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(YouTube)   The Brewery Subby works for is coming on 20 years old now. We have a Documentary film crew following us around for the next year. This is the fund raising video they made to promote the endeavor. Subby is the one with the giant beard   (youtube.com) divider line 42
    More: Cool, Brewery Subby, subalterns, documentary  
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528 clicks; posted to FarkUs » on 05 Feb 2013 at 5:02 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-05 03:54:44 PM  
Take a look! these guys have done some pretty good stuff, and it's an interesting topic. if you feel so inclined, send in a donation. I don't know all the details yet, but there should be various premiums for various donation tiers.

Thanks for checking it out


Yes, the big guy with the huge beard is me
 
2013-02-05 04:01:54 PM  
Virginia? Is it only local?

/what's a cellarman?
 
2013-02-05 04:03:48 PM  
I lived in southern Virginia for four years, never heard of it.

Still, good luck with the project
 
2013-02-05 04:11:22 PM  

abhorrent1: Virginia? Is it only local?

/what's a cellarman?


We are available in Virginia, North Carolina, and Maryland currently, hope to be in about five more states in five more years, more but not growing too fast so as to get over our heads or let the market get too thin. .

Cellermen are the guys who work in the cellar. doing the cold side work.moving the stuff around, floor side blending, getting the beer ready for market, fermentation management..

the unromantic, back breaking part..

If you look at brewing as yeast farming, the guys on the hot tower sow the fields, and the cellarmen tend the crops.
 
2013-02-05 04:11:55 PM  

Cerebral Knievel: Take a look! these guys have done some pretty good stuff, and it's an interesting topic. if you feel so inclined, send in a donation. I don't know all the details yet, but there should be various premiums for various donation tiers.

Thanks for checking it out


Yes, the big guy with the huge beard is me


Epic beard.
 
2013-02-05 04:21:39 PM  

Barfmaker: Cerebral Knievel: Take a look! these guys have done some pretty good stuff, and it's an interesting topic. if you feel so inclined, send in a donation. I don't know all the details yet, but there should be various premiums for various donation tiers.

Thanks for checking it out


Yes, the big guy with the huge beard is me

Epic beard.


Thank you! It started out as insulation during the winter down here, it gets rather cold and dank in the beer mines. And while Virginia doesn't get nearly as cold as Ottawa, It's a dank, Damp nasty chill that hugs you.. combine that with being in the bowels of a not very climate controlled beer mine... well... I hope you get the point.. one spring I got lazy and didn't bother to shave it off, and it has since become kind of a trademark.

of course... nowadays, the brewery pays me to dress up as Santa during the Holidays and go bar hopping because of it. But that is great fun
 
2013-02-05 04:23:25 PM  
"Enjoy the beer while you work, in moderation"

um how much beer do you drink during your shift?
 
2013-02-05 04:31:17 PM  

violentsalvation: "Enjoy the beer while you work, in moderation"

um how much beer do you drink during your shift?


not much really :D one really doesn't have time.. I think Mr. Rick there was speaking for himself and the office guys.. on the floor our sampling is mostly reserved to the prepackageing checks for color, clarity, taste and mouth feel.

there is style sampling sessions to see what other people are doing, especially when visiting brewers do the obligatory share and trade.

and of course... there is after work quality control sessions. I can tell you with certainty, that as I sit up here at the pub, that this golden ale, is in fact still beer, and is still tasty, and has not wavered from the last batch.

:D
 
2013-02-05 04:31:50 PM  
Magnificent beard
 
2013-02-05 05:07:25 PM  
It needed a little something.  If you could arrange for a stunt beard to get tangled in the bottling equipment it might give the flick a boost of danger and intrigue.
 
2013-02-05 05:10:20 PM  
Mail me beer, I mail you beer. EIP.
 
2013-02-05 05:41:47 PM  
just to let y'all know.. the brewery, nor any of our distribution companies are paying for any of this. it would be a conflict of interest to do so.. the production company was looking for a new project and thought our story, and the beer story in general was worthy and hopped on it.

As of writing this, they've raised some $300 for the project, we are accommodating them because, awesome, but we can't actually give them any cash other wise.. we would just be making a self serving commercial, and these guys are actually trying to tell a story. while the brewery, and its approach to 20 years in the business is going to be a primary focus, they are going to tell the story of beer in Virginia, pre and post prohibition, leading up the birth of the craft movement, whats going on around Virginia with craft beer, and what everyone is looking forward to in the future,

20 years in business is a big deal for any business, and monumental for a small brewery.

so please, give these guys some of your time and, if you can, a little bit of help, to get the project fully underway.

thank you everyone in advance for your support
 
2013-02-05 07:20:38 PM  

Cerebral Knievel: the production company was looking for a new project and thought our story, and the beer story in general was worthy and hopped on it.


www.deathandtaxesmag.com
 
2013-02-05 07:34:42 PM  
That is one hell of a beard...
How can one get some of this brew down in GA?

