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(NPR)   The dominance of Anheuser-Busch InBev and MillerCoors in the beer market has been threatened by upstart craft breweries   (npr.org) divider line 143
    More: Spiffy, Anheuser-Busch InBev, MillerCoors, Anheuser-Busch, Victoria Jackson, Beer Institute, August Busch, Coors, Benj Steinman  
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5234 clicks; posted to Main » on 18 Mar 2013 at 1:38 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-17 11:44:06 PM
Craft beer has about a 6 percent market share in the U.S. beer market, which is dominated by Anheuser-Busch InBev and MillerCoors.

6%? That's a lot less than I would have guessed.
 
2013-03-17 11:53:11 PM
That is because American's have finally realized that there is a measurable difference between "big beer" and "craft beer".

The Europeans have known this for decades.

The Beerguy has spoken.
 
2013-03-18 12:01:10 AM

brainiac-dumdum: Craft beer has about a 6 percent market share in the U.S. beer market, which is dominated by Anheuser-Busch InBev and MillerCoors.

6%? That's a lot less than I would have guessed.


I don't remember where I read this, but after Prohibition, states essentially had the power to write their own liquor laws in such a way that it's been very difficult for big brewers to consolidate the industry in the same way that other industries have been consolidated.
 
2013-03-18 12:18:17 AM

brainiac-dumdum: Craft beer has about a 6 percent market share in the U.S. beer market, which is dominated by Anheuser-Busch InBev and MillerCoors.

6%? That's a lot less than I would have guessed.


That number seems a couple points lower than I feel like I remember have read somewhere else recently.

Sometime in the mid-90's Jim Koch said, "If we are all very fortunate, maybe five percent of beer drinkers will drink this kind of beer half the time. If we are fortunate craft-brewed beers will reach one or two percent of the total beer market . . . I'd love the rest of the world look like Portland or Seattle markets, but somehow I don't think it's going to happen."

So even if it is only 6%, our brewers have made some serious progress despite having laws tooled against them and the ruthless big beer companies controlling everything else.
 
2013-03-18 12:20:14 AM
I tried to post the "Good" grumpy cat picture in another thread, but after 2 attempts and finding the URL unfetchable, I'm just going to say

"Good" - Grumpy Cat
 
2013-03-18 12:41:49 AM
I drink Shiner and Mickey's.

Bud/Coors/Busch/PBR/Natty/Miller..... all give me heartburn.
 
2013-03-18 01:07:49 AM
Anheuser-Busch and MillerCoors make beer?  I did not know that.
 
2013-03-18 01:11:26 AM
Jim Koch is a great man.
 
2013-03-18 01:11:29 AM
It depends on what is classified as "craft beer."

Sam Adams and a few others are biting into their market, and taking up taps in bars, as well as in stadiums. Local breweries are making inroads as well. Some are regional, like Smuttynose, or Berkshire Brewing, and haven't got the distributors to give them enough space to send much outside of their region.

There are a lot of great beers out there, and the market is a lot healthier than it was even ten years ago.
 
2013-03-18 01:40:00 AM
*peeks into the thread*

Why am I here again?

OH....the BEERs....
 
2013-03-18 01:40:40 AM
pbs.twimg.com
 
2013-03-18 01:44:45 AM
At Meridian Pint, a trendy D.C. bar and restaurant, you wouldn't even be able to order a Budweiser, Coors or something else from the big two.

The same was true at the North Star Pub in NYC. It was amusing to see the Wall St. types leave in a huff because they couldn't get their WaterBrau™ , and the clientele and atmosphere were just...better, compared to the wing-joint-cum-fratbrew place up the street.
 
2013-03-18 01:46:10 AM
In the bar, customer Rordam says even if he's sampled some upscale micro brews at $6, $7 or $8 a pint, those prices might eventually force him to go back down the ladder.

What beer costs $8 a pint?
 
2013-03-18 01:46:51 AM
Look for pressure on the distributors and in the State Legislatures to keep craft beers off the shelves and make them more difficult to make or sell.
The 800 pound gorilla, inBev, has admitted it can't compete at that level of quality. The only way to finish consolidation is to drive the (tiny) competition out of the market.
 
