If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Engadget)   Apple product placement is getting a bit out of hand in the new Netflix series "House of Cards"   (engadget.com) divider line 148
    More: Amusing, Netflix, Kevin Spacey, economic bubble, World Series  
•       •       •

8515 clicks; posted to Geek » on 04 Feb 2013 at 11:40 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



148 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread

First | « | 1 | 2 | 3 | » | Last | Show all
 
2013-02-04 11:46:26 AM  
Linux is gonna take over, so, um, yeah.
 
2013-02-04 11:47:04 AM  
Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.
 
2013-02-04 11:51:50 AM  
Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.
 
2013-02-04 11:53:19 AM  
Maybe I'm confusing it with another show (I had a long weekend of bedridden Netflixing) but I vaguely recall thinking that HoC was a 13 hour Windows 8 ad.
 
2013-02-04 11:53:48 AM  
Amateurs! Eureka showed up how to do product placement:

www.istartedsomething.com

 I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?
 
2013-02-04 11:55:35 AM  
i'm typing this on a macbook pro, i have an iphone in my pocket and an ipad in my briefcase on the desk behind me. this is not unrealistic.

/just sayin'
 
2013-02-04 11:56:07 AM  

GameSprocket


Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.
 
2013-02-04 12:02:25 PM  
What I want to know, if if we'll get a hint of who the bad guy pretending to be a good guy is, because he is the only one to have a Blackberry phone.
 
2013-02-04 12:04:53 PM  

Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.


tech bloggers
 
2013-02-04 12:05:28 PM  
i.imgur.com

Hi, thanks for watching my Transformers movie.
 
2013-02-04 12:15:09 PM  
i do love it on tv shows when i see the MS windows logo on monitors, as if microsoft made monitors.
 
2013-02-04 12:25:56 PM  
FTFA It had nothing to do with Apple specifically, or even the principle of commercial gadget cameos.

Which didn't prevent you from using the word "Apple" in your title to draw in clicks.

FTFA In my case, the problem wasn't only the implausibility of the scene, but also the distracting, unanswerable questions that started swirling around in my head afterward.

Good grief.  Walk away from the keyboard and and go outside once in a while.  Take a walk.  If you are getting freaked out by the use of a product in this series - you have real issues.

The PS Vita comment was maybe the only statement that distracted from the story and it was a quick throw away line.  After watching 8 episodes I found the product placement to be understated.  Its not like they are announcing they are going to jump in their Toyota Prius every five seconds like on Top Chef (which the use of product placement IS distracting from the show).

/it also should be noted that Spacey is using a blackberry in the series which the author decided wasn't worth noting even after he accuses Spacey about being behind this massive product placement conspiracy
 
2013-02-04 12:26:49 PM  

Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.


Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.
 
2013-02-04 12:33:47 PM  
The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.
 
2013-02-04 12:37:52 PM  

GameSprocket: Amateurs! Eureka showed up how to do product placement:

[www.istartedsomething.com image 500x282]

 I would have thought the more blatant Apple place happened on House. What are the odds that all those medical scanners are operated by Macs?


True, but trust me, you don't want to see a medical show that's set in a hospital that looks like an actual hospital, unless you'd like to see a five-minute scene of a nurse screaming at the seven-year-old Dell laptop that's hooked up to the telemetry machine.
 
2013-02-04 12:39:54 PM  

moothemagiccow: Slaves2Darkness: Umm...who the fark notices product placement? shiat, I saw all that tech and never cared about the brand.

tech bloggers


Correction, European tech bloggers.
 
2013-02-04 12:40:24 PM  
My wife was watching a show once and they specifically showed a woman plug a USB stick into the little white USB adapter for the iPad to get some files. It was an odd clip and didn't really serve much purpose. Also the fact that you need an adapter to get a USB port isn't exactly a selling point. Then the show ended and the credits mentioned that it was sponsored by Microsoft.

So they weren't product placing so much as trolling. From any other company it would be annoying but when it was coming from the squares at Microsoft it was almost refreshing.
 
2013-02-04 12:41:21 PM  
static.guim.co.uk
img.photobucket.com
media.tumblr.com
blog.a-eon.biz
 
2013-02-04 12:41:45 PM  

GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.


That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.
 
2013-02-04 12:44:18 PM  
I'd rather have actors using actual products than obvious fakes or worse, products that I can recognize but have been modified to be "neutral".  That shiat is distracting.  As long as they aren't blatantly calling attention to the stuff *cough* iRobot *cough*, I think it just ads to the realism.
 