/swap with local brews?
//wonder if I can get copper creek bottled..
 
2013-02-05 08:13:57 PM  
Excuse me, I'd like to register a complaint about finding some beard hair in my beer.  Do you have a customer service hotline?
 
2013-02-05 08:17:19 PM  
That beard needs some photoshop magic.
 
2013-02-05 09:06:20 PM  

Smeggy Smurf: That beard needs some photoshop magic.


Do it!

:D

Another side effect of the beard is that my coworkers have taken to using a red sharpie to skribble beards on everything around the place!
 
2013-02-05 09:08:33 PM  
You're using a black-beauty capper? For why?
 
2013-02-05 09:24:18 PM  

mainsail: You're using a black-beauty capper? For why?


Cheap, available, and was photogenic at the time... we had to let new guy do... SOMETHING for the shoot right? The emergency bench capper died a couple weeks prior. We usually just stop the machines infeed and put those things back on the line at the tail end of the run as drinkers
 
2013-02-06 12:57:54 AM  

Cerebral Knievel: violentsalvation: "Enjoy the beer while you work, in moderation"

um how much beer do you drink during your shift?

not much really :D one really doesn't have time.. I think Mr. Rick there was speaking for himself and the office guys.. on the floor our sampling is mostly reserved to the prepackageing checks for color, clarity, taste and mouth feel.

there is style sampling sessions to see what other people are doing, especially when visiting brewers do the obligatory share and trade.

and of course... there is after work quality control sessions. I can tell you with certainty, that as I sit up here at the pub, that this golden ale, is in fact still beer, and is still tasty, and has not wavered from the last batch.

:D


Ah, cool. And it figures. You know, when I was volunteering at a brew pub to get a feel for the commercial aspect of brewing and the systems the pros use I was amazed by how hard and labor-intensive the work was. It's a damn factory from hell. I've done my share of physical labor, digging ditches , stacking block, etc. But I think when a homebrewer starts dreaming about opening a brewery they often overlook the amount of sweat that goes into every bottle.
 
2013-02-06 02:13:06 AM  

violentsalvation: overlook the amount of sweat that goes into every bottle


It won't work. You're not getting my beer, Mr. Subliminal.
 
2013-02-06 06:11:35 AM  

Cerebral Knievel: abhorrent1: Virginia? Is it only local?

/what's a cellarman?

We are available in Virginia, North Carolina, and Maryland currently, hope to be in about five more states in five more years, more but not growing too fast so as to get over our heads or let the market get too thin. .

Cellermen are the guys who work in the cellar. doing the cold side work.moving the stuff around, floor side blending, getting the beer ready for market, fermentation management..

the unromantic, back breaking part..

If you look at brewing as yeast farming, the guys on the hot tower sow the fields, and the cellarmen tend the crops.


Hoping that east Tennessee, specifically, the Kroger in Pigeon Forge is on your list of places you want to expand to :-)
 
2013-02-06 06:38:57 AM  

Cloudchaser Sakonige the Red Wolf: Cerebral Knievel: abhorrent1: Virginia? Is it only local?

/what's a cellarman?

We are available in Virginia, North Carolina, and Maryland currently, hope to be in about five more states in five more years, more but not growing too fast so as to get over our heads or let the market get too thin. .

Cellermen are the guys who work in the cellar. doing the cold side work.moving the stuff around, floor side blending, getting the beer ready for market, fermentation management..

the unromantic, back breaking part..

If you look at brewing as yeast farming, the guys on the hot tower sow the fields, and the cellarmen tend the crops.

Hoping that east Tennessee, specifically, the Kroger in Pigeon Forge is on your list of places you want to expand to :-)


Tennessee is on the expansion list for possibly this year. And we do have a healthy relationship with Krogers
 
2013-02-06 08:07:39 AM  

Cerebral Knievel: Tennessee is on the expansion list for possibly this year. And we do have a healthy relationship with Krogers


Good, glad to hear that and thanx for letting me know!  I'm always looking for new small brewerys to try :-)
 
2013-02-06 08:11:30 AM  
Coming on 20 year olds, huh.... kinky
 
2013-02-06 08:27:00 AM  
Who else fast forwarded just to check out the epic beard?

;)
 
2013-02-06 09:37:44 AM  
I hope the documentary is not as boring as the first minute of this video. I did stick around for the beard's first appearance. I suggest more beard, less reading.
 
2013-02-06 10:07:21 AM  
Geez... i think I may have to resurrect the beards facebook fanpage if this keeps up!
 
2013-02-06 11:05:16 AM  

Cerebral Knievel: Geez... i think I may have to resurrect the beards facebook fanpage if this keeps up!