2013-03-18 01:46:58 AM

fusillade762: In the bar, customer Rordam says even if he's sampled some upscale micro brews at $6, $7 or $8 a pint, those prices might eventually force him to go back down the ladder.

What beer costs $8 a pint?


A lot of high-gravity beers, Belgian ales, and limited runs.
 
2013-03-18 01:47:34 AM
I drink whiskey, so I don't give a shiat.
 
2013-03-18 01:48:08 AM

Beerguy: That is because American's have finally realized that there is a measurable difference between "big beer" and "craft beer".

The Europeans have known this for decades.

The Beerguy has spoken.


And yet the vast majority of European beer is complete and utter shiat.  Lot of good knowing that did them.
 
2013-03-18 01:48:25 AM
I used to defend some macrobrews because of their applicability to hot summer days and working in the yard.

No more now that Kona Brewing Longboard Lager is available.
 
2013-03-18 01:48:29 AM

anuran: Look for pressure on the distributors and in the State Legislatures to keep craft beers off the shelves and make them more difficult to make or sell.
The 800 pound gorilla, inBev, has admitted it can't compete at that level of quality. The only way to finish consolidation is to drive the (tiny) competition out of the market.


They tried in Florida years ago, by trying to prohibit 20 oz. bottles, a size mass-produced brews rarely come in, but which is somewhat common for craft brews.
 
2013-03-18 01:49:12 AM
Begun, the beer wars have.
 
2013-03-18 01:54:55 AM
fta "A lot of millenials are associating themselves with what they consume, and what they hold in their hand," she says.

Generation Suds N Puds
 
2013-03-18 01:57:17 AM
AMD threatens Intel, too.
 
2013-03-18 01:58:40 AM

Mentat: I don't remember where I read this, but after Prohibition, states essentially had the power to write their own liquor laws in such a way that it's been very difficult for big brewers to consolidate the industry in the same way that other industries have been consolidated. the big name American beers SUUUUUUCK but are cheap enough to retain high market share without brand loyalty.


FTFY.
 
2013-03-18 02:01:48 AM
Craft brews are great but at almost 2 bucks a bottle it gets expensive fast. I'll treat myself once in a while but 10.99 for a 6 pack is too much for me on a regular basis. I'll spend 10.99 on a 12 pack but not a 6 pack.
 
2013-03-18 02:02:28 AM
Hey, all I can say is tha the belgiun Westvleten and St.Bernardus Abt 12, are so damn good I can hardly believe my own taste buds.

There's lots of other great craft beers out there - it's truly amazing.
 
2013-03-18 02:06:07 AM

Thrakkorzog: Craft brews are great but at almost 2 bucks a bottle it gets expensive fast. I'll treat myself once in a while but 10.99 for a 6 pack is too much for me on a regular basis. I'll spend 10.99 on a 12 pack but not a 6 pack.


As a Canadian paying Canadian prices for beer... fark you.
 
2013-03-18 02:08:14 AM

Thrakkorzog: 2 bucks a bottle


That's free.
 
2013-03-18 02:12:39 AM

Thrakkorzog: Craft brews are great but at almost 2 bucks a bottle it gets expensive fast. I'll treat myself once in a while but 10.99 for a 6 pack is too much for me on a regular basis. I'll spend 10.99 on a 12 pack but not a 6 pack.


So brew your own... after some equipment costs (~$100), you can get 5 gallons of beer for ~$30.
 
2013-03-18 02:14:23 AM
An excellent piece from Business Week about InBev.

You know, when you take 'heritage' beers like Stella, and decide to brew it in the US with cheaper hops instead of importing it, you should not be surprised when people notice.
 
2013-03-18 02:14:51 AM
violentsalvation:So even if it is only 6%, our brewers have made some serious progress despite having laws tooled against them and the ruthless big beer companies controlling everything else.

The hell do you mean "OUR" brewers? You own all of them? It's small breweries cranking out beer, big whoop. This ins't a human rights struggle here with independent cells of people waging any sort of battle.

People are not discovering any sort of hidden secrets, nor are they gonna abandon Budweiser or Miller anytime soon. Hipsters are driving sales. Sure there may be some decent small batch brews kicking out beers, but they're not going to upset the big boys. Especially not when large regional breweries can supply the quantities needed for major entertainment and sports events that these tiny places simply can't.

