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(Huffington Post)   After our successful disinformation campaign reminded you that you like our product, we've decided to stop pretending that we were lowering the alcohol content. Trollfully yours, Makers Mark   (huffingtonpost.com) divider line 55
    More: Obvious, Maker, Distilled Spirits Council, Jim Beam, distillers, Jimmy John Liautaud  
•       •       •

2599 clicks; posted to Business » on 17 Feb 2013 at 6:06 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



55 Comments   (+0 »)
   
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2013-02-17 03:04:27 PM  
Tell me, who here didn't see that coming?
 
2013-02-17 03:10:27 PM  

xanadian: Tell me, who here didn't see that coming?


People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?
 
2013-02-17 03:11:16 PM  
So this is another "New" Coke and "Classic" Coke scam ?
 
2013-02-17 03:23:54 PM  
Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

www.knobcreek.com
 
2013-02-17 03:28:29 PM  
It isn't going to make me buy the stuff. If I'm out, it's Woodford if I'm in a bar I don't know...
 
2013-02-17 03:46:46 PM  

skinbubble: Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

[www.knobcreek.com image 266x560]


Knob is a much better bourbon at the same price point.
 
2013-02-17 03:52:10 PM  

make me some tea: skinbubble: Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

[www.knobcreek.com image 266x560]

Knob is a much better bourbon at the same price point.


Agreed
 
2013-02-17 03:53:25 PM  

knobcreek: make me some tea: skinbubble: Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

[www.knobcreek.com image 266x560]

Knob is a much better bourbon at the same price point.

Agreed


:D
 
2013-02-17 04:02:41 PM  

make me some tea: knobcreek: make me some tea: skinbubble: Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

[www.knobcreek.com image 266x560]

Knob is a much better bourbon at the same price point.

Agreed

:D


I love getting paged to these threads.
 
2013-02-17 04:07:14 PM  

One Bad Apple: So this is another "New" Coke and "Classic" Coke scam ?


Almost. So far i don't see any evidence that Maker's Mark has the secret intention of making their original product sh*ttier and trying to pass it off like it was always that way.
 
2013-02-17 04:23:32 PM  
Truer words were never typed in a headline, subby.

*rolls eyes at their shenanigans*
 
2013-02-17 04:28:32 PM  
OH NOES! You might have had to be 6% more sober!

Oh, who am I kidding, you'd have just had more to drink and never noticed anything.
 
2013-02-17 04:34:43 PM  

Adolf Oliver Nipples: OH NOES! You might have had to be 6% more sober!

Oh, who am I kidding, you'd have just had more to drink and never noticed anything.


I wouldn't have noticed anything, since Maker's isn't my bourbon of choice. Messing around with campaigns like this only sort of cements that thought in my head. Bourbon: Serious. Bidness.
 
2013-02-17 05:12:03 PM  
[nic cage]
 
2013-02-17 06:23:45 PM  
Maker's 46 is better anyway.
 
2013-02-17 06:30:44 PM  

WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?


Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?
 
2013-02-17 06:40:16 PM  
Get ready for a shortage of Maker's in the US then.  I'm sure the company would rather sell it at a big mark up in Asia and ship less to the US.
 
2013-02-17 06:49:26 PM  

radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?


I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?
 
2013-02-17 07:00:22 PM  
i50.tinypic.com
 
2013-02-17 07:01:34 PM  

FlashHarry: [i50.tinypic.com image 799x397]


wrong thread, but still apropos, possibly.

/i'll stick to my lagavulin, though.
 
2013-02-17 07:04:46 PM  

The Bestest: radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?

I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?


Yes, per NAFTA, JD is Tenessee Whiskey is Bourbon Whiskey.

Still like this better: www.buffalotrace.com
 
2013-02-17 07:06:47 PM  

The Bestest: radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?

I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?


Nope.

If only they had some sort of information repository you could easily consult using the same machine you used to post this question.
 
