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(WPTV)   First Burger King, now Jeep   (wptv.com) divider line 33
    More: Followup, McDonald Corp., Jeep Twitter, jeeps, Fish McBites  
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15713 clicks; posted to Main » on 19 Feb 2013 at 2:30 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



33 Comments   (+0 »)
   
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2013-02-19 02:31:11 PM  
They found horsemeat in Jeeps?
 
ZAZ [TotalFark]
2013-02-19 02:35:39 PM  
Thornton declined to say how many people knew the account's password.

There should be one password per human, never to be shared under threat of having your Facebook account deleted.
 
2013-02-19 02:35:40 PM  
"You'll never catch 50cent ridin' in a Dirty Ass @Jeep! # ForDaLuLz # FreeJeep"

TROLLOLOL
 
2013-02-19 02:36:00 PM  

cgraves67: They found horsemeat in Jeeps?


Nope, horsepower. I'm as surprised as you.
 
2013-02-19 02:36:51 PM  

cgraves67: They found horsemeat in Jeeps?


They found cowpower instead of horsepower.
 
2013-02-19 02:36:54 PM  

cgraves67: They found horsemeat in Jeeps?


Yes, but the story isn't about my Jeep.
 
2013-02-19 02:38:16 PM  

cgraves67: They found horsemeat in Jeeps?

 
2013-02-19 02:39:16 PM  
Don't you hate on Jeep - my Wrangler is beat to hell and keeps on running
 
2013-02-19 02:39:24 PM  
Isn't it bad enough that I read Fark all day. This leaves me little time to do other important things like read Tweets on Burger King and Jeep.
 
2013-02-19 02:42:29 PM  
Its like many companies don't have any real governance over how social media accounts are managed or something.
 
2013-02-19 02:43:20 PM  
Jeep doesn't know how to properly set up something electronic??? This IS news.
 
2013-02-19 02:43:36 PM  
The guy who founded Twitter is dating Lily Cole, so he may not give a rat's ass about his business right now.
 
2013-02-19 02:47:54 PM  

ZAZ: Thornton declined to say how many people knew the account's password.

There should be one password per human, never to be shared under threat of having your Facebook account deleted.


And therein lies the problem with Twitter's implementation.

On Facebook I can have a brand page, and assign Admins to it. There's a nice panel where I can manage who has access to it, and everyone just logs in with their original Facebook credentials. This allows both multiple people to manage a single brand, as well as multiple brands. The problem is this makes the user account a single point of failure for both their personal account, and any brand pages they have access to.

On Twitter I can have an account. If I want to have a "brand" account, it's completely separate account, and another user/pass combo. If I'm running a marketing department, those credentials have to be shared, or I have to develop some horseshiat intermediary layer wherein they log in to a portal to tweet with their own separate credentials, and the app sends the tweet up stream to Twitter via OAuth2. Not out of the question, just more complicated than it needs to be.
 
2013-02-19 02:47:58 PM  
After Burger King's Twitter account was hacked, posting obscene messages and changing its profile picture to a McDonald's logo -- the food chain apologized.

Okay, the McD logo is sort of funny, but c'mon random obscenity? At least be creative... make up your own promotion; a free 4 piece chicken when you use the secret phrase, "let me see your nuggets" or something.
 
2013-02-19 02:55:03 PM  
ProfessorOhki: After Burger King's Twitter account was hacked, posting obscene messages and changing its profile picture to a McDonald's logo -- the food chain apologized.

Okay, the McD logo is sort of funny, but c'mon random obscenity? At least be creative... make up your own promotion; a free 4 piece chicken when you use the secret phrase, "let me see your nuggets" or something.

i46.tinypic.com
 
2013-02-19 03:03:06 PM  
FTA: Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand's official Twitter page.

Read: one guy changed the damn password.
 
2013-02-19 03:05:02 PM  
Cute how 85% of TFA was about Burger King. News!
 
