Do you have adblock enabled?
If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Daily Mail)   Maker's Mark will water down their bourbon. Insist it will still taste great and be less filling   (dailymail.co.uk) divider line 184
    More: Unlikely, Maker, John Smith  
•       •       •

13338 clicks; posted to Business » on 10 Feb 2013 at 5:29 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



184 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread

First | « | 1 | 2 | 3 | 4 | » | Last | Show all
 
2013-02-10 05:59:08 PM  

HotWingAgenda: Meh, I'll stick with Bulleit rye.


One of my favorites. Blanton's as well.

Maker's is whiskey newbs go to drink.

/ducks
 
2013-02-10 06:01:43 PM  

johnny_vegas: Not really a bourbon guy but always have a bottle of makers mark for sipping sometimes and for frinds....recently visited a friend and tried the evan williams reserve and blantons.  Liked em both a lot but the blantons was by far my favorite.


Blantons is my favorite as well.

I love you.
 
2013-02-10 06:03:01 PM  
Hmm, that just reminded me I have a 94 proof Jack Daniels.  Thanks!
 
2013-02-10 06:03:27 PM  

John Buck 41: jtown: John Buck 41: Earguy: I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.

'A few' bottles will last you a couple years? I'm thinking our definitions of 'a few' are radically different.

[2.bp.blogspot.com image 278x400]

From the look on her face she has handled (and enjoyed) a big one before.


You know what they say.  Once you go Melchizedek, you never go back.
 
2013-02-10 06:04:15 PM  
I've helped to bottle this stuff. Tasty
The apple pie moonshine is outstanding.
http://arkansaslightning.com/products/bourbon-whiskey/
 
2013-02-10 06:04:25 PM  

timujin: hubiestubert: I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.

Tried Eagle Rare? I like Woodford, but prefer Eagle Rare.

/really prefer Elijah Craig 18, but they won't have any more of that for another year...


So. I happen to know where there is plenty of 18 years old Elijah Craig.
 
2013-02-10 06:05:06 PM  
Maker's Mark was my go-to drink for years, but no more. Just what were they thinking?
 
2013-02-10 06:05:46 PM  
I prefer Beam White label at 80 proof, Noah's Mill at 114, or Booker's at 124 (w/4 icecubes).  However I'm dubious of any spirit watered down to sell more of it.
 
2013-02-10 06:07:05 PM  
This is an-

skinink: NewportBarGuy: This is an outrage and I demand that we protest!

Well, the Fark server has been flaky today, so there's that.

/This is an outage and I demand we protest!

[img.fark.net image 640x480]


Damn it!
 
2013-02-10 06:07:06 PM  
My first thought, "THE FARK YOU PUT WATER IN MY BOURBON YOU COMMIE BASTARDS!"

As my rational side took over, you really have to wonder what kind of asshats they have in management. Can't supply enough for demand, raise the price. Watering down your product is probably a cost addition in some way, ~and~ damaging the reputation of your brand.
 
2013-02-10 06:08:04 PM  

MemphisSlacker: timujin: hubiestubert: I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.

Tried Eagle Rare? I like Woodford, but prefer Eagle Rare.

/really prefer Elijah Craig 18, but they won't have any more of that for another year...

So. I happen to know where there is plenty of 18 years old Elijah Craig.


Please, do share.  And if it's somewhere in Memphis, that's cool, I'll have that shiat boxed up and shipped.
 
2013-02-10 06:10:56 PM  
In the days before the internet they probably could've done this quietly and most people wouldn't even know until they took they noticed the difference in proof on the label.

These days, though, it is just horrible marketing.  Even if it doesn't affect taste at all there's still the perception.  They should've just raised the price, IMO.
 
2013-02-10 06:11:07 PM  

italie: My first thought, "THE FARK YOU PUT WATER IN MY BOURBON YOU COMMIE BASTARDS!"

As my rational side took over, you really have to wonder what kind of asshats they have in management. Can't supply enough for demand, raise the price. Watering down your product is probably a cost addition in some way, ~and~ damaging the reputation of your brand.


That being said... all bourbon is watered down unless it's barrel proof and even then it might have a little.  Maker's is just watering theirs down a little more than before.
 
2013-02-10 06:11:35 PM  

itsfullofstars: Meh, I'll stick with Wild Turkey.  They put their money into the product, not marketing.

The crap that Makers Mark sends out to promote their products is worth about 10x as much as I've ever spent on their products.



Why don't you go back to drinking Jack Daniels, you farking Philistine.
 
2013-02-10 06:13:59 PM  

Shaggy_C: Reinforcing my decision to drink only single malts rather than American swill.


Scotch: For people who enjoy the taste of burnt peat-moss and ass.
 