2013-02-17 07:09:02 PM  
Tennessee is home to other major bourbon producers, though three of the four main producers don't call the finished product bourbon. Jack Daniel's is a notable example. But the methods for producing Tennessee whiskey fit the characteristics of bourbon production, and "Tennessee whiskey" is legally defined under the North American Free Trade Agreement (NAFTA) and some other laws (such as the law of Canada[14]) as the recognized name for a straight bourbon whiskey produced in Tennessee.[12] Some Tennessee whiskey producers point to their use of the Lincoln County Process, a charcoal-filtering process, to draw a distinction between Tennessee whiskey and bourbon. But many bourbons are charcoal-filtered (for example, Ezra Brooks Kentucky Bourbon Whiskey and Old Heaven Hill), and not all Tennessee whiskey producers use the Lincoln County process (for example, Benjamin Prichard's Tennessee Whiskey). The U.S. regulations defining bourbon do not prohibit the Lincoln County process, even if the process is used, the legal definition under NAFTA defines Tennessee whiskey as bourbon.[5][12][22][23]

So ... change that Nope to a Yep
 
2013-02-17 07:15:02 PM  

Generation_D: The Bestest: radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?

I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?

Nope.

If only they had some sort of information repository you could easily consult using the same machine you used to post this question.


According to the interbutts, Jack Daniels both is and isn't a bourbon.

It is a bourbon because it meets the legal trade requirements to be called a bourbon and it isn't a bourbon because the company would prefer to call it a "Tennessee whisky" instead.
 
2013-02-17 07:16:40 PM  

Generation_D: Tennessee is home to other major bourbon producers, though three of the four main producers don't call the finished product bourbon. Jack Daniel's is a notable example. But the methods for producing Tennessee whiskey fit the characteristics of bourbon production, and "Tennessee whiskey" is legally defined under the North American Free Trade Agreement (NAFTA) and some other laws (such as the law of Canada[14]) as the recognized name for a straight bourbon whiskey produced in Tennessee.[12] Some Tennessee whiskey producers point to their use of the Lincoln County Process, a charcoal-filtering process, to draw a distinction between Tennessee whiskey and bourbon. But many bourbons are charcoal-filtered (for example, Ezra Brooks Kentucky Bourbon Whiskey and Old Heaven Hill), and not all Tennessee whiskey producers use the Lincoln County process (for example, Benjamin Prichard's Tennessee Whiskey). The U.S. regulations defining bourbon do not prohibit the Lincoln County process, even if the process is used, the legal definition under NAFTA defines Tennessee whiskey as bourbon.[5][12][22][23]

So ... change that Nope to a Yep


If only someone had correctly replied before you posted... :)
 
2013-02-17 07:17:20 PM  
dandm.com

If you like wheated bourbons like Maker's or Buffalo Trace, might as go all the way with a full wheat whiskey.
 
2013-02-17 07:23:33 PM  

Im_Gumby: Still like this better:


The Buffalo Trace family is some of the best in the country.
 
2013-02-17 07:25:14 PM  

MusicMakeMyHeadPound: Generation_D: The Bestest: radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?

I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?

Nope.

If only they had some sort of information repository you could easily consult using the same machine you used to post this question.

According to the interbutts, Jack Daniels both is and isn't a bourbon.

It is a bourbon because it meets the legal trade requirements to be called a bourbon and it isn't a bourbon because the company would prefer to call it a "Tennessee whisky" instead.


Well, to this I respond:

Just because they prefer to call it something else, it doesn't change what it is...

like Glen Beck allegedly raping and murdering a girl in 1990 doesn't change what he did if he prefers to call it Saturday night.
 
2013-02-17 07:37:14 PM  
Whether Jack Daniels is a legal bourbon or not, it should still be pointed out that the original claim that Maker's Mark is basically Jack Daniels is still wrong. Aside from similarities between them being whiskeys of the same type, they don't really taste that much alike.

That being said, I drink Maker's Mark most of the time because it's a bourbon of decent quality I can find with decent regularity.
 
