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(Forbes)   CBS bans SodaStream's Super Bowl ad because it doesn't want to hurt Coke and Pepsi's feelings   (forbes.com) divider line 100
    More: Asinine, CBS, Pepsi, Super Bowl, SodaStream, Super Bowl Commercials, Forever Knight  
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3711 clicks; posted to Business » on 02 Feb 2013 at 12:37 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-02 10:38:04 AM  
It would've broken my heart if they banned ads for Shasta's TIKI PUNCH (TM).
 
2013-02-02 11:20:27 AM  
Good ol' fashioned Laissez Faire at your service.
 
2013-02-02 11:54:49 AM  
 
2013-02-02 12:51:01 PM  
Their money is still green, right?
 
2013-02-02 01:00:54 PM  

Ghastly: Good ol' fashioned Laissez Faire at your service.



blog.angelatung.com
 
2013-02-02 01:07:54 PM  
soda stream sucks
 
2013-02-02 01:11:15 PM  
Did CBS refund the money they paid for that spot to air? If not, I smell a lawsuit.
 
2013-02-02 01:14:34 PM  
Can't they get in trouble for denying equal access to the airwaves because they were paid to deny that access by a thrid party?  I recall NYT got into huge trouble for trying to pull the same stunt
 
2013-02-02 01:15:33 PM  
At least now I can claim my indifference to watching the game is because of my moral outrage over CBS' attempt to stifle free market American capitalism...
 
2013-02-02 01:17:31 PM  

maxx2112: Ghastly: Good ol' fashioned Laissez Faire at your service.


[blog.angelatung.com image 330x282]


If they don't like it they're free to buy their own TV network to run their ads on.
 
2013-02-02 01:19:53 PM  

kalor: Can't they get in trouble for denying equal access to the airwaves because they were paid to deny that access by a thrid party?  I recall NYT got into huge trouble for trying to pull the same stunt


Yes, but the fine will be offset by the money Poke and Pepsi throw at them. Companies like this take lawsuits and fines into account.

I still think Soda Stream is a fad. For the price of everything, yo would have to drink 2L a week for two years straight for it to start being a viable decision. I crunched the numbers based off of $1.50 bottles of soda.
 
2013-02-02 01:21:25 PM  
Sodastream syrups taste terrible. Even the non diet ones have a mix of corn syrup and artificial sweetener. I use my Sodastream machine to carbonate water, than use cola or rootbeer syrups from William Sonoma. Their syrups taste great, and use cane sugar.
 
2013-02-02 01:21:58 PM  

falcon176: soda stream sucks


It's funny about all the biatching in the Inbev thread that I hate, and I actually want to hear what people think about this product.

/I suck.
 
2013-02-02 01:22:12 PM  
Hummm, I can take the fist fulls of money that Coke and Pepsi will give me for years. Or, I can piss them off and run an ad for something that may or may not take off.
/No brainer
 
2013-02-02 01:25:11 PM  

Solty Dog: I still think Soda Stream is a fad. For the price of everything, yo would have to drink 2L a week for two years straight for it to start being a viable decision. I crunched the numbers based off of $1.50 bottles of soda.


This is exactly why is failed after the 80s. People loved the idea of being able to make their own coke. After they bought their first gas bottle refill, they realised it cost as much as buying it (which is hardly surprising as you're moving production from huge and industrial to localised).
 
2013-02-02 01:25:31 PM  

Solty Dog: I still think Soda Stream is a fad. For the price of everything, yo would have to drink 2L a week for two years straight for it to start being a viable decision. I crunched the numbers based off of $1.50 bottles of soda.


The Soda Stream isn't purely about economics. It's nice to not have to drag around bottles of fizzy water from the store. It's nice to not have anywhere near as much recycling. It's nice to have a pretty wide variety of flavors sitting around. It's nice to be able to control the amount of carbonation. It's nice to be able to make your own mixes with fresh ingredients.

Bottling, shipping, cold storing, buying, lugging around, refrigerating and disposing of single use bottles of liquid is massively stupid when carbonating water and mixing a couple of ounces of flavor agent in there is so easy.

Yea, I do love my Soda Stream...
 
2013-02-02 01:37:48 PM  

dr-shotgun: The Soda Stream isn't purely about economics. It's nice to not have to drag around bottles of fizzy water from the store. It's nice to not have anywhere near as much recycling. It's nice to have a pretty wide variety of flavors sitting around. It's nice to be able to control the amount of carbonation. It's nice to be able to make your own mixes with fresh ingredients.


How much soda do you drink?  Aluminum cans or plastic bottles are not heavy.

Hey, maybe you'd like to buy a dairy cow too.  Then you wouldn't have to carry home those heavy cartons of milk.

Nice commercial, but I can't really fault CBS for not running it.
 
