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(Engadget)   Apple product placement is getting a bit out of hand in the new Netflix series "House of Cards"   (engadget.com) divider line 148
    More: Amusing, Netflix, Kevin Spacey, economic bubble, World Series  
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8517 clicks; posted to Geek » on 04 Feb 2013 at 11:40 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



148 Comments   (+0 »)
   
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2013-02-04 11:46:26 AM  
Linux is gonna take over, so, um, yeah.
 
2013-02-04 11:47:04 AM  
Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.
 
2013-02-04 11:51:50 AM  
Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.
 
2013-02-04 11:53:19 AM  
Maybe I'm confusing it with another show (I had a long weekend of bedridden Netflixing) but I vaguely recall thinking that HoC was a 13 hour Windows 8 ad.
 
2013-02-04 11:53:48 AM  
Amateurs! Eureka showed up how to do product placement:

www.istartedsomething.com

 I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?
 
2013-02-04 11:55:35 AM  
i'm typing this on a macbook pro, i have an iphone in my pocket and an ipad in my briefcase on the desk behind me. this is not unrealistic.

/just sayin'
 
2013-02-04 11:56:07 AM  

GameSprocket


Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.
 
2013-02-04 12:02:25 PM  
What I want to know, if if we'll get a hint of who the bad guy pretending to be a good guy is, because he is the only one to have a Blackberry phone.
 
2013-02-04 12:04:53 PM  

Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.


tech bloggers
 
2013-02-04 12:05:28 PM  
i.imgur.com

Hi, thanks for watching my Transformers movie.
 
2013-02-04 12:15:09 PM  
i do love it on tv shows when i see the MS windows logo on monitors, as if microsoft made monitors.
 
2013-02-04 12:25:56 PM  
FTFA It had nothing to do with Apple specifically, or even the principle of commercial gadget cameos.

Which didn't prevent you from using the word "Apple" in your title to draw in clicks.

FTFA In my case, the problem wasn't only the implausibility of the scene, but also the distracting, unanswerable questions that started swirling around in my head afterward.

Good grief.  Walk away from the keyboard and and go outside once in a while.  Take a walk.  If you are getting freaked out by the use of a product in this series - you have real issues.

The PS Vita comment was maybe the only statement that distracted from the story and it was a quick throw away line.  After watching 8 episodes I found the product placement to be understated.  Its not like they are announcing they are going to jump in their Toyota Prius every five seconds like on Top Chef (which the use of product placement IS distracting from the show).

/it also should be noted that Spacey is using a blackberry in the series which the author decided wasn't worth noting even after he accuses Spacey about being behind this massive product placement conspiracy
 
2013-02-04 12:26:49 PM  

Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.


Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.
 
2013-02-04 12:33:47 PM  
The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.
 
2013-02-04 12:37:52 PM  

GameSprocket: Amateurs! Eureka showed up how to do product placement:

[www.istartedsomething.com image 500x282]

 I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?


True, but trust me, you don't want to see a medical show that's set in a hospital that looks like an actual hospital, unless you'd like to see a five-minute scene of a nurse screaming at the seven-year-old Dell laptop that's hooked up to the telemetry machine.
 
2013-02-04 12:39:54 PM  

moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers


Correction, European tech bloggers.
 
2013-02-04 12:40:24 PM  
My wife was watching a show once and they specifically showed a woman plug a USB stick into the little white USB adapter for the iPad to get some files. It was an odd clip and didn't really serve much purpose. Also the fact that you need an adapter to get a USB port isn't exactly a selling point. Then the show ended and the credits mentioned that it was sponsored by Microsoft.

So they weren't product placing so much as trolling. From any other company it would be annoying but when it was coming from the squares at Microsoft it was almost refreshing.
 
2013-02-04 12:41:21 PM  
static.guim.co.uk
img.photobucket.com
media.tumblr.com
blog.a-eon.biz
 
2013-02-04 12:41:45 PM  

GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.


That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.
 
2013-02-04 12:44:18 PM  
I'd rather have actors using actual products than obvious fakes or worse, products that I can recognize but have been modified to be "neutral".  That shiat is distracting.  As long as they aren't blatantly calling attention to the stuff *cough* iRobot *cough*, I think it just ads to the realism.
 
2013-02-04 12:48:59 PM  
You guys haven't seen truly blatant product placement.

Days of Our Lives remains the champion.
 
2013-02-04 12:49:01 PM  
Near the end, Terminator: The Sarah Connor Chronicles would seemingly come out of every commercial zoomed in on a Dodge logo.
 
2013-02-04 12:50:16 PM  

Egoy3k: My wife was watching a show once and they specifically showed a woman plug a USB stick into the little white USB adapter for the iPad to get some files. It was an odd clip and didn't really serve much purpose. Also the fact that you need an adapter to get a USB port isn't exactly a selling point. Then the show ended and the credits mentioned that it was sponsored by Microsoft.

So they weren't product placing so much as trolling. From any other company it would be annoying but when it was coming from the squares at Microsoft it was almost refreshing.


A task that you can not perform with an iPad, adaptor or not.
 
2013-02-04 12:51:32 PM  
There was some fairly big name show, I can't remember which one, that seriously had like a minute-long sequence of them ENTER THE ADDRESS INTO THE BUILT IN GPS OF THIS NEW KIA. I mean, you can get away with product placement if it's subtle and you get the viewers to accept your product as ubiquitous and reliable. When you go full-on superliminal and punch them in the face with the brand name? That just pisses people off, with maybe the sole exception of working the fact that it's blatent product placement into the plot.
 
2013-02-04 12:51:58 PM  

Kinek: Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.


This is slightly more like moving your Kindle Fire, your Kindle Fire, your Kindle Fire, your Kindle Fire, your two monitors (with Amazon.com waybills still attached), your projector (currently showing Amazon.com), and your other projector (same) before getting that glass of water.


DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."
 
2013-02-04 12:55:36 PM  

TeDDD: DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general? Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."


They missed a real opportunity there; they've got Bruce Campbell.

