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(Marketing Magazine (UK))   For years we've have TV shows about wine which no self respecting man should be watching. How about a show about beer though?   (marketingmagazine.co.uk) divider line 48
    More: Interesting, television shows, BrewDogs, Molson Coors, James Watt  
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1483 clicks; posted to Entertainment » on 29 Jan 2013 at 11:21 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-29 11:23:42 AM
sharetv.org
 
2013-01-29 11:24:48 AM
Punk IPA = terrible.
 
2013-01-29 11:26:03 AM
It was called the man show and it was GLORIOUS
 
2013-01-29 11:27:14 AM
i.imgur.com
 
2013-01-29 11:29:48 AM
Aww, the English are still trying to stay relevant with craft brewing. That's cute.
 
2013-01-29 11:31:24 AM
BrewDog, the self-styled 'punk brewer'

Ugh, go f*ck yourself
 
2013-01-29 11:32:48 AM

For years we've have TV shows


Have we've?
 
2013-01-29 11:35:28 AM

AmazinTim: Aww, the English are still trying to stay relevant with craft brewing. That's cute.


Eh, Brewdog are Scottish - most certianly not English.

Also, I can't decide if you think craft beer is pointless (in which case you are welcome to continue your Bud) or if you think it is American (in which case try any pub - not bar - in Britain and you will find small, independent and traditional beers some of which are probably older than Yankland)?!?!

\ Nice Guiness if your profile pic...
 
2013-01-29 11:35:28 AM
Let's do a show about the pluperfect tense.
 
2013-01-29 11:36:40 AM
There's nothing wrong with wine. Subby, stop being so hyper-vigilant about your perceived manhood.
Most people automatically assume you're a little gay if you make a big deal out of it.
 
2013-01-29 11:37:31 AM
Brew Masters. It was on the Discovery Channel. Word is that it was cancelled because a Big Beer company threatened to pull all of their advertising from all Discovery networks if they kept it on the air.
 
2013-01-29 11:37:37 AM
Three Sheets was pretty awesome.
 
2013-01-29 11:39:18 AM

AmazinTim: Aww, the English are still trying to stay relevant with craft brewing. That's cute.


Americans pretending they know something about beer. That's cute.
 
2013-01-29 11:40:24 AM
www.tvsa.co.za
 
2013-01-29 11:43:02 AM

Brigandaca: AmazinTim: Aww, the English are still trying to stay relevant with craft brewing. That's cute.

Eh, Brewdog are Scottish - most certianly not English.

Same thing.

/ducks

 
2013-01-29 11:45:46 AM
img718.imageshack.us
Wants you kids to get off his lawn grave.
 
2013-01-29 11:54:39 AM
There are tv shows about wine?
 
2013-01-29 12:23:53 PM

ScouserDuck: Brigandaca: AmazinTim: Aww, the English are still trying to stay relevant with craft brewing. That's cute.

Eh, Brewdog are Scottish - most certianly not English.

Same thing.

/ducks


Not at Twickenham on Saturday they won't be. I can assure you of that.
 
2013-01-29 12:26:44 PM

Jjaro: Three Sheets was pretty awesome.


Came in here to say this. Also, his new show Drinking Made Easy is pretty good too.
 
2013-01-29 12:31:20 PM
Subby, if you care what other people think of the shows you watch, you're not a self-respecting anything.
 
2013-01-29 12:34:18 PM

EbolaNYC: There's nothing wrong with wine. Subby, stop being so hyper-vigilant about your perceived manhood.


Yeah, in fact, I kinda don't get the "beer = manly; wine = sissy" thing... wine has the higher alcohol content: If anything, beer is the girls' drink. I have a feeling it's often rooted in trying to mask insecurity about ignorance of wine, because the culture around it can seem intimidating to the un/under-informed.

That said, beer is significantly more difficult to make (a) well (b) consistently. Wine is good grape juice, neutral yeast, +/- time in a wood container. Beer is the result of a diverse selection of grains and their treatment, many, many kinds of hops, and an astonishing array of astonishingly important yeasts. *That* said, the most impressive feat in brewing is the ability to produce consistent, nearly-flavorless macrobrew light beers. The fact that you can get a [Coors | Miller | Bud | whatever]-lite beer *anywhere* in the country, and know it tastes identical to one purchased *anywhere* else is nearly unbelievable.

Big beers are easy. Light beers are hard, and I say that as someone who detests light beers and low-alcohol / low-hop / low-character beer. But more shows about any kind of liquor are OK by me!
 