2013-02-02 01:39:41 PM  
I normally drink carbonated water, so I can either make my own for ~$.15/liter, or buy it from the store for $.80 plus deposit plus adding it to the grocery list.  The flavorings aren't that bad, but nothing is preventing you from making your own - I made a pretty good ginger ale concentrate without a lot of work, and the local homebrew store carries concentrates for other flavors (add your own sugar, or use an artificial sweetener).

I've had it for about 9 months, and have gone through 4 60L bottles.  It's pretty much paid for itself by this point.  I do find it odd that it came with an EULA saying I agree to not use any other kinds of gas bottles with the SodaStream.
 
2013-02-02 01:50:40 PM  
I modified my Sodastream to accept ANY commercial CO2 canister (since they can all adapt to 1/4" NPT). Hell I have to go to MaineOxy every so often anyway. Why not pay $18 for 5 pounds instead of $15 (or 30 if you forget your bottle) for appx. .75 pounds.

Initial investment: $300 and a few hours on a woefully underpowered bench lathe.
Cost per Liter of Soda after syrups: about $0.50.

Turn around, about 6 months for at the time a family of 5 and the gaming group.
 
2013-02-02 01:53:29 PM  
I've been looking at this, but not to make my own coke, I hate coke or pepsi, but to make my own italian style soda.

Can you add fruit juice to the water, and carbonate it?

I love this stuff,  wallstreetstripper.files.wordpress.com
 
2013-02-02 01:54:44 PM  

Happy Hours: dr-shotgun: The Soda Stream isn't purely about economics. It's nice to not have to drag around bottles of fizzy water from the store. It's nice to not have anywhere near as much recycling. It's nice to have a pretty wide variety of flavors sitting around. It's nice to be able to control the amount of carbonation. It's nice to be able to make your own mixes with fresh ingredients.

How much soda do you drink?  Aluminum cans or plastic bottles are not heavy.



True, but consider a family of four, six, eight and how much soda they would drink. Granted, a lot of people can just park in their garage and move these cans and bottles twenty feet to the kitchen. But a lot of people don't have that luxury, and really do have to move a 12-pack, a few 12-packs, a few cases a decent haul (up stairs to an apartment; etc).

I do imagine a lot of draw for the product is the whole environmental thing. People pay more for hybrids and electric cars, so economics is certainly not always the primary factor. But combine the "small" benefit of not having to haul cans/bottles around to the numerous other benefits, and it adds up.

/I haul cans and bottles from the store to my fridge
//No desire to get a SodaStream
 
2013-02-02 01:59:45 PM  

farkeruk: This is exactly why is failed after the 80s. People loved the idea of being able to make their own coke. After they bought their first gas bottle refill, they realised it cost as much as buying it (which is hardly surprising as you're moving production from huge and industrial to localised).


This.  I seem to remember a big push for "make your own soda and carbonated water" back in the late-70's/early 80's.  When I saw Sodastream's product, I tried to figure out what's changed that we need this 30 year old technology back in stores?  I don't drink soda anyway so the appeal to me is limited, but maybe others can tell me what's different now?
 
2013-02-02 02:00:21 PM  

BadReligion: Sodastream syrups taste terrible.


I noticed that too.  Can you recommend any syrups that are sugar/hfcs-free?
 
2013-02-02 02:01:22 PM  
But but but.... it makes a hilarious farting noise!
 
2013-02-02 02:17:01 PM  
Sodastream is manufactured on an illegal West bank "Settlement" they can EABOD.
 
2013-02-02 02:17:23 PM  

Dinjiin: BadReligion: Sodastream syrups taste terrible.

I noticed that too.  Can you recommend any syrups that are sugar/hfcs-free?


I am not a fan of diet type drinks, so I can't. I am sorry. I love cane sugar sweetened sodas.
 
2013-02-02 02:18:09 PM  

rob.d: I've been looking at this, but not to make my own coke, I hate coke or pepsi, but to make my own italian style soda.

Can you add fruit juice to the water, and carbonate it?

I love this stuff,  [wallstreetstripper.files.wordpress.com image 720x374]

I go through about 8 cans of the orange flavored ones a week.
 
2013-02-02 02:20:29 PM  
Look up third party harm.
 
2013-02-02 02:25:54 PM  
If you're drinking enough soda that this has any chance of paying off in a remotely reasonable time frame, it's probably not a sign that you need to buy your own miniature soda factory, but that you need to  stop drinking so much farking soda.
 
2013-02-02 02:30:40 PM  
I am a cashier at a very large retail giant. People have been buying this SodaStream crap. Horribly expensive. And I can't imagine the quality is as good as actual soda. They will get bored playing with the machine, or break it, or just get lazy and go back to buying Coke and Pepsi and they will have wasted their money and made SodaStream execs very happy.
 
