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(New York Daily News)   Lego builds $1 billion in profits after creation of blocks designed just for girls   (nydailynews.com) divider line 10
    More: Spiffy, Lego, Lego Star Wars, European Economic Area  
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2767 clicks; posted to Business » on 21 Feb 2013 at 8:30 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-21 08:57:46 PM
4 votes:

ReapTheChaos: "The sets have been criticized by some consumer U.S. groups as reinforcing gender stereotypes."

That's because gender differences exists in real life you morons. If girls want to play with the star wars or pirates lego sets, then by all means they can, nothings stopping them. But the bottom line is, girls like girly things. My youngest is a girl, even with 3 older brothers to influence her play habits she preferred playing with Barbie dolls and other girly toys. That's simply how life works.


And I wanted to play with Tonka Trucks and Linkin Logs, and got handed Barbies instead. The scowl on my grandmother's face was hard to miss.

Your little girl is being influenced by a lot more than just you and her 3 older brothers. If she wants it, great, but don't assume that someone hasn't given her some sort of instruction on what girls are supposed to play with. Social discipline can be a very sneaky critter.
2013-02-21 09:11:19 PM
2 votes:

Dr. Goldshnoz: was the previous rainbow of colors too masculine?


I think the real problem is the scarcity of the neutral LEGOs, where you just get a box of blocks of various sizes, and if you were lucky you got one of the little lego-men or a set of wheels.  Now pretty much ALL the legos come in the sets to build a helicopter, or Castle Greyskull, or a StarWars speederbike.


It looks like they're doing the same shiat with the girly legos, and the only difference is the the girl sets are for making "let's play house" things.

My brother got LEGOs when I was little and I whined and biatched until I got Capsela.  Capsela was the shiat--it had a motor already with the kit and gears and such.  I made a paddle boat for the bathtub.
2013-02-21 09:06:06 PM
2 votes:

Peki: Your little girl is being influenced by a lot more than just you and her 3 older brothers. If she wants it, great, but don't assume that someone hasn't given her some sort of instruction on what girls are supposed to play with. Social discipline can be a very sneaky critter.


Makes me wonder if you have kids.
I have a boy and a girl, 16 months apart, one is six and the other is nearly five.
Boys and girls are different and the difference is hard-wired.
I've been a stay-home dad all their lives and I never influenced gender specific play.
I also had women's studies classes in college and learned about gender socialization & etc., then I entered the practical classroom of human life. The toys aren't the egg that came before the chicken. Girls were girls before Madison Avenue started marketing to them.
2013-02-22 01:39:34 PM
1 votes:
How to tell if your Lego blocks are meant for girls

10. They cost twice as much as boys' blocks.
09. They come in a vast range of colors and styles.
08. Fashions change every three months.
07. They are frilly and frou-frou.
06. The buttons are on the opposite side.
05. Girls still prefer to borrow and play with the boys blocks.
04. They're ridiculously impractical.
03. They come with a massive range of accessories you can buy for them.
02. You can't find matching colors without a lengthy, intense search through dozens of boutiques.
01. The girls have to have matching shoes for each block, even though all the blocks are the same color.
2013-02-22 07:56:57 AM
1 votes:
i171.photobucket.com

fark yeah!...Gender stereotypes!

/it's not Wall-E
2013-02-21 11:49:14 PM
1 votes:

spamdog: Is there any other historical evidence that pink used to be for boys, and blue for boys, besides this one apparent magazine article from 1918? Seriously, find me one other source for this.


You didn't even read the rest of my quote or read the article I linked to.  Lazy troll.
2013-02-21 11:38:30 PM
1 votes:
assets.nydailynews.com

wtf is there to build there?  How is it still legos when you don't build anything.
2013-02-21 10:17:07 PM
1 votes:
Feminists: "You're reinforcing gender stereotypes! This is bad!"
LEGO: "What? We can't hear you over the sound of all this money we're making"

Always makes me chuckle.
2013-02-21 09:19:06 PM
1 votes:

HotIgneous Intruder: I've been a stay-home dad all their lives and I never influenced gender specific play.


Have they ever seen a TV commercial on a kid's show?  Have they ever been in the toy aisles of a store?  Have they ever looked at toy catalog?  Do they have any friends?  If yes, they're being influenced.
2013-02-21 09:17:41 PM
1 votes:
Anyway, it's really hard to just find a simple big old box of lego blocks anymore. The shelves are full of these kits ranging from 20 to 400 dollars. They're cool and all, but it would be really nice to be able to buy a nice set of blank blocks with a good batch of wheels and other accessories for freestyle building. The boxes of blocks you can find are about 25 bucks for a few hundred and no special parts.
 
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