2013-02-17 07:44:23 PM  
Amateurs.

www.deadprogrammer.com
 
2013-02-17 08:49:27 PM  
the greedy president and whoever else backed the original stupidity should be sacked. you're not paid to be morans who piss off customers, you dooshbags.
 
2013-02-17 09:01:03 PM  

Im_Gumby: Yes, per NAFTA, JD is Tenessee Whiskey is Bourbon Whiskey.


Don't give a shiat.  Don't care if it's NAFTA or the farking Pope.

If it aint from Kentucky, it aint Bourbon.  End of story.
 
2013-02-17 09:03:14 PM  

MusicMakeMyHeadPound: Generation_D: The Bestest: radiovox: WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?

Why don't you educate yourself on the differences between bourbon and whiskey before you write such ignorant posts?

I'm not an expert of these things, but doesn't Jack legally qualify as a bourbon?

Nope.

If only they had some sort of information repository you could easily consult using the same machine you used to post this question.

According to the interbutts, Jack Daniels both is and isn't a bourbon.

It is a bourbon because it meets the legal trade requirements to be called a bourbon and it isn't a bourbon because the company would prefer to call it a "Tennessee whisky" instead.


That they call it "Tennessee Mash Whiskey" gives it extra hill people cred.
 
2013-02-17 09:50:37 PM  
So instead they are just going to jack up their prices.
 
2013-02-17 09:59:23 PM  

WTF Indeed: Im_Gumby: Still like this better:

The Buffalo Trace family is some of the best in the country.


Yup. I'll sit here and laugh at the outrage at Makers while I sip my Eagle Rare
 
2013-02-17 10:36:04 PM  
From the comments:


Hearing that bourbon barrels outnumber the residents of Kentucky makes me wish that the barrels had the right to vote, even at 3/5 barrel per vote.
 
2013-02-17 11:06:05 PM  

elvisaintdead: Amateurs.

[www.deadprogrammer.com image 369x500]


Frak that!  Give me my original original Coke with sugar instead of HFCS.  I was in Mexico a few weeks ago, and they had REAL Coke with REAL sugar, and it was great.  Much cleaner taste than the sugary crap.  The great trick Coke ever pulled was re-introducing Coke Classic with the HFCS in place.

/or just give me the ORIGINAL original Coke, with the cocaine still in it
 
2013-02-17 11:16:54 PM  
Just got my "ambassadors email" from Rob Samuels.  "You spoke. We listened."

/they always send me my bar towel (and other goodies) unlike some other company.
 
2013-02-17 11:53:19 PM  

toetag: Just got my "ambassadors email" from Rob Samuels.  "You spoke. We listened."

/they always send me my bar towel (and other goodies) unlike some other company.


You got a bar towel? No fair! All I've ever gotten was a spherical ice cube tray I use all the time, some cool wrapping paper, some plastic wax glasses, and some others stuff. This year's gift was pretty weak, IMO.
 
2013-02-18 12:06:26 AM  

babysealclubber: Yup. I'll sit here and laugh at the outrage at Makers while I sip my Eagle Rare


If you like eaglerare.com,

then you really ought to try www.cornercreekbourbon.com.

Eagle Rare is my favorite bourbon, but costs more than Corner Creek. And I'd take Corner Creek over Woodford, Knob, Bernheim, Buffalo, Basil, Baker's, Bulleit, and (especially) Makers any evening.
 
2013-02-18 12:34:59 AM  

skinbubble: Makers Mark is ok and will do in a pinch.  I, however, love me some of this instead:

[www.knobcreek.com image 266x560]


I can't stand MM, sorry.  I do like some Knob Creek.  Elijah Craig's recent 12 and 18 year batches were great and a steal at around $30 or slightly less.

My bourbon in a pinch is Bulleit.  Buffalo Trace is also a good go to brand.
 
2013-02-18 12:38:52 AM  

saintwrathchild: babysealclubber: Yup. I'll sit here and laugh at the outrage at Makers while I sip my Eagle Rare

If you like [eaglerare.com image 106x523],

then you really ought to try [www.cornercreekbourbon.com image 165x504].