2013-02-19 03:07:38 PM  
If I was Burger King, I would have used this as an opportunity to start a Twitter Holy War against McDonald's or something to try to get someone to actually pay attention to their horrible brand.  Seems like they missed out on an opportunity yesterday.  A lot of marketing departments could learn a thing or two from the WWE.
 
2013-02-19 03:15:28 PM  

bittermang: ZAZ: Thornton declined to say how many people knew the account's password.

There should be one password per human, never to be shared under threat of having your Facebook account deleted.

And therein lies the problem with Twitter's implementation.

On Facebook I can have a brand page, and assign Admins to it. There's a nice panel where I can manage who has access to it, and everyone just logs in with their original Facebook credentials. This allows both multiple people to manage a single brand, as well as multiple brands. The problem is this makes the user account a single point of failure for both their personal account, and any brand pages they have access to.

On Twitter I can have an account. If I want to have a "brand" account, it's completely separate account, and another user/pass combo. If I'm running a marketing department, those credentials have to be shared, or I have to develop some horseshiat intermediary layer wherein they log in to a portal to tweet with their own separate credentials, and the app sends the tweet up stream to Twitter via OAuth2. Not out of the question, just more complicated than it needs to be.


Why not just have one person in charge of the Twitter account, and have everyone else email them anything that "needs" to be posted?  That way, if the account gets hacked or they start doing stupid shiat with it, you know who is solely responsible and can easily fire them, since there are millions of kids out there that would gladly get paid to run a Twitter account?
 
2013-02-19 03:20:46 PM  
Wish someone would hijack Bruno Mars' Twitter account, and put something up like, "Hey everyone, I purposely made my music terrible! If you like it, you have no taste whatsoever LOL!"

/not sure if that was under 150 characters, but you get the idea
 
2013-02-19 04:09:50 PM  

hodge-podge: ProfessorOhki: After Burger King's Twitter account was hacked, posting obscene messages and changing its profile picture to a McDonald's logo -- the food chain apologized.

Okay, the McD logo is sort of funny, but c'mon random obscenity? At least be creative... make up your own promotion; a free 4 piece chicken when you use the secret phrase, "let me see your nuggets" or something.

[i46.tinypic.com image 470x600]


That pretty much sums up my thoughts too. Mind you this probably wasn't the classic case "hacking" that required a level of technical skill. These recent twitter "hacks" seem more like the work of opportunists who found themselves in possession of a laptop/desktop/smartphone the BK and Jeep tweet submitters left themselves logged into. The ease with which one acquires power typically determines the strength of the cause they apply it to.

a4.ec-images.myspacecdn.com
 
2013-02-19 04:26:08 PM  
The funny thing is.

Apparently MTV has entered into it.  http://twitter.com/mtv
 
2013-02-19 04:31:54 PM  
ImRonBurgundy
Nope, horsepower. I'm as surprised as you.

Grand Cherokee SRT8, 470 HP

http://www.jeep.com/en/srt8/">http://www.jeep.com/en/srt8/
 
GBB
2013-02-19 04:35:13 PM  
t2.gstatic.com
 
2013-02-19 04:39:47 PM  

SkylineRecords: Jeep doesn't know how to properly set up something electronic??? This IS news.


Hahahaha.
Former jeep owner
 
2013-02-19 04:46:32 PM  
Oh no. A twitter account was hacked. He might...post stuff...that people read...if they're subscribed
 
2013-02-19 04:58:09 PM  

SkylineRecords: Jeep doesn't know how to properly set up something electronic??? This IS news.


Coffee done spit out my nose ...
 
2013-02-19 05:01:27 PM  
Why the fark would anyone subscribe to a fast food company twitter feed?
 
2013-02-19 05:08:41 PM  
Anyone else find the chick in the mugshots ad to be quite hittable?
 
2013-02-19 05:17:36 PM  
www.talkingtree.org
 
2013-02-19 06:23:02 PM  
Twitter: why would you?
 
2013-02-19 06:40:41 PM  
Jeep is beeJ spelled backwards and upside down twisted
 
2013-02-19 11:23:34 PM  
Fiat Jeep.......something just sounds horribly wrong with that.
 
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