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(Daily Mail)   Ads from the 50's make you wonder, How happy can a chubby girl be?   (dailymail.co.uk ) divider line 132
    More: Amusing, Maria Shriver  
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24122 clicks; posted to Main » on 19 Mar 2013 at 9:48 AM (2 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-19 01:27:39 PM  
The "Congratulations dear" one isnt making fun of stay at home wives its making fun of over inflated titles that dont actually mean anything.
 
2013-03-19 01:31:18 PM  

dready zim: [farm6.static.flickr.com image 460x640]


What the....? Did I just see exploding tampons? Um.....
 
2013-03-19 01:41:04 PM  
These ads are a fabulous example of when marketers started using shaming tactics to drive sales. Neil Postman has a great essay titled The Parable of Ring Around The Collar that discusses these techniques: basically, the intention is to make the reader/viewer/etc. have an almost religious experience - they've transgressed in some way (in this case by using the wrong laundry detergent - gasp! - causing their spouse to look bad due to ring around the collar - double gasp!) and must be saved - but luckily for them, their savior, the right laundry detergent, is at hand! Everyone is happy and joyous again!

In the first example here, the sad victim is just too darn chubby to be attractive to men, but if she eats Life-Savers, the campus jocks will take notice of her again! Hooray! The "Dandruff!" ad is another great example. HOW could she possibly go through life with flaky hair? She'll never get to experience marriage, subservience to her husband and the joy of increasing the population without using Head & Shoulders!

This kind of ad is still out there, of course, but it's not quite as hard-edged as the Mad Men-esque in-your-face marketing that used to take place. Ad designers have gotten smarter about it. Feel a little out of place when you drink real beer instead of Bud in the bar? That's because Bud drinkers (in the ads) have more fun. Same deal, just not beating you about the head and face with it.

Thanks for linking this, Subby, Interesting stuff.
 
2013-03-19 01:43:44 PM  
The good news is, as long as you stay the same weight in America, you actually get thinner. I've gone from being "normal" sized to "skinny" in just 10 years because all my peers kept gaining weight. I once bought a pair of women's pants one year, and the same brand/style the following year, and went a size down because of size inflation. Yes, they actually put small numbers in women's clothes in America because they know suckers will buy the ones that say they're smaller. I was easily a size 8 in the late 90's and now have to wear a 4 but my proportions haven't changed much at all.

/keep on thinking 10 pounds is just "bloat".
 
2013-03-19 01:44:27 PM  

PunGent: kdawg7736: I like looking at vintage ads like this, still some of those definitely showed that times have changed from those days.

The times HAVE changed...but not always for the worse.  The Greatest Generation was hopped up on speed:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2377281/


Interesting, but not surprising.  However, the statement "not always for the worse" may be a bit off, as the whole premise for the article stems from wanting to determine how to deal with the current amphetamine problem, which is enormous. Between the illicit and the legally prescribed stimulants out there (not just the Adderall, Ritalin, etc but also the Provigil-type narcolepsy agents that are Rx'd for ridiculous reasons, often in combo with Ambien or the like, which is simply priceless) it's a wonder we haven't come up with rules about "doping" for academia and corporations just like they do for sports.  I don't know what's worse: America's obesity problem or our drug-dependence problem.   [Yeah, I'm a little bitter about people whose achievements (which sometimes include keeping slim) are only made possible by taking narcotic stimulants while I've done it all on my own.  So sue me.  Although there is a huge difference between legitimate need and just getting an unneeded leg-up.  It's defining that line that makes it all so difficult.]

*Climbs down from soapbox*
Back to my actual reason for posting - the article reminded me of an older lady I once worked with telling me about her younger days working in the textile mills down South...  The companies kept the women on the lines going during extremely long shifts with free colas, which by then (supposedly) no longer had "coke" in them, but were commonly referred to as "dopes" nonetheless.  No different than free coffee, I suppose, but I found the nickname intriguing.
 
2013-03-19 01:46:14 PM  

Marcintosh: Pair-o-Dice: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner McDonald's is the change agent here.

or the over indulgence of...
doesn't McFat have sweetener in the buns if not in the Pink Slime itself?  I'm certain it does.
root of all evil eeeeevvvviilll I tell you EEEEEEVVVVILLLLL


Google failed me (and I'm sure McDonalds would DMCA the utube), but didn't McDonalds have an add that started with the 1950s and a customer wanting a burger, followed by a 70s with a big mac, a 90s with a quarterpounder (20 mcnuggets would fit better), and a "current" (0Xs) double quarterpounder.