2013-02-04 12:48:59 PM  
You guys haven't seen truly blatant product placement.

Days of Our Lives remains the champion.
 
2013-02-04 12:49:01 PM  
Near the end, Terminator: The Sarah Connor Chronicles would seemingly come out of every commercial zoomed in on a Dodge logo.
 
2013-02-04 12:50:16 PM  

Egoy3k: My wife was watching a show once and they specifically showed a woman plug a USB stick into the little white USB adapter for the iPad to get some files. It was an odd clip and didn't really serve much purpose. Also the fact that you need an adapter to get a USB port isn't exactly a selling point. Then the show ended and the credits mentioned that it was sponsored by Microsoft.

So they weren't product placing so much as trolling. From any other company it would be annoying but when it was coming from the squares at Microsoft it was almost refreshing.


A task that you can not perform with an iPad, adaptor or not.
 
2013-02-04 12:51:32 PM  
There was some fairly big name show, I can't remember which one, that seriously had like a minute-long sequence of them ENTER THE ADDRESS INTO THE BUILT IN GPS OF THIS NEW KIA. I mean, you can get away with product placement if it's subtle and you get the viewers to accept your product as ubiquitous and reliable. When you go full-on superliminal and punch them in the face with the brand name? That just pisses people off, with maybe the sole exception of working the fact that it's blatent product placement into the plot.
 
2013-02-04 12:51:58 PM  

Kinek: Nobody should ever be using more than one device. Now excuse me while I move my Kindle Fire, Laptop, Dual monitor set-up, projector, and phone and go get a drink of water to wet my whistle and continue my outrage on multitasking.


This is slightly more like moving your Kindle Fire, your Kindle Fire, your Kindle Fire, your Kindle Fire, your two monitors (with Amazon.com waybills still attached), your projector (currently showing Amazon.com), and your other projector (same) before getting that glass of water.


DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."
 
2013-02-04 12:55:36 PM  

TeDDD: DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general? Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."


They missed a real opportunity there; they've got Bruce Campbell.

/BrakeSmart
//Brake S-Mart
 
2013-02-04 01:01:40 PM  
TeDDD:DjangoStonereaver: That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.

Is USA Network bad for that in general?  Burn Notice often has fairly blatant vehicle placement, to the point where Michael Weston's "How to Be a Spy" voiceover exposition actually turned into a commercial during one episode.

"When you're trying to get away during a fast chase, you need tight handling and precise control, like what is featured in the new BrakeSmart (tm) Technology, found on a car like Our Sponsor's New Model."


Yes, they are.  PSYCH also has had some long-form product placements (Dunkin Donuts, Red Robin),
but at least they play them up for laughs or make them part of the plot (like Shawn and his father having
a moment while sitting in a Red Robin).

Both USA and SyFy are NBC/Universal-owned networks, so that's probably something that comes down
from on-high (see, for example, the extensive product placement for Subway in CHUCK).
 
2013-02-04 01:07:49 PM  
I actually noticed all the Apple products, for some reason. Probably because the use of iPhones is so ubiquitous in this show.

Kevin Spacey murdering a PS3 controller while clearly demonstrating that he doesn't actually know how to use one to play a video game was also pretty noticeable.
 
2013-02-04 01:15:50 PM  
For people who tend to notice gadgets and brands -- which must be a large proportion of the audience on a service like Netflix -- the risk is that we'll be alienated from the story.

Good lord that is some whiney bullshiat.

1. My grandma uses Netflix
2. Alienated from the story because people are using a tech brand that you don't like? What difference does it make?
 
2013-02-04 01:35:39 PM  
I saw the first episode last night, I saw Zoey use an iPhone, is that wrong?  Is that too much?  Is it too much to believe that some people in the acting world and on screen would use an iPhone in todays day and age?
 
2013-02-04 01:41:43 PM  
Reminds me of that period when every phone on the big screen had an AT&T sticker on it.
 
2013-02-04 01:46:26 PM  
www.pophistorydig.com

www.brmovie.com

ttcritic.files.wordpress.com

/man, I would kill for a Pepsi Perfect right about now in two years time.
 
2013-02-04 01:48:14 PM  

MrBigglesworth: I saw the first episode last night, I saw Zoey use an iPhone, is that wrong?  Is that too much?  Is it too much to believe that some people in the acting world and on screen would use an iPhone in todays day and age?