Plus, mugs and specials....


Cool thing, they (Bartenders or the bar, not sure which?) gave all the mugholders a Growler for Chrismas $DecemberHoliday. I enjoyed that IPA :)
i7.photobucket.comi7.photobucket.com

/43
/Dammit, now I'm Thirsty.  Goint to send this link to Mr. X-Wing and see what happens...
 
2013-02-06 02:10:55 PM  
"Enjoy the beer while you work, in moderation"

I always work in moderation.
 
2013-02-06 03:40:54 PM  
What?  noone complaining that this link contains someone with the name Wampler?
 
2013-02-06 04:18:39 PM  

Girion47: What?  noone complaining that this link contains someone with the name Wampler?


this one makes beer and is awesome. we can't judge all Wamplers on the actions of a few, unfortunate lost souls.

Good to see ya Whack-a-mole! see folks! it's real!

the "Mr. X-wing" being referenced folks, is the gentleman who showed up on FARK a little while ago with the beard sculpted into the shape of an X wing fighter.
the good gentleman has a mug and hangs out here at the pub, and got me into the RVA beard league.
 
2013-02-06 04:30:59 PM  

Cerebral Knievel: Girion47: What?  noone complaining that this link contains someone with the name Wampler?

this one makes beer and is awesome. we can't judge all Wamplers on the actions of a few, unfortunate lost souls.

Good to see ya Whack-a-mole! see folks! it's real!

the "Mr. X-wing" being referenced folks, is the gentleman who showed up on FARK a little while ago with the beard sculpted into the shape of an X wing fighter.
the good gentleman has a mug and hangs out here at the pub, and got me into the RVA beard league.


I hope you guys get to Kentucky at some point, I'm curious to at least try your IPA.  Maybe go through Sergios?  The man already sells ~1400 different beers in his restaurant.
 
2013-02-06 05:18:56 PM  
Girion47 Kentucky is also in the works as far as I know. As for our IPA's we have three year round beers in that theme.. the Golden Ale, which is the cult favorite amongst our biggest fans, more english in it's approach. Firm, malty, backbone, and a dry hoppy, but clean finish.  7.5%abv... all the pub regulars, and I meen ALL OF THEM drink this one.
The Pale Ale is a APA in the west coast dry hop spirit. bright and fruity American hops. but of course, a good malt back ground, but this one finshes dryer than the Golden, fast gaining cult status 6%abv

the latest one., and the inaugural bottling is actually tomorrow morning, is the Hop Fest. traditionally the hop fest has been our yearly "anniversery" offering, but we decided to make it a year round offering

big, expensive, and a pain in the ass to make! Hop backed in the whirlpool, fermented, the run it through the centrafuge where it sits on dry hops on secondary for two weeks, 'fuged again and run through this crazy device we had made that filters the beer through dry hops on its way to the final bright tank
huge in the hops, very bright. six different hops are used in the process. High in citrus and pine with a dry finish...

y'know.. if yer into that sort of thing :D

but... considering the water we have here in Richmond is very similar to the water in Munich, we also make a lot of dark german style lagers as well.
 
2013-02-06 06:50:55 PM  

Cerebral Knievel: Girion47 Kentucky is also in the works as far as I know. As for our IPA's we have three year round beers in that theme.. the Golden Ale, which is the cult favorite amongst our biggest fans, more english in it's approach. Firm, malty, backbone, and a dry hoppy, but clean finish.  7.5%abv... all the pub regulars, and I meen ALL OF THEM drink this one.
The Pale Ale is a APA in the west coast dry hop spirit. bright and fruity American hops. but of course, a good malt back ground, but this one finshes dryer than the Golden, fast gaining cult status 6%abv

the latest one., and the inaugural bottling is actually tomorrow morning, is the Hop Fest. traditionally the hop fest has been our yearly "anniversery" offering, but we decided to make it a year round offering

big, expensive, and a pain in the ass to make! Hop backed in the whirlpool, fermented, the run it through the centrafuge where it sits on dry hops on secondary for two weeks, 'fuged again and run through this crazy device we had made that filters the beer through dry hops on its way to the final bright tank
huge in the hops, very bright. six different hops are used in the process. High in citrus and pine with a dry finish...

y'know.. if yer into that sort of thing :D

but... considering the water we have here in Richmond is very similar to the water in Munich, we also make a lot of dark german style lagers as well.


When it comes to pale ales, I have to say that Loose Cannon is by far, my favorite.
 
2013-02-06 06:55:40 PM  
Can't quote on the phone bt that's why I said the IPA growler (aka Golden) was much appreciated :) I'll see you soon Cerebral, and apreciate you do what you do!
/I'll get you one
 
2013-02-06 07:02:56 PM  
Do you guys plan on doing any festivals?  Last year, Bonnaroo had a huge micro-brewers tent.
 