Once a company has as big a chunk of the market as McDonalds (or Coke), the only way they can grow is by raising prices.  If your business model is based on cheap food (and if you just raised prices the "next McDonalds" would eat your lunch), capitalism demands that these corporations find ways to get customers to eat more food by any means necessary.

Anybody complaining about fatties must be a communist!
 
2013-03-19 01:57:54 PM  

Disaster Transport: The good news is, as long as you stay the same weight in America, you actually get thinner. I've gone from being "normal" sized to "skinny" in just 10 years because all my peers kept gaining weight. I once bought a pair of women's pants one year, and the same brand/style the following year, and went a size down because of size inflation. Yes, they actually put small numbers in women's clothes in America because they know suckers will buy the ones that say they're smaller. I was easily a size 8 in the late 90's and now have to wear a 4 but my proportions haven't changed much at all.

/keep on thinking 10 pounds is just "bloat".


Men's clothing does it too. 33-inch Levi's have a couple thumbs of gap in the waistband. I have jeans that fit which are labeled anywhere from 32" - 36". I'm more concerned about my heart rate, blood pressure and cholesterol.

Surrounding myself with people who are growing fatter and fatter might improve my self-esteem, but it does nothing for my health.

My wife can borrow her mom's clothing. Her mom swears she is an 8. My wife wears a 4 in modern sizes.
 
2013-03-19 02:12:21 PM  

Cyno01: [i2.asntown.net image 800x479]

They look pretty happy to me. Esp the one on the left, she looks happier in anticipation of that ranch dressing than most people will ever be.


What's with the skinny dude behind the coke head? Dude, run before they eat you.
 
2013-03-19 02:14:16 PM  

meat0918: The Irresponsible Captain: Dayum, fat was a lot skinnier back then.

No shiat.

Wtf happened?


2 words. Processed food.
 
2013-03-19 02:14:23 PM  

i said no: This gem from the comments: Look British women are fat lazy lump's who have forgotten that their role in life is to look after a man. Who wants a big fat lump looking after them I don't. Women get your act together and you will be the happier for it.


Good lord. And that's probably either a brainwashed housewife or an idiot who actually has some poor self-esteem-damaged housewife hanging on his arm.

*shudder*

/Seriously, if you want a BDSM relationship that's fine, but stop trying to push it on the rest of us 'because jeebus' or 'because wimmin'.
 
2013-03-19 02:25:08 PM  
Is it bad I thought the "chubby" girls were better looking in the majority of these posts? Seriously, if you're overly skinny it's a bit of a turn off. Do what you have to do but I always thought the Greeks had proper healthy figures down in my book. Too skinny or too fat in either case is unhealthy and is unappealing physically.
 
2013-03-19 02:26:16 PM  

stonicus: Cyno01: [i2.asntown.net image 800x479]

They look pretty happy to me. Esp the one on the left, she looks happier in anticipation of that ranch dressing than most people will ever be.

The one chugging the coke looks like she is having an orgasm.  And the poor skinny guy in the back, no way he's getting a slice.


I know a couple of guys who are into that. Says something about the way she carries herself.

Dont get it.
 
2013-03-19 03:12:20 PM  

Bong Hits For Mohammed: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

And hormones in the meat.


that's right -forgot about those


WhippingBoy: Bong Hits For Mohammed: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

And hormones in the meat.


And sloth.

I'm not sure about that one.  I'm not sure at all.  It's work to stay on an ATV or Jet Ski and most of the kids I know work a job to support their toys or hobbies.  I see the little savages that live across the street and if they aren't destroying the house they live in they're trying to kill each other so they're active.  I'm not sure it's sloth.  The empty calories do nothing to supply the energy needs of a human so we over eat looking for more nutrients.  Then there's the idea that foodstuffs aren't in the ground long enough to absorb nutrients and minerals if you're  looking to get 2-3 or even four harvests in a year.
Try growing some heritage seeds of something you like and see the difference between the crap in the store and what you can grow.
 