/BrakeSmart
//Brake S-Mart
 
2013-02-04 01:01:40 PM  
TeDDD:DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."


Yes, they are.  PSYCH also has had some long-form product placements (Dunkin Donuts, Red Robin),
but at least they play them up for laughs or make them part of the plot (like Shawn and his father having
a moment while sitting in a Red Robin).

Both USA and SyFy are NBC/Universal-owned networks, so that's probably something that comes down
from on-high (see, for example, the extensive product placement for Subway in CHUCK).
 
2013-02-04 01:07:49 PM  
I actually noticed all the Apple products, for some reason. Probably because the use of iPhones is so ubiquitous in this show.

Kevin Spacey murdering a PS3 controller while clearly demonstrating that he doesn't actually know how to use one to play a video game was also pretty noticeable.
 
2013-02-04 01:15:50 PM  
For people who tend to notice gadgets and brands -- which must be a large proportion of the audience on a service like Netflix -- the risk is that we'll be alienated from the story.

Good lord that is some whiney bullshiat.

1. My grandma uses Netflix
2. Alienated from the story because people are using a tech brand that you don't like? What difference does it make?
 
2013-02-04 01:35:39 PM  
I saw the first episode last night, I saw Zoey use an iPhone, is that wrong?  Is that too much?  Is it too much to believe that some people in the acting world and on screen would use an iPhone in todays day and age?
 
2013-02-04 01:41:43 PM  
Reminds me of that period when every phone on the big screen had an AT&T sticker on it.
 
2013-02-04 01:46:26 PM  
www.pophistorydig.com

www.brmovie.com

ttcritic.files.wordpress.com

/man, I would kill for a Pepsi Perfect right about now in two years time.
 
2013-02-04 01:48:14 PM  

MrBigglesworth: I saw the first episode last night, I saw Zoey use an iPhone, is that wrong?  Is that too much?  Is it too much to believe that some people in the acting world and on screen would use an iPhone in todays day and age?


Yeah, that's what this article is about.  This article is about a single iPhone being used by one person at a desk.

Can we go ahead and institute a 'Stupid' button next to 'Smart', already?
 
2013-02-04 01:48:50 PM  
I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.
 
2013-02-04 01:49:45 PM  

DjangoStonereaver: GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.

That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


Worse was Royal Pains where a main character bought a Prius and they wrote in a scene showing her using the self parking feature. No dialogue, character was alone, scene didn't have anything to do with the plot. If it was any other car they would have just entered the scene where she was with the people she visited.
 
2013-02-04 01:50:26 PM  

FlashHarry: i'm typing this on a macbook pro, i have an iphone in my pocket and an ipad in my briefcase on the desk behind me. this is not unrealistic.

/just sayin'


Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.
 
2013-02-04 01:53:26 PM  

Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.


uh, no. that would be farking stupid.
 
2013-02-04 01:56:59 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Yeah!

www.technologytell.com

Guess it doesn't rule out Android, since it is a mobile OS.
 
2013-02-04 01:59:54 PM  

FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.


So having 5 iPhones and 4 iPads for two people is 'not unrealistic', but having 3 iPhones and one other device is 'farking stupid'

I'm really not understanding your cutoff point, here
 
2013-02-04 02:03:20 PM  

theurge14: [i.imgur.com image 500x281]

Hi, thanks for watching my Transformers movie.


This one doesn't really bother me too much. Brands are a part of life. Showing cans that just say "beer" or bags that just say "chips" looks unnatural. It's also not super zoomed-in on the logo or anything of that sort.
 
2013-02-04 02:11:12 PM  
I think the worst was Smallville's  Acuvue to the rescue
 
2013-02-04 02:11:51 PM  
there's a photoshop contest here.
 
2013-02-04 02:14:03 PM  

Little_Dictator: The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.


There is "using high end electronics" and then there is "this is my iPad that I use just for email and this is my iPad that I use just for web browsing and this is my iPad I use just for music videos".

I mean we all understand the the iPad is no Galaxy. It can't run multiple apps at once on screen and can barely multitask... but I doubt people are buying three different iPads and using them all at once instead of flipping from app to app.
 
2013-02-04 02:22:28 PM  
So are people half-heartedly damage controlling this because they're fans of the show, fans of the brand, or fans of half-reading something then trying to act superior and detached despite having no idea of what they're talking about?

Well, this is FARK, so probably C)
 
2013-02-04 02:23:46 PM  
www.slate.com
 
2013-02-04 02:24:41 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Let me clarify that: a non-Android phone or a Dell computer.
 
2013-02-04 02:25:35 PM  

FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.


OK, well in this show, that is what the guy does. So you agree with the blogger in the article who said it was so stupid he doesn't want to watch the show anymore.
 
2013-02-04 02:30:11 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


You might very well think that. I couldn't possibly comment.
 
2013-02-04 02:30:31 PM  
mimg.ugo.com
 
2013-02-04 02:32:47 PM  
Putting down my Freebird burrito and delicious Coca-cola soft drink that is my lunch here at Fark.com, I do find these product placements to be quite distracting.

Could be worse though, but i'm not sure by how much.
 
2013-02-04 02:34:18 PM  

Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.


Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.
 
2013-02-04 02:41:54 PM  

DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University. I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.


IIRC, they're usually Alienware. Writers probably let the xtremegamer stereotype override the lab monkey stereotype.
 
2013-02-04 02:42:26 PM  
images4.wikia.nocookie.net
 
2013-02-04 02:42:34 PM  
I like it when people are driving brand new cars from some company during a farkin apocalypse.
 
2013-02-04 02:43:00 PM  

DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.


Also, I just now saw what you did there. Nicely done.
 
2013-02-04 02:47:42 PM  

Bullseyed: No engineer or physicist with a brain would be using a non-Android device.


Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.
 
2013-02-04 02:51:11 PM  

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


'Funny'ied, just for the name+context.
 
2013-02-04 02:52:13 PM  

Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.


