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(Engadget)   Apple product placement is getting a bit out of hand in the new Netflix series "House of Cards"   (engadget.com) divider line 148
    More: Amusing, Netflix, Kevin Spacey, economic bubble, World Series  
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8514 clicks; posted to Geek » on 04 Feb 2013 at 11:40 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-04 02:34:18 PM

Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.


Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.
 
2013-02-04 02:41:54 PM

DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University. I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.


IIRC, they're usually Alienware. Writers probably let the xtremegamer stereotype override the lab monkey stereotype.
 
2013-02-04 02:42:26 PM
images4.wikia.nocookie.net
 
2013-02-04 02:42:34 PM
I like it when people are driving brand new cars from some company during a farkin apocalypse.
 
2013-02-04 02:43:00 PM

DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.


Also, I just now saw what you did there. Nicely done.
 
2013-02-04 02:47:42 PM

Bullseyed: No engineer or physicist with a brain would be using a non-Android device.


Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.
 
2013-02-04 02:51:11 PM

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


'Funny'ied, just for the name+context.
 
2013-02-04 02:52:13 PM

Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.


It's the apocalypse, why drive an old piece of crap?
 
2013-02-04 03:05:48 PM

Little_Dictator: The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.


I do in home IT support for the richest of the rich in my city.  Like you said, they all have multiple devices (desktops, laptops, phones, tablets etc) and they ALL use Apple. Rich people love their Macs!  I also visit more "mainstream" clients from time to time, and they are the opposite.  Lots of iPhones, but not many Macs.


Bullseyed:  No engineer or physicist with a brain would be using a non-Android device.


I know several engineers that use iPhones.  What are they missing out on in their engineering lives by not using an Android phone?
 
2013-02-04 03:09:14 PM

GameSprocket: Englebert Slaptyback: GameSprocket
Amateurs! Eureka showed up how to do product placement:
When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.
Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.


And then there was that episode where they used Degree to keep themselves from igniting due to an artificial sun they'd created in a nearby field.

For anybody who hasn't seen it: I'm not joking. This episode was made and aired.
 
2013-02-04 03:10:59 PM

DjangoStonereaver: GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.

That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


"Bones" is guilty of that as well - driving scenes in which the features of the car are part of the dialog. I find it more funny than anything else, especially when the writers have a little fun with it.
 
2013-02-04 03:11:06 PM

TeDDD: FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.

So having 5 iPhones and 4 iPads for two people is 'not unrealistic', but having 3 iPhones and one other device is 'farking stupid'

I'm really not understanding your cutoff point, here


i'm saying that i didn't read the piece very carefully at first. now i'm agreeing that it's totally unrealistic.
 
2013-02-04 03:16:51 PM

Abe Vigoda's Ghost: Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.

It's the apocalypse, why drive an old piece of crap?


If its the apocalypse I'm not driving a brand new Kia. There's got to be something better.
 
2013-02-04 03:17:26 PM
Amateurs

1.bp.blogspot.com

RIP Pan Am
 
2013-02-04 03:17:44 PM

Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.


I work in IT and QA. I'd say 2/3 of the phones I see among my fellow geeks are iPhones, and about half of them use MacBook Pros as their daily drivers. Curiously, 80% of their tablets are Android.

/Typing on a MacBook Pro now, with an iPod Touch in my pocket, an Acer Android tablet next to me, and two Windows machines at my desk (one XP and one W7).
 
2013-02-04 03:22:06 PM
There's actually a company out there that does 'digital product placement.' They basically map a mask onto a scene and then let ads be added. IIRC, there was a rerun of HIMYM which had product placement for an product that came out after the episode was produced and sort of made people aware of this crap.

It'd be sort of neat if it wasn't used for advertising BS. Link
 
2013-02-04 03:25:36 PM
blog.opentable.com
 
2013-02-04 03:34:20 PM

ProfessorOhki: There's actually a company out there that does 'digital product placement.' They basically map a mask onto a scene and then let ads be added. IIRC, there was a rerun of HIMYM which had product placement for an product that came out after the episode was produced and sort of made people aware of this crap.

It'd be sort of neat if it wasn't used for advertising BS. Link


You like if they were able to show the yardage for a first down line during a football game?
 
2013-02-04 03:58:31 PM

DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.


Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.
 
2013-02-04 04:03:43 PM

Antimatter: Putting down my Freebird burrito and delicious Coca-cola soft drink that is my lunch here at Fark.com, I do find these product placements to be quite distracting.