2013-03-19 03:23:17 PM  

yet_another_wumpus: Marcintosh: Pair-o-Dice: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner McDonald's is the change agent here.

or the over indulgence of...
doesn't McFat have sweetener in the buns if not in the Pink Slime itself?  I'm certain it does.
root of all evil eeeeevvvviilll I tell you EEEEEEVVVVILLLLL

Google failed me (and I'm sure McDonalds would DMCA the utube), but didn't McDonalds have an add that started with the 1950s and a customer wanting a burger, followed by a 70s with a big mac, a 90s with a quarterpounder (20 mcnuggets would fit better), and a "current" (0Xs) double quarterpounder.

Once a company has as big a chunk of the market as McDonalds (or Coke), the only way they can grow is by raising prices.  If your business model is based on cheap food (and if you just raised prices the "next McDonalds" would eat your lunch), capitalism demands that these corporations find ways to get customers to eat more food by any means necessary.

Anybody complaining about fatties must be a communist!


That's a given.  Given that You-know-who (coughRumsfeldcough) was at the helm of Searle  when Aspertame was (RammedthroughtheFDA) intro'd.
About your McD comment - in the early '60's Unk would bring home one regular burger and a small fries bag for everyone. That would be dinner.  Everyone left the table full and not grazing in the fridge an hour later.  I'm sure it has a lot to do with size but also the quality of the meat and bun to say nothing of the spuds w/fat.

We're screwed and we've got corporate greed to thank for it
 
2013-03-19 03:34:49 PM  
I'm sorry... how is this different than today? I can't watch 5 minutes of TV without seeing skinny bimbos playing everything from garbage collectors to beat cops to being an idiotic 'super martial arts weapons' of some kind.

Hollywood has to be crawling with so many of these wannabes that they are a dime a dozen and cheaper to hire than normal looking women.
 
2013-03-19 04:42:05 PM  
Are you smoking yet?
 
2013-03-19 05:01:31 PM  
 
2013-03-19 05:14:23 PM  

meat0918: I thought someone had tracked advertising versus economic times, and in good economic times, skinny was in, while in bad economic times a slightly larger woman was preferred.


I have seen another claim that in liberal times like the 60s, skinny women are held up as the ideal, while in conservative times like the 50s, larger women are preferred.

Don't know how to evaluate that one, either.

/Either one might have trouble dealing with the 19th century.
 
2013-03-19 05:45:33 PM  

on the road: meat0918: I thought someone had tracked advertising versus economic times, and in good economic times, skinny was in, while in bad economic times a slightly larger woman was preferred.

I have seen another claim that in liberal times like the 60s, skinny women are held up as the ideal, while in conservative times like the 50s, larger women are preferred.

Don't know how to evaluate that one, either.

/Either one might have trouble dealing with the 19th century.


What does it say about the time we're living in now?
 
2013-03-19 06:59:44 PM  
Shirley Simkin is the hot one there. Those background guys are idiots. Sweetie, when I get my time machine into working order, I'll swing by, and we'll take in a matinee and a soda together, OK?
 
2013-03-19 09:28:44 PM  
Please... may I sniff your Klompen Kloggen?

i1130.photobucket.com
 
2013-03-19 10:34:35 PM  

LaughingRadish: Please... may I sniff your Klompen Kloggen?


That's lovely, the copy basically slips the fact that they're ripping you off after a whole bunch of happy descriptive words, which you don't even notice because you're mesmerized by a pair of big brown eyes and some DSLs.
 
2013-03-19 11:02:52 PM  

Gonz: AbbeySomeone: I remember people smoking in hospitals and doctors offices..

My DOCTOR smoked. In his office.

We gave up the cigarettes, and suddenly everybody got fat. Coincidence?


A lot of us who got fat never smoked.
 
2013-03-19 11:06:09 PM  

Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.


What is the change agent in the rest of the western world where we don't use corn sweetener? We got fat about 10 years after the US.
 
2013-03-19 11:11:15 PM  

airsupport: Their hands won't give them away.  Even in the dark, he can't tell which one is mom.

Neither can his penis.


Are you kidding? Take a good look at him. His boyfriend would kill him if he caught him foolin' around with his mom's hand.
 
2013-03-19 11:18:32 PM  

meat0918: priapic_abandon: [m4.i.pbase.com image 238x425]

Hey, if you have to choose between lard and Crisco, choose lard.

It's better for you.

//Cook's tip - save the congealed fat after making a roast chicken and keep it in the freezer.  Use it to add a little extra flavor to things like sauces


When I was a kid we used to have a roast for lunch on Sunday. As it was cooking we would get slices of bread and open up the oven to dip them in the fat the roast was cooking in.

