If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(The Atlantic)   Finally, a worthwhile investigation: why the hell are greeting cards so damned expensive?   (theatlantic.com) divider line 114
    More: PSA, American Greetings, IBISWorld, Hallmark, investigation  
•       •       •

8499 clicks; posted to Main » on 14 Feb 2013 at 2:23 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



114 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread

First | « | 1 | 2 | 3 | » | Last | Show all
 
2013-02-14 11:32:58 AM
Supply and demand.

Next question.
 
2013-02-14 11:35:19 AM
I'm going to blame women on this one. The ladies like cards, men like women, so men will buy the cards. Hallmark knows this so prices are driven up based on the elasticity of demand.
 
2013-02-14 11:37:27 AM
It takes big bucks to support the lifestyle to which Franklin Bickley has become accustomed.
 
2013-02-14 11:42:29 AM
Because they are like gasoline.

Sometimes you absolutely need it.
 
2013-02-14 11:48:59 AM
cdn.theatlantic.com

Penis goes where?
 
2013-02-14 12:06:14 PM
Years ago I supplemented my income for a time by writing for a small greeting card company. I occasionally managed to slip something clever or subversive in, but mostly they wanted it hackey and sappy. I like to imagine that somewhere in a closet in some woman's keepsake box a bit of my terrible poetry or ham handed wit survives.

/CSB
 
2013-02-14 12:28:56 PM
I rarely pay more than a dollar. When you can write your own sentiment you don't need to rely on the words of others to tell a loved one how you feel.

I'm not judging, but let me ask those of you that buy cards that express what you want to say: Did you feel a certain way, then look through the cards for one that matched? Or did you look through the cards to find one that sounds like something you'd feel?
 
2013-02-14 12:35:11 PM
Because people are willing to pay it?
 
2013-02-14 12:44:51 PM
Lets put it this way:

Where are trying to get her to look at us like this:
img843.imageshack.us

Compared to the time, effort and money already spent in this endeavor 5 bucks for a card is nothing.
 
2013-02-14 12:58:56 PM
Because they're just expected on holidays like Valentine's Day, Mother's Day, etc. We are conditioned consumers.
 
2013-02-14 01:00:59 PM
Do what my sister does: spend hundreds of dollars on Stamp It! to make whimsical greeting cards at home, and only use it once ever.
 
2013-02-14 01:02:58 PM
Because it's so dang easy to make your own, that the greeting card companies are going to skin the folks who are left...
 
2013-02-14 01:16:54 PM
I feel like I'm the only one that likes "Blank Inside" cards. Any typical card display has hundreds of cards with other people's sentiments inside, then two or so in the corner that are blank inside. I'd pay extra for a nice card that didn't have something someone else wrote to my wife in it.
 
2013-02-14 01:29:26 PM
Because even if your lovie agrees with you that it's all a scam and a made up holiday, you're still in deep shiat if you don't do the card.
 
2013-02-14 01:39:07 PM
Because people are willing to pay it. Also, so many cards now play music and have stuff attached. It's ridiculous. I work as a retail cashier and it boggles my mind how much people spend on cards. I see people drop $30 on a stack of cards. Half of them are tacky and stupid. The rest are your standard, unoriginal/sappy birthday/anniversary/sympathy cards. Lots of people still buy lots of cards.
 
2013-02-14 01:43:15 PM

Diogenes: Because even if your lovie agrees with you that it's all a scam and a made up holiday, you're still in deep shiat if you don't do the card.


Uh oh.
 
2013-02-14 02:00:28 PM
Things are tough
Times are hard.
Here's your f*cking
Valentine's card.
 
2013-02-14 02:18:28 PM

The Stealth Hippopotamus: Lets put it this way:

Where are trying to get her to look at us like this:
[img843.imageshack.us image 500x375]

Compared to the time, effort and money already spent in this endeavor 5 bucks for a card is nothing.


If my wife looked like that I'd buy her a greeting card every goddamn day
 
2013-02-14 02:26:37 PM
Acid Free Cardstock, don't you want that card to last forever, subby?

/of course not
//only keep mine about 2 weeks now, sorry people, find a better gift idea.
 
2013-02-14 02:29:30 PM

The Stealth Hippopotamus: I'm going to blame women on this one. The ladies like cards, men like women, so men will buy the cards. Hallmark knows this so prices are driven up based on the elasticity of demand.


My girlfriend thinks cards are a big conspiracy to guilt people into buying stupid pieces of paper saying shiat they don't mean. She likes to give people candy with a post-it note and an origami creature taped on.
 
2013-02-14 02:29:46 PM
Becuase they dont use recycled paper?
 
2013-02-14 02:31:37 PM
Cards aren't expensive if you know where to go. I found the receipt where my husband bought my card at Walmart. He spent five dollars. I spent less then two dollars on his birthday and Valentines day cards combined by walking across the parking lot and going to the Dollar Tree. They were great cards too. They expressed my feeling better than I could. It's like anything else. You have to shop smart. I even bought brand new Christmas cards at the Salvation Army this year. Ten cents each!
 
2013-02-14 02:32:41 PM

Diogenes: Because even if your lovie agrees with you that it's all a scam and a made up holiday, you're still in deep shiat if you don't do the card.


Guess I should break out the other rubbers tonight.

Contrabulous Flabtraption: The Stealth Hippopotamus: Lets put it this way:

Where are trying to get her to look at us like this:
[img843.imageshack.us image 500x375]

Compared to the time, effort and money already spent in this endeavor 5 bucks for a card is nothing.

If my wife looked like that I'd buy her a greeting card every goddamn day


She does.  Leave it on the kitchen table and she'll read it after I drop her off.
 
