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(Forbes)   Got $200,000? Your crappy self-help book can be a New York Times bestseller, if you don't mind buying your way onto the list   (forbes.com) divider line 61
    More: Asinine  
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10448 clicks; posted to Main » on 22 Feb 2013 at 8:57 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-22 04:59:53 PM
I first learned about this 15 years ago. Even Ric Romero has probably reported on this by now. Thanks, Forbes.
 
2013-02-22 06:11:47 PM
Did Forbes report this when the RNC bought thousands of Palin's book?
 
2013-02-22 06:32:28 PM

johnryan51: Did Forbes report this when the RNC bought thousands of Palin's book?


Pretty sure her book had the icon next to it to indicate bulk purchasing was going on.  Its been a while, so I can't be positive, but I'm pretty sure.
 
2013-02-22 09:00:56 PM
4.bp.blogspot.com
 
2013-02-22 09:01:42 PM
Scientology just buys copies of their own books, then sells them right back to the bookstore. Seems like that's an easier approach.
 
2013-02-22 09:02:07 PM
Yeah, that's pretty evil.
 
2013-02-22 09:03:24 PM
 
2013-02-22 09:07:10 PM
Doing this with a book titled "How To Buy Your Way Onto the New York Times Bestseller List" would be a fun (if ultimately pointless) Kickstarter.
 
2013-02-22 09:07:53 PM
I want to self publish one book of erotic fiction, masturbate to it and set it on fire.

That my friends is artistic lisence, you got a problem with that?  By my tearful follow-up tome.  Why Daddy, Why?
 
2013-02-22 09:09:02 PM
Who cares? If you write a good book, people will buy it. Keep in mind though, very few good books are written, most would be mediocre at best.
 
2013-02-22 09:13:30 PM
I am a voracious reader. Given that, I never use the NYT "Bestseller" list(s) to add content to my e-reader. When a "book" like 50 Shades of Gray can be on the list for almost a year...well, that should tell you something. Love to read? Ask your friends/family for recommendations. At least Amazon gives you some direction based on your previous buying history.
 
2013-02-22 09:14:36 PM

ReapTheChaos: Who cares? If you write a good book, people will buy it. Keep in mind though, very few good books are written, most would be mediocre at best.


I think you answered your own question there about who cares.
 
2013-02-22 09:15:42 PM
The whole bookpublishing industry is shady. I always liked Spy Magazine's Logrolling in our Time, which showed writers trading blurbs to be put into one another's book.
 
2013-02-22 09:15:48 PM

ReapTheChaos: Keep in mind though, very few good books are written,


Most of them are channeled?
 
2013-02-22 09:17:33 PM

slackananda: ReapTheChaos: Keep in mind though, very few good books are written,

Most of them are channeled?


Should have read my post, I meant well written.
 
2013-02-22 09:18:57 PM
Did someone say

i260.photobucket.com
 
2013-02-22 09:19:01 PM

ReapTheChaos: slackananda: ReapTheChaos: Keep in mind though, very few good books are written,

Most of them are channeled?

Should have read my post, I meant well written.


Crap, that's not what I meant either, I had it write the first time.

It's late, need sleep.
 
2013-02-22 09:19:42 PM
Hate that I knew Oprah was involved.
 
2013-02-22 09:20:02 PM

ReapTheChaos: slackananda: ReapTheChaos: Keep in mind though, very few good books are written,

Most of them are channeled?

Should have read my post, I meant well written.


Very few well written books are good?  I'm not sure I follow.
 
2013-02-22 09:20:43 PM
Hmmm, interesting idea, I may have to do this.

However, I'm not quite sure the world in ready for "It's Not Your Fault - The Myth of Personal Responsibility" by "Dr." Whipping Boy yet...
 
2013-02-22 09:22:13 PM

ReapTheChaos: slackananda: ReapTheChaos: Keep in mind though, very few good books are written

Most of them are channeled?

Should have read my post, I meant well written.


So you are saying very few good books are well written?

/just farking with you....
 
2013-02-22 09:23:51 PM
I'm self-helping myself to the taco bar!
0.tqn.com
 
2013-02-22 09:24:21 PM
Eh, if you are buying books from a bestseller list then you are probably only hurting yourself anyway. Support your local noise band.
 
2013-02-22 09:31:04 PM
This type of thing goes on with every type of media in one form or another.
 
2013-02-22 09:31:05 PM
24.media.tumblr.com
 
2013-02-22 09:34:47 PM
Didn't we just hear about Prince including a copy of his CD as part of his concert ticket purchase price to make it seem like he had sold more copies than he actually had?
 
2013-02-22 09:43:11 PM
So theoretically I could pay someone to ghost write a book for me, pay NYT to put it on their awesome list, and then go on tour promoting said book and.... 3) Profit!!!