And what exactly is wrong with being a corporation? If one of these tiny breweries over the next 10, 20, 100 years becomes so successful that they become a major corporation themselves, all people like you are even gonna do is chide them as such. They could crank out the same exact product, and you'd just reject it under the guise of the company being misdirected or somehow not having the same "heart" in their product as they did before. But the real reason is you just want to stay hip. As if emotion is something you could actually drink.

The tears of a defeated enemy and/or their remaining family notwithstanding of course.
 
2013-03-18 02:15:49 AM
... many of whom will be gobbled up by InBev - MillerCoors.
 
2013-03-18 02:16:00 AM
I know I'll catch some hell for this, but my favorite type of brew was always IPAs. The stronger, the better. Dogfish Head was pretty much my go-to for any kind of drinking except pong night, for obvious reasons. Right before I left the east coast, I discovered my new favorite, which was Southern Tier's 2xIPA. The problem being that I can't seem to find it elsewhere.

Any farkers who live in the Vegas area know if it's available, and where I might find it?
 
2013-03-18 02:16:00 AM

Msol: Thrakkorzog: Craft brews are great but at almost 2 bucks a bottle it gets expensive fast. I'll treat myself once in a while but 10.99 for a 6 pack is too much for me on a regular basis. I'll spend 10.99 on a 12 pack but not a 6 pack.

As a Canadian paying Canadian prices for beer... fark you.


Both of you pay way too much. I'll admit that I don't have the widest selection available to me but I can get some great beer for $7.99 a 6 or $13.99 a 12.
 
2013-03-18 02:16:13 AM
I drink mostly craft beers not for being a beer snob but more because I don't actually LIKE beer very much.  Or, rather, I need brews that don't have the mostly bitter, sorta skunky flavor that the common Bud/Coors/Miller pilsners have, or else it just isn't palatable to me.  To that end, craft beer pubs and breweries generally offer more things that I like, with maltier and/or low-hop profiles.  And with that in mind, I actually DO actually think Negra Modelo and Dos Equis Amber are pretty good (not great, but pretty good).
 
2013-03-18 02:16:24 AM

Notabunny: fta "A lot of millenials are associating themselves with what they consume, and what they hold in their hand," she says.

Generation Suds N Puds


Well it's certainly a step up from religion or culture like the old fogies have. I mean what could be more meaningful than material goods and transient pleasures?
 
2013-03-18 02:17:06 AM
Oh, and if you're heading to New Orleans for the World Fark Party, I will buy you one of these:

www.porchdrinking.com
 
2013-03-18 02:21:59 AM
As if their hands are not in that market anyways.  MillerCoors pushes fake craft beers like Blue Moon, Anheuser-Busch owns stakes in/invests in and distributes Redhook and Widmer, etc.

Ultimately, though, shiat is expensive these days and A-B and MillerCoors keep prices low in all market segments, which means they'll maintain market share regardless.  You don't buy a $15 6pack for the bbq or game, you buy the $15 30pack.
 
2013-03-18 02:22:45 AM

Claude Ballse: all people like you are even gonna do is chide them as such.


actually a good number of places considered craft brewers are pretty big already. As long as the beer stays good, no one cares about the size of the company. Also it doesn't take a lot of people to make a lot of beer, Shiner is now in most states yet as far as employee count goes, isn't big at all. And it's good stuff.
 
2013-03-18 02:23:09 AM
Best damned thing that ever happened to me short of my kids being born was discovering a local brewery that fills up growlers at the on-site store. Honest quality beer at a good price by Canadian standards.
 
2013-03-18 02:25:25 AM

gingerjet: Beerguy: That is because American's have finally realized that there is a measurable difference between "big beer" and "craft beer".

The Europeans have known this for decades.

The Beerguy has spoken.

And yet the vast majority of European beer is complete and utter shiat.  Lot of good knowing that did them.


Can't say I agree.  Most of my favorite beers are Belgian or German.
 
2013-03-18 02:25:30 AM

bhcompy: Ultimately, though, shiat is expensive these days


There's lots of craft beers that don't cost a lot. And people will pay for quality, it's why the craft beers are growing, because people will pay more for better beer.
 
