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(NPR)   How two brewers came to dominate the beer market. Or, a handy list of brands to look down upon while drinking your locally brewed IPA   (npr.org) divider line 95
    More: Cool, IPA, Victoria Jackson, SABMiller, Anheuser-Busch InBev, maps, swords, MillerCoors  
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3365 clicks; posted to Business » on 19 Feb 2013 at 3:24 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



95 Comments   (+0 »)
   
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2013-02-19 02:45:30 PM  
Bourbon County Brand Stout.

Dank.

Packing heat.
 
2013-02-19 02:51:56 PM  
Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!
 
2013-02-19 03:16:24 PM  
If you're not growing, you're dying, and macro brews are not growing.
 
2013-02-19 03:28:02 PM  

Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!


How did you get the recipe for Marshal's IPA?!?!
 
2013-02-19 03:32:58 PM  

FishyFred: If you're not growing, you're dying, and macro brews are not growing.


From the the coverage I've seen, the beer market is pretty static. Each new ad campaign or product (on the nation wide large scale) only shifts the needle a bit between the major brewers.  So it's becoming a Coke vs. Pepsi situation.
 
2013-02-19 03:36:51 PM  

syberpud: FishyFred: If you're not growing, you're dying, and macro brews are not growing.

From the the coverage I've seen, the beer market is pretty static.


Not in Austin, Texas. We've got 10-15 new craft breweries in the last 3 years, along with quite a few new brewpubs that sell on premises only.
 
2013-02-19 03:47:14 PM  
The big brewers don't even pretend to worry about quality anymore.  it's all about what crazy new bottle they can get you to buy.
 
2013-02-19 03:50:11 PM  
WHere's the "how" in this "article"? It's an infographic of who owns what. I was expecting a history of Busch and Miller and "how" they got to be as strong as they are today. This shiat is as weak as their beer.
 
2013-02-19 03:52:06 PM  

Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!


If a beer has a hops pun in its name, I just walk away.
 
2013-02-19 03:53:46 PM  

severedtoe: The big brewers don't even pretend to worry about quality anymore.


It's never really been about quality. It's about producing a consistent product. It's the same philosophy that explains the success of McDonald's. No matter where you are, you know what you're going to get when you order a Big Mac. Or when you buy a six-pack of Budweiser.

For a significant portion of the population, that's enough.
 
2013-02-19 03:54:19 PM  
When did Miller buy Leinenkugel's?  How did I miss that?  At least Schell's is still independant, but Grain Belt hasn't been the same since they moved production to New Ulm.

Either way, I've got 5 gallons of hoppy pale ale in my basement to bottle this weekend.
 
2013-02-19 03:58:51 PM  

NewWorldDan: When did Miller buy Leinenkugel's?  How did I miss that?


LOLWAT?

Since 1988.
 
2013-02-19 03:59:09 PM  

Minarets: Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!

How did you get the recipe for Marshal's IPA?!?!


There are very few IPA's that aren't overtly hoppy. I don't mind Red Hook's IPA, or Abita's on occasion. That's about it.
 
2013-02-19 04:00:30 PM  

The Crepes of Wrath: No matter where you are, you know what you're going to get when you order a Big Mac. Or when you buy a six-pack of Budweiser.


Precisely why I don't purchase either any more.  If my choice is a Big Mac and Budweiser or [????], I'll take my chances with the [????]
 
2013-02-19 04:02:57 PM  

Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!


Taste buds become desensitized to hops.  But IPA lovers demand the same overwhelming hop flavor.  So brewers have to keep adding more hops.
 
2013-02-19 04:06:33 PM  

NASAM: NewWorldDan: When did Miller buy Leinenkugel's?  How did I miss that?

LOLWAT?

Since 1988.


I didn't know that either.  Also didn't know about Rolling Rock.  I must say the last time I had it was probably the first time I'm had Rolling Rock where it wasn't completely skunked so I guess "the man" improves on some things.
 
2013-02-19 04:07:49 PM  

Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!


this is what I came here to say, but with more oomph. good job PN.

I think people are choking down IPAs just for the hipster/beer snob/whatever appeal.
 
2013-02-19 04:08:06 PM  

brap: NASAM: NewWorldDan: When did Miller buy Leinenkugel's?  How did I miss that?

LOLWAT?

Since 1988.

I didn't know that either.  Also didn't know about Rolling Rock.  I must say the last time I had it was probably the first time I'm had Rolling Rock where it wasn't completely skunked so I guess "the man" improves on some things.


Instead of the glass-lined tanks of Old Latrobe, it's now made in the lead-lined tanks of Old Newark.
 
