's thinking a little mother/daughter action...

[i.dailymail.co.uk image 634x806]


Um, If I read that right, one is HIS mother. And looking at him, I have to think his date is one of his own hands, not either of theirs.
2013-03-19 10:49:00 AM
1 votes:

AbbeySomeone: I remember people smoking in hospitals and doctors offices..


And grocery stores. When I was little, I used to hang onto the front of the shopping cart at the grocery store. Invariably, we'd hit someone's discarded cigarette butt and the cart would come to a screeching halt and I'd almost get thrown off.
2013-03-19 10:48:18 AM
1 votes:

stonicus: GiantRex: That first one confused the hell out of me for a second because I wasn't sure what was supposed to be wrong about a reasonably-sized girl who had a farking box of cookies. Compared to the pompous-looking, lifesaver-tossing, pencil-thin girl on the right, I'd take cookie-girl any day.

Cookie girl is still hot, and those boys in the background have already ruined her self esteem.  She is ripe for the taking!!


[in the voice of Iago]
RRRAWK!  Ripe for the taking!
2013-03-19 10:44:36 AM
1 votes:

Xenomech: I wonder what started the obsession with being skinny?  These ads are not much older than the ones from the 50s:


Ads encouraging women to gain weight. Good thing Bloomberg wasn't in office back then.
2013-03-19 10:39:34 AM
1 votes:
I was hoping for more pics of happy chubby girls in this thread.
2013-03-19 10:30:04 AM
1 votes:

Mija: Listen to today's music, particularly rap, if you want to hear sexism. It is alarming how much more respect women use to be shown compared with today.


That's the retort from religious groups who insist that their women, covered from head to foot, are more revered than those of other religions. Of course, the answer's somewhere in between.

And, truly, look at how our culture treats women. Is it respectful?
2013-03-19 10:27:19 AM
1 votes:
It's funny what was considered "fat" back then.
2013-03-19 10:26:18 AM
1 votes:

GiantRex: That first one confused the hell out of me for a second because I wasn't sure what was supposed to be wrong about a reasonably-sized girl who had a farking box of cookies. Compared to the pompous-looking, lifesaver-tossing, pencil-thin girl on the right, I'd take cookie-girl any day.


Also notice that the skinny girl is dressed much more fashionably and looks not unlike Audrey Hepburn. The cookie girl is still wearing saddle shoes and socks. You wanna be thin, mature and sophisticated, doncha, honey? Have some LifeSavers. The candy with the - ahem - HOLE in it.
2013-03-19 10:23:28 AM
1 votes:
If you got a fat girl clothing branded with the name "Chubbettes" she'd go eat a freaking cheesecake.

Stupid men world.
2013-03-19 10:23:27 AM
1 votes:
Listen to today's music, particularly rap, if you want to hear sexism. It is alarming how much more respect women use to be shown compared with today.
2013-03-19 10:12:54 AM
1 votes:

AbbeySomeone: True. It really wasn't acceptable to have fat rolls hanging over your pants until the 90's.


I saw a fat girl running in the park yesterday and I thought: "Good job on exercising."
Then I thought: "Please don't wear skin tight clothes, you are just accentuating the fact that you are fat."
2013-03-19 10:08:44 AM
1 votes:
Aaaaand there's a current weight watchers ad at the top of the page.  If you see an ad and don't feel bad about your life, some soulless marketing whore didn't do his/her job.  What a shocking list.
2013-03-19 10:04:54 AM
1 votes:

The Irresponsible Captain: Dayum, fat was a lot skinnier back then.


No shiat.

Wtf happened?
2013-03-19 10:02:06 AM
1 votes:

mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).


True. It really wasn't acceptable to have fat rolls hanging over your pants until the 90's.

Karac: OK, I admit.  I originally thought the Lark's Gas-Trap filter was an underwear advertisement.  I forgot that they used to advertise cigs in print.


I remember people smoking in hospitals and doctors offices..
2013-03-19 09:56:24 AM
1 votes:
neversubmit: ManateeGag: Fat bottomed girls make the rockin' world go 'round.

You know he meant bubble butt boys, right?


You do know that Mr Mercury farked anything that moves.... The Aristocrat
2013-03-19 09:56:00 AM
1 votes:
This gem from the comments: Look British women are fat lazy lump's who have forgotten that their role in life is to look after a man. Who wants a big fat lump looking after them I don't. Women get your act together and you will be the happier for it.
2013-03-19 09:52:57 AM
1 votes:

ManateeGag: Fat bottomed girls make the rockin' world go 'round.


You know he meant bubble butt boys, right?
2013-03-19 09:51:24 AM
1 votes:
The one on the right looks like i could break her with one hand.

DAMMIT! GET A CHEESEBURGER IN THAT STICK YOU CALL A BODY!
 
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