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(Daily Mail)   Maker's Mark will water down their bourbon. Insist it will still taste great and be less filling   ( divider line
    More: Unlikely, Maker, John Smith  
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13480 clicks; posted to Business » on 10 Feb 2013 at 5:29 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

Voting Results (Smartest)
View Voting Results: Smartest and Funniest

2013-02-10 06:14:45 PM  
2 votes:
What ?
No love for the Big Bird ?
2013-02-10 05:49:04 PM  
2 votes:
Meh, I'll stick with Bulleit rye.
2013-02-10 05:46:37 PM  
2 votes:
Reinforcing my decision to drink only single malts rather than American swill.
2013-02-10 02:55:28 PM  
2 votes:
I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.
2013-02-10 02:01:49 PM  
2 votes:
Not 3% but three percentage points which is -6.7%  (0.42-0.45)/0.45

/and that's one to grow on
2013-02-10 01:05:25 PM  
2 votes:
What, did InBev buy out Maker's Mark?
2013-02-11 12:31:39 AM  
1 vote:
2013-02-10 10:28:25 PM  
1 vote:

spaten: I'm still partial to Wild Turkey as a large operation. But I'll have to try Eagle Rare, if I can find it.

Not talking small batch runs. Then we can get into the discussion of single malt, single barrel, pot still, and even homemade. Scotch, Bourbon, Irish...The small batch in most cases is superior...

Wild Turkey 101 is my favorite all-around. When you consider the flavor, strength and price, it's hard to beat the Turkey.

I think Wild Turkey is definitely better than Evan Williams highest quality.

Elijah Craig is pretty good. Especially for the price, around here.
2013-02-10 07:03:26 PM  
1 vote:

fasteddie199: What ?
No love for the Big Bird ?

[ image 195x300]

101 Rocks...Better then Makers.
2013-02-10 06:36:03 PM  
1 vote:
You're adding water to my bourbon?! I don't think so.
/cask strength if you please, I'll add it, thank you.
2013-02-10 06:34:04 PM  
1 vote:
So they're sitting in a meeting with (probably) the following 3 options for solving the near term shortage while building capacity for the future:

1) Raise the price, sell fewer units per month but cultivate a high quality image.

2) Leave everything the same and occasionally run out of stock and cultivate an "amazingly popular" image.

3) Water down the booze and look like morons by claiming "no one will notice the difference" coupled with the "what's this internet thing?" look on their faces.

Yep - we're gonna go with 3!
2013-02-10 06:24:25 PM  
1 vote:

studebaker hoch: Raise the price, don't drop the quality.


Own it.

After seeing how many sales are lost due to watering, a higher-priced, limited Original edition of the full-strength stuff will be introduced.  The watered stuff will be watered more to make up for that.  Eventually, profit will be optimized.
2013-02-10 06:20:10 PM  
1 vote:
There's a simple solution to the problem that MM is facing.  When you determine that you MUST water down your booze, you don't water it down with Water.  You water it down with other booze.
2013-02-10 06:11:35 PM  
1 vote:

itsfullofstars: Meh, I'll stick with Wild Turkey.  They put their money into the product, not marketing.

The crap that Makers Mark sends out to promote their products is worth about 10x as much as I've ever spent on their products.

Why don't you go back to drinking Jack Daniels, you farking Philistine.
2013-02-10 06:10:56 PM  
1 vote:
In the days before the internet they probably could've done this quietly and most people wouldn't even know until they took they noticed the difference in proof on the label.

These days, though, it is just horrible marketing.  Even if it doesn't affect taste at all there's still the perception.  They should've just raised the price, IMO.
2013-02-10 06:07:06 PM  
1 vote:

As my rational side took over, you really have to wonder what kind of asshats they have in management. Can't supply enough for demand, raise the price. Watering down your product is probably a cost addition in some way, ~and~ damaging the reputation of your brand.
2013-02-10 06:05:46 PM  
1 vote:
I prefer Beam White label at 80 proof, Noah's Mill at 114, or Booker's at 124 (w/4 icecubes).  However I'm dubious of any spirit watered down to sell more of it.
2013-02-10 05:48:13 PM  
1 vote:

Fail in Human Form: I was tempted to post this yesterday with the title

"Someone please put Drew on suicide watch"

Yours would've been better, but subtlety doesn't always go over well here.
2013-02-10 05:46:50 PM  
1 vote:
However, other drinkers said the volume of the alcohol was not crucial to how enjoyable it is.

Lies. Why else would I be drinking something that tastes like sawdust if not for the alcohol content?
2013-02-10 05:36:14 PM  
1 vote:
Meh, I'll stick with Wild Turkey.  They put their money into the product, not marketing.

The crap that Makers Mark sends out to promote their products is worth about 10x as much as I've ever spent on their products.
2013-02-10 05:32:08 PM  
1 vote:
Meh, just mix it with less Mountain Dew.
2013-02-10 05:28:34 PM  
1 vote:
I been drinking Kessler's out of a big plastic bottle. I like it. Problem?
2013-02-10 03:37:35 PM  
1 vote:
It tastes watered down... and is.
2013-02-10 11:17:20 AM  
1 vote:
This is an outrage and I demand that we protest!
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