It's the apocalypse, why drive an old piece of crap?
 
2013-02-04 03:05:48 PM  

Little_Dictator: The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.


I do in home IT support for the richest of the rich in my city.  Like you said, they all have multiple devices (desktops, laptops, phones, tablets etc) and they ALL use Apple. Rich people love their Macs!  I also visit more "mainstream" clients from time to time, and they are the opposite.  Lots of iPhones, but not many Macs.


Bullseyed:  No engineer or physicist with a brain would be using a non-Android device.


I know several engineers that use iPhones.  What are they missing out on in their engineering lives by not using an Android phone?
 
2013-02-04 03:09:14 PM  

GameSprocket: Englebert Slaptyback: GameSprocket
Amateurs! Eureka showed up how to do product placement:
When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.
Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.


And then there was that episode where they used Degree to keep themselves from igniting due to an artificial sun they'd created in a nearby field.

For anybody who hasn't seen it: I'm not joking. This episode was made and aired.
 
2013-02-04 03:10:59 PM  

DjangoStonereaver: GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.

That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


"Bones" is guilty of that as well - driving scenes in which the features of the car are part of the dialog. I find it more funny than anything else, especially when the writers have a little fun with it.
 
2013-02-04 03:11:06 PM  

TeDDD: FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.

So having 5 iPhones and 4 iPads for two people is 'not unrealistic', but having 3 iPhones and one other device is 'farking stupid'

I'm really not understanding your cutoff point, here


i'm saying that i didn't read the piece very carefully at first. now i'm agreeing that it's totally unrealistic.
 
2013-02-04 03:16:51 PM  

Abe Vigoda's Ghost: Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.

It's the apocalypse, why drive an old piece of crap?


If its the apocalypse I'm not driving a brand new Kia. There's got to be something better.
 
2013-02-04 03:17:26 PM  
Amateurs

1.bp.blogspot.com

RIP Pan Am
 
2013-02-04 03:17:44 PM  

Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.


I work in IT and QA. I'd say 2/3 of the phones I see among my fellow geeks are iPhones, and about half of them use MacBook Pros as their daily drivers. Curiously, 80% of their tablets are Android.

/Typing on a MacBook Pro now, with an iPod Touch in my pocket, an Acer Android tablet next to me, and two Windows machines at my desk (one XP and one W7).
 
2013-02-04 03:22:06 PM  
There's actually a company out there that does 'digital product placement.' They basically map a mask onto a scene and then let ads be added. IIRC, there was a rerun of HIMYM which had product placement for an product that came out after the episode was produced and sort of made people aware of this crap.

It'd be sort of neat if it wasn't used for advertising BS. Link
 
2013-02-04 03:25:36 PM  
blog.opentable.com
 
2013-02-04 03:34:20 PM  

ProfessorOhki: There's actually a company out there that does 'digital product placement.' They basically map a mask onto a scene and then let ads be added. IIRC, there was a rerun of HIMYM which had product placement for an product that came out after the episode was produced and sort of made people aware of this crap.

It'd be sort of neat if it wasn't used for advertising BS. Link


You like if they were able to show the yardage for a first down line during a football game?
 
2013-02-04 03:58:31 PM  

DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.


Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.
 
2013-02-04 04:03:43 PM  

Antimatter: Putting down my Freebird burrito and delicious Coca-cola soft drink that is my lunch here at Fark.com, I do find these product placements to be quite distracting.

Could be worse though, but i'm not sure by how much.


You could always calculate it on your Texas Instruments Business Calculator, now available at OfficeMax.
 
2013-02-04 04:11:43 PM  

tricycleracer: [images4.wikia.nocookie.net image 640x480]


Boosh.
 
2013-02-04 04:12:56 PM  

1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.


Even worse on "The Glades". Every episode, we get to learn what cool features are on whatever Kia that is being driven at any given moment.
 
2013-02-04 04:13:48 PM  
Most of the actual politicians use Blackberries. I'd say it's pretty realistic.
 
2013-02-04 04:15:34 PM  
White people problems alert is at maximum
 
2013-02-04 04:15:48 PM  
Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

www3.pcmag.com
adammehring.files.wordpress.comwww.cyberpunkreview.com
theapplebites.com
images.businessweek.com
 
2013-02-04 04:18:28 PM  

1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.


A lot of the USA shows are pretty bad for that. Its not the worst ive ever seen, and i can forgive it because i generally enjoy the shows... but its pretty bad.

"If youre trying to outrun the bad guys, you can do a lot worse than a Hyundai Genesis, with its tight handling it takes corners with ease, making quick work of any tail."

/you just read that in michael westens voice
//even psych and red robin...
 
2013-02-04 04:22:36 PM  

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]


www.eikehein.com
An accurate portrayal of Linux use.

/hot
//Heroes
 
2013-02-04 04:25:48 PM  

Cyno01: 1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.

A lot of the USA shows are pretty bad for that. Its not the worst ive ever seen, and i can forgive it because i generally enjoy the shows... but its pretty bad.

"If youre trying to outrun the bad guys, you can do a lot worse than a Hyundai Genesis, with its tight handling it takes corners with ease, making quick work of any tail."

/you just read that in michael westens voice
//even psych and red robin...


i48.tinypic.com

Nice side boob in that clip. I've forgive the Hyundai ad.
 
2013-02-04 04:30:33 PM  

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]


I love how you have one example from the mid-'90s, one that doesn't show the product at all, and the rest are from the last 3-4 years. That sure covers every computer ever used on screen in Hollywood.


i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
 
2013-02-04 04:30:53 PM  

blue_2501: Are you fraking serious?! Every single laptop ever used in Hollywood has been an Apple.

EVERY. SINGLE. ONE.


Almost...

i.imgur.com
 
2013-02-04 04:32:25 PM  

ProfessorOhki: blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]

[www.eikehein.com image 624x352]
An accurate portrayal of Linux use.