Could be worse though, but i'm not sure by how much.


You could always calculate it on your Texas Instruments Business Calculator, now available at OfficeMax.
 
2013-02-04 04:11:43 PM

tricycleracer: [images4.wikia.nocookie.net image 640x480]


Boosh.
 
2013-02-04 04:12:56 PM

1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.


Even worse on "The Glades". Every episode, we get to learn what cool features are on whatever Kia that is being driven at any given moment.
 
2013-02-04 04:13:48 PM
Most of the actual politicians use Blackberries. I'd say it's pretty realistic.
 
2013-02-04 04:15:34 PM
White people problems alert is at maximum
 
2013-02-04 04:15:48 PM
Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

www3.pcmag.com
adammehring.files.wordpress.comwww.cyberpunkreview.com
theapplebites.com
images.businessweek.com
 
2013-02-04 04:18:28 PM

1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.


A lot of the USA shows are pretty bad for that. Its not the worst ive ever seen, and i can forgive it because i generally enjoy the shows... but its pretty bad.

"If youre trying to outrun the bad guys, you can do a lot worse than a Hyundai Genesis, with its tight handling it takes corners with ease, making quick work of any tail."

/you just read that in michael westens voice
//even psych and red robin...
 
2013-02-04 04:22:36 PM

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]


www.eikehein.com
An accurate portrayal of Linux use.

/hot
//Heroes
 
2013-02-04 04:25:48 PM

Cyno01: 1. Put snakes on plane: DjangoStonereaver: WHITE COLLAR also has fairly obvious product placement with Ford cars.

Some of the worse I've seen. They shoe-horn in a car scene and show off some feature which has nothing to do with the plot. I get the feeling the actors aren't keen on it by how flat their delivery is for those lines.

A lot of the USA shows are pretty bad for that. Its not the worst ive ever seen, and i can forgive it because i generally enjoy the shows... but its pretty bad.

"If youre trying to outrun the bad guys, you can do a lot worse than a Hyundai Genesis, with its tight handling it takes corners with ease, making quick work of any tail."

/you just read that in michael westens voice
//even psych and red robin...


i48.tinypic.com

Nice side boob in that clip. I've forgive the Hyundai ad.
 
2013-02-04 04:30:33 PM

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]


I love how you have one example from the mid-'90s, one that doesn't show the product at all, and the rest are from the last 3-4 years. That sure covers every computer ever used on screen in Hollywood.


i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
 
2013-02-04 04:30:53 PM

blue_2501: Are you fraking serious?! Every single laptop ever used in Hollywood has been an Apple.

EVERY. SINGLE. ONE.


Almost...

i.imgur.com
 
2013-02-04 04:32:25 PM

ProfessorOhki: blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.

[www3.pcmag.com image 630x500]
[adammehring.files.wordpress.com image 624x352][www.cyberpunkreview.com image 650x366]
[theapplebites.com image 400x217]
[images.businessweek.com image 630x420]

[www.eikehein.com image 624x352]
An accurate portrayal of Linux use.

/hot
//Heroes


Usually this is because the showmaker/producer says "NO... We are  NOT using Apple laptops this time."  A good case in point was Matrix Reloaded:

nmap.org

This is nmap being used and an ACTUAL root exploit in play.  Somebody said "NO, we aren't using fake Hollywood hacker BS!" and there you go.  The sad part is that the terminals still look like they come from old Mac windows.  Maybe I'm lucky and it's just Frameworks or something.
 
2013-02-04 04:35:58 PM

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Not sure if trolling, or just a gorp. We don't subscribe to petty hardware jealousy. We use what gets the job done.
 
2013-02-04 04:53:06 PM

MindStalker: moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers

Correction, European tech bloggers.


I thought netflix was american only
 
2013-02-04 04:56:57 PM

blue_2501: Usually this is because the showmaker/producer says "NO... We are  NOT using Apple laptops this time."


i.imgur.com
 
2013-02-04 05:10:30 PM

blue_2501: Are you fraking serious?!  Every single laptop ever used in Hollywood has been an Apple.

EVERY.  SINGLE.  ONE.


img2-1.timeinc.net

DUDE, YOU'RE GETTIN' A ... BEEJ?
 
2013-02-04 05:28:12 PM

moothemagiccow: MindStalker: moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers

Correction, European tech bloggers.

I thought netflix was american only


Writer indicated he was from UK and how it was product placement was illegal there.
 
jvl
2013-02-04 05:34:39 PM
Ok, I'll do it...

