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(Salon)   If you are reading this right now, I already know more about you than you probably think   (salon.com) divider line 34
    More: Scary, state Department of Motor Vehicles, Equifax, information broker  
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6247 clicks; posted to Geek » on 09 Mar 2013 at 3:19 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



34 Comments   (+0 »)
   
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2013-03-09 10:25:20 AM
and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??
 
2013-03-09 01:00:50 PM
Sure, Shirley.
 
Pud [TotalFark]
2013-03-09 01:21:15 PM

AlwaysRightBoy: Sure, Shirley.


t1.gstatic.com
 
2013-03-09 01:24:21 PM
Oh yeah?  What am I wearing?
 
2013-03-09 01:28:21 PM

Jon iz teh kewl: and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??

 
2013-03-09 01:49:49 PM

Jon iz teh kewl: and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??


There are no black people on Fark, silly.
 
2013-03-09 03:25:21 PM
cache.ohinternet.com
 
2013-03-09 03:31:20 PM

ecmoRandomNumbers: Jon iz teh kewl: and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??

There are no black people on Fark who are literate, silly.


/ thats racist.jpg
 
2013-03-09 03:40:16 PM
????? When I read the first two paragraphs, the rest of the article goes blank, disappears.
 
2013-03-09 03:43:32 PM
This is really creepy people.

I just got a newsletter targeting poor-white-liberal-hetero-college-educated-cop-hating-republican-hatin g-mexican-food-eating-stoner types.

Who knew???
 
2013-03-09 04:00:03 PM
This is nothing new.

When I was 18 (won't date myself, but it was more than a decade ago), for some reason out of nowhere Gillette mailed me a free Mach 3 razor. No fee, no signup, no catch, no strings attached, not even a free sample thingy. Just a free razor. Just like that. It addressed me by name. I didn't fill out anything or go to their website or buy any of their products. Their business practices were the farthest thing removed from my daily activities. It was one of the most random things I've ever gotten in the mail. And it was free.

I pondered for awhile why they would do such a thing. Somehow, they must have a database of people, their addresses and ages, and they send all 18 year olds free razors, because that is usually the age that most kids start shaving, and if they can get a Gillette in their hands before anyone else does, they can secure a customer for life.

And you know what? ....it worked. I still use it, and I've been buying Mach 3 razor cartridges ever since. From this one simple expense, they have recouped hundreds of dollars in purchases from a dedicated customer. Pretty clever.

So I have no doubt that marketers and companies know more about you than you feel comfortable knowing. But apparently the new generation doesn't care much about that. After all, they give up their private information on Facebook willingly.
 
2013-03-09 04:08:37 PM

Ishkur: This is nothing new.

So I have no doubt that marketers and companies know more about you than you feel comfortable knowing. But apparently the new generation doesn't care much about that. After all, they give up their private information on Facebook willingly.


This.

It is just a different attitude. Do I like it, nope, but it is what it is. It is silly to have a scary tag because no one thinks it's scary anymore.
 
2013-03-09 04:11:31 PM
Yeah, "they" know everything about me. That's why I keep getting spam for breast enlargement.
 
2013-03-09 04:18:13 PM

ecmoRandomNumbers: Jon iz teh kewl: and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??

There are no black people on Fark, silly.


I can tell he isn't really black because he didn't mention Popeye's.
 
2013-03-09 04:25:51 PM
This is nothing new.

When I was younger, I used to spy on people all the time, and then once I'd discovered all their personal data I'd sign them up for free promotions for all sorts of random crap like razors and other junk, just to freak them out and make them wonder how the business got their personal information.
 
2013-03-09 04:27:48 PM

ecmoRandomNumbers: Jon iz teh kewl: and what are you gonna do, send me coupons for KFC and Church's Chicken cause i'm black??

There are no black people on Fark, silly.

I think it's a total of 5
/When I tell other blacks about Fark they think it's a porn site
 
2013-03-09 04:28:30 PM
I got a Gillette razor (not a Mach III, those were still just an SNL skit back then) when I graduated high school.  I was 17 and it was a looong time ago.  Same thing, tho.  I never gave them my info, figured it was my high school selling the graduates list for some extra skrill.
 
2013-03-09 04:28:47 PM
After a couple of returned packages when I couldn't seem to get home from work early enough to catch the UPS guy, I decided to sign up for UPS My Choice, so that I could stipulate the 2-hour delivery window. As I'm registering, UPS says it wants to ask some questions to confirm my identity - and fair enough, since the service allows you to re-route packages, among other things. The questions I was asked included:

- which of the following was a former phone number of mine
- what was the make of my first car
- in which of the cities listed did I live with my sister (though her married name was given - and we have never lived in the same city since she got married 20 years ago)

I've seen those kinds of questions before when getting my credit reports online, but never before for a consumer service. Weirded me out a little, to be honest.
 
2013-03-09 04:36:28 PM
I never tell the truth when businesses require me to fill out a questionnaire or ask for my phone, address or postal code.

They cross reference by credit card, which is extremely funny when you can confront a store manager and express indignation about receiving a mailer addressed to "Mr. Dickface" and settling without getting the courts or media involved.
 
