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(YouTube)   Car dealer takes "Mike" out for a test drive, unaware that "Mike" is Jeff Gordon in disguise filming a Pepsi commercial   (youtube.com ) divider line
    More: Cool, Jeff Gordon, Pepsi  
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9984 clicks; posted to Sports » on 13 Mar 2013 at 12:22 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



142 Comments     (+0 »)
 
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2013-03-13 03:59:15 AM  

What_Would_Jimi_Do: i dislike jeff gordon almost as much as i did dale earhardt sr but that is a funny ad.

csb, around 1990 i went to test drive a 5.0 mustang lx that had a boss 302 package, since i was only 19 at the time i needed a parent to ride along with me and the salesman. my mom came along. long story short, driving through downtown asheville the salesman says go ahead and get on it some. if you know asheville, around aston park my mom was going nuts. she was scared to death and the salesman loved it. i didn't get that car but in march of 1992 i got a 5.0 GT a month before i turned 21.


1980(?) my cash loaded dealer buddy had full intentions of buying a brandy new Mustang SVO that very day but the sales lady didn't know that. knowing full well the death ride that was to come i acted simply uninterested in going along on the test ride. Allan was one of the best drivers i've ever known. sales lady's car door was already opened before Al parked after the road test. she managed not to puke in the car but another sales rep had to do the paperwork. Al was grinning ear to ear. no one threatened to call the cops. i recall Al saying to me as he fished a Winston out of his pack, "I tried my damnedest to blow up the engine in that farker".
 
2013-03-13 04:02:23 AM  
Advertising people...Bill Hicks...nuff said
 
2013-03-13 04:13:18 AM  

KrispyKritter: brandy new Mustang SVO



SVO mustangs? turbo charged 4 cylinders? my 1986 mr-2 was just as fast. the 1984 supra before the mr-2 was much faster than either. i think the 1986 300zx i sold 2 years ago was faster than than either.

all those cars were bought in the year they were released.

i drive a 1992 toyota pick up now. it was bought in 1992 also.

i also have a 1971 tr-6. it doesn't run.
 
2013-03-13 04:15:19 AM  
fake
 
2013-03-13 04:30:10 AM  

petuniapup: AuralArgument: you mean that professional driver closed course text didn't tip everyone off?

Surprised more people didn't notice it.


Shuddup, they're rolling...
 
2013-03-13 04:37:08 AM  

Chagrin: The dealership was probably prepared for this but it doesn't mean the particular salesman had a clue what was going to happen.


The hyper-exaggerated facial expressions he keeps mugging towards the camera mounted on the center of the dash pretty much prove it was fully scripted.
 
2013-03-13 04:40:03 AM  
I really wish the actor playing the passenger could have made me believe for even a couple of seconds. They should have done the makeup buildup first at least, before it was an obvious fake. What a waste.

Not that they would have risked this anyway, the guy might have had a heart attack, etc etc.
 
2013-03-13 04:43:25 AM  
Missed opportunity there.

"Who do you think you are?!"
 "I'm Jeff farking Gordon."
 
2013-03-13 05:43:58 AM  
Enjoyable commercial, even if it is bastardized by the fake hidden camera business.
 
2013-03-13 06:02:52 AM  
Fake or not, still fun to watch. My theory: dealership and employees were in on it, salesman was not, car is owned by Chevy and was already set up to perform stunts and record the audio. The salesman's screams and reaction sold me, and I don't really care if it's bullshiat.
 
2013-03-13 06:11:21 AM  

DemoKnite: BarkingUnicorn: rustypouch: Ronnie_Zman: [www.troll.me image 553x484]

Yep. The car that swerved out of his way was just too convenient.

And nobody else on the road.  Totally fake.

I think as long as the dealer is not in on it, then they can set it up as much as they want.  Im not at NASCAR fan by any stretch but I wanted it to be real in some sense.  His reactions seemed genuine, or he is a magnificent actor.  My first thought was, "can someone who just drives in circles handle a car that well?"  With what appeared to be an automatic, no less.


Pepsi would not take the liability risk of that fat car salesman having a cardiac.
 
2013-03-13 06:51:51 AM  

farkingismybusiness: Seems more like a Camaro ad. I don't see why Pepsi would advertise like this, but then again I don't watch Nascar.