2013-02-14 02:34:43 PM

The Stealth Hippopotamus: Lets put it this way:

Where are trying to get her to look at us like this:
[img843.imageshack.us image 500x375]

Compared to the time, effort and money already spent in this endeavor 5 bucks for a card is nothing.


Damn. Damn. Damn. Damn.
 
2013-02-14 02:35:20 PM
Because you idiots keep buying the worthless pieces of marked up garbage.
 
2013-02-14 02:38:17 PM
i.chzbgr.com
 
2013-02-14 02:38:18 PM
Because you touch yourself at night.
 
2013-02-14 02:41:14 PM

Three Crooked Squirrels: I feel like I'm the only one that likes "Blank Inside" cards. Any typical card display has hundreds of cards with other people's sentiments inside, then two or so in the corner that are blank inside. I'd pay extra for a nice card that didn't have something someone else wrote to my wife in it.


1. Buy a nice blank-inside card
2. Pick a non-blank-inside card to harvest the inside from
3. Write poached words into blank card
4. Appear really thoughtful
 
2013-02-14 02:41:48 PM
Missing two factors here...

Wholesale margin, and merchandising takes forever. IIRC the card companies actually hire people to merchandise the racks of cards in exchange for a bigger cut of the sale.
 
2013-02-14 02:43:07 PM
One can only get away with the "red ribbon around the erection" routine for so long.
Ladies want something that doesn't prematurely go off in their faces.
 
2013-02-14 02:45:22 PM
Man, one employee a greeting card company does NOT want to be disgruntled is the guy who writes sentiments.
 
2013-02-14 02:45:58 PM
1) They charge so much because they can

2) The article's writer seems to be a shill for the greeting card industry.
 
2013-02-14 02:47:01 PM
Something has to pay for all those gadgets that Max and 99 use.
 
2013-02-14 02:47:17 PM
Because your SO doesn't want to think you don't value them.
 
2013-02-14 02:49:16 PM
Because my wife likes to get shiat?
 
2013-02-14 02:53:17 PM
Because US corporations with little to no competition in their markets think it's perfectly OK to standardize on 250% or higher profit margins for ordinary goods, as long as only "businesspeople" know about it?

/ 1/2% on your savings account is generous these days// 5% return on routine investments is considered a success (but try getting it on a CD anymore)/// MasterCard wants 29.99%, though, plus 4% at the register// But everyone from Kraft to Exxon-Mobil to American Greetings thinks 250% or so is the absolute minimum ROI...
 
2013-02-14 02:54:15 PM
... aaaand aparently slashies don't work anymore.  I'm going to get ridiculed for that.  Sigh.
 
2013-02-14 02:55:44 PM

oldfarthenry: Ladies want something that doesn't prematurely go off in their faces.


So tie the ribbon a little tighter.
 
2013-02-14 02:56:00 PM

Diogenes: Because even if your lovie agrees with you that it's all a scam and a made up holiday, you're still in deep shiat if you don't do the card.


Valentine's Day is not the made-up holiday.  Sweetest Day is.

http://en.wikipedia.org/wiki/Sweetest_day
 
2013-02-14 02:56:58 PM
My mom likes to write her message on a post-it and stick it in the card, that way the card can be re-used. We've sent the same birthday card back and forth for a few years.
 
2013-02-14 02:59:26 PM
something like 15 years ago I bought Mrs. Simusid a card.  She read it, flipped it over and said "I'd rather have the three bucks"
she has never gotten a card since then.
 
2013-02-14 03:00:54 PM

meanmutton: Diogenes: Because even if your lovie agrees with you that it's all a scam and a made up holiday, you're still in deep shiat if you don't do the card.

Valentine's Day is not the made-up holiday.  Sweetest Day is.

http://en.wikipedia.org/wiki/Sweetest_day


All holidays are made up.

Some are just stupider than others.
 
2013-02-14 03:02:11 PM
Because like all things, the market will bear it.
 
2013-02-14 03:02:13 PM

Clock Spider Jerusalem: My girlfriend thinks cards are a big conspiracy to guilt people into buying stupid pieces of paper saying shiat they don't mean. She likes to give people candy with a post-it note and an origami creature taped on.



Lock that down son! LOCK. IT. DOWN.

If a card could get her to look at you like this:
img22.imageshack.us

they could cost 100 bucks and you couldn't keep them in stock

/can we have a thread where we post pictures of woman looking at the camera like they are going to throw a decent hump our way?
/ i believe we could
 
2013-02-14 03:04:36 PM
img255.imageshack.us
 
2013-02-14 03:05:11 PM
img546.imageshack.us
 
2013-02-14 03:06:21 PM
Protip: Write the contents of a more expensive card inside of a blank card.

It'll save you money and she'll love it.
 
2013-02-14 03:07:07 PM

Rent Party: Because like all things, the market will bear it.


Roses are red
so is a parrot.
This card cost $6.99
because the market will bear it.
 
2013-02-14 03:07:46 PM
The article never explained why the simple cards cost $3.99.

Seeing the 11 steps for the pop-up cards make them seem almost reasonable, but the example they started with was a stock photo and 8 words. Why $3.99?

/Its obvious why
 
2013-02-14 03:10:23 PM

The Stealth Hippopotamus: Lets put it this way:

Where are trying to get her to look at us like this:
[img843.imageshack.us image 500x375]

Compared to the time, effort and money already spent in this endeavor 5 bucks for a card is nothing.


That girl looks like she was drawn by Liefeld.
 
Displayed 50 of 114 comments

First | « | 1 | 2 | 3 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report