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(Slate)   How men's magazines sell masculinity to young, low-income men, not that there's anything wrong with that   (slate.com) divider line 40
    More: Obvious, University of Manitoba, magazines, household incomes  
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3561 clicks; posted to Business » on 02 Mar 2013 at 9:42 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-03-02 07:56:13 AM  
The link in the article (http://www.genderads.com/ ) was better than the article.
 
2013-03-02 10:01:04 AM  
"Hyper-masculine"? What, did "macho" not sound intellectual enough for you?
 
2013-03-02 10:03:35 AM  
You know, Playboy released some of their old issues from their entire publication online a while back and I read some of the essays in Playboy from the 60s and 70s and they were really quite excellent. I fast forward to the 90s and the major feature articles revolved around the best kinds of face gels for personal grooming and whatnot.

Quite sad, really, you can see this devolution of the magazine through time through it.
 
2013-03-02 10:05:29 AM  

RexTalionis: You know, Playboy released some of their old issues from their entire publication online a while back and I read some of the essays in Playboy from the 60s and 70s and they were really quite excellent. I fast forward to the 90s and the major feature articles revolved around the best kinds of face gels for personal grooming and whatnot.

Quite sad, really, you can see this devolution of the magazine through time through it.


Sorry, I meant 50s and 60s. Playboy used to be The New Yorker with a few naked pictures in it. It turned into the precursor for FHM or Maxim around the 80s and 90s.
 
jgi
2013-03-02 10:07:36 AM  
"When Playboy launched in 1953, it was billed as a liberating, sophisticated, and intellectual response to conservative sexual norms. It featured icons like Marilyn Monroe and Ray Bradbury."

It's sad that we valued sophistication and intelligence at one point in our recent history yet nothing in mass media seems to value intelligence anymore. I'm sure this quote is looking at Playboy's inception through rose-colored time-travel glasses, but it does have an ounce of truth. How has our society gotten so messed up? Why is it negatively branded "elitest" if someone is sophisticated and intelligent? Somedays it really does feel like we're stumbling toward Idiocracy.
 
2013-03-02 10:11:20 AM  
i think its called know your audience.
i don't think i've ever seen a auto parts store commercial while watching golf on tv or a investment and insurance commercial while watching nascar.
 
2013-03-02 10:16:05 AM  

jgi: It's sad that we valued sophistication and intelligence at one point in our recent history yet nothing in mass media seems to value intelligence anymore.


Playboy has always been a specialty magazine aimed at a small subset of the population, just different subsets at the different points in its publication history. Nothing about Playboy can really be used as an example on mass media. Besides, if you're really all that interested in intelligence in publication, you always have:

25.media.tumblr.com
www.innovationsinnewspapers.com
www.atomicbooks.com
 
2013-03-02 10:24:54 AM  

starlost: i think its called know your audience.
i don't think i've ever seen a auto parts store commercial while watching golf on tv or a investment and insurance commercial while watching nascar.


Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.
 
jgi
2013-03-02 10:28:41 AM  

RexTalionis: Playboy has always been a specialty magazine aimed at a small subset of the population, just different subsets at the different points in its publication history. Nothing about Playboy can really be used as an example on mass media. Besides, if you're really all that interested in intelligence in publication, you always have:


The Economist I can get on board with, the New Yorker lost me years ago because I felt their fiction was consistently bad. But that's my problem because I think most modern American fiction is bad.

Thanks for turning on the lights, though. I can get pretty down on our society lately and feel the urge to leave. I need reminders every so often that it's not all bad.
 
2013-03-02 10:29:39 AM  
What they're saying is that there's a market for a magazine called Wifebeater.
 
2013-03-02 10:39:56 AM  

jgi: New Yorker


I likes the New Yorker cause it gots them funny pichers.

c.asset.soup.io
 
2013-03-02 10:51:27 AM  

RexTalionis: You know, Playboy released some of their old issues from their entire publication online a while back and I read some of the essays in Playboy from the 60s and 70s and they were really quite excellent. I fast forward to the 90s and the major feature articles revolved around the best kinds of face gels for personal grooming and whatnot.

Quite sad, really, you can see this devolution of the magazine through time through it.


I read the same months issue of a us news and a maxim way back when. Maxim had an article about how Osama bin Laden was still a threat. The U.S. News had one about how he was no big deal.
 
2013-03-02 10:53:52 AM  

jgi: "When Playboy launched in 1953, it was billed as a liberating, sophisticated, and intellectual response to conservative sexual norms. It featured icons like Marilyn Monroe and Ray Bradbury."

It's sad that we valued sophistication and intelligence at one point in our recent history yet nothing in mass media seems to value intelligence anymore. I'm sure this quote is looking at Playboy's inception through rose-colored time-travel glasses, but it does have an ounce of truth. How has our society gotten so messed up? Why is it negatively branded "elitest" if someone is sophisticated and intelligent? Somedays it really does feel like we're stumbling toward Idiocracy.