We were slim kids.
 
2013-03-19 11:20:38 PM  

Disaster Transport: The good news is, as long as you stay the same weight in America, you actually get thinner. I've gone from being "normal" sized to "skinny" in just 10 years because all my peers kept gaining weight. I once bought a pair of women's pants one year, and the same brand/style the following year, and went a size down because of size inflation. Yes, they actually put small numbers in women's clothes in America because they know suckers will buy the ones that say they're smaller. I was easily a size 8 in the late 90's and now have to wear a 4 but my proportions haven't changed much at all.

/keep on thinking 10 pounds is just "bloat".


That has been going on longer than you think. My commerce teacher told me about this marketing tactic way back in 1978.
 
2013-03-20 01:39:15 AM  

MaliFinn: [i208.photobucket.com image 425x440]


BOOBIES!
 
2013-03-20 07:20:56 AM  
I remember the 60's - I was there.  The 50's - not so much - though I was there too for at least part of it.  Nuclear family unit; dad, mom, chilluns, dog, cat.  Neighbors who watched out for you and took the kids for the day if necessary.  TV wasn't assaulting every waking moment, and we spent a lot of time outdoors.

I Remember America:   http://www.youtube.com/watch?v=H79SuTOKqtc

Didn't read threats and innuendo in every piece of literature that we read or saw on the screen.  Weren't offended by others who made racial or gender comments, unless they were purposely being dicks.  Most casual conversations weren't offensive, unless it was a lynch mob having the conversation.  It wasn't until the 70's (remember disco?) that we really became self-absorbed and politically correct, choosing to cast off any social graces that we may have had back then in favor of "our own thing."  Now we can't do "our own thing" because it may upset the guy next to us.

I'll tell you what - I'd like to trade in what I've seen so far this millenia for  the early 60's.  Thank You very much.
 
2013-03-20 11:06:50 AM  

kg2095: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.


What is the change agent in the rest of the western world where we don't use corn sweetener? We got fat about 10 years after the US.

are you sure it's not there?  It flies under a lot of different names.  Not all of which make sense.
Later I pointed out that where there used to be one harvest per year now some farmers can possibly get 4 harvests.  The plant lives on fertilizer which doesn't have the nutrients the soil should release to it.  The fruit of the plant then carries empty calories which in turn turns into worthless foodstuffs and requires you to consume more to satisfy your nutritional needs.  =  fat for you
Using Round Up Ready seeds in your farming?  Did Monster-anto buy your politicals?  Have a look there too.
Fat doesn't just "happen", there's a solid reason, and it's in the food you eat, somewhere.
 
2013-03-20 04:19:06 PM  
Women used to take responsibility for their looks and health?!

images.sodahead.com
 
2013-03-20 07:45:58 PM  

Marcintosh: kg2095: Marcintosh: mbillips: Alas, the chubby girls are what skinny looks like today. We're all a bunch of lardasses compared to when I was a kid (when these ads were made).

In my classes some play a game.  When I'm screening a 1950's or '60's documentary that features street scenes, they look for a large person.
Even as late as 1979-83.  Pretty rare then.
Aspartame + corn sweetner is the change agent here.

What is the change agent in the rest of the western world where we don't use corn sweetener? We got fat about 10 years after the US.

are you sure it's not there?  It flies under a lot of different names.  Not all of which make sense.
Later I pointed out that where there used to be one harvest per year now some farmers can possibly get 4 harvests.  The plant lives on fertilizer which doesn't have the nutrients the soil should release to it.  The fruit of the plant then carries empty calories which in turn turns into worthless foodstuffs and requires you to consume more to satisfy your nutritional needs.  =  fat for you
Using Round Up Ready seeds in your farming?  Did Monster-anto buy your politicals?  Have a look there too.
Fat doesn't just "happen", there's a solid reason, and it's in the food you eat, somewhere.

are you sure it's not there?  It flies under a lot of different names.  Not all of which make sense.


I would be surprised if it's used in my current country (Australia) as there is such a large sugar cane industry here. But maybe I will take a closer look at ingredient lists anyway.

Did Monster-anto buy your politicals?  Have a look there too.

Oh, about 10 after 7 I think. Why do you ask?

Fat doesn't just "happen", there's a solid reason, and it's in the food you eat, somewhere.

Yes. That's a fact.
 
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