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(BusinessWeek)   Complicated algorithms are responsible for the great taste of your morning orange juice. The oranges? Nah, that's just pulp fiction   (businessweek.com) divider line 16
    More: Interesting, orange juice, Minute Maid, blacklists, Tropicana, growing seasons, Auburndale, crop yields, Euromonitor  
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1199 clicks; posted to Business » on 02 Feb 2013 at 10:28 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-02-02 07:44:09 AM  
WHAT AIN'T NO COUNTRY I EVER HEARD OF

DO THEY JUICE ORANGES IN WHAT?!
 
2013-02-02 08:10:55 AM  
So one might say they are intelligently designed?
 
2013-02-02 08:25:10 AM  

BumpInTheNight: So one might say they are intelligently designed?


Engineered, more like.
 
2013-02-02 08:33:13 AM  
Just eat an orange.
 
2013-02-02 09:18:11 AM  
All that tweaking doesn't suit everyone's taste. Alissa Hamilton, author of the 2010 book Squeezed: What You Don't Know About Orange Juice, says most 100 percent not-from-concentrate OJ is more processed than consumers realize. She has argued for stricter labeling so they know the juice has been engineered from various batches of oranges.


So what if it's been through a couple tanks and blended for consistency? It's not spoiled and you can buy it every day of the year, and the listing of contents on the label tells you exactly what's in the bottle. It's convenient and tastes pretty good. If Ms. Hamilton prefers fresh squeezed juice from new crop fruit for only a month or two every year, she still has that choice. If somebody else prefers frozen concentrate, that choice is available too.

Also, as an electrical engineer who's been in a million food processing plants, this article is relevant to my interests.
 
2013-02-02 09:26:06 AM  
Any of you orange juice moves, and I'll juicify every mother f*ckin last one of ya!
 
2013-02-02 10:07:24 AM  
Do you mind if I have a sip of your refreshing orange juice to wash this down?
 
2013-02-02 10:07:39 AM  
encrypted-tbn0.gstatic.com

'Math m*therf*cker, do you speak it?'
 
2013-02-02 10:42:23 AM  
Damn, that's a pretty farking good orange juice. I don't know if it's worth five dollars, but it's pretty farking good.
 
2013-02-02 10:53:00 AM  
analytics. It requires analyzing up to 1 quintillion decision variables to consistently

DoYouWantToKnowHowIKnowYouAreFullOfIt.jpg

Up to? Yeah and I have up to 200 Lamborghinis in my garage.
 
2013-02-02 11:04:48 AM  
I didn't know that orange juice was such srs bsns.

I guess he did though:
i2.listal.com
 
2013-02-02 04:27:38 PM  
Donald Duck orange juice.  Best evar!
 
2013-02-02 04:31:43 PM  

phaseolus: All that tweaking doesn't suit everyone's taste. Alissa Hamilton, author of the 2010 book Squeezed: What You Don't Know About Orange Juice, says most 100 percent not-from-concentrate OJ is more processed than consumers realize. She has argued for stricter labeling so they know the juice has been engineered from various batches of oranges.


So what if it's been through a couple tanks and blended for consistency? It's not spoiled and you can buy it every day of the year, and the listing of contents on the label tells you exactly what's in the bottle. It's convenient and tastes pretty good. If Ms. Hamilton prefers fresh squeezed juice from new crop fruit for only a month or two every year, she still has that choice. If somebody else prefers frozen concentrate, that choice is available too.

Also, as an electrical engineer who's been in a million food processing plants, this article is relevant to my interests.


This has been covered on Fark before, probably more than once.  But what bothers people is not the fact that they do these things like:

Natural flavors and fragrances captured during squeezing are added back into the juice to restore flavor lost in processing.

It's that they casually omit that fact and rely on consumer ignorance in order to encourage a belief that the juice was simply squeezed and transported.

The process yields better tasting and more consistent orange juice?  Awesome!  It's available year round?  Super convenient!  But implying that the process is less industrial than it actually is: not cool.

