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(Daily Mail)   Maker's Mark will water down their bourbon. Insist it will still taste great and be less filling   (dailymail.co.uk) divider line 185
    More: Unlikely, Maker, John Smith  
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13328 clicks; posted to Business » on 10 Feb 2013 at 5:29 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-10 11:17:20 AM
This is an outrage and I demand that we protest!
 
2013-02-10 11:25:57 AM
I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.

Unless they have a marketing plan like New Coke...
 
2013-02-10 11:47:33 AM
This IS an outrage

/and where's the sad tag?
//crying in its bourbon?
 
2013-02-10 11:54:32 AM
This is a big f*cking deal. Look for riots at Fark HQ.
 
2013-02-10 01:05:25 PM
What, did InBev buy out Maker's Mark?
 
2013-02-10 02:01:49 PM
Not 3% but three percentage points which is -6.7%  (0.42-0.45)/0.45

/and that's one to grow on
 
2013-02-10 02:55:28 PM
I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.
 
2013-02-10 03:27:24 PM
Bad news then. You better not hope Fark has anymore server issues with more water in their tech's fuel

beerspill.fark.com
 
2013-02-10 03:37:35 PM
It tastes watered down... and is.
 
2013-02-10 04:15:06 PM
The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.

Well if the store down the street would stop selling the 1.75 for $40 maybe they could slow down the sales a bit.

Ok, real talk, they stopped that sale, so I stopped buying it. I started buying Larceny bourbon for $44 for the 1.75.

But then again, I just bought a bottle of Baker's for $35. A 750, though.
 
2013-02-10 04:22:34 PM
 
2013-02-10 04:39:14 PM

jaylectricity: The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.

Well if the store down the street would stop selling the 1.75 for $40 maybe they could slow down the sales a bit.

Ok, real talk, they stopped that sale, so I stopped buying it. I started buying Larceny bourbon for $44 for the 1.75.

But then again, I just bought a bottle of Baker's for $35. A 750, though.


A 1.75 is $60 here in NC.
 
2013-02-10 05:01:01 PM

cmunic8r99: A 1.75 is $60 here in NC.


This is one of the problems I have with "capitalism". That Larceny bourbon I was talking about? Yeah, most places have it for about $24 a 750, but then one place is trying to sell it for $30. That same place is selling Beefeater Gin for $27 a 1.75L where everywhere else it's $29.
 
2013-02-10 05:07:54 PM

jaylectricity: cmunic8r99: A 1.75 is $60 here in NC.

This is one of the problems I have with "capitalism". That Larceny bourbon I was talking about? Yeah, most places have it for about $24 a 750, but then one place is trying to sell it for $30. That same place is selling Beefeater Gin for $27 a 1.75L where everywhere else it's $29.


Not really capitalism here.
 
2013-02-10 05:11:58 PM

hubiestubert: I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.


Tried Eagle Rare? I like Woodford, but prefer Eagle Rare.

/really prefer Elijah Craig 18, but they won't have any more of that for another year...
 
2013-02-10 05:22:50 PM

timujin: hubiestubert: I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.

Tried Eagle Rare? I like Woodford, but prefer Eagle Rare.

/really prefer Elijah Craig 18, but they won't have any more of that for another year...


Good bourbon is its own reward. There are fantastic small batch bourbons out there. Even Evan Williams does some great reserve small batches that are not just passable, but downright tasty. I can't say that I'm a huge fan of Scotch, but bourbon gives me warm fuzzies and even that sub-cockle region. I can't say a lot of Jack, even their small batch stuff, because their process gives the bourbon that distinctive, and to me, that vaguely petroleum aftertaste that I'm not much a fan of, but Woodford's standard fare is something that you can expect in most decent bars, and to deliver without fail. At home? I can afford to experiment and play around, and after my time in Colorado and the islands, I'm really having a great time with rums, but when I'm out and about, and want a decent bourbon, Woodford is widely available, and never fails.
 