Pepsi has convinced itself that its advertising strategy should be all about "engagement" and "viral" and "youtube" and facebook likes" and "hashtags" and whatever else the cool kids are doing these days, rather than actually, you know, promoting the name or benefits of the product. It's marketing division is run by people with job titles like "Global President of Youth Engagement", I shiat you not.

The result has been about what you'd expect: Pepsi has leaped from being the #2 cola in America to... #3 behind Coke and Diet Coke.
 
2013-03-13 07:14:06 AM  

Cup Check: I dislike Jeff Gordon as much as anyone from Talladega,


That's a stupid reason to dislike someone.
 
2013-03-13 07:16:04 AM  
From the Youtube comments: <i>This is of course fake! No NASCAR-driver knows how to turn right.</i>
 
2013-03-13 07:21:59 AM  
"hey uhh.. you got a real oil pressure problem.. she's running realll hot!"
cache.jezebel.com
http://www.youtube.com/watch?v=QC-R3YUy9Wg
 
TKM
2013-03-13 07:50:05 AM  
Fark subby with a broken PepsiMax bottle.

  Rectal product placement.
 
2013-03-13 07:56:06 AM  
They should have at least used a V8.

'09' on the windshield ?
 
2013-03-13 08:29:46 AM  

What_Would_Jimi_Do: i dislike jeff gordon almost as much as i did dale earhardt sr but that is a funny ad.

csb, around 1990 i went to test drive a 5.0 mustang lx that had a boss 302 package, since i was only 19 at the time i needed a parent to ride along with me and the salesman. my mom came along. long story short, driving through downtown asheville the salesman says go ahead and get on it some. if you know asheville, around aston park my mom was going nuts. she was scared to death and the salesman loved it. i didn't get that car but in march of 1992 i got a 5.0 GT a month before i turned 21.


There was no Boss package on the 1990 Mustang.
 
2013-03-13 08:32:48 AM  
elaine_benes.jpg
 
2013-03-13 08:35:06 AM  

toyotaboy: "hey uhh.. you got a real oil pressure problem.. she's running realll hot!"
[cache.jezebel.com image 494x336]
http://www.youtube.com/watch?v=QC-R3YUy9Wg


Came for the Used Cars reference....leaving satisfied

/test drive for Toby
 
2013-03-13 08:43:01 AM  

mikaloyd: HotWingAgenda: Who cares about NASCAR? I'm just sick of advertisers constantly trying to f&cking trick me into watching their shiatty commercials. Which is what the linked video explicitly is. The title even says it was created by and for the Pepsi Max product, and they have their Twitter hashtag in the description in a pathetic attempt at making their commercial go viral.

FARK! Its where we learn to hate commercial crap and embrace music everybody else never heard of!
Where home juiced vegetables you cant pronounce are better than Pepsi.
And where hipsters are "in" and follow the hipster coolbook.


And then nitpick the grammar and punctuation of newspaper articles we don't pay for.  And wonder "why can't the newspaper afford a good proofreader?"
 
2013-03-13 08:43:24 AM  
Does anybody honestly think Jeff Gordon Inc. didn't take any and all measures to protect themselves from any liability? Fake video is fake.
 
2013-03-13 08:51:48 AM  
it didn't look a busy commercial area along a main street. i think they dressed up a vacant building in a light commercial and industrial area to look like a used car dealership. around 23 seconds they show their huge parking lot with barely any cars in it.
 
2013-03-13 08:57:07 AM  

HotWingAgenda: Shouldn't this commercial for Pepsi have a plug or sponsored link tag?


It should indeed, but at least it was amusing.

And about as spontaneous as an episode of KEEPING UP WITH THE KARDASHIANS.
 
2013-03-13 09:11:40 AM  
Much like Jewel doing karaoke, I didn't much care whether this was fake or not. Still fun to watch.
 
Bf+
2013-03-13 09:30:04 AM  

mrbach: Most of you guys must spend your time pissing in everyones good times. How does anyone stand you when all you do is criticize and crap over every little thing that is entertaining?

So what if its fake or real or anything? Pull the sticks out of your arses and try and enjoy life a little.

/everyone else, high fives.



You're comment is sooo fake.
/I can tell by the pixels
 
2013-03-13 09:42:24 AM  

czetie: farkingismybusiness: Seems more like a Camaro ad. I don't see why Pepsi would advertise like this, but then again I don't watch Nascar.

