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(The Hollywood Reporter)   News Corp. and Disney have been discussing how they can best continue to destroy Hulu   (hollywoodreporter.com) divider line 40
    More: Interesting, News Corp., Hulu, Disney, NBC Universal  
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2517 clicks; posted to Business » on 03 Mar 2013 at 7:57 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-03 02:03:39 AM
[Disney] wants the site to concentrate on its advertising-supported free service, while [News Corp] would like it to focus on its subscription business

Wow, I'm in agreement with Disney Corp on something?! That feels dirty.
 
2013-03-03 02:29:31 AM
Hulu advertising became unbearable. I canceled this month.
 
2013-03-03 08:10:26 AM

Gig103: [Disney] wants the site to concentrate on its advertising-supported free service, while [News Corp] would like it to focus on its subscription business

Wow, I'm in agreement with Disney Corp on something?! That feels dirty.


Likely because Disney has a deal with Netflix to put all their stuff on there by 2016, so they want Hulu to be a free complement to Netflix. News Corp. wants it to BE Netflix, but probably is unwilling make the moves that would allow it to really compete.
 
2013-03-03 08:55:53 AM
6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.
 
2013-03-03 09:09:32 AM

ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.


It's a failure by the networks to see the future.  Hulu's strength was fewer ads but more targeted since they could build up a profile on you (or your browser id at least).  Like how Google makes money hand over fist with minimal ads.  They just made it TV on the web.
 
2013-03-03 09:16:23 AM
ha-ha-guy * * Smartest * Funniest 2013-03-03 09:09:32 AM ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV. It's a failure by the networks to see the future. Hulu's strength was fewer ads but more targeted since they could build up a profile on you (or your browser id at least). Like how Google makes money hand over fist with minimal ads. They just made it TV on the web.
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Yeah but Hulu is a couple bucks a month and their plus selection, last I checked (it's been a long while) is damn good.

I'd rather pay $8 to have tv through my computer than the $50-$80 to have it through a tv.

/I really don't watch many cable shows, except hbo and showtime shows and I ain't paying no $70 just to get showtime and hbo.
//So I have netflix plus an antenna. Works for me.
 
2013-03-03 09:43:42 AM
Hulu reminds me of Comcast's Free Movie Section. Comcast sticks commercials in those also, despite the fact you already pay a monthly bill. Now I've cut the cord and can make do with Amazon Prime, plus Netfix.
 
2013-03-03 09:56:54 AM

ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.


TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.
 
2013-03-03 10:17:19 AM

Bored Horde: ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.

TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.


I had the misfortune of watching a 2-part episode of a show from the '70s earlier today. It was on YouTube, commercial free and the episodes were 25 minutes each. Even without commercials, you could tell where they were intended to be inserted.

Things started getting worse a few years later. I was still young. I can't even remember what show it was, but they managed to trick me too many times before their last commercial break because they'd always say something like "Don't go away, you'll miss the best part!" so I'd sit there mindlessly watching commercials and then "the best part" turned out to be the closing credits.
 
2013-03-03 10:36:42 AM

ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.


I can understand commercials for the shows you can watch for free, but if I'm paying for HuluPlus, why the hell am I still forced to watch commercials?
 
2013-03-03 10:36:56 AM

Bored Horde: TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.


I've never noticed that with any of the content I've downloaded from iTunes, and most of it was from 30 or 60 minute shows on ad networks.  I can see where the commercial was supposed to be, but it isn't any different than a scene change, fade to black for a moment, etc.
 
2013-03-03 10:47:10 AM

jake3988: Yeah but Hulu is a couple bucks a month and their plus selection, last I checked (it's been a long while) is damn good.


I was talking more about their free selection.  My media consuming habits tend to be either I like it enough to pay for it ad free and I want to own it some form (season pass on iTunes, Amazon, etc) or I like it enough to watch it for free with some ads.  Hulu's really gone too far on the free side it seems.  If I'm paying, I want it ad free and in HD.
 
2013-03-03 11:26:05 AM

ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.


I still like Hulu for Criterion, but it is useless for TV.

/plus their interface sucks
//some of us happen to be literate
///I want images when I actually watch my chosen program, not to scroll through a billion images to find said program
 
2013-03-03 11:26:29 AM

47 is the new 42: ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.

I can understand commercials for the shows you can watch for free, but if I'm paying for HuluPlus, why the hell am I still forced to watch commercials?


Because f*ck you, that's why. You'll watch those commercials and you'll LIKE them! You'll LOVE them!! Or else we won't let you watch our shows.

/this is what the broadcast networks actually believe
 
2013-03-03 11:31:20 AM

Bored Horde: ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.

TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.


This would make some sort of sense if Hulu even bothered to keep the ads lined up with the breaks in the shows. They don't.
 
2013-03-03 11:35:50 AM

Bored Horde: ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.

TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.


Says the guy who has never watched a network show on DVD.
 