Romney won poilitical points by accusing a man who spent less time at university than him of spending too long at the university.

One COULD blame the people selling the product, but I blame the people buying it.
 
2013-03-02 11:54:49 AM  
Do these young men not even realize there is a free blogging called The Art of Manliness? That place can provide all they need to know bout being a man and proper men's grooming and fashion.
 
2013-03-02 12:28:44 PM  

Mr. Eugenides: starlost: i think its called know your audience.
i don't think i've ever seen a auto parts store commercial while watching golf on tv or a investment and insurance commercial while watching nascar.

Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.


The funny thing about this is that certain men's interests and science/technology magazines I subscribe to seem to think their target audience regularly pulls in 100k/year. There's been some "style guide" type advertisements recently that seem to think I'm in the market for filling my wardrobe with $60-$100 shirts, $350 shoes, $80 jeans, $500 watches, etc. its both disgusting and humorous.
 
2013-03-02 12:37:38 PM  

Dr. Goldshnoz: The funny thing about this is that certain men's interests and science/technology magazines I subscribe to seem to think their target audience regularly pulls in 100k/year. There's been some "style guide" type advertisements recently that seem to think I'm in the market for filling my wardrobe with $60-$100 shirts, $350 shoes, $80 jeans, $500 watches, etc. its both disgusting and humorous.


I'm pretty sure the idea is to exploit your inner irrational hunger for consumer products.  Even if you don't buy those higher-priced items regularly, you may every now and then, and you'll read about them regularly.  (Not you specifically.)  Kind of like average chicks poring over magazines full of beautiful women.
 
2013-03-02 12:53:45 PM  

Dr. Goldshnoz: Mr. Eugenides: starlost: i think its called know your audience.
i don't think i've ever seen a auto parts store commercial while watching golf on tv or a investment and insurance commercial while watching nascar.

Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.

The funny thing about this is that certain men's interests and science/technology magazines I subscribe to seem to think their target audience regularly pulls in 100k/year. There's been some "style guide" type advertisements recently that seem to think I'm in the market for filling my wardrobe with $60-$100 shirts, $350 shoes, $80 jeans, $500 watches, etc. its both disgusting and humorous.


You'd be surprised as to which magazines have a high income audience.

Vogue, for all its high end advertisements, has a readership with an average of like $50k household income. Good Housekeeping, with ads for like, Tide Bleach, has one of the highest incomes in a readership with over $120k.

Makes you wonder why Gucci and Prada aren't spending more time advertising in Good Housekeeping.
 
2013-03-02 02:14:38 PM  

Mr. Eugenides: Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.


tgchan.org
 
2013-03-02 02:33:16 PM  

Bad_Seed: Mr. Eugenides: Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.

[tgchan.org image 363x310]

(oh wait, you're serious.jpg)

I do not think that means what you think it means.
 
2013-03-02 02:40:10 PM  

Mr. Eugenides: Bad_Seed: Mr. Eugenides: Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.

[tgchan.org image 363x310]
(oh wait, you're serious.jpg)

I do not think that means what you think it means.


Well, what does it mean then?
 
2013-03-02 02:45:09 PM  

Mr. Eugenides: Bad_Seed: Mr. Eugenides: Advertisers make no money by shaping masculinity. They make money by reflecting the inner aspirations of their target demographic.What you see in those ads is what the target demographic responds to.

[tgchan.org image 363x310]
(oh wait, you're serious.jpg)

I do not think that means what you think it means.


24.media.tumblr.com
 
2013-03-02 04:39:55 PM  
Unless you are somebody who has some really weird fetish, then if you are somebody who still pays for porn in this day and age, then yeah, you are probably not the smartest of bulb around.
 
2013-03-02 05:03:17 PM  
www.wallpaperwell.com
 
2013-03-02 05:28:24 PM  

miscreant: Unless you are somebody who has some really weird fetish, then if you are somebody who still pays for porn in this day and age, then yeah, you are probably not the smartest of bulb around.


you are obviously satisfied with low quality pr0n in great quantity which demands you spend excessive time finding something worth the watch. you pay dearly for this 'free' pr0n by wasting a great deal of time sorting through loop after loop of unattractive people, boring unimaginative and uninspired same old same old up down up down in out out, horrible camera angles, miserable lighting, on and on it goes. most of the crap on the internet isn't even sexy and stimulating, it's simply horrible. take a few minutes to use your head for more than a hat rack, stop being so miserably cheap and wake up to the fact that people pay for pr0n - good pron, because it's worth it.
 