Eagle Rare is my favorite bourbon, but costs more than Corner Creek. And I'd take Corner Creek over Woodford, Knob, Bernheim, Buffalo, Basil, Baker's, Bulleit, and (especially) Makers any evening.


Challenge accepted...and I hope you are right, because I love to find a great new bourbon.  I have been looking at Eagle's for a while but couldn't find anyone who new much about it, and now I get another one as a bonus.
 
2013-02-18 12:41:06 AM  
I love these bourbon threads because I always learn about some new, Farker-recommended products. Now if only I could remember them when I go to the liquor store.
 
2013-02-18 12:44:18 AM  

blue_2501: elvisaintdead: Amateurs.

[www.deadprogrammer.com image 369x500]

Frak that!  Give me my original original Coke with sugar instead of HFCS.  I was in Mexico a few weeks ago, and they had REAL Coke with REAL sugar, and it was great.  Much cleaner taste than the sugary crap.  The great trick Coke ever pulled was re-introducing Coke Classic with the HFCS in place.

/or just give me the ORIGINAL original Coke, with the cocaine still in it


Most stores that cater to the Latino market carries Mexican coke. Its usually in glass bottles. Try a liquor store if there is no mercado in your area.
/i sell a case a week
 
2013-02-18 12:47:38 AM  

Oreamnos: I love these bourbon threads because I always learn about some new, Farker-recommended products. Now if only I could remember them when I go to the liquor store.


You're supposed to black out after you visit the liquor store...
 
2013-02-18 01:15:28 AM  

blue_2501: elvisaintdead: Amateurs.

[www.deadprogrammer.com image 369x500]

Frak that!  Give me my original original Coke with sugar instead of HFCS.  I was in Mexico a few weeks ago, and they had REAL Coke with REAL sugar, and it was great.  Much cleaner taste than the sugary crap.  The great trick Coke ever pulled was re-introducing Coke Classic with the HFCS in place.

/or just give me the ORIGINAL original Coke, with the cocaine still in it


Living in China, the Coke here uses sugar.

Really, it's just that corn is so rediculously cheap in the US.
 
2013-02-18 02:14:21 AM  

WTF Indeed: xanadian: Tell me, who here didn't see that coming?

People who are dumb enough to think Makers Mark isn't just overpriced Jack Daniels?


At least Makers Mark is sticking with the 90 proof.  Jack Daniels went down to 80 in the early 2000s, despite some pretty nasty condemnation.  Maybe if we had had Facebook up and running then, they would have kept it at 90, too.
 
2013-02-18 05:09:19 AM  
Yes i saw this coming before you all, but don't care either way because i prefer to drink only the randomest hipster whiskey.
 
2013-02-18 07:13:27 AM  

sendtodave: Really, it's just that corn is so rediculously cheap in the US.


Because it's Federally subsidized.

It'd a farked up system, the Federal government props up corn prices, making a marginally profitable crop much more profitable.  Thus, they find uses for corn all over the place.  Corn Syrup/HFCS, corn starch, corn meal, corn anything.

My wife is very allergic to corn, it sucks because we have to be very careful when eating out, and even when cooking we have to read labels like crazy, and keep re-checking because so many companies will change recipes and go from no corn products to throwing in corn something and not announce it.

. . .and it also means she has to drink bourbon in great moderation, since there are enough corn proteins left over after fermentation to set her off.  She can have her Makers, but not a lot of it.
 
2013-02-18 08:12:55 AM  

Silverstaff: Im_Gumby: Yes, per NAFTA, JD is Tenessee Whiskey is Bourbon Whiskey.

Don't give a shiat.  Don't care if it's NAFTA or the farking Pope.

If it aint from Kentucky, it aint Bourbon.  End of story.


I think the original response was making the point that MM and JD are the Monster Cables of the bourbon world.

/marketing > substance
 
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