2013-02-02 02:34:17 PM  

kalor: Can't they get in trouble for denying equal access to the airwaves because they were paid to deny that access by a thrid party?  I recall NYT got into huge trouble for trying to pull the same stunt


They aren't being paid to deny access (or, rather, there is no indication of that). They are choosing not to grant access based on the business implications of working with that client. Any money they are receiving from Coke and Pepsi is for providing services.

I am not sure what the actual media laws are in the US, but there is a distinction being paid to do something and choosing to do something because of its impact on future, unrelated business.
 
2013-02-02 02:39:30 PM  
Soda Stream cracks me up!

Have you seen the price on that thing? Plus the machine-specific replacement CO2 containers and the costly syrup?

Pretty much all it does is make carbonated water, which you add flavor to. Years ago, for $20 you could buy a bar siphon which was a pressurized container that held water, plus you screwed in a CO2 cartridge, which could be bought from nearly anywhere at the time. The cartridge was $0.50.

You used it to make fizzy bar drinks. You can still find them on E-bay or in some stores. Publix Markets sold this disposable plastic half gallon jug of seltzer with a spritz head on it for a time.

I recently read about a decades old seltzer water company, which made it's own seltzer and delivered it in glass sprits bottles, and recovered the empties, going out of business, much to the dismay of their customers. Seems they're the last real seltzer company in the US.

Their service was cheaper.

You used to be able to buy small bottles of soda syrup. I have a box of old Hires Root Beer syrup bottles complete with syrup that my grandparents used to make their own soda with.

With Soda Stream, aside from the syrup, you need to buy replacement canisters and accessories that are specific to the machine and quite over priced.

Buy a bar seltzer maker, a box of CO2 cartridges from any store selling CO2 powered BB guns, run in filtered water from your tap and add in whatever flavors you want or can find. Much cheaper.

The only problem with canned or bottled seltzer or club soda bought at a store is that once you open it, it continually looses fizz. A bar seltzer canister keeps it topped up by way of the CO2 cartridge.

Plus, like a previous FARK-er said, you can buy soda syrup online. Better and probably cheaper.

They used to have these CO2 powered canisters which made whipped cream also. They were popular for home use in the 50's.

I don't suppose anyone recalls the soda tablets called 'Fizzies'? They were fun.
 
2013-02-02 02:41:02 PM  

Happy Hours: dr-shotgun: The Soda Stream isn't purely about economics. It's nice to not have to drag around bottles of fizzy water from the store. It's nice to not have anywhere near as much recycling. It's nice to have a pretty wide variety of flavors sitting around. It's nice to be able to control the amount of carbonation. It's nice to be able to make your own mixes with fresh ingredients.

How much soda do you drink?  Aluminum cans or plastic bottles are not heavy.

Hey, maybe you'd like to buy a dairy cow too.  Then you wouldn't have to carry home those heavy cartons of milk.

Nice commercial, but I can't really fault CBS for not running it.


Yeah, I drink a lot of soda, but that's like saying, "Why do you bother having a Mr. Coffee when you can just grow a coffee plant in your yard?"

I don't actually own one because I don't want to spend that much money on a product without getting a taste of the result (a lot of generic colas are...pretty dire) but I don't really see it as THAT unusual a product to own, especially if you have kids or entertain a lot.
 
2013-02-02 02:48:09 PM  
This is one of those stupid products that keeps coming back every dozen years or so. This is the latest iteration.
Buy equipment, expensive syrups, make crappy tasting soda that is barely cheaper than store bought, get tired of the trouble, sell at yard sale.
 
2013-02-02 02:52:55 PM  

rob.d: I've been looking at this, but not to make my own coke, I hate coke or pepsi, but to make my own italian style soda.

Can you add fruit juice to the water, and carbonate it?

I love this stuff,  [wallstreetstripper.files.wordpress.com image 720x374]


I want this. I've never seen that! We have perrier that's lime/lemon/other flavors. And then there's Izze. Both are good, but I'd like to try that..
 
2013-02-02 02:56:56 PM  
Rik01:
They used to have these CO2 powered canisters which made whipped cream also. They were popular for home use in the 50's

CO2 can't be used in whipped cream containers, it create carbonic acid and curdles the milk.  That's why commercial cans of whipped cream are charged with Nitrous Oxide (N2O)

peasandcarrots:

Yeah, I drink a lot of soda, but that's like saying, "Why do you bother having a Mr. Coffee when you can just grow a coffee plant in your yard?"

That's a terrible analogy to the sodastream.  It would be more like saying "Why bother having a Mr Coffee when you can stop at Starbucks every day"
 
2013-02-02 03:07:14 PM  
 
2013-02-02 03:09:20 PM  

Katie98_KT: rob.d: I've been looking at this, but not to make my own coke, I hate coke or pepsi, but to make my own italian style soda.