2013-03-09 04:42:01 PM
If so I'm being shown the wrong ads. They need to stop showing me ads. If they knew how poor I was they'd show me links to job fairs instead. If they knew the rest I'd be shown nonstop ads for anti-depressant meds.
 
2013-03-09 04:57:10 PM

FloydA: When I was younger, I used to spy on people all the time, and then once I'd discovered all their personal data I'd sign them up for free promotions for all sorts of random crap like razors and other junk, just to freak them out and make them wonder how the business got their personal information.


I always thought there was something fishy about the bushes outside. They rustled even when there wasn't a breeze.
 
2013-03-09 06:00:36 PM

Ishkur: FloydA: When I was younger, I used to spy on people all the time, and then once I'd discovered all their personal data I'd sign them up for free promotions for all sorts of random crap like razors and other junk, just to freak them out and make them wonder how the business got their personal information.

I always thought there was something fishy about the bushes outside. They rustled even when there wasn't a breeze.


Pretty sure that was the Dunwich Horror.
 
2013-03-09 06:03:28 PM
Companies like Merkle and Axiom are aggregating that same data.

They take it from multiple sources over time, have your trends within a massive database.
Do analysis against it, to come up with profiles of certain types of people.

And sell that analysis back to vendors so they know exactly how to advertise to you.
"put the logo right here"

...In the long run, it will like the scene in the Tom Cruise movie, "Minority Report",
where he was being chased through the mall
Something caught the embedded chip in his eye
And all of a sudden in real-time, fully personalized advertising was thrown up on the walls.

They don't have that capacity right now...but that's where it's going.
 
2013-03-09 06:17:33 PM

Oh no! I will see advertisements relevant to the things I regularly use or that interest me! They'll know that I have to buy staples like food and clothes and toiletries as well as luxuries like computing devices and entertainment! Man, I hate it when Amazon tells me that the headphones I spent 10 minutes deliberating over and decided weren't quite worth it went on sale. Or when a book comes out that is likely relevant to me based on what I already buy regularly.

From this one simple expense, they have recouped hundreds of dollars in purchases from a dedicated customer. Pretty clever.


This only applies if you're completely incapable of comparison shopping or doing a cost-benefit analysis of some feature e.g. "3000 blades with a battery!"

For small purchases it's easy to buy something new, try it, ditch it. For big purchases, you had better do your research anyway. There's really no win here for them unless you're a dolt. I'm not saying you are, but anyone who avoids "letting them know" about your purchases is either smart enough for it not to matter, or too stupid to make a difference (do you buy things in the impulse aisle as you go through the checkout? Fail.) It's not accomplishing anything.
 
2013-03-09 08:31:45 PM

FloydA: Oh yeah?  What am I wearing?


Seeing as you are the type to pay for TF, I'm going with "nothing."
 
2013-03-09 09:10:32 PM
Ghostery blocked fourteen trackers in the ten seconds or so after that article loaded.
 
2013-03-09 10:41:55 PM
MusicMakeMyHeadPound: I never tell the truth when businesses require me to fill out a questionnaire or ask for my phone, address or postal code.

I just got a happy birthday message from FARK (It's not), so I guess I lie to them too.

Somehow Pandora thinks I would like to date older (over 50) ladies, so the system isn't foolproof.
 
2013-03-09 11:13:05 PM
I have a discount card from a grocery store. They gave me an application with the card which I immediately  threw away.  No demographic info for you mr. data collector.
 
2013-03-10 12:40:14 AM
I may or may not have done some contracting for of one of the companies mentioned in the article.

Most, if not all, of this tracking is done via your credit card(s) and in some cases, your bank account(s).

A major advantage of this approach is that it is possible to uniquely identify an individual across transactions. You can have all kinds of aliases online, but they can all still be linked. This is usually done via IP address (even if it isn't static).

As long as you use electronic payment services (paypal, credit cards, electronic transfers, et al), you are subject to this data collection. Using cash is a bit of a cover, but I encountered at least one bank that sold ATM withdrawal records to all kinds of customers including the IRS. Can't pay your taxes, but you're withdrawing $200.00 a day from an ATM? That's a talking-to.

This is a pretty-good article, but the amount and extent of the data be collected and sold is much, much more than described and it's being used for some pretty incredible purposes.

They don't ask contractors to sign 20-year NDA's when they're not up to something they don't want the GP to know about.
 
2013-03-10 03:37:02 AM
As someone who has recruited Data Scientists,
You have no Idea how much they know.
/Keep rating NetFlix movies though.
//Trust me
 
2013-03-10 04:47:15 AM
Joke's on them, because all the shiat I give out is fake. I wonder how much junk mail Wrigley Field's address is getting.
 
2013-03-10 09:26:05 AM
Then you know I don't care.
 
2013-03-10 11:23:36 AM

sendtodave: FloydA: Oh yeah?  What am I wearing?

Seeing as you are the type to pay for TF, I'm going with "nothing."


i105.photobucket.com
 
2013-03-10 12:10:19 PM
Is this the thread where people say, who cares?

1.bp.blogspot.com
 
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