I'm calling the book "Catcher in the Sky"--there'll be aliens and teen angst, maybe some kinda gay subtext or skateboarders.....
 
2013-02-22 09:49:08 PM

jaylectricity: Didn't we just hear about Prince including a copy of his CD as part of his concert ticket purchase price to make it seem like he had sold more copies than he actually had?


anyone who goes to a concert is a fan (or pussy whipped boyfriend of a fan)
this is not similar to bulk purchasing
 
2013-02-22 09:54:53 PM
Wait until people find out a boatload of books supposedly written by captains of industry, celebrities and others are actually penned by well paid ghost writers. Oh, the horror!
 
2013-02-22 10:05:29 PM
To be fair, some of the funniest books are the political dreck that get bulk ordered and end up marked down until some dollar store buys them. I like spending a dollar for 300 pages of comedy.

/True story, one of the books I bought described Abramoff as a hero for bucking traditional lobbyist rules
 
2013-02-22 10:06:26 PM
I love how the crappy Zappos book has an endorsement from Seth Godin, a hack who himself built a career writing sh*tty little "marketing" books (that are typically promoted by other sh*tty "marketing" authors). People worship the guy, but they're mainly the sorts of people who refer to themselves as "thought leaders" and "social media experts".
 
2013-02-22 10:07:24 PM
Zappos CEO Tony Hsieh [...] confirmed that he hired the firm and detailed the services it provided.

Still, Amazon disapproves strongly enough of ResultSource's methods that it told WSJ it will no longer do business with the company.


Heh, I wonder who owns Zappos?
 
2013-02-22 10:08:16 PM

SpdrJay: So theoretically I could pay someone to ghost write a book for me, pay NYT to put it on their awesome list, and then go on tour promoting said book and.... 3) Profit!!!

I'm calling the book "Catcher in the Sky"--there'll be aliens and teen angst, maybe some kinda gay subtext or skateboarders.....


What do you mean "gay subtext OR skateboarders"?
 
2013-02-22 10:09:05 PM
Man, If I had the money, I'd so do it.  I could ramble on for a couple hundred pages.  Hell, I wrote a dissertation.    Just about ANYthing I wrote would be less boring than that.
 
2013-02-22 11:20:07 PM
Abbie Hoffman's Steal This Book made it to a best seller's list. It's hard to imagine Hoffman, being the man he was at that time,using this method.I,like many others,followed the title's advice and obtained a free copy.

I'm also sober and the brain is in malfunction mode.
 
2013-02-22 11:21:29 PM
Sadly, if you want a reputation as a "bestselling" author, this is one route. Or you have friends buy up a bunch of copies of your book, and then give them away as door prizes or "gifts" for joining their website. The gaming of sales numbers isn't hard, it just depends on who you want to promote. This goes for musicians or authors. It doesn't affect the quality of the work, only dupes idiots who are interested in hopping on board a train...
 
2013-02-22 11:22:36 PM
You know who else wrote a book that made it to the top of bestseller lists? Think about it before you do something stupid.
 
2013-02-22 11:26:32 PM
The book mentioned, Leapfrogging, has an Amazon rank of 540k.

That's awesome for a self published author. But it's on it's way to mediocrity if that was ever on any tops list.

I need to contact this ResultSource to see if they'd hire me. I'm an Amazon Marketplace dealer and I could hustle some books for them if they wanna pick up the tab.
 
2013-02-22 11:31:45 PM
encrypted-tbn0.gstatic.com

U MAD?
 
2013-02-22 11:45:11 PM
It's a SELF HELP book, you morans.  What don't you fools get about this?
 
2013-02-23 12:07:19 AM

BuckTurgidson: [encrypted-tbn0.gstatic.com image 192x262]

U MAD?


Heh. A friend of mine got one of her books as a gift from a conservative relative and gave it to me. I read about half of it before I began to worry that rolling my eyes that much was going to make them get stuck that way. When I took it (with a bunch of other books) to Powell's to sell the guy gave me a look and pushed it back. Sheepishly I was like "It was a gift." It was the only book out of about 20 or so they wouldn't take.
 
2013-02-23 12:16:45 AM
This sounds like the kind of thing Rich Shapero did (and apparently continues to do) with Wild Animus.  I got a free copy when he was giving them away for the asking to BookCrossing members -- it was so terrible that it actually provoked complaints.  It is stunningly bad, and I mean that in the nearly literal sense that if you read too much too long, it will have a severe impact on your higher cognition.

If you want to read the first three chapters out of sheer morbid curiosity, here you go.  You've been warned.
 
2013-02-23 12:30:20 AM

fusillade762: BuckTurgidson: [encrypted-tbn0.gstatic.com image 192x262]

U MAD?