/hot
//Heroes


Usually this is because the showmaker/producer says "NO... We are  NOT using Apple laptops this time."  A good case in point was Matrix Reloaded:

nmap.org

This is nmap being used and an ACTUAL root exploit in play.  Somebody said "NO, we aren't using fake Hollywood hacker BS!" and there you go.  The sad part is that the terminals still look like they come from old Mac windows.  Maybe I'm lucky and it's just Frameworks or something.
 
2013-02-04 04:35:58 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Not sure if trolling, or just a gorp. We don't subscribe to petty hardware jealousy. We use what gets the job done.
 
2013-02-04 04:53:06 PM  

MindStalker: moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers

Correction, European tech bloggers.


I thought netflix was american only
 
2013-02-04 04:56:57 PM  

blue_2501: Usually this is because the showmaker/producer says "NO... We are  NOT using Apple laptops this time."


i.imgur.com
 
2013-02-04 05:10:30 PM  

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.


img2-1.timeinc.net

DUDE, YOU'RE GETTIN' A ... BEEJ?
 
2013-02-04 05:28:12 PM  

moothemagiccow: MindStalker: moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers

Correction, European tech bloggers.

I thought netflix was american only


Writer indicated he was from UK and how it was product placement was illegal there.
 
jvl
2013-02-04 05:34:39 PM  
Ok, I'll do it...

Why are they remaking House of Cards?  Is there something wrong with how people talk in the BBC version?
 
2013-02-04 05:40:57 PM  

jvl: Ok, I'll do it...

Why are they remaking House of Cards?  Is there something wrong with how people talk in the BBC version?


Ooo, pointless remake outrage! That's always fun.

Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.

Why did the British remake "Candid Camera," "Golden Girls," "Jersey Shore," "Law & Order," "Married With Children," "Mad About You," "That '70s Show," etc. etc. etc. etc.?
 
2013-02-04 05:48:11 PM  
Bing it:  http://www.youtube.com/watch?v=nfHuZ5qrYX4

/hot Grace Park makes everything OK...
 
2013-02-04 05:48:36 PM  

TeDDD: Kinek: Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.

This is slightly more like moving your Kindle Fire, your Kindle Fire, your Kindle Fire, your Kindle Fire, your two monitors (with Amazon.com waybills still attached), your projector (currently showing Amazon.com), and your other projector (same) before getting that glass of water.


DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model.


If I could afford more devices, I would get all of those. And put them all on at the same time. JUST BECAUSE I CAN.
 
2013-02-04 06:14:25 PM  

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


Not sure if serious.
 
2013-02-04 06:20:30 PM  
www.nick.com

I stopped watching iCarly for the same reason.
 
2013-02-04 06:25:37 PM  
House of Cards? With Francis Underwood?!

It's Urquhart, you bloody imbeciles!

F. U.!
 
2013-02-04 07:09:13 PM  

highendmighty: [www.nick.com image 520x400]

I stopped watching iCarly for the same reason.


And here I thought it was because they got too old for you.
I keed, I keed. Seriously though, at least iCarly used a made up brand for all their stuff. The Warehouse 13 Toyota placement is getting old. The first episode where Jinks joined the Warehouse actually had Claudia rattling off the features of the Prius Jinks was driving. The webisodes they made for the show are pretty obnoxious with product placement too.
 
2013-02-04 07:26:02 PM  

ProfessorOhki: DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University. I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.

IIRC, they're usually Alienware. Writers probably let the xtremegamer stereotype override the lab monkey stereotype.


Dell owns Alienware (who also used to place on PSYCH, though for the past couple of seasons Shawn & Gus have
been using Macs).
 
2013-02-04 07:26:42 PM  

ProfessorOhki: DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.

Also, I just now saw what you did there. Nicely done.


I completely missed that.  Damn, I'm good.
 
2013-02-04 07:27:05 PM  
Didn't distract me at all. I've worked with lots of politicians and they all tend to have at least 3 phones. 1 for official business. 1 for unofficial business. 1 for family matters.

Sure, when you see the shot paused it's a little much, but I'd much rather some product placement done as low key as House of Cards than get interrupted with 2 minutes of advertisements for permacreate and feminine hygiene products every 5-10 minutes of programming.
 
2013-02-04 07:38:50 PM  

100 Watt Walrus: Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.


It's been on netflix streaming for a while.
 
2013-02-04 08:00:06 PM  

Abe Vigoda's Ghost: Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.

It's the apocalypse, why drive an old piece of crap?


So I spied me a Cadillac dealer uptown,
and there was nobody around.
So I hopped right into the driver's seat, and drove down 42nd street.
In mah Cadillac!
<i. Bob Dylan - Talkin' WWIII blues</i>
 
2013-02-04 08:03:24 PM  

100 Watt Walrus: Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.


It's on there already
 
2013-02-04 08:17:08 PM  

DjangoStonereaver: ProfessorOhki: DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University. I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.

IIRC, they're usually Alienware. Writers probably let the xtremegamer stereotype override the lab monkey stereotype.

Dell owns Alienware (who also used to place on PSYCH, though for the past couple of seasons Shawn & Gus have
been using Macs).


Plus, while Dell's consumer products may leave something to be desired, their high-end developer machines (like the XPS line) are solid work machines.
 
2013-02-04 08:19:50 PM  

Tax Boy: 100 Watt Walrus: Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.

It's been on netflix streaming for a while.


And was there any fanfare? Did it help cause a spike in signups? Did it get them a lot of press?

These are all reasons why someone might remake "House of Cards" - or anything else that might be considered good television ripe for an update.
 
2013-02-04 08:29:08 PM  

China White Tea: Maybe I'm confusing it with another show (I had a long weekend of bedridden Netflixing) but I vaguely recall thinking that HoC was a 13 hour Windows 8 ad.


Ah.. my bad.  I was thinking of Arrow.
 
2013-02-04 09:03:28 PM  

theurge14: blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.


Fine, I'm exaggerating a little, but probably not by much.  As far as hard numbers, I have none, unless somebody can give me a site that actually does product placement studies like that.