Yeah, that's what this article is about.  This article is about a single iPhone being used by one person at a desk.

Can we go ahead and institute a 'Stupid' button next to 'Smart', already?
 
2013-02-04 01:48:50 PM  
I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.
 
2013-02-04 01:49:45 PM  

DjangoStonereaver: GameSprocket: Englebert Slaptyback: GameSprocket

Amateurs! Eureka showed up how to do product placement:


When was that screen cap taken? IIRC Cisco switched over to the current Fisher-Price logo in 2006 or 2007.

Not sure. It may have been in the earlier seasons. They also did things like hold a shot on a stick of Degree for a few seconds at a time. It was pretty jarring.

That had to have been from the first season.

WHITE COLLAR also has fairly obvious product placement with Ford cars.


Worse was Royal Pains where a main character bought a Prius and they wrote in a scene showing her using the self parking feature. No dialogue, character was alone, scene didn't have anything to do with the plot. If it was any other car they would have just entered the scene where she was with the people she visited.
 
2013-02-04 01:50:26 PM  

FlashHarry: i'm typing this on a macbook pro, i have an iphone in my pocket and an ipad in my briefcase on the desk behind me. this is not unrealistic.

/just sayin'


Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.
 
2013-02-04 01:53:26 PM  

Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.


uh, no. that would be farking stupid.
 
2013-02-04 01:56:59 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Yeah!

www.technologytell.com

Guess it doesn't rule out Android, since it is a mobile OS.
 
2013-02-04 01:59:54 PM  

FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.


So having 5 iPhones and 4 iPads for two people is 'not unrealistic', but having 3 iPhones and one other device is 'farking stupid'

I'm really not understanding your cutoff point, here
 
2013-02-04 02:03:20 PM  

theurge14: [i.imgur.com image 500x281]

Hi, thanks for watching my Transformers movie.


This one doesn't really bother me too much. Brands are a part of life. Showing cans that just say "beer" or bags that just say "chips" looks unnatural. It's also not super zoomed-in on the logo or anything of that sort.
 
2013-02-04 02:11:12 PM  
I think the worst was Smallville's  Acuvue to the rescue
 
2013-02-04 02:11:51 PM  
there's a photoshop contest here.
 
2013-02-04 02:14:03 PM  

Little_Dictator: The main character of the show and his wife are rich white people. I don't find it even remotely a stretch to see them using high end electronic gadgets during a scene.


There is "using high end electronics" and then there is "this is my iPad that I use just for email and this is my iPad that I use just for web browsing and this is my iPad I use just for music videos".

I mean we all understand the the iPad is no Galaxy. It can't run multiple apps at once on screen and can barely multitask... but I doubt people are buying three different iPads and using them all at once instead of flipping from app to app.
 
2013-02-04 02:22:28 PM  
So are people half-heartedly damage controlling this because they're fans of the show, fans of the brand, or fans of half-reading something then trying to act superior and detached despite having no idea of what they're talking about?

Well, this is FARK, so probably C)
 
2013-02-04 02:23:46 PM  
www.slate.com
 
2013-02-04 02:24:41 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


Let me clarify that: a non-Android phone or a Dell computer.
 
2013-02-04 02:25:35 PM  

FlashHarry: Bullseyed: Do you own 3 iPhones for your own personal use and still have a Blackberry as a fourth phone? Pretty sure that is what the author was objecting to.

uh, no. that would be farking stupid.


OK, well in this show, that is what the guy does. So you agree with the blogger in the article who said it was so stupid he doesn't want to watch the show anymore.
 
2013-02-04 02:30:11 PM  

Bullseyed: I haven't seen House of Cards, but the article reminded me of Big Bang Theory. They are always using iPhones and usually have some kind of Dell laptops. No engineer or physicist with a brain would be using a non-Android device.


You might very well think that. I couldn't possibly comment.
 
2013-02-04 02:30:31 PM  
mimg.ugo.com
 
2013-02-04 02:32:47 PM  
Putting down my Freebird burrito and delicious Coca-cola soft drink that is my lunch here at Fark.com, I do find these product placements to be quite distracting.

Could be worse though, but i'm not sure by how much.
 
Displayed 50 of 148 comments

First | « | 1 | 2 | 3 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »
On Twitter





In Other Media


  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report