Can you add fruit juice to the water, and carbonate it?

I love this stuff,  [wallstreetstripper.files.wordpress.com image 720x374]

I want this. I've never seen that! We have perrier that's lime/lemon/other flavors. And then there's Izze. Both are good, but I'd like to try that..


Don't start, they're good.  And they're not cheap.  Well over a buck a can up here and not always available.
 
2013-02-02 03:13:19 PM  

rob.d: Katie98_KT: rob.d: I've been looking at this, but not to make my own coke, I hate coke or pepsi, but to make my own italian style soda.

Can you add fruit juice to the water, and carbonate it?

I love this stuff,  [wallstreetstripper.files.wordpress.com image 720x374]

I want this. I've never seen that! We have perrier that's lime/lemon/other flavors. And then there's Izze. Both are good, but I'd like to try that..

Don't start, they're good.  And they're not cheap.  Well over a buck a can up here and not always available.


A buck a can? Damn, I pay $3.90/six pack here.
 
2013-02-02 03:20:56 PM  
We got one of the machines for Christmas.  For seltzer water it works fine.  But their flavored sodas are ass.    The worst is their Dr. Pepper equivalent, "Dr. Pete."  I took one sip and literally spat it into the sink, and dumped the rest of the bottle.  Even their non-diet flavors taste heavily of artificial sweetener.  I  suspect we'll use it until the CO2 cartridge runs out, and then we'll give the thing away.
 
2013-02-02 03:23:20 PM  

Warthog: We got one of the machines for Christmas.  For seltzer water it works fine.  But their flavored sodas are ass.    The worst is their Dr. Pepper equivalent, "Dr. Pete."  I took one sip and literally spat it into the sink, and dumped the rest of the bottle.  Even their non-diet flavors taste heavily of artificial sweetener.  I  suspect we'll use it until the CO2 cartridge runs out, and then we'll give the thing away.


http://www.williams-sonoma.com/products/soda-mixer-syrup/">http://ww w.williams-sonoma.com/products/soda-mixer-syrup/ 
This stuff is great, so is their Root Beer. Much better than the soda stream crap.
 
2013-02-02 03:37:12 PM  

Warthog: The worst is their Dr. Pepper equivalent, "Dr. Pete."


Hi everybody!
 
2013-02-02 03:39:45 PM  

falcon176: soda stream sucks


They were okay back in the late 80s and early 90s when they were popular in the rest of the world.
 
2013-02-02 03:46:00 PM  
The company already tried this earlier in the late 90's/early 2000's....although they went by the name "Soda Club" then. They had kiosks in local malls where you would go to get CO2 and buy flavors. Some family-friends (who I loathe), bought it, along with every other useless kitchen gadget and junk food possible. It was okay, but not that great. And the CO2 was expensive. I thought this fad was dead, but I guess the company just reemerged with a new name.
(I don't drink that much soda, so 2 or 3 2-Liters from the grocery store isn't too bad, but I only buy them when they are on sale. Otherwise, I'll stick to tea or Crystal Light, etc).

encrypted-tbn3.gstatic.com
 
2013-02-02 04:04:10 PM  
Bet that really crossed the soda streams.
 
2013-02-02 04:31:30 PM  
SodaStream has a product that could be wildly disruptive to the soda industry, if successful. As in, the "automobile" to the soda industry's "buggy whip." If SodaStream takes off, Coke and Pepsi would have a lot to worry about, for sure. But isn't that what progress is all about?

Who wrote this, the SodaStream CEO?
 
2013-02-02 04:37:50 PM  
As long as you retrofit the CO2 cartridge so local companies can refill it and buy the syrup from another distributor (Big Lots usually has some good ones available), then the soda stream isn't a bad deal.  I never recycle and so now I don't have to pay the  5 or 10 cents deposit on every bottle.  Works for me.  YMMV
 
2013-02-02 04:40:36 PM  

flashfry: Bet that really crossed the soda streams.


YOU NEVER CROSS THE SODA STREAMS
 
2013-02-02 04:41:33 PM  
so, what's the technical (pyschological) term for when a person convinces themselves, against all reason, that they are saving money by spending money?  It's like greenwashing, but I know there's got to be a technical term.

It reminds me of people who say "I saved so much money with this coupon!"

Actually, it's probable that you wouldn't have purchased that product AT ALL until you saw the coupon.
/Always drinks upstream from the herd.
 
2013-02-02 04:48:02 PM  

Ghastly: Warthog: The worst is their Dr. Pepper equivalent, "Dr. Pete."

Hi everybody!


That's Dr. Nick.
 
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