/also, lighten up francis; this isn't a politics debate or anything...
 
2013-02-04 09:26:39 PM  
If I was a big time producer I'd go out of my way to have anachronistic product placement. Like a dude pulls out a modern laptop, opens it up, and on the case it says 'Amiga.' Or a guy takes out his phone and it has a 'WorldCom' sticker.
 
2013-02-04 09:35:15 PM  

blue_2501: theurge14: blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

Fine, I'm exaggerating a little, but probably not by much.  As far as hard numbers, I have none, unless somebody can give me a site that actually does product placement studies like that.

/also, lighten up francis; this isn't a politics debate or anything...


Don't you think perception is the issue here?  You see Apple logos everywhere where the rest of us really don't.  Maybe it's the unfamiliarity in your daily life, sometimes it seems like every time a PC owners sees an Apple logo it's the end of the world.  Lighten up francis indeed!
 
2013-02-04 09:54:39 PM  

theurge14: Don't you think perception is the issue here? You see Apple logos everywhere where the rest of us really don't. Maybe it's the unfamiliarity in your daily life, sometimes it seems like every time a PC owners sees an Apple logo it's the end of the world.


I've noticed that there is a disproportionate number of Apple macs in movies and TV shows.  The mac penetration of the market is sitting at about 10 percent, give or take, and it is far higher in mass media.  Why?  A lot of the people that do movies and TV use macs.  FCP is used on a lot of shows (or at least it used to).  It's how these use the gui to hack the IP, right?
 
2013-02-04 11:14:16 PM  
One of the worst product placements ever. They couldn't find anybody but a tobacco company to pay to be here?
1.bp.blogspot.com
 
2013-02-04 11:20:35 PM  

wholedamnshow: theurge14: [i.imgur.com image 500x281]

Hi, thanks for watching my Transformers movie.

This one doesn't really bother me too much. Brands are a part of life. Showing cans that just say "beer" or bags that just say "chips" looks unnatural.


Some of you younger Farkers probably don't remember the early 1980s, when there really was such a thing as  generic branded productsthat had black & white labels that just said the name of the product, such as "BEER", "POTATO CHIPS", "RAVIOLI-SHAPED PASTA IN SAUCE", "NAPKINS", "CIGARETTES" or "COLA". It looked a lot like the Dharma Initiative labels from LOST, except without the Dharma logo.

You still see the same sorts of products today, of course, but these days they have the store label on them, so you're getting Meijer brand potato chips, Walmart's store brand of cola, or Walgreen's canned pasta.

But back in the day, this was what we got:

4.bp.blogspot.com
www.savingadvice.com
s3.amazonaws.com
3.bp.blogspot.com
3.bp.blogspot.com
 
2013-02-04 11:29:51 PM  

mjbok: theurge14: Don't you think perception is the issue here? You see Apple logos everywhere where the rest of us really don't. Maybe it's the unfamiliarity in your daily life, sometimes it seems like every time a PC owners sees an Apple logo it's the end of the world.

I've noticed that there is a disproportionate number of Apple macs in movies and TV shows.  The mac penetration of the market is sitting at about 10 percent, give or take, and it is far higher in mass media.  Why?  A lot of the people that do movies and TV use macs.  FCP is used on a lot of shows (or at least it used to).  It's how these use the gui to hack the IP, right?


Well, first of all, Apple may be more aggressive with their product placement campaigns. It's just another form of advertising. You might as well complain about there being so many Apple billboards when you drive down the highway. As an advertiser, Apple probably likes their computers being shown in contexts where you don't often see them (e.g., hospitals) because it helps them dispel the notion that their computers are not for business or tech, or are computers only for the elite.

Secondly, Apple is arguably the noisiest brand-consious company in the world, and their products have stand-out physical designs, so when you see their products placed in your TV shows, they're far more likely to stand out and far more likely to stick in your brain.

If you're prone to notice such things, you probably can remember the last time you saw an Apple product placement. But do you remember when you last saw an HP or Dell product placement? I'm guessing not, even though you've probably seen them a dozen times or more just in the last week.

Everybody knows what a MacBook looks like. But can you tell me off the top of your head what a Dell laptop looks like, or a HP laptop looks like? Both companies have many designs. When you see Dell or HP, you probably just see "computer." When you see an Apple laptop, you think "Apple."

So of course you're bound to notice the product placement more when it's an Apple product.

So while it may be true that Apple has more (and/or more conspicuous) product placement than other brands, the perception that they  dominate is just that - a perception.

If you google, you can find several sites that do product-placement spotting, but there doesn't seem to be a definitive repository.

Here's the page where both blue_2501 and I got our "Dexter" shots:
http://adammehring.wordpress.com/2009/11/22/product-placement-in-dex te r/
 
2013-02-04 11:31:01 PM  

ZeroCorpse: wholedamnshow: theurge14: [i.imgur.com image 500x281]

Hi, thanks for watching my Transformers movie.

This one doesn't really bother me too much. Brands are a part of life. Showing cans that just say "beer" or bags that just say "chips" looks unnatural.

Some of you younger Farkers probably don't remember the early 1980s, when there really was such a thing as  generic branded productsthat had black & white labels that just said the name of the product, such as "BEER", "POTATO CHIPS", "RAVIOLI-SHAPED PASTA IN SAUCE", "NAPKINS", "CIGARETTES" or "COLA". It looked a lot like the Dharma Initiative labels from LOST, except without the Dharma logo.

You still see the same sorts of products today, of course, but these days they have the store label on them, so you're getting Meijer brand potato chips, Walmart's store brand of cola, or Walgreen's canned pasta.

But back in the day, this was what we got:

[4.bp.blogspot.com image 500x460]
[www.savingadvice.com image 360x644]
[s3.amazonaws.com image 850x637]
[3.bp.blogspot.com image 610x457]
[3.bp.blogspot.com image 850x637]


Now, how can you mention that and  not point out the generic "product placement" in "Repo Man"?!?
 