2013-02-10 06:14:45 PM  
What ?
No love for the Big Bird ?

sipology.files.wordpress.com
 
2013-02-10 06:16:32 PM  

The One True TheDavid: Maker's Mark is for girls already. Reak men drink Old Grand-Dad 100 proof.


I drink Old Grand-Dad 100 and I reek. Thumbs up!
 
2013-02-10 06:17:07 PM  

jtown: I don't get it?  Isn't this a basic supply and demand scenario?  Demand increases, supply remains constant, so price increases.  Why is adulteration of the product preferable to raising the price?  Now they're going to have reduced demand because they're watering down the product to increase the supply.


X:  bottles not bought because booze watered
Y:  bottles not bought because they couldn't be supplied without watering

If X < Y, water
 
2013-02-10 06:17:43 PM  

give me doughnuts: Shaggy_C: Reinforcing my decision to drink only single malts rather than American swill.

Scotch: For people who enjoy the taste of burnt peat-moss and ass.


Ouch, that's harsh.

True, but harsh.

stoplikingthingsidontlike.jpg
 
2013-02-10 06:18:36 PM  

give me doughnuts: Shaggy_C: Reinforcing my decision to drink only single malts rather than American swill.

Scotch: For people who enjoy the taste of burnt peat-moss and ass.


Not all Scotch tastes like burnt peat moss.  Try some of the stuff from the south.
 
2013-02-10 06:18:38 PM  
Oh well. Guess I'll stick with my Bulleit and Buffalo Trace.
 
2013-02-10 06:20:10 PM  
There's a simple solution to the problem that MM is facing.  When you determine that you MUST water down your booze, you don't water it down with Water.  You water it down with other booze.
 
2013-02-10 06:23:37 PM  
Just raise the price and change the name to Maker's Markup.
 
2013-02-10 06:24:25 PM  

studebaker hoch: Raise the price, don't drop the quality.

45%.

Own it.


After seeing how many sales are lost due to watering, a higher-priced, limited Original edition of the full-strength stuff will be introduced.  The watered stuff will be watered more to make up for that.  Eventually, profit will be optimized.
 
2013-02-10 06:31:10 PM  
Marker's Mark in Australia cost a fortune as in $45 a bottle or more.  I much prefer Ardburg but it is $80 a bottle and also owed by Marker's.
 
2013-02-10 06:34:04 PM  
So they're sitting in a meeting with (probably) the following 3 options for solving the near term shortage while building capacity for the future:

1) Raise the price, sell fewer units per month but cultivate a high quality image.

2) Leave everything the same and occasionally run out of stock and cultivate an "amazingly popular" image.

3) Water down the booze and look like morons by claiming "no one will notice the difference" coupled with the "what's this internet thing?" look on their faces.


Yep - we're gonna go with 3!
 
2013-02-10 06:36:03 PM  
product_images_wc.s3.amazonaws.com
You're adding water to my bourbon?! I don't think so.
/cask strength if you please, I'll add it, thank you.
 
2013-02-10 06:36:40 PM  
I signed up to become a Maker's Mark Ambassador years ago and have always enjoyed receiving their annual Christmas present.  Sure they've skimped the last few years with wrapping paper and gift boxes but before that I got a MM signet complete with a block of red wax and a tray to make round ice cubes.  I also got to name a barrel of bourbon.  I feel bad because I never actually drink MM unless I'm at a shiatty bar and that's the only halfway decent bourbon they have.  They sent me the email detailing these changes last night and while I could care less I knew that they were stirring up a shiatstorm of biblical proportions.
 
2013-02-10 06:38:57 PM  
Last night I picked up a bottle of the beam devils cut (90 proof).  My normal swill is E-Dub black label.

Pretty much confirmed that theres no reason to buy any bourbon other than evan or early times, as I always mix with cola.

yeah, i know. cheap ass, unrefined... but i've had woodford, ive had makers, etc. i've tried to drink the stuff neat but it honestly is not an enjoyable experience for me.
 
2013-02-10 06:39:16 PM  

give me doughnuts: itsfullofstars: Meh, I'll stick with Wild Turkey.  They put their money into the product, not marketing.

The crap that Makers Mark sends out to promote their products is worth about 10x as much as I've ever spent on their products.


Why don't you go back to drinking Jack Daniels, you farking Philistine.


Jack Daniels tastes like parts cleaner.  Makers Mark parts cleaner stored in a oak barrel.
 
2013-02-10 06:40:17 PM  
Will the makers of Maker's Mark mark the day of making a markedly marring remake?
 
2013-02-10 06:40:24 PM  
Well I think they've solved their demand problem.
 
2013-02-10 06:42:00 PM  
Raise your price to capitalize on your popularity.

Watering down the product is weaksauce.
 
2013-02-10 06:43:55 PM  

HotWingAgenda: Meh, I'll stick with Bulleit rye.