Look at the typical advertisement.  Dude standing IN THE ORCHARD reaches out and hands a carton of orange juice to a mom standing outside a fridge in a supermarket hundreds of miles away.  Do you see any tankers?  Do you see a vast processing plant where millions of gallons of orange juice are pumped around and flavors and oils added to them?  Do you see the machines that extract oils and essences from rinds?  No.  You see juice moving directly from orchard to consumer, via a magical hand-off and you are meant to infer that it means "with no intervening industrial processing."

The best part of this scam (and yes, it's a scam) is that most people really haven't had real fresh squeezed orange juice.  It's expensive to do yourself (the mark up on oranges in the supermarket make it impractical), and we've all become accustomed to the frozen reconstituted and fake-fresh varieties that we simply don't know the difference.

I was totally taken in by the scam until I moved to Florida.  People drink the frozen and fake-fresh kind there too, but lots of folks also have a restaurant-grade juice press.  When the picking season comes, you can go to a farmers' market (or direct to an orchard) and buy oranges for absurdly low prices.  A buck a dozen was the going rate when I lived there.  Because they're fresh off the trees, it only takes about four big oranges to fill a huge glass.  (FYI - the typical department store orange juicers, even the electric ones, are a waste of money.  Only a PRESS will get all the juice out of an orange).  The first glass of real orange juice that I tasted was an eye opener.  I had no idea that orange juice was actually supposed to taste like oranges.  I had no idea how much the orange juice I had previously been drinking DIDN'T taste like oranges.

When I can afford it, I prefer actual fresh squeezed orange juice to the fake-fresh variety.  Unfortunately, I don't live in Florida anymore.  The fake-fresh stuff still tastes good, but it definitely has an artificial flavor to it.  If you've never had real orange juice, you probably wouldn't be bothered by it.

I still think they have the right to sell the stuff, and there's no law that MAKES them reveal the heavily industrialized process that they use to concoct it.  But I also think it's a bit of a dickish maneuver for them to conveniently forget to mention it.
 
2013-02-02 06:31:14 PM  

tillerman35: But I also think it's a bit of a dickish maneuver for them to conveniently forget to mention it.



How would someone go about mentioning that in an advertisement? And, does anyone really believe that the friggin' Coca-Cola company's juice empire's production division consists of little small-town storefronts staffed by two or three old caucasian dudes in plaid shirts manually loading oranges into a machine the size of a dorm fridge?

How can anyone who gives it a momentary thought *not* believe that supermarket food comes from huge factories?
 
2013-02-02 10:31:24 PM  

tillerman35: Look at the typical advertisement.  Dude standing IN THE ORCHARD reaches out and hands a carton of orange juice to a mom standing outside a fridge in a supermarket hundreds of miles away.  Do you see any tankers?  Do you see a vast processing plant where millions of gallons of orange juice are pumped around and flavors and oils added to them?  Do you see the machines that extract oils and essences from rinds?  No.  You see juice moving di ...


Isn't that the commercial for Florida's Natural? Although I'm sure they use tankers and processing plants, I don't think you can compare them to Coke/Pepsi... And for some reason, they're always cheaper than the big guys at my grocery store.
 
2013-02-03 12:36:55 AM  

phaseolus: tillerman35: But I also think it's a bit of a dickish maneuver for them to conveniently forget to mention it.


How would someone go about mentioning that in an advertisement? And, does anyone really believe that the friggin' Coca-Cola company's juice empire's production division consists of little small-town storefronts staffed by two or three old caucasian dudes in plaid shirts manually loading oranges into a machine the size of a dorm fridge?

How can anyone who gives it a momentary thought *not* believe that supermarket food comes from huge factories?


Why not just say it?  Just say "Yeah, it's not fresh-squeezed, and yes we do add flavor and aroma-enhancing chemicals.  But we believe it tastes as good as- even better than- fresh-squeezed orange juice.  And it's available year round for a lot less than you'd pay for fresh-squeezed orange juice."

Or course they'd never do it.  The fake-fresh product manufacturers are pussies.  In many ways, their product is BETTER than fresh squeezed (year round availability, blended and optimized for taste, not to mention pasteurization, FFS.)  They should be proud of what they've accomplished, but  they're too scared to risk consumers not liking the idea that they went to so much trouble to get things right.  So instead we get dickish advertising.  Hell, if I were the food scientists whose lives' work went into developing this process, I'd be pissed.
 
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