Heh. A friend of mine got one of her books as a gift from a conservative relative and gave it to me. I read about half of it before I began to worry that rolling my eyes that much was going to make them get stuck that way. When I took it (with a bunch of other books) to Powell's to sell the guy gave me a look and pushed it back. Sheepishly I was like "It was a gift." It was the only book out of about 20 or so they wouldn't take.


I found a use for those. I grab a few every once in a while from the church sale (liberal group, probably from relatives, and they usually just throw 'em out when donated), and give them to the dog as she needs new ones. She's always loved chewing books, and usually that means library books or new purchases, since they smell interesting. Eventually we gave in and started giving her her own, and like with shoes, she stopped chewing ours. For a long time, she was on a diet of old textbooks and whatnot in the local used bookstore's free book pile, but I decided it was funnier to give her Rush Limbaugh and Twilight. As long as it's a hardcover, she doesn't care.
 
2013-02-23 12:31:11 AM

EdNortonsTwin: It's a SELF HELP book, you morans.  What don't you fools get about this?


Smart AND Funny for that one.

It's just so simple and obvious, but it works because there's still a little surprise.
 
2013-02-23 12:44:29 AM

cptjeff: fusillade762: BuckTurgidson: [encrypted-tbn0.gstatic.com image 192x262]

U MAD?

Heh. A friend of mine got one of her books as a gift from a conservative relative and gave it to me. I read about half of it before I began to worry that rolling my eyes that much was going to make them get stuck that way. When I took it (with a bunch of other books) to Powell's to sell the guy gave me a look and pushed it back. Sheepishly I was like "It was a gift." It was the only book out of about 20 or so they wouldn't take.

I found a use for those. I grab a few every once in a while from the church sale (liberal group, probably from relatives, and they usually just throw 'em out when donated), and give them to the dog as she needs new ones. She's always loved chewing books, and usually that means library books or new purchases, since they smell interesting. Eventually we gave in and started giving her her own, and like with shoes, she stopped chewing ours. For a long time, she was on a diet of old textbooks and whatnot in the local used bookstore's free book pile, but I decided it was funnier to give her Rush Limbaugh and Twilight. As long as it's a hardcover, she doesn't care.


Awesome. Someone finally found a use for Ann Coulter.
 
2013-02-23 12:52:49 AM
Jeez, that explains why the last two companies I worked for had stacks and stacks of Delivering Happiness.  I was wondering...
 
2013-02-23 01:10:50 AM
I have used the NYT Bestseller list as a starting point for those books that I will almost always not read for years. NYT is such a more of a shill point for hack authors than any barometer of a worthy piece of literature.

Besides, it is just a bestseller list, not and indicator of decent content. If it was the NYT Restaurant bestseller list, McDonalds would probably be in the top 5, if not #1.
 
2013-02-23 01:28:04 AM

johnryan51: Did Forbes report this when the RNC bought thousands of Palin's book?


I'm sure the conservative print shops are thrilled when the bulk-buys go unnoticed, but I think they're almost as happy when they don't, and the NYT (etc.) either refuse to list them or put a big fat asterisk on them.

I mean, put yourself in Regnery's shoes. You've just printed 100,000 copies of Marco Rubio's new book, Wisdom and Sacrifice: A Purpose To Serve: Marco Rubio's Low-Fat Not-Too-Ethnic Cuban Cookbook. The Heritage Foundation has already agreed to buy 80,000 of them, so your expenses are covered. But it would be nice if some actual individuals bought the book themselves, for sticker price, rather than waiting for their ninth "complimentary copy" to show up as a thank-you gift from the RNC or the 700 Club or whatever.

So how do you get people to actually shell out money for crap you know perfectly well would never sell in those quantities? I mean, people might like conservative politics, but those are $39 bricks of shiat that nobody wants to ever actually have to read, no matter how much they like the name on the jacket. The answer is, you scream bloody murder about how the lllllllllibrul media is lying, to keep honest conservative 'Murikans from finding out the truth about how popular Rubio's latest book is. Well damn, now a few of those patriots are going to pay list price  on principle. Or maybe they'll buy one of your other books.

To judge from the newsletters I see on the desk of an elderly relative every now and again, they do this on pretty much a monthly basis.
 
2013-02-23 01:32:39 AM
Well, that certainly would be helping yourself.

/ and the pointless hate of conservative women is STRONG in this thread.  Seriously.  You guys should really deal with your obsession of Sarah Palin before you get arrested for kidnapping her.
 
2013-02-23 01:45:47 AM

I sound fat: the pointless hate of conservative women


Well, if they were conservative women, they wouldn't have gone out of their way to annoy us by speaking without being spoken to, would they have?
 
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