2013-03-03 12:26:38 PM
I liked the image quality and selection of Hulu more so than Netflix and much more so than Amazon Video. Buuuuuut my wonderful 50mbps connection is capped at 50GB a month. This cannot be changed other than by purchasing companion cable TV service which ups me to 100GB a month. Neither is enough for the amount of HD streaming my family does during our test runs of services.


So whatever, I torrent everything to my network attached storage between midnight and 8am when I am uncapped. But I always make sure to swing by the TV on DVD/Bluray section and buy the stuff I enjoy. I have the complete runs of American Dad, Family Guy, 30 Rock, The Office, It's Always Sunny... For what it's worth I put my money where my mouth is and I would do the same in regards to illegitimate avenues of consumption. But they don't exist for me, other than the nebulous "download-before-you-buy" moral grey area.

/I'm not paying for overages for transient streaming.
//I pay to own (or at least long term licence) my media.
///If streaming didn't come with overages I'd settle.
////This has also effectively locked me out of all my prior purchases over the years on Zune/Xbox Video.
//There is not alternative in my area to get the same net speeds, and this is one of only a handful of ISPs that has a physical location (ie a office) in the area. Very important to me as a consumer.
 
2013-03-03 12:39:04 PM
You can still go pee or grab a snack or browse a fark thread during a hulu commercial break.
 
2013-03-03 01:06:06 PM

Bored Horde: TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.


I don't know about that. I have a LOT of TV on DVD and Blu-ray, and the shows flow just fine without the commercials.
 
2013-03-03 01:24:39 PM

milsorgen: this is one of only a handful of ISPs that has a physical location (ie a office) in the area. Very important to me as a consumer.


Why on earth would that be important?
 
2013-03-03 01:45:27 PM

ecmoRandomNumbers: Hulu advertising became unbearable. I canceled this month.


Yeah, their advertising was like nails to a chalkboard after a while if you were catching up on a series. I can still hear it in my dreams...
 
2013-03-03 02:09:53 PM

albert71292: Bored Horde: TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.

I don't know about that. I have a LOT of TV on DVD and Blu-ray, and the shows flow just fine without the commercials.


Older shows are sometimes a bit jarring - check out the commercial 'cliffhangers' on Star Trek: TNG.  Newer shows have accounted for DVD releases and avoid those kinds of breaks.
 
2013-03-03 02:39:02 PM

taxandspend: AliceBToklasLives: albert71292: Bored Horde: TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.

I don't know about that. I have a LOT of TV on DVD and Blu-ray, and the shows flow just fine without the commercials.

Older shows are sometimes a bit jarring - check out the commercial 'cliffhangers' on Star Trek: TNG.  Newer shows have accounted for DVD releases and avoid those kinds of breaks.

Lost was nothing but commercial cliffhangers. Accounting for DVD is one thing, but you still have to make sure people keep watching through a commercial break.


True dat.  Perhaps I'm confusing 'I'm watching a lot more HBO and Showtime shows' with 'the OTA networks have changed.'
 
2013-03-03 02:43:46 PM

Happy Hours: Things started getting worse a few years later. I was still young. I can't even remember what show it was, but they managed to trick me too many times before their last commercial break because they'd always say something like "Don't go away, you'll miss the best part!" so I'd sit there mindlessly watching commercials and then "the best part" turned out to be the closing credits.


Wow, yah do I ever not miss that bullshiat.

/no cord, only netflix and other
 
2013-03-03 03:21:48 PM
remember when Peter was teaching Meg to drive and he took out the broadcasting equipment on Family Guy? maybe his idea of walking around outside with a square frame in front of your face is the way to go.
 
2013-03-03 03:57:47 PM

The My Little Pony Killer: Bored Horde: ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.

TV shows are cut and paced for 8 minute of ads per 22 minutes.  The show will feel 'wrong' without the breaks.  Try watching two shows back to back, one from HBO and one from an ad network.  The jumps will be jarring and clear.

That's not to say that ads aren't annoying, but the shows flow 'wrong' without the breaks.

This would make some sort of sense if Hulu even bothered to keep the ads lined up with the breaks in the shows. They don't.


This is also really jarring when watching Continuum, which already has commercial breaks for Canada, but SyFy added MORE breaks for the US airing, so the breaks don't line up at all.

On Demand is even worse because every commercial break is the exact same Warehouse 13 promo.
 
2013-03-03 04:58:23 PM
I used to love Hulu back when each commercial break was a 30 second commercial.  I grew up watching broadcast TV (not cable, even) so I didn't mind the little commercial breaks.  But now it's getting to where each commercial break is like three to four minutes, far longer than any actual commercial break on TV.  It takes over an hour to watch something that would be 55 minutes on TV.  I'm actually thinking about just going out and buying a regular TV, because watching on the internet isn't worth it anymore.
 
2013-03-03 07:24:17 PM
Look people really don't mind ad supported services as long as those services aren't just ads pretending to offer services.   How about they letter box it and throw ads on the sides and tops within the video feed so you can't block it?
 
2013-03-03 07:35:38 PM

mrlewish: Look people really don't mind ad supported services as long as those services aren't just ads pretending to offer services.   How about they letter box it and throw ads on the sides and tops within the video feed so you can't block it?