Pepsi has convinced itself that its advertising strategy should be all about "engagement" and "viral" and "youtube" and facebook likes" and "hashtags" and whatever else the cool kids are doing these days, rather than actually, you know, promoting the name or benefits of the product. It's marketing division is run by people with job titles like "Global President of Youth Engagement", I shiat you not.

The result has been about what you'd expect: Pepsi has leaped from being the #2 cola in America to... #3 behind Coke and Diet Coke.


But is drinking Mountain Dew still considered EXXXXTREEEEEME?
 
2013-03-13 09:54:45 AM  

BarkingUnicorn: rustypouch: Ronnie_Zman: [www.troll.me image 553x484]

Yep. The car that swerved out of his way was just too convenient.

And nobody else on the road.  Totally fake.


Well that part was obviously pre-planned.  The question is whether the "salesman" was in on it or not.  I'm guessing no, unless that guy was a really good actor.

/I bet even the other dealership workers were in on it to some degree.
 
2013-03-13 10:04:36 AM  
I get it, it's fake, but I laughed my ass off anyhow. Great commercial.
 
2013-03-13 10:10:34 AM  

gsiofa: Fake or not, still fun to watch. My theory: dealership and employees were in on it, salesman was not, car is owned by Chevy and was already set up to perform stunts and record the audio. The salesman's screams and reaction sold me, and I don't really care if it's bullshiat.


Yeah, my impression is that this is what happened, too. It's probably not a big deal to find a dealership out in the sticks somewhere near an empty factory or whatnot on a Sunday to go do donuts in, and the close call car could simply be a placed stunt driver. The salesman reactions seemed genuine enough.

But that cup holder thingie seemed really odd to have as a "stock" item on a test drive car. And having mysterious men run around in the lot setting things up on the car would've been strange to do without alerting the dealership as to what was happening.
 
jde
2013-03-13 10:15:18 AM  
 
2013-03-13 10:16:18 AM  

toyotaboy: "hey uhh.. you got a real oil pressure problem.. she's running realll hot!"


That's what I was thinking of too while watching it (almost expected the fat salesman to grab his chest at one point).  I'll have to dig out that movie, it's been far too long since I've seen it. Certainly a classic
 
2013-03-13 10:28:17 AM  

fetters: That was wack

Don't forget

The vett gets em wett

https://www.youtube.com/watch?v=9WRf6Q1o7PE


My thought exactly.  I half expected him to park it the same way Arnold did.
 
2013-03-13 10:31:03 AM  
This is a similar circumstance but for real. Ricardo Petrese (former F1 driver) takes his wife for a lap in Honda R-type around a race track. FYI there is cursing in Italian. It really gets going about a 1:30 in.

http://www.youtube.com/watch?v=bpo8RDyOEWY
 
2013-03-13 10:38:31 AM  
Our legal society would not let a corporation just pick anyone up off the street and perform ANY dangerous stunts in a car without a waiver. It's not hard for fake Steve to look scared when you really are taking turns like that. The waiver he signs to test drive cars for the dealership doesn't cover it. And nobody spends $$$ on this whole thing if the great unknown is if the guy is going to puke or pee himself, wrestle Jeff for the controls, or jump out.

mrbach: Most of you guys must spend your time pissing in everyones good times. How does anyone stand you when all you do is criticize and crap over every little thing that is entertaining?

So what if its fake or real or anything? Pull the sticks out of your arses and try and enjoy life a little.


Actually, if you don't spend time  differentiating between real and fake, you're that ahole at the water cooler "DUDE! DUDE! A PIG SAVED A DROWNING GOAT! THEN THIS EAGLE CARRIED OFF A BABY!"
Then the next day "AWWWW! THAT WAS FAKE!? WHAAA?! I"M SO DERP IN FRONT OF EVERYONE!"

Appreciate someone taking the time to make others around us less stupid.
 

But yeah, if you're a car fan, it was cute, wasn't it?
 
2013-03-13 10:55:45 AM  

czetie: farkingismybusiness: Seems more like a Camaro ad. I don't see why Pepsi would advertise like this, but then again I don't watch Nascar.

Pepsi has convinced itself that its advertising strategy should be all about "engagement" and "viral" and "youtube" and facebook likes" and "hashtags" and whatever else the cool kids are doing these days, rather than actually, you know, promoting the name or benefits of the product. It's marketing division is run by people with job titles like "Global President of Youth Engagement", I shiat you not.