2013-02-10 05:28:34 PM
I been drinking Kessler's out of a big plastic bottle. I like it. Problem?
 
2013-02-10 05:31:52 PM
No prob. I'll just use a little less Hawaiian Punch to mix it with.
 
2013-02-10 05:32:02 PM
I was tempted to post this yesterday with the title

"Someone please put Drew on suicide watch"
 
2013-02-10 05:32:08 PM
Meh, just mix it with less Mountain Dew.
 
2013-02-10 05:34:28 PM
This is bad news for Obama.
I mean, uh, for Drew Curtis.
 
2013-02-10 05:36:14 PM
Meh, I'll stick with Wild Turkey.  They put their money into the product, not marketing.

The crap that Makers Mark sends out to promote their products is worth about 10x as much as I've ever spent on their products.
 
2013-02-10 05:38:06 PM

NewportBarGuy: This is an outrage and I demand that we protest!


Ok. I'll go buy some Buffalo Trace.
 
2013-02-10 05:40:10 PM
images2.wikia.nocookie.net

Scotch and beer kind of guy.
 
2013-02-10 05:40:59 PM

NewportBarGuy: This is an outrage and I demand that we protest!


Well, the Fark server has been flaky today, so there's that.

/This is an outage and I demand we protest!

img.fark.net
 
2013-02-10 05:41:18 PM
'Usually you're going to notice that. If I started putting a half shot of water in the bottom of everyone's beer just to make the keg last longer they'd notice.'I've never tried it, but I dunno that they would. Not unless they were expecting it.
 
2013-02-10 05:42:52 PM
I don't get it?  Isn't this a basic supply and demand scenario?  Demand increases, supply remains constant, so price increases.  Why is adulteration of the product preferable to raising the price?  Now they're going to have reduced demand because they're watering down the product to increase the supply.
 
2013-02-10 05:43:01 PM

St_Francis_P: This is a big f*cking deal. Look for riots at Fark HQ.


This is why I hope some of our $5/mo. goes towards a "bail Drew and the rest of the Fark crew outta the hoosegow" fund.

/it's expensive to bail out on arson charges
//even if it was just a garbage can
 
2013-02-10 05:44:32 PM

timujin: Tried Eagle Rare?


Oh yeah, that's a good one.
 
2013-02-10 05:44:44 PM

Earguy: I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.


'A few' bottles will last you a couple years? I'm thinking our definitions of 'a few' are radically different.
 
2013-02-10 05:44:48 PM
So it's 86 proof instead of 90? Still higher than most US-market booze, which averages 80 proof.
 
2013-02-10 05:44:52 PM
FTA: It announced that the bourbon - which used the slogan 'It tastes expensive... and is' - will drop its alcohol content by there per cent.

It will now be reduced to 42 per cent ABV from 45 per cent.


Was the editor inebriated when proofing the article?
 
2013-02-10 05:46:37 PM
Reinforcing my decision to drink only single malts rather than American swill.
 
2013-02-10 05:46:50 PM
However, other drinkers said the volume of the alcohol was not crucial to how enjoyable it is.

Lies. Why else would I be drinking something that tastes like sawdust if not for the alcohol content?
 
2013-02-10 05:48:03 PM

John Buck 41: Earguy: I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.

'A few' bottles will last you a couple years? I'm thinking our definitions of 'a few' are radically different.


2.bp.blogspot.com
 
2013-02-10 05:48:07 PM
Maker's Mark is for girls already. Reak men drink Old Grand-Dad 100 proof.
 
2013-02-10 05:48:13 PM

Fail in Human Form: I was tempted to post this yesterday with the title

"Someone please put Drew on suicide watch"


Yours would've been better, but subtlety doesn't always go over well here.
 
2013-02-10 05:48:54 PM

hubiestubert: timujin: hubiestubert: I'm not a big fan of Maker's Mark, so this pretty much seals the deal for me and a continuing relationship with Woodford Reserve. What distillers I don't I don't buy from do is pretty much no damn business of mine, save that it only reinforces that I won't be buying from them.