I have absolutely no objection to visual, unmoving ads, so long as they are just jpegs hosted by the website I am visiting, with no cross site scripting, sound or animation.  It boggles my mind how so many internet advertisers refuse to comprehend that most people only have a problem with their ads because they representing a browser security risk, and are noisy or distracting.
 
2013-03-03 08:05:23 PM
When will the media companies catch a clue as to what the consumers want.  It's simple.  We want to be able to view the programs on whatever device we choose, whenever we want (once it has been released), regardless of where in the world we live.  Give it to us at a reasonable price or with a reasonable amount of advertising and we'll be happy and you'll be happy.

I don't want to have to visit each networks website to view their content.  I don't want to install a different client for each network.  I don't want to have to keep a calendar on when the newest episode will be available for viewing online.

As it is, I own a DVR so guess what, unless something strange happens, I'm not watching your commercials anyway.
 
2013-03-03 10:21:03 PM
The last time I had Hulu Plus it took me 75 minutes to watch a one hour (43 min) show thanks to the way each of their ads are a separate content load from the show or a previous ad. So most times, especially during evening hours, there was 2-3 minutes of loading and buffering in additiob to the ads at every break. *That* was the deal breaker

/also the "hey you are trying to watch this program on a bluray player hooked to a TV. That is restricted, even though you are paying for this service. Try your computer" messages I got with most popular programs
 
2013-03-03 11:30:27 PM
Netflix.
 
2013-03-04 02:25:19 AM
I was trying to watch a 45 minute episode on Hulu last night and by the end of it there was 4 minutes of commercials / commercial loading for 3 minutes of program.  I'm not even exaggerating that, I timed it.  Ridiculous!  That's what I get for trying to go legit. to get my entertainment.  Won't be doing that again.
 
2013-03-04 03:14:37 AM

gadian: I was trying to watch a 45 minute episode on Hulu last night and by the end of it there was 4 minutes of commercials / commercial loading for 3 minutes of program.  I'm not even exaggerating that, I timed it.  Ridiculous!  That's what I get for trying to go legit. to get my entertainment.  Won't be doing that again.


The stupidest part is when you just want to watch a trailer for something.  They put in a mandatory ad before you can watch what is already an ad.
 
2013-03-04 09:26:40 AM

AliceBToklasLives: Older shows are sometimes a bit jarring - check out the commercial 'cliffhangers' on Star Trek: TNG.  Newer shows have accounted for DVD releases and avoid those kinds of breaks.


lolwut? ST:TNG is an "older show"?

Forget the lawn, get out of my retirement community.

/I only wish I were retired. I still got a lot of years left before I'm retired.

Sometimes I wish I were a replicant.

My birthday is April 10, *****. How long do I live?

**** - apparently at least a couple of generations before you were even conceived.
/I tried to watch ST:TNG, I really did. I wanted to like it. I think I made it through about half of the first season before I decided this new show sucked and couldn't compare to actual Star Trek. Yes, the special effects were better, but it lacked that certain something that the original series had.
 
2013-03-04 12:07:14 PM

Happy Hours: lolwut? ST:TNG is an "older show"?


So you're old enough to consider a 25 year old show 'not older', congratulations.  The point still stands that shows created when Cable/TV was the only medium were often produced in a way where the commercial breaks were incorporated to create tension or drama.
 
2013-03-04 12:24:51 PM

ajgeek: 6-8 commercials per 22 minute show is ridiculous. Hulu sucks now; it's just like watching TV.


WORSE!  If you do a jump-back, FF, or rewind, Hulu plays the same farking 90 second block of non-relevant farking commercials AGAIN AGAIN AND AGAIN.
 
2013-03-04 02:24:00 PM

ecmoRandomNumbers: Hulu advertising became unbearable. I canceled this month.


You mean you don't like paying $8 a month to see the same 2 commercials every 5 minutes??

/me either.
 
2013-03-04 02:29:35 PM

Happy Hours: lolwut? ST:TNG is an "older show"?


Wil Wheaton is 40.  Jonathan Frakes is in his 60s.  Yes, it's an old show.
 
2013-03-04 04:03:04 PM
I don't think the commercials are half bad on Hulu. I mean sure there is one or two that piss me off, like that one credit card company, but the others? Meh. Geico, I love the Galagher commercial (even if he is a total tool). And lately they've been playing a commercial for Marriage Equality. These are commercials I actually want to see. And you know, I use Linux mostly, but a Windows 2012 server commercial? Relevant to my profession.

I don't know. The programming on Hulu is ok. There Criteron collection seems interesting, even if I haven't gotten around to watching anything in it. But things like the Daily Show, which I can sit down and watch with my daughter, Parks and Recreation, 1300 Pennsylvania Ave. and a few other shows... totally worth the $8 a month.

And yeah, I cord cut, so it's worth it. It compliments Netflix fairly well. Ideally I would have an antenna to get PBS and at least one local station, but meh, I do with out and feel fine for it.
 
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