The result has been about what you'd expect: Pepsi has leaped from being the #2 cola in America to... #3 behind Coke and Diet Coke.


They make sugar water in a can. There is no benefit to their product. Pepsi and Coke have been fighting for the youth market for decades.
 
2013-03-13 10:56:54 AM  
you have to be a brain dead moron to think it wasnt fake. but still good. Why cant it be that?
 
2013-03-13 11:01:57 AM  

jde: Yeah, pretty much...

http://motorsports-soapbox.blogspot.com/2013/03/gordons-test-drive-v id eo-was-spoof.html


So it wasn't even Jeff Gordon driving the car?  That blows.

It was fake, and I got that but it was still funny.
 
2013-03-13 11:02:33 AM  
Gordon pepsi and chevy suckI like nascar though/fake as shiat
 
2013-03-13 11:09:24 AM  
Anybody who has ever taken a car for a test drive know that they always ask for your driver's license before they turn you loose with a car.  So unless they made a fake ID for "mike", I'm not buying it, along with all the other clues that it's fake.  Of course, some pro wrestling fan will come in here and swear that it's all totally true.
 
2013-03-13 11:30:59 AM  
Maybe it's a small town thing, but only once has a salesman ever gone on a test drive with me. Is that the norm?
 
2013-03-13 11:32:15 AM  
If the Camero is anything like the Corvette, you've got to hold down the Traction Control button for a noticeable length of time to turn it off. So another piece of fuel for the "fake" fire.

/Unless the car is special just for the prank.
 
2013-03-13 11:38:17 AM  

jde: Yeah, pretty much...

http://motorsports-soapbox.blogspot.com/2013/03/gordons-test-drive-v id eo-was-spoof.html


So, further proof that Jeff Gordon is continuing his slide into mediocrity because he couldn't even pull off the ace driving skill in that video himself?
 
2013-03-13 11:38:52 AM  
Not as good as the test drive in 'True Lies', but it's better than 'I'm a pothooooole'
 
2013-03-13 11:53:05 AM  

BarkingUnicorn: DemoKnite: BarkingUnicorn: rustypouch: Ronnie_Zman: [www.troll.me image 553x484]

Yep. The car that swerved out of his way was just too convenient.

And nobody else on the road.  Totally fake.

I think as long as the dealer is not in on it, then they can set it up as much as they want.  Im not at NASCAR fan by any stretch but I wanted it to be real in some sense.  His reactions seemed genuine, or he is a magnificent actor.  My first thought was, "can someone who just drives in circles handle a car that well?"  With what appeared to be an automatic, no less.

Pepsi would not take the liability risk of that fat car salesman having a cardiac.


Or the liability of the salesman dialing 911, yanking the handbrake, fighting to disengage the engine etc.
 
2013-03-13 11:53:11 AM  

toyotaboy: "hey uhh.. you got a real oil pressure problem.. she's running realll hot!"
[cache.jezebel.com image 494x336]
http://www.youtube.com/watch?v=QC-R3YUy9Wg


That's the one I was looking for
 
2013-03-13 11:55:42 AM  

farkingismybusiness: Seems more like a Camaro ad.


It wasn't?
 
2013-03-13 12:07:44 PM  
Yellow primer
 
2013-03-13 12:33:51 PM  

gsiofa: Fake or not, still fun to watch. My theory: dealership and employees were in on it, salesman was not, car is owned by Chevy and was already set up to perform stunts and record the audio. The salesman's screams and reaction sold me, and I don't really care if it's bullshiat.


I would tend to believe this. I worked at a new car dealership for awhile. Sales people don't know crap about half the cars on the lot. Weird features on a new car that showed up wouldn't raise an eyebrow.

Entertained me.
 
2013-03-13 12:34:27 PM  

JusticeandIndependence: jde: Yeah, pretty much...

http://motorsports-soapbox.blogspot.com/2013/03/gordons-test-drive-v id eo-was-spoof.html

So it wasn't even Jeff Gordon driving the car?  That blows.


Fake is one thing, but that's just sad. It's like failing at FAIL.

/"Paging Xzibit. Xzibit, your image is needed in a Fark thread."
// and...

neaorin: Much like Jewel doing karaoke, I didn't much care whether this was fake or not. Still fun to watch.

... thanks for that. I enjoyed it.
 
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