Clearly a Farker excellent taste.

/The Jack Daniels Effect claims Maker's...
 
2013-02-10 06:50:42 PM  
It's all about the benjamins - NO not about customers, loyal or not.
 
2013-02-10 06:52:17 PM  
Did anyone else see the photo at the bottom of the page and get freaked out by the naked bottles?
 
2013-02-10 06:53:37 PM  
Part of the problem is predicting what demand will be in 6+ years.
Part of the problem is that MM is already substantially overpriced for what it is.
Part of the problem is that competition in that particular segment of the liquor industry (small batch bourbon) is incredibly stiff right now because it is very popular.
Part of the problem is that MM is run by a really nice guy with very little clue just how big the world is.

But the biggest part of the problem is that they are willing to change the product in order to save the bottom line over what is, by their own admission, a temporary issue.  What that tells people is that quality (which is essentially the customers' happiness) is not as important to them as having a bad year or two money-wise.  That is a huge problem, and if they go through with it they will lose lifelong customers to their respective competitors.  I know I won't be buying it if they do.  I'll probably go back to Bulleit.  I don't like Buffalo Trace.

If it were me, I would stop exporting outside the US immediately, keeping as much MM available for Americans as possible.  Beyond that I would just let the supply run out whenever it runs out.  How can selling out of your product hurt you as a business?  If your finances are based on your projections, and your projections are met, you won't be losing money.  And having an annual shortage of MM for a few months every year for the next 7 years (how long it will take for the increased output from the new facilities to be ready to sell) will not alienate people.  On the contrary, having annual shortages for that time will drive demand up even farther!

There is no mention of Makers 46 in this article, and I wonder where that factors in to all of this.
 
2013-02-10 06:59:52 PM  
images.marketplaceadvisor.channeladvisor.com

A most excellent rendition of old school low quality whiskey.  Perfect for getting shiatfaced and not much else.
 
2013-02-10 07:00:39 PM  
acorkabove.com

Bourbon and Scotch whisky or whiskey drinkers are arguing... Love Fark.
 
2013-02-10 07:01:31 PM  
I don't like whiskey in general, so this bothers me not, but I must add that I don't get the "Scotch" thing at ALL.  Ugh.  Bourbon or sour mashes are drinkable, but Scotch almost seems formulated to be nose-squinching awful stuff.
 
2013-02-10 07:03:26 PM  

fasteddie199: What ?
No love for the Big Bird ?

[sipology.files.wordpress.com image 195x300]


101 Rocks...Better then Makers.
 
2013-02-10 07:06:54 PM  
As a regular drinker of Jagermeister, I'm still thinkin' that 84 proof is still pretty durn high.

/mmmm.... Jager
 
2013-02-10 07:10:12 PM  
Makers Mark is bourbon?
 
2013-02-10 07:11:20 PM  

spaten: [acorkabove.com image 303x400]

Bourbon and Scotch whisky or whiskey drinkers are arguing... Love Fark.


images.quickblogcast.com
 
2013-02-10 07:13:15 PM  

cmunic8r99: jaylectricity: The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.

Well if the store down the street would stop selling the 1.75 for $40 maybe they could slow down the sales a bit.

Ok, real talk, they stopped that sale, so I stopped buying it. I started buying Larceny bourbon for $44 for the 1.75.

But then again, I just bought a bottle of Baker's for $35. A 750, though.

A 1.75 is $60 here in NC.


42.95 here. For 750 ml. I can get whisky that isn't made from corn for that much.
 
2013-02-10 07:13:32 PM  

KarmicDisaster: I been drinking Kessler's out of a big plastic bottle. I like it. Problem?


Me too!
 
2013-02-10 07:17:36 PM  

John Buck 41: Earguy: I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.

'A few' bottles will last you a couple years? I'm thinking our definitions of 'a few' are radically different.


I'm not a daily drinker, and I like to mix up my alcohol of choice.  Yeah, a single bottle of booze can last in my house 6-24 months.
 
2013-02-10 07:18:58 PM  
I got an email about this the other day and was rather disappointed.   I signed up to be a "Maker's Mark Ambassador" a decade ago or so (probably due to a Fark thread..) and it's been an awesome program.  I do nothing, and they send me cool gifts, and letters, etc. and my name is on a barrel of aging bourbon.
 
2013-02-10 07:21:23 PM  
Don't hold out on us - how does one sign up?

On a related note, has anyone tried the Makers 46? Saw it on the shelf the other day but didn't pull the trigger.
 
2013-02-10 07:21:29 PM  
Something something "this business will get out of hand" from Crimson Tide or some movie,jpg
 
Displayed 50 of 184 comments

First | « | 1 | 2 | 3 | 4 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »
Advertisement
On Twitter





In Other Media


  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report