2013-02-04 11:44:44 PM  

100 Watt Walrus: Well, first of all, Apple may be more aggressive with their product placement campaigns.


Apple, per corporate policy, does no product placement campaigns (that they pay for).  On an approved basis they will give production companies products to use in shows.

100 Watt Walrus: When you see an Apple laptop, you think "Apple."


That's because there's a glowing Apple on it.

"Apple products appeared in 891 TV shows in 2011 alone. According to Brandchannel, iDevices were in 40 percent of movie box office hits."

Think just about computers.  Not phones, not tablets, just computers.  In the course of a given day how likely is it that you'll not see a single PC?  Now ask the same question about Macs.  Of course you might work in a place that uses Macs, so this might not apply to you.  I have a Mac and there are weeks at a time that I don't see a single Mac, plus most of the times that I see a Mac guess what OS is being used?  Windows 7.  Macs are overexposed in the world of entertainment.  They are the white people of computers, representing a much larger percentage of the population than they do in real life.
 
2013-02-04 11:56:01 PM  

mjbok: They are the white people of computers, representing a much larger percentage of the population than they do in real life.


[quizzical dog.jpg]
 
2013-02-05 01:54:25 AM  

ZeroCorpse: wholedamnshow: theurge14: [i.imgur.com image 500x281]

Hi, thanks for watching my Transformers movie.

This one doesn't really bother me too much. Brands are a part of life. Showing cans that just say "beer" or bags that just say "chips" looks unnatural.

Some of you younger Farkers probably don't remember the early 1980s, when there really was such a thing as  generic branded productsthat had black & white labels that just said the name of the product, such as "BEER", "POTATO CHIPS", "RAVIOLI-SHAPED PASTA IN SAUCE", "NAPKINS", "CIGARETTES" or "COLA". It looked a lot like the Dharma Initiative labels from LOST, except without the Dharma logo.

You still see the same sorts of products today, of course, but these days they have the store label on them, so you're getting Meijer brand potato chips, Walmart's store brand of cola, or Walgreen's canned pasta.

But back in the day, this was what we got:

[4.bp.blogspot.com image 500x460]
[www.savingadvice.com image 360x644]
[s3.amazonaws.com image 850x637]
[3.bp.blogspot.com image 610x457]
[3.bp.blogspot.com image 850x637]


imgs.xkcd.com
 
2013-02-05 02:33:51 AM  
Pretty much damn well invented product placement...

andyosaurus.files.wordpress.com

www.bigflax.com
2.bp.blogspot.com
www.bigflax.com
www.jamesbondwatches.com
 
2013-02-05 02:45:39 AM  

mjbok: 100 Watt Walrus: Well, first of all, Apple may be more aggressive with their product placement campaigns.

Apple, per corporate policy, does no product placement campaigns (that they pay for).  On an approved basis they will give production companies products to use in shows.


100 Watt Walrus: When you see an Apple laptop, you think "Apple."

That's because there's a glowing Apple on it.

"Apple products appeared in 891 TV shows in 2011 alone. According to Brandchannel, iDevices were in 40 percent of movie box office hits."

Think just about computers.  Not phones, not tablets, just computers.  In the course of a given day how likely is it that you'll not see a single PC?  Now ask the same question about Macs.  Of course you might work in a place that uses Macs, so this might not apply to you.  I have a Mac and there are weeks at a time that I don't see a single Mac, plus most of the times that I see a Mac guess what OS is being used?  Windows 7.  Macs are overexposed in the world of entertainment.  They are the white people of computers, representing a much larger percentage of the population than they do in real life.


What's your point? I was saying Apple products have a tendency to stand out anyway, so it's not surprising that people would notice them more when placed in TV programs. Other computer brands don't stand out that way, so they're more likely to go unnoticed.

Apple may do more product placement, but it's very likely people also tend to remember seeing Apple products more than others because they stand out. They have very small line of high-profile, uniquely designed products. You could see twice as many Dell products as Apple products in a TV show and likely not notice because Dell products don't have the same recognition factor.
 
2013-02-05 02:50:22 AM  

flaminio: Bing it:  http://www.youtube.com/watch?v=nfHuZ5qrYX4

/hot Grace Park makes everything OK...


This is one of the most obvious/egregious. Came here to link it.
 
2013-02-05 03:01:37 AM  

Tsar_Bomba1: Pretty much damn well invented product placement...

[andyosaurus.files.wordpress.com image 850x1136]

[www.bigflax.com image 700x302]
[2.bp.blogspot.com image 850x366]
[www.bigflax.com image 700x302]
[www.jamesbondwatches.com image 440x352]


Look who hasn't seen "2001."
 
2013-02-05 04:20:45 AM  
Remember when Engadget had articles that weren't just click bait?

Yeah. Me neither.
 
2013-02-05 05:08:49 AM  
Personally the problem I have with product placement is that if it becomes a key part of the way TV is funded then it selects for certain themes and genres - fantasy and to an extent sci-fi series could be marginalized for example as the opportunities for product placement is reduced (and even branding exercises are going to be harder even in sci-fi)
 
2013-02-05 05:58:18 AM  
4.bp.blogspot.com

i.ebayimg.com

images3.wikia.nocookie.net
 
2013-02-05 07:11:16 AM  

GameSprocket: Amateurs! Eureka showed up how to do product placement:

[www.istartedsomething.com image 500x282]

 I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?


While a lot of it is "when you need a computer for a prop, you've probably got a bunch of macs in the store-room donated for the purpose", it's actually not inconceivable, most imagers and so on just run to a software interface with a connector nowadays, the days when they had to be a PC because you needed to install an interpreter card are pretty much gone.

//Smartphone, Kindle, two monitors on the desk right now.  I wasn't terribly impressed by the array of devices either.
 
2013-02-05 07:14:26 AM  
Well its expensive to make TV shows these days.  Unless its a reality show.  So product placement allows for the extra scratch needed to film it.  I don't mind as long as the shows are actually good.
 