2013-02-19 04:10:47 PM  

brap: NASAM: NewWorldDan: When did Miller buy Leinenkugel's?  How did I miss that?

LOLWAT?

Since 1988.

I didn't know that either.  Also didn't know about Rolling Rock.  I must say the last time I had it was probably the first time I'm had Rolling Rock where it wasn't completely skunked so I guess "the man" improves on some things.


Yeah, Liney's, RR, Blue Moon, et al, they try to keep it on the down low that those beers aren't really craft.  For the most part, they do a good job of it.  Although with RR and Blue Moon, there's really no mistaking that you're drinking shiat, so one should easily assume they are owned by one of the big three.
 
2013-02-19 04:10:56 PM  
More and more I'm happy that I brew my own.

/just a few more weeks for the oatmeal stout
 
2013-02-19 04:12:34 PM  

hockeyfarker: Pocket Ninja: Instructions for crafting your own locally brewed IPA:

1) Get hops.
2) Add hops.
3) Stir in hops.
4) Stir in more hops.
5) Add a little more hops.
6) No, it's still not hoppy enough.
7) A little more.
8) Add more hops.
9) Hops!

this is what I came here to say, but with more oomph. good job PN.

I think people are choking down IPAs just for the hipster/beer snob/whatever appeal.


Or, you know, they could actually enjoy hoppy beer.
 
2013-02-19 04:13:16 PM  

NASAM: Yeah, Liney's, RR, Blue Moon, et al, they try to keep it on the down low that those beers aren't really craft.  For the most part, they do a good job of it.  Although with RR and Blue Moon, there's really no mistaking that you're drinking shiat, so one should easily assume they are owned by one of the big three.



I knew about Blue Moon, now you're uneducating me.
 
2013-02-19 04:19:50 PM  

FishyFred: If you're not growing, you're dying, and macro brews are not growing.


How about sustaining? There can be no such thing as infinite growth.
 
2013-02-19 04:27:48 PM  

NewWorldDan: When did Miller buy Leinenkugel's?  How did I miss that?  At least Schell's is still independant, but Grain Belt hasn't been the same since they moved production to New Ulm.

Either way, I've got 5 gallons of hoppy pale ale in my basement to bottle this weekend.


I'm not a big fan of the traditional Grain Belt Premium (generic american lager), but you have to admit that the Nordeast is some good shiat.

Now, if only I can get somebody to send me a case or six...
 
2013-02-19 04:34:17 PM  
blog.mysanantonio.com

Speaking of hops...
 
2013-02-19 04:43:44 PM  
I've got sixers of Brooklyn Dry Irish Stout and Anderson Valley's Barney Flatts Oatmeal Stout in the fridge, along with a DIY sixer of various other stouts. It's that kind of weather.

/Half a batch of porter in the fermenter downstairs.
//I said "stout" thrice. I like stouts.
 
2013-02-19 04:47:48 PM  
Lieney's is the only one on that list that surprised me, I had never bothered to look up their genealogy. I'm not a huge fan myself but I have a couple of buddies who die for Summer Shandy.
 
2013-02-19 04:51:41 PM  
I would like to take the opportunity to announce to everybody in this thread that my taste in beer is superior to yours.

In addition, the beer produced in my region is of a higher quality to the beer produced in your region.

Thank you for your time.
 
2013-02-19 04:53:27 PM  
State-sponsored lack of competition.

/Thank you, Jimmy Carter. You're a better Christian than most of those who hate you. You sweet home-brew bastard.
 
2013-02-19 04:57:07 PM  
Put me in the "unaware tha Leinie was owned by Miller" party. :(

It still tastes good to me, though.
 
2013-02-19 05:08:14 PM  
I'm allergic to beer - so this conversation is not relevant to my interest

/did not find out until after college
//got to enjoy penny beer nights with Busch Light
///I always thought it was shiatty beer making me sick
 
2013-02-19 05:09:13 PM  

NASAM: Or, you know, they could actually enjoy hoppy beer.


that's the evil of the beermaker conspiracy. They get people to THINK they enjoy hoppy beer, because they've been brainwashed by the Iluminati/Sith/pantsmaker cabal.

These people should just eat hops and allow the rest of us to have more decent beer options.
 
2013-02-19 05:12:13 PM  

The Crepes of Wrath: severedtoe: The big brewers don't even pretend to worry about quality anymore.

It's never really been about quality. It's about producing a consistent product. It's the same philosophy that explains the success of McDonald's. No matter where you are, you know what you're going to get when you order a Big Mac. Or when you buy a six-pack of Budweiser.

For a significant portion of the population, that's enough.