2013-01-29 12:40:40 PM
What is this artificial conflict between wine and beer? Can't we all just get happily drunk together?
 
2013-01-29 12:51:11 PM

DemDave: Brew Masters. It was on the Discovery Channel. Word is that it was cancelled because a Big Beer company threatened to pull all of their advertising from all Discovery networks if they kept it on the air.


I believe this is accurate. I stopped watching it after he made beer with his farkin spit though.
 
2013-01-29 12:57:53 PM

DemDave: Brew Masters. It was on the Discovery Channel. Word is that it was cancelled because a Big Beer company threatened to pull all of their advertising from all Discovery networks if they kept it on the air.


I came in to mention that show and mock subby's grammar.

Though, I thought it was cancelled because of low ratings. If your rumor is correct I won't ever drink a beer by a major brewer again. Competition is good. Trying to stifle a competitor with such an underhanded action I'd find disgusting.
 
2013-01-29 12:59:20 PM
Wine is for ladies and fancy-boys.
 
2013-01-29 01:09:59 PM

mongbiohazard: DemDave: Brew Masters. It was on the Discovery Channel. Word is that it was cancelled because a Big Beer company threatened to pull all of their advertising from all Discovery networks if they kept it on the air.

I came in to mention that show and mock subby's grammar.

Though, I thought it was cancelled because of low ratings. If your rumor is correct I won't ever drink a beer by a major brewer again. Competition is good. Trying to stifle a competitor with such an underhanded action I'd find disgusting.


I heard the same thing about the Brew Masters show. The big boys don't like it when craft gets major exposure. They can pull hundreds of millions of ad time to show how mad they are too.
 
2013-01-29 01:12:34 PM

mongbiohazard: Though, I thought it was cancelled because of low ratings. If your rumor is correct I won't ever drink a beer by a major brewer again. Competition is good. Trying to stifle a competitor with such an underhanded action I'd find disgusting


It was never confirmed, it was basically something Bourdain threw out there with no source listed. I mean, I'm pretty sure one of the big brewers was actually running ads during the show.
 
2013-01-29 01:15:03 PM
Michael Jackson (RIP) used to do this.

So yeah. Someone else needs to pick this gig up.
 
2013-01-29 01:18:50 PM
This is why we can't have have nice things, subby.
 
2013-01-29 01:36:59 PM

Lost Thought 00: [www.tvsa.co.za image 468x350]


+1. The Oz and James shows are awesome.
 
2013-01-29 01:55:32 PM

Skiffy: Lost Thought 00: [www.tvsa.co.za image 468x350]

+1. The Oz and James shows are awesome.


CSB - watching that with my 6 year old nephew (Top Gear fan). After a few minutes he covered both ears and screamed "Why doesn't James make that old man shut up?!?"
 
2013-01-29 02:21:53 PM
Yeah, wine is so sissy that it's twice as strong as your typical beer. And then there are fortified wines like port, sherry, madeira, etc., which can be wonderful and are even stronger.
 
2013-01-29 02:43:33 PM

SFSailor: That said, beer is significantly more difficult to make (a) well (b) consistently. Wine is good grape juice, neutral yeast, +/- time in a wood container. Beer is the result of a diverse selection of grains and their treatment, many, many kinds of hops, and an astonishing array of astonishingly important yeasts. *That* said, the most impressive feat in brewing is the ability to produce consistent, nearly-flavorless macrobrew light beers. The fact that you can get a [Coors | Miller | Bud | whatever]-lite beer *anywhere* in the country, and know it tastes identical to one purchased *anywhere* else is nearly unbelievable.


The weird thing I have always thought about wine is that wine people almost expect a certain brand of wine to taste different from year to year (you will hear them talk about how it was a good or bad grape crop this year) and don't seem to mind variations in the finished product. Beer is harder since brewers are pretty much expected to make every batch taste the same even though grain and hop crops can vary each year.
 
2013-01-29 02:49:37 PM

mechgreg: SFSailor: That said, beer is significantly more difficult to make (a) well (b) consistently. Wine is good grape juice, neutral yeast, +/- time in a wood container. Beer is the result of a diverse selection of grains and their treatment, many, many kinds of hops, and an astonishing array of astonishingly important yeasts. *That* said, the most impressive feat in brewing is the ability to produce consistent, nearly-flavorless macrobrew light beers. The fact that you can get a [Coors | Miller | Bud | whatever]-lite beer *anywhere* in the country, and know it tastes identical to one purchased *anywhere* else is nearly unbelievable.