2013-02-05 07:30:41 AM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Engineer and trained Physcist here. iPhone user. The Dev tools are the best in the industry. Creating apps is miles easier.

I dig Android, no hating here. I think the competition has been an excellent motive force for both platforms. But iOS (and OS X) are an engineers dream.

Go to a Dev conference sometime or the physics department of your local U and see what the pros are packing.
 
2013-02-05 07:36:24 AM  
I was following the writer, but then I noticed his blog interrupted for the second time by an obnoxious bar filled with advertisements. I couldn't go on.
 
2013-02-05 07:54:14 AM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


And yet they drink "Sport" or "Fuji" water.

/Know lots of super smart engineers that use iPhones
//Funny that you can't type iPhone with Swype.
 
2013-02-05 07:55:49 AM  
This is what you get with the whole pirating bullshiat. When people are unwilling to pay the $8 a month for Netflix and choose to torrent House of Cards instead, of course you'll need product placement.
 
2013-02-05 08:12:25 AM  
Actually, I've remembered the most egregious product placement in history:  the OJ Simpson trial.

Sony arranged for special computer monitors to be delivered to the LA Courthouse for use during the
trial that were prominently emblazoned with the SONY logo on the back, especially the one that sat on
Judge Ito's desk and was almost always visible when he was on screen.

The standard Trinitron monitors didn't have the SONY logo on the back:  I know because I used to sell them
for a living and was very familiar with what they looked like.
 
2013-02-05 08:27:19 AM  

hogans: You guys haven't seen truly blatant product placement.

Days of Our Lives remains the champion.


I'm going to start doing this to people in real life.
 
2013-02-05 08:49:28 AM  
I was in a meeting last night. 12 people, 12 ipads, 11 iphones, 1 (whatever the samsung phone is called)

and if it is product placement, good. i'd rather watch a show uninterrupted than every ten minutes being forced to watch or fast forward through commercials.
 
2013-02-05 09:37:36 AM  

BraveNewCheneyWorld: hogans: You guys haven't seen truly blatant product placement.

Days of Our Lives remains the champion.

I'm going to start doing this to people in real life.


That would be awesome. Just the look on peoples faces would be priceless.
 
2013-02-05 02:36:58 PM  

DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.


Well yeah. In real life they'd use gaming desktops they built themselves. In the show they need to use laptops so they can get everyone in the shot in the living room, so they end up using Alienware (Dell) and XPS (Dell).

Not saying it makes the show unwatchable for me, but every time I see it, I notice it.
 
2013-02-05 02:39:40 PM  

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


You know how on Big Bang Sheldon makes fun of Howard because he is just an Electrical Engineer? That's how Engineers look down on software designers, and that is how software designers look down on app designers.

In the tech world, you aren't in the same ballpark.
 
2013-02-05 02:43:39 PM  

100 Watt Walrus: I work in IT and QA. I'd say 2/3 of the phones I see among my fellow geeks are iPhones, and about half of them use MacBook Pros as their daily drivers. Curiously, 80% of their tablets are Android.

/Typing on a MacBook Pro now, with an iPod Touch in my pocket, an Acer Android tablet next to me, and two Windows machines at my desk (one XP and one W7).


Pointing out again that working in tech support for some office isn't the same as being a PhD research professor in quantum mechanics.

The mechanic at Dunn Tire might drive a Prius, that doesn't mean it is an amazing car for gear heads.
 
2013-02-05 02:45:03 PM  

imgod2u: Most of the actual politicians use Blackberries. I'd say it's pretty realistic.


Because they are/were the only phone that met classified security clearance for a while. I know they did a "government" version of the Galaxy S3 for that purpose and I think DARPA jacked some iPhones to make them work.
 
2013-02-05 02:46:51 PM  

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]


Hollywood loves the 2%.

2% of the country uses Mac computers, every person on every TV show has one.
2% of the country is LGTBwhatever, every person on every TV show has a gay best friend.
etc.
 
2013-02-05 02:49:44 PM  

laivincolmo: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Not sure if trolling, or just a gorp. We don't subscribe to petty hardware jealousy. We use what gets the job done.


Exactly the point. Impossible to get the job done when your phone is incapable of displaying the folder hierarchy tree or other basic computing functions.
 
2013-02-05 02:52:02 PM  

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


Also probably worth mentioning, if Android isn't good, why did Apple copy the notification pull down, icon folders on the home screen and a myriad of other features?

Apple hasn't had anything since  Tony Fadell left.
 
2013-02-05 02:54:17 PM  

rickycal78: highendmighty: [www.nick.com image 520x400]

I stopped watching iCarly for the same reason.

And here I thought it was because they got too old for you.
I keed, I keed. Seriously though, at least iCarly used a made up brand for all their stuff. The Warehouse 13 Toyota placement is getting old. The first episode where Jinks joined the Warehouse actually had Claudia rattling off the features of the Prius Jinks was driving. The webisodes they made for the show are pretty obnoxious with product placement too.


Not that I've ever watched iCarly (no really, I haven't, FU pedos) it is pretty obvious that the pear is supposed to be an apple. If they had made something generic and techy it would have been better.
 
2013-02-05 03:01:00 PM  

100 Watt Walrus: Well, first of all, Apple may be more aggressive with their product placement campaigns.


They aren't as much aggressive as they are manipulative. For example, they donate a lot of computers to schools. They don't do this to "give back" or to "be nice", they do it because they want to indoctrinate kids at a young age. If the only computer you use at school is a mac, when you get to the grown up world and sit down at a windows pc, you won't know what to do.

And it has worked pretty well. That is why you're seeing more requests for apple computers in offices these days.

They do the same thing in movies. Just like subliminal advertising for smoking in Lassie, apple wants to bend and warp your mind so when you think of cool action guy you remember him using an iPhone and if you want your pathetic life to have meaning you must have an iPhone too.

People don't want to replace all the apple crap in movies and tv with android or windows, they want to replace it with a generic phone or computer so it doesn't have to be an annoying intrusion into their consciousness.
 