InBev is a whole lot worse than the old Anheuser-Busch, aside from using rice the old Bud had rather high quality ingredients.  InBev dumped all the high end hops and even went w/ worse quality rice.  Beck's is absolute garbage now cause of them.
 
2013-02-19 05:14:29 PM  
Big Beer is big.  Film at 11.

Despite it, geniune craft brewing probably hasn't flourished like this since before Prohibition.

It's a great time to be a beer drinker right now, regardless of whether your preference is for IPAs, stouts, witbiers, geuzes, or dirt-cheap adjunct lagers.
 
2013-02-19 05:14:52 PM  

hockeyfarker: NASAM: Or, you know, they could actually enjoy hoppy beer.

that's the evil of the beermaker conspiracy. They get people to THINK they enjoy hoppy beer, because they've been brainwashed by the Iluminati/Sith/pantsmaker cabal.

These people should just eat hops and allow the rest of us to have more decent beer options.


No. They have tricked you into thinking that we have been tricked.

If you don't like hoppy beer, don't drink it. Rocket surgery I tell ya.
 
2013-02-19 05:21:20 PM  
There's a beer called "Natural?"

I've heard of Natty Light, but bare "Natty" is a new one for me. If someone said "Natty" I'd just assume they meant Natty Light.
 
2013-02-19 05:24:57 PM  

hockeyfarker: NASAM: Or, you know, they could actually enjoy hoppy beer.

that's the evil of the beermaker conspiracy. They get people to THINK they enjoy hoppy beer, because they've been brainwashed by the Iluminati/Sith/pantsmaker cabal.

These people should just eat hops and allow the rest of us to have more decent beer options.


I know right.  It's damn near impossible to find a decent beer nowadays I tells ya.
 
2013-02-19 05:25:30 PM  
i1181.photobucket.com
 
2013-02-19 05:26:10 PM  
i1181.photobucket.com
 
2013-02-19 05:27:39 PM  

SlothB77: Bourbon County Brand Stout.

Dank.

Packing heat.


I've had a few Belgian Scotch aged beers and some Kentucky Bourbon beers, but the stout hasn't made it down to us yet :(
 
2013-02-19 05:28:34 PM  

jayhawk88: Lieney's is the only one on that list that surprised me, I had never bothered to look up their genealogy. I'm not a huge fan myself but I have a couple of buddies who die for Summer Shandy.


Summer Shandy is for women.  Try the Fireside Nut Brown if you want to try a Leiney's
 
2013-02-19 05:29:42 PM  
more annoying that IIPA hopstrosities , is the OldPappyVanCalvertJackBeamGrandadBourbonWhiskyBarrel aged everything. I love KBS, and BCBS, not everyone needs to barrel age every beer in their arsenal!
 
2013-02-19 05:41:58 PM  

bikerbob59: jayhawk88: Lieney's is the only one on that list that surprised me, I had never bothered to look up their genealogy. I'm not a huge fan myself but I have a couple of buddies who die for Summer Shandy.

Summer Shandy is for women.  Try the Fireside Nut Brown if you want to try a Leiney's


Came to say this if Summer Shandy was mentioned...you must be "buddies" with women.

I hope they put out.
 
2013-02-19 05:55:29 PM  
I'm going to miss having the occasional Goose Island.  They were a good brewery.

Off to drown my sorrows with a homebrew...
 
2013-02-19 06:01:35 PM  
An IPS doesn't really count unless it is a Triple IPA
mmmmm... Pliny the Younger - It's not just for hipster appeal anymore!

http://www.theoakleafnews.com/features/2013/02/12/pliny-the-younger- wo rld-gathers-in-santa-rosa-for-beer/
 
2013-02-19 06:01:44 PM  
This new stuff Redd's Apple Ale tastes like apple juice. I'm ok with this
 
2013-02-19 06:04:30 PM  
Local?  Like my kitchen local?

I have moved away from the hoppy kick.  I learned my lesson after trying a double infused double IPA and could not taste for more than a few days later.  Been doing stouts and my standby Chech style Pils.
 
2013-02-19 06:09:19 PM  
Anybody have any recommendations on starter home brew kits or any good reading material for home brewing?  I'm moving into a bigger place in a few weeks and would like to give it a shot.
 
2013-02-19 06:30:35 PM  
brewers1982.comwww.apltd.com

If you tried to buy a beer in Milwaukee in the 80s, chances are, these two Brewers got there first.
 
2013-02-19 06:34:42 PM  
Efes is Turkish, not Russian. Maybe they have the second largest brewery in Russian, but I wouldn't say they are Russia's second biggest brewer.

Also, they should recheck their Czech brewery list, it was missing quite a few.
 
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