The weird thing I have always thought about wine is that wine people almost expect a certain brand of wine to taste different from year to year (you will hear them talk about how it was a good or bad grape crop this year) and don't seem to mind variations in the finished product. Beer is harder since brewers are pretty much expected to make every batch taste the same even though grain and hop crops can vary each year.


Part of what makes wine exciting is that it has a life of its own. Nt just two vintages, but two bottles from the same vintage can taste different. The post you replied to, however, is full of shiate regarding difficulty.
 
2013-01-29 03:11:56 PM

mechgreg: SFSailor: That said, beer is significantly more difficult to make (a) well (b) consistently. Wine is good grape juice, neutral yeast, +/- time in a wood container. Beer is the result of a diverse selection of grains and their treatment, many, many kinds of hops, and an astonishing array of astonishingly important yeasts. *That* said, the most impressive feat in brewing is the ability to produce consistent, nearly-flavorless macrobrew light beers. The fact that you can get a [Coors | Miller | Bud | whatever]-lite beer *anywhere* in the country, and know it tastes identical to one purchased *anywhere* else is nearly unbelievable.

The weird thing I have always thought about wine is that wine people almost expect a certain brand of wine to taste different from year to year (you will hear them talk about how it was a good or bad grape crop this year) and don't seem to mind variations in the finished product. Beer is harder since brewers are pretty much expected to make every batch taste the same even though grain and hop crops can vary each year.



Yeah, it's funny how the same wine from the same vineyard can taste quite different from one year to the next. I used to attend some private wine tastings at a restaurant in DC, and once I brought the same wine as someone else - but different year. When we compared the two the difference was much more pronounced than I expected. Amazing how much one more year can mellow out a Malbec.

And yeah, for beers I'm expecting the same taste every time I open the bottle of the same beer - but I do like trying different beers for the different flavors.

As for one being for men and the other for sissies or something..... well, that's just something meaningless that dumb people say. Ignore it, drink what you like. There's few things more manly than someone who couldn't give two shiats whether a stranger thinks he's manly or not.
 
2013-01-29 03:45:01 PM

cameroncrazy1984: Jjaro: Three Sheets was pretty awesome.

Came in here to say this. Also, his new show Drinking Made Easy is pretty good too.


His little buddy Steve is a local and a fine bartender. I've hosted many a private brewery tour for his fan club

The brewery has been sniffed out for a reality show a couple of times actually.. not so sure about that.... However, This year is the 20th anniversary of the place and we have a documentary film crew following us around, which is nice.


Wine and beer are two different things along the same lines, one is made with fruit, the other with cereal grains and spiced with hops. And for those out there that think all wine is spontaneously fermented, cellar on wood, and variation from bottle to bottle is part of the charm is the intent of the vintner, you got another thing coming. Vintners go through many of the same pains to insure consistency from batch to batch as brewers including closed fermentation with careful yeast management. The bulk of a vintners work happens during the growing season, in a lot of ways, making the wine is the easy part. growing conditions, climate, grape stock selection. all very important things to consider.

short and simple, If two bottles from the same vintage taste markedly different? then that's a problem. a big problem. Unless it was sold off specifically as a single cask, that stuff should have been blended off to achieve consistency across the whole run, and your variations should be between years, not particular bottles. These are everyday drinkers we are talking about, certainly there are other pulls from the same batch, and particular years that deserve special consideration.


And there are many beers that can be Laid down as well. Barley wines, wee heavies, imperial whatever. The barely wine we make here at the brewery, we state that they are good for aging up to five years, but I've had some 10 years old that tasted wonderful as well. .
 
2013-01-29 03:47:25 PM

mechgreg: wine people almost expect a certain brand of wine to taste different from year to year


I don't know if it's -expected-, but it's certainly accepted as part of the game. Weather, harvest timing, aging- and storage conditions, etc can vary dramatically. That's why, among other things, there should be strict labeling and advertising laws around using critical praise. One year's, "94/100. Bargain!" could be "80/100. Barely drinkable." the next.

ScouserDuck: The post you replied to, however, is full of shiate regarding difficulty.


Beer is a -significantly- more complex recipe and product. Wine is good juice (that's the hard part) plus yeast and time. In the vast majority of cases, you don't even have to worry about its carbonation. And