2013-03-02 05:47:38 PM  
author: amanda hess

a woman's notion of masculinity is worth nothing
 
2013-03-02 07:27:35 PM  

GF named my left testicle thundercles: author: amanda hess

a woman's notion of masculinity is worth nothing



Uh, no -- like any writer, she'll stand or fall based on the quality of her ideas, not just because she's a female daring to critique a tiny corner of American culture inhabited by males. Men write about femaleness and women write about maleness all the time, some succeeding brilliantly, others failing miserably, most somewhere in between.
 
2013-03-02 07:48:26 PM  
good pron, because it's worth it.

Good porn is as rare as good tattoos or hookers with a heart of gold. Even top tier operations run 90% dross.
 
2013-03-02 07:57:45 PM  

drewogatory: "Hyper-masculine"? What, did "macho" not sound intellectual enough for you?


Slamming "macho" sounds like slamming "machismo" which sounds anti-Hispanic.
 
2013-03-02 08:38:00 PM  

phaseolus: GF named my left testicle thundercles: author: amanda hess

a woman's notion of masculinity is worth nothing


Uh, no -- like any writer, she'll stand or fall based on the quality of her ideas, not just because she's a female daring to critique a tiny corner of American culture inhabited by males. Men write about femaleness and women write about maleness all the time, some succeeding brilliantly, others failing miserably, most somewhere in between.


The reasonable middle ground you envision hardly exists. It's really a set of extremes: you have the reaction above ("women don't know shiat about men they should shut up") or the Jezebel reaction ("well of course we all know what the Patriarchy is and does and this just further confirms it").
 
2013-03-02 10:28:42 PM  

GF named my left testicle thundercles: author: amanda hess

a woman's notion of masculinity is worth nothing


that's "a man, duh!"
 
2013-03-02 10:31:51 PM  

cyberspacedout: GF named my left testicle thundercles: author: amanda hess

a woman's notion of masculinity is worth nothing

that's "a man, duh!"


Ah damn, there was a fairly attractively faced girl in my middle-school class who was otherwise a carpenter's dream name that and yes that was how her name got pronounced.  Its unfortunate.
 
2013-03-03 02:37:28 AM  
Men buy magazines?
 
2013-03-03 03:55:07 AM  
"They're specifically targeting the younger, poorer, less-educated guys in the supermarket aisle."

The only magazines I've seen in supermarkets in the last 10 years are tabloids and gossip rags.
 
2013-03-03 06:40:53 AM  
Playboy doesn't have naked ladies in it anymore. It's pretty sad.

I actually used to subscribe to Xbox Magazine. It was a good gamign magazine, and kinda cheap, so I got two years. Then I started seeing full page ads for "HOW TO ATTRACT WOMEN" every month. I actually wrote a letter to the editor and cancelled my subscription.

tl;dr "If you are in advertising, kill yourself" - Bill Hicks
 
2013-03-03 07:44:00 AM  
For the under-30 crowd: "Magazines" are websites printed on thin pieces of dead trees. People used to buy them.
 
2013-03-03 08:34:30 AM  

KrispyKritter: miscreant: Unless you are somebody who has some really weird fetish, then if you are somebody who still pays for porn in this day and age, then yeah, you are probably not the smartest of bulb around.

you are obviously satisfied with low quality pr0n in great quantity which demands you spend excessive time finding something worth the watch. you pay dearly for this 'free' pr0n by wasting a great deal of time sorting through loop after loop of unattractive people, boring unimaginative and uninspired same old same old up down up down in out out, horrible camera angles, miserable lighting, on and on it goes. most of the crap on the internet isn't even sexy and stimulating, it's simply horrible. take a few minutes to use your head for more than a hat rack, stop being so miserably cheap and wake up to the fact that people pay for pr0n - good pron, because it's worth it.


You can stop now. None of us are going to be buying your latest video.
 
2013-03-03 10:15:37 AM  
Brock Lesner is looking pretty hot on the magazine cover.
 
2013-03-03 12:41:57 PM  
Reads like the author is taking Sociology 101 at their local CC.
 
2013-03-03 03:15:06 PM  

Swoop1809: Do these young men not even realize there is a free blogging called The Art of Manliness? That place can provide all they need to know bout being a man and proper men's grooming and fashion.


Thanks for checking in, Featured Partner.
 
2013-03-04 12:25:13 AM  
Teaching low-income and/or minority men to be violent, stupid and ostentatiously risk-taking is persuading them to die young or spend most of their lives in prison. Then rich white guys can take their pick of more women. This whole "serving your country" thing works the same way: note that George W. Bush and Ted Nugent were both draft dodgers.

This gangsta or redneck shiat is not empowering anybody. If you want to get out of the ghetto or trailer park you should study something like accounting, geology or engineering. If it worked for my dad and my uncle it can work for anybody.

To translate the ad campaigns: "Go ahead and get shot or sent up for 15-to-life. Then I can help your woman get over her loss. I'll change your kid's diaper too while he grows up to call me Daddy."
 
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