Why are they remaking House of Cards?  Is there something wrong with how people talk in the BBC version?
 
2013-02-04 05:40:57 PM

jvl: Ok, I'll do it...

Why are they remaking House of Cards?  Is there something wrong with how people talk in the BBC version?


Ooo, pointless remake outrage! That's always fun.

Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.

Why did the British remake "Candid Camera," "Golden Girls," "Jersey Shore," "Law & Order," "Married With Children," "Mad About You," "That '70s Show," etc. etc. etc. etc.?
 
2013-02-04 05:48:11 PM
Bing it:  http://www.youtube.com/watch?v=nfHuZ5qrYX4

/hot Grace Park makes everything OK...
 
2013-02-04 05:48:36 PM

TeDDD: Kinek: Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.

This is slightly more like moving your Kindle Fire, your Kindle Fire, your Kindle Fire, your Kindle Fire, your two monitors (with Amazon.com waybills still attached), your projector (currently showing Amazon.com), and your other projector (same) before getting that glass of water.


DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model.


If I could afford more devices, I would get all of those. And put them all on at the same time. JUST BECAUSE I CAN.
 
2013-02-04 06:14:25 PM

BorgDrone: Bullseyed: No engineer or physicist with a brain would be using a non-Android device.

Software engineer here, one who has been developing mobile apps since 2006! (yes, before the iPhone). Having developed many apps for Android over the years during which I've gained quite a bit of in-depth knowledge of the OS  I would't use one as my personal phone in in thousand years. Android is popular because it's cheap, not because it's good.

Sent from my iPad.


Not sure if serious.
 
2013-02-04 06:20:30 PM
www.nick.com

I stopped watching iCarly for the same reason.
 
2013-02-04 06:25:37 PM
House of Cards? With Francis Underwood?!

It's Urquhart, you bloody imbeciles!

F. U.!
 
2013-02-04 07:09:13 PM

highendmighty: [www.nick.com image 520x400]

I stopped watching iCarly for the same reason.


And here I thought it was because they got too old for you.
I keed, I keed. Seriously though, at least iCarly used a made up brand for all their stuff. The Warehouse 13 Toyota placement is getting old. The first episode where Jinks joined the Warehouse actually had Claudia rattling off the features of the Prius Jinks was driving. The webisodes they made for the show are pretty obnoxious with product placement too.
 
2013-02-04 07:26:02 PM

ProfessorOhki: DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University. I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.

IIRC, they're usually Alienware. Writers probably let the xtremegamer stereotype override the lab monkey stereotype.


Dell owns Alienware (who also used to place on PSYCH, though for the past couple of seasons Shawn & Gus have
been using Macs).
 
2013-02-04 07:26:42 PM

ProfessorOhki: DjangoStonereaver: Bullseyed: Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.

Let me clarify that: a non-Android phone or a Dell computer.

Considering Dell's penetration (heh heh... I said 'penetration') of the Enterprise market, their use of Dell
PCs could be excused by assuming they were purchased by the University.  I also realize that most
University professors have a great deal of latitude in their purchasing, but there is such a thing as
suspension of disbelief.

Also, I just now saw what you did there. Nicely done.


I completely missed that.  Damn, I'm good.
 
2013-02-04 07:27:05 PM
Didn't distract me at all. I've worked with lots of politicians and they all tend to have at least 3 phones. 1 for official business. 1 for unofficial business. 1 for family matters.

Sure, when you see the shot paused it's a little much, but I'd much rather some product placement done as low key as House of Cards than get interrupted with 2 minutes of advertisements for permacreate and feminine hygiene products every 5-10 minutes of programming.
 
2013-02-04 07:38:50 PM

100 Watt Walrus: Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.


It's been on netflix streaming for a while.
 
2013-02-04 08:00:06 PM

Abe Vigoda's Ghost: Clock Spider Jerusalem: I like it when people are driving brand new cars from some company during a farkin apocalypse.

It's the apocalypse, why drive an old piece of crap?


So I spied me a Cadillac dealer uptown,
and there was nobody around.
So I hopped right into the driver's seat, and drove down 42nd street.
In mah Cadillac!
<i. Bob Dylan - Talkin' WWIII blues</i>
 
2013-02-04 08:03:24 PM

100 Watt Walrus: Well, the BBC version is 23 years old, so if Netflix were to add it to their offerings, I doubt anyone would notice, and maybe - just maybe - it might be a tad dated.


It's on there already
 
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