Tried Eagle Rare? I like Woodford, but prefer Eagle Rare.

/really prefer Elijah Craig 18, but they won't have any more of that for another year...

Good bourbon is its own reward. There are fantastic small batch bourbons out there. Even Evan Williams does some great reserve small batches that are not just passable, but downright tasty. I can't say that I'm a huge fan of Scotch, but bourbon gives me warm fuzzies and even that sub-cockle region. I can't say a lot of Jack, even their small batch stuff, because their process gives the bourbon that distinctive, and to me, that vaguely petroleum aftertaste that I'm not much a fan of, but Woodford's standard fare is something that you can expect in most decent bars, and to deliver without fail. At home? I can afford to experiment and play around, and after my time in Colorado and the islands, I'm really having a great time with rums, but when I'm out and about, and want a decent bourbon, Woodford is widely available, and never fails.


Love me some rum.  I recently found out that in a lot of other places, rum is counted as a whiskey, at least when it comes to sales figures.

If you can find it in your neck of the woods, check out Kōloa spiced rum.  It's from Kuau'i and is quite tasty.  It's only been around for a few years, though, so it might not have made it there yet.

Ron Del Barrilito Three Star from Puerto Rico is another good one.
 
2013-02-10 05:49:04 PM
Meh, I'll stick with Bulleit rye.
 
2013-02-10 05:50:36 PM
Raise the price, don't drop the quality.

45%.

Own it.
 
2013-02-10 05:50:38 PM

jtown: John Buck 41: Earguy: I like Maker's Mark and it makes me want to buy a few bottles of existing stock to last me a couple years.

'A few' bottles will last you a couple years? I'm thinking our definitions of 'a few' are radically different.

[2.bp.blogspot.com image 278x400]


From the look on her face she has handled (and enjoyed) a big one before.
 
2013-02-10 05:52:14 PM
Bourbon? Pappy Van Winkle.
 
2013-02-10 05:52:56 PM
If I wasn't terrible at Photoshop, I'd photoshop Drew's face over the "THIS IS AN OUTRAGE" guy.
 
2013-02-10 05:53:55 PM
This just in: Spouses of Maker's Mark executives will stop at gloved handjobs, spit.
 
2013-02-10 05:54:01 PM
Not really a bourbon guy but always have a bottle of makers mark for sipping sometimes and for frinds....recently visited a friend and tried the evan williams reserve and blantons.  Liked em both a lot but the blantons was by far my favorite.
 
2013-02-10 05:54:46 PM
Nanny sez, 86 proof is safer, for your own good, found to be preferred, and just the beginning.
 
2013-02-10 05:55:39 PM
As a fan of (and at least weekly-consumer of) said bourbon, this is quite sad to me.  I wish they wouldn't do this...
That being said, I wonder if I'll be able to notice much of a difference, especially when making an old fashioned... I'll just use less simple syrup, perhaps?  Still, I hate the whole idea.  I'd rather they either figure out a way to increase production in other ways or increase the price.  I would be more okay from a philosophical standpoint with them increasing the price by 3% than watering it down by the same.
 
2013-02-10 05:57:09 PM

KarmicDisaster: I been drinking Kessler's out of a big plastic bottle. I like it. Problem?


Kesslers for the WIN!

/Not good, not Bourbon, but it does the job.
 
2013-02-10 05:58:43 PM

desertfool: KarmicDisaster: I been drinking Kessler's out of a big plastic bottle. I like it. Problem?

Kesslers for the WIN!

/Not good, not Bourbon, but it does the job.


Yep. "always smooth".
 
2013-02-10 05:59:01 PM

jaylectricity: cmunic8r99: A 1.75 is $60 here in NC.

This is one of the problems I have with "capitalism". That Larceny bourbon I was talking about? Yeah, most places have it for about $24 a 750, but then one place is trying to sell it for $30. That same place is selling Beefeater Gin for $27 a 1.75L where everywhere else it's $29.


That's not capitalism; that's a product of government regulation. Enjoy.
 
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