2013-02-06 08:00:12 PM  
I hope, but that's all up to marketing. ASFAIK Bonarro is all about you donating to the festival and we should all be thankful for the honor of giving the stuff away.
 
2013-02-06 08:29:00 PM  
I was paying 8 bucks for a beer.  I'd hate to think the breweries didn't get any of that.
 
2013-02-07 04:42:32 PM  

Girion47: I was paying 8 bucks for a beer.  I'd hate to think the breweries didn't get any of that.


it's not that bad actually, just kind of a pain in the butt when a festival operates that way. I can't speak for that particualr festival or directly what we do, but sometimes, how these festival work is that the organizers will invite you, or, they will invite folks to invite themselves. and at that point, all the fees are on the vender from the product itself, and that labor to put it out, OR.. if they are providing servers, you got to pay them..

then there is a apperance fee.. etc etc etc. in a round about way, you are paying to be there, and become a defacto sponsor to the event.

now... that doesn't actually sound all that bad on a marketing standpoint. but, you incur all the costs and risks. but if you don't have a lot of money to throw at something like that, you could take a big wash and loose a lot of money on the deal.


so if the beer is expensive, it could be because the brewery is covering costs, or the event is trying to maximize profits on any various numbers of reasons.
we tend to like the events that buy the beer from the distributor, and we cover order, and the beer is sold at the event by the ticket. then... somebody like me, from the brewery will go and hang out at the event and talk about the stuff. at that point, we get paid an event fee flat rate to cover the event.

its cheaper for the brewery to do the apperance thing for a brewery worker, including stipends and what not, than it is to provide and sell the beer, pay the fee to be there in the first place and all that shiat...

I hope that makes sense....

I can't speak for bonnaroo beyond all that.. I really dont know how they operate. I'm just but a wee little Beer gnome working in the beer mines.


for those that are interested... http://www.indiegogo.com/projects/the-stuff-of-legends-inside-the-wor l d-of-craft-brewing is the official donation page for the doc and explains what is being offered to the doners. I've dropped $20 myself because I belive in the project.
 
2013-02-07 05:31:11 PM  

Cerebral Knievel: Girion47: I was paying 8 bucks for a beer.  I'd hate to think the breweries didn't get any of that.

it's not that bad actually, just kind of a pain in the butt when a festival operates that way. I can't speak for that particualr festival or directly what we do, but sometimes, how these festival work is that the organizers will invite you, or, they will invite folks to invite themselves. and at that point, all the fees are on the vender from the product itself, and that labor to put it out, OR.. if they are providing servers, you got to pay them..

then there is a apperance fee.. etc etc etc. in a round about way, you are paying to be there, and become a defacto sponsor to the event.

now... that doesn't actually sound all that bad on a marketing standpoint. but, you incur all the costs and risks. but if you don't have a lot of money to throw at something like that, you could take a big wash and loose a lot of money on the deal.


so if the beer is expensive, it could be because the brewery is covering costs, or the event is trying to maximize profits on any various numbers of reasons.
we tend to like the events that buy the beer from the distributor, and we cover order, and the beer is sold at the event by the ticket. then... somebody like me, from the brewery will go and hang out at the event and talk about the stuff. at that point, we get paid an event fee flat rate to cover the event.

its cheaper for the brewery to do the apperance thing for a brewery worker, including stipends and what not, than it is to provide and sell the beer, pay the fee to be there in the first place and all that shiat...

I hope that makes sense....

I can't speak for bonnaroo beyond all that.. I really dont know how they operate. I'm just but a wee little Beer gnome working in the beer mines.


for those that are interested... http://www.indiegogo.com/projects/the-stuff-of-legends-inside-the-wor l d-of-craft-brewing is the official donation page for the doc and explains what is being o ...


As a customer there, I stood in line, bought tickets, then went to different booths and turned those tickets over for beer from kegs.  And yes there were guys from the brewery hanging out serving the beer.   The flavor development guy from Woodchuck was there and held a tasting of his belgian white cider(was amazing) and gave a little talk on how he develops flavors and what woodchuck had in the works.   It was pretty awesome.  And i'm not trying to say the 8 bucks was expensive, I expect that at a festival, and apparently so did other people because pretty much every brewer ran out of stock, and I had complete strangers paying for my beer because I couldn't smoke the pot they were offering me.
 
2013-02-08 03:23:31 PM  

Cerebral Knievel: mainsail: You're using a black-beauty capper? For why?

Cheap, available, and was photogenic at the time... we had to let new guy do... SOMETHING for the shoot right? The emergency bench capper died a couple weeks prior. We usually just stop the machines infeed and put those things back on the line at the tail end of the run as drinkers


I see. Amazing the arms didn't snap off the bloody thing.
 
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