2013-02-05 03:01:29 PM  
Bullseyed:  Also probably worth mentioning, if Android isn't good, why did Apple copy the notification pull down, icon folders on the home screen and a myriad of other features?

Oh, Android is full of great ideas I don't deny that, it's just that they are horribly executed. It's like most open source software, overengineered, poorly documented, unpolished and sort-of-works.
 
2013-02-05 03:07:08 PM  

Bullseyed: You know how on Big Bang Sheldon makes fun of Howard because he is just an Electrical Engineer? That's how Engineers look down on software designers, and that is how software designers look down on app designers.

In the tech world, you aren't in the same ballpark.


That's cute.

You know how astronomy is not about telescopes ? In the same way computer science is not about computers; it's badly named in English, in most other languages e.g. Dutch it's called 'informatica' or something similar. CS is about information and processing it, it's just that computers make 'informatica' possible.

All other sciences are just an applied and limited form of 'informatica' that only deals with a specific kind of information.
 
2013-02-05 04:14:29 PM  
The average view from our university's Journalism institute classrooms:

blog.chron.com
http://blog.chron.com/techblog/2011/05/with-chromebooks-googles-hitt in g-apple-microsoft-where-they-live/

There's a nasty social expectation (and rumor that it's required) for every journalism student to have a Macbook and related accessories for the Journalism school. There's also a nice wing in every computer lab filled with Macs.  They aren't used very much.  Usually a few students use them, and then once the windows stations the more adventurous Windows users apprehensively try to use the Macs.  It doesn't help that they're not well maintained.  The mouse roller doesn't scroll properly (that or I don't know how to use a Mac properly either, but hey, they're supposed to be intuitive, right?).

Regardless, those Macs are there because Apple pushes them.  But if they're 10% of the market share, who can blame them for pushing adoption?  Get people to like your computer when it's free to use, and they might be willing to spend money on it later.  If they've never used a Mac they're unlikely to simply make the transition spontaneously.  Survival of the fittest, etc etc.
 
2013-02-05 09:22:02 PM  
A high percentage of mac users also use Windows (either via parallels or an actual other machine).  Very few (primary) Windows users use macs.
 
2013-02-06 02:28:46 PM  

Mytch: The average view from our university's Journalism institute classrooms:

[blog.chron.com image 640x296]
http://blog.chron.com/techblog/2011/05/with-chromebooks-googles-hitt in g-apple-microsoft-where-they-live/

There's a nasty social expectation (and rumor that it's required) for every journalism student to have a Macbook and related accessories for the Journalism school. There's also a nice wing in every computer lab filled with Macs.  They aren't used very much.  Usually a few students use them, and then once the windows stations the more adventurous Windows users apprehensively try to use the Macs.  It doesn't help that they're not well maintained.  The mouse roller doesn't scroll properly (that or I don't know how to use a Mac properly either, but hey, they're supposed to be intuitive, right?).

Regardless, those Macs are there because Apple pushes them.  But if they're 10% of the market share, who can blame them for pushing adoption?  Get people to like your computer when it's free to use, and they might be willing to spend money on it later.  If they've never used a Mac they're unlikely to simply make the transition spontaneously.  Survival of the fittest, etc etc.


In my graduating electrical engineering class, there was only one person who had a macbook pro. The majority of the class had windows, and a couple ran linux.

When I took a poli sci elective, my class looked a lot like the pic you've posted.
 
2013-02-06 09:11:49 PM  

Bullseyed: 100 Watt Walrus: I work in IT and QA. I'd say 2/3 of the phones I see among my fellow geeks are iPhones, and about half of them use MacBook Pros as their daily drivers. Curiously, 80% of their tablets are Android.

/Typing on a MacBook Pro now, with an iPod Touch in my pocket, an Acer Android tablet next to me, and two Windows machines at my desk (one XP and one W7).

Pointing out again that working in tech support for some office isn't the same as being a PhD research professor in quantum mechanics.

The mechanic at Dunn Tire might drive a Prius, that doesn't mean it is an amazing car for gear heads.


I guess I misconstrued your use of the term "engineer." I am an engineer. Most everyone I work with is an engineer. But apparently not what you had in mind.
 
2013-02-06 09:17:02 PM  

Bullseyed: blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]

Hollywood loves the 2%.

2% of the country uses Mac computers, every person on every TV show has one.
2% of the country is LGTBwhatever, every person on every TV show has a gay best friend.
etc.


Citation needed on your percentages.
 
2013-02-06 09:25:16 PM  

Bullseyed: 100 Watt Walrus: Well, first of all, Apple may be more aggressive with their product placement campaigns.

They aren't as much aggressive as they are manipulative. For example, they donate a lot of computers to schools. They don't do this to "give back" or to "be nice", they do it because they want to indoctrinate kids at a young age. If the only computer you use at school is a mac, when you get to the grown up world and sit down at a windows pc, you won't know what to do.

And it has worked pretty well. That is why you're seeing more requests for apple computers in offices these days.

They do the same thing in movies. Just like subliminal advertising for smoking in Lassie, apple wants to bend and warp your mind so when you think of cool action guy you remember him using an iPhone and if you want your pathetic life to have meaning you must have an iPhone too.


Do they twist their mustache and cackle an evil cackle while being "manipulative" and trying to "indoctrinate kids at a young age" and trying to "bend and warp your mind"? Thank goodness people like you are here to fight the good fight against the evil empire! Save me, Luke! Save me, Jeebus!

People don't want to replace all the apple crap in movies and tv with android or windows, they want to replace it with a generic phone or computer so it doesn't have to be an annoying intrusion into their consciousness.

Who are these "people" you speak of? And if this is your position, why aren't your panties in a twist about all product placement? Why aren't you out there campaigning against billboards being an "annoying intrusion" into your freeway drive, and Sunday circulars being an "annoying intrusion" into your newspaper, and TV commercials being an "intrusion" into your favorite shows - which is literally true, as opposed to the fact that characters use *gasp!* brand name products.
 
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