2013-03-18 02:26:00 AM
CSB: a buddy of mine from work went to the local doctor because of some rash like symptoms. Turns out he developed an allergy to some rare flower because of exposure to trace ingredients in a local microbrew. According to his allergist, they get a lot of 20/30 something's coming in with with weird allergies courtesy of the strong craft brewing in the NW. /CSB

/skipped the shiatshow at the bar today, had a delicious Old Rosie scrumpy cider and cleaned up the DVR
 
2013-03-18 02:26:02 AM
epicbeerpong.com
 
2013-03-18 02:26:26 AM
What a dog lover might look like.
showbizgeek.com
 
2013-03-18 02:27:58 AM

Claude Ballse: The hell do you mean "OUR" brewers? You own all of them? It's small breweries cranking out beer, big whoop. This ins't a human rights struggle here with independent cells of people waging any sort of battle.


wildcatbluenation.com
 
2013-03-18 02:29:07 AM

Claude Ballse: violentsalvation:So even if it is only 6%, our brewers have made some serious progress despite having laws tooled against them and the ruthless big beer companies controlling everything else.

The hell do you mean "OUR" brewers? You own all of them? It's small breweries cranking out beer, big whoop. This ins't a human rights struggle here with independent cells of people waging any sort of battle.

People are not discovering any sort of hidden secrets, nor are they gonna abandon Budweiser or Miller anytime soon. Hipsters are driving sales. Sure there may be some decent small batch brews kicking out beers, but they're not going to upset the big boys. Especially not when large regional breweries can supply the quantities needed for major entertainment and sports events that these tiny places simply can't.

And what exactly is wrong with being a corporation? If one of these tiny breweries over the next 10, 20, 100 years becomes so successful that they become a major corporation themselves, all people like you are even gonna do is chide them as such. They could crank out the same exact product, and you'd just reject it under the guise of the company being misdirected or somehow not having the same "heart" in their product as they did before. But the real reason is you just want to stay hip. As if emotion is something you could actually drink.

The tears of a defeated enemy and/or their remaining family notwithstanding of course.


"Our" brewers are the people who brew the beer we drink. My brewers at Odell did a great job on this IPA. They brewed it for me and people like me. Big breweries are feeling the small bites the craft brew market has taken, whether you acknowledge it or not. They try to introduce their own crafty versions but they can't stop squeezing the nickel before the buffalo shiats itself. And that's fine, they have the market, the advertising, the distributors, and the lobby, and they're doing fine. I don't know what craft beer has to do with hipsters, I thought they preferred PBR. I don't know if I've ever met a hipster.
 
2013-03-18 02:30:13 AM

StoPPeRmobile: What a dog lover might look like.
[showbizgeek.com image 463x496]


I like in Japan. A can of normal beer is about 300 yen, or $3.30 at the store. Craft beer runs at least 500, which is about $5.50

$2 a bottle is Thunderbird prices.
 
2013-03-18 02:30:47 AM
When I took economics, let's just say a few decades ago, the beer market was held up as a classic example of industry consolidation... from hundreds of breweries post-WWII, to dozens, to at that time, a dwindling half-dozen that, it was presumed, would eventually batter each other down to just two or three... like had already happened in the car industry.   So you can imagine my delight when the microbrew movement flickered to life a few years later, and built to a steady and colorful flame.  I too am surprised by the 6% number, would've thought considerably more, but I guess I'm just lucky to live and drink in a region with lots of beer choices.
 
2013-03-18 02:31:09 AM
The

vicejay: An excellent piece from Business Week about InBev.

You know, when you take 'heritage' beers like Stella, and decide to brew it in the US with cheaper hops instead of importing it, you should not be surprised when people notice.


Funny, outside the US it has a "Less-than-Stella" reputation. I believe they call it "wife-beater' in the UK, because it was the go-to beer for chavs or something.

Anyway, I still hate those farkers for ruing Bass Ale.
 
2013-03-18 02:32:15 AM

i.imgur.comHappy Hours: I tried to post the "Good" grumpy cat picture in another thread, but after 2 attempts and finding the URL unfetchable, I'm just going to say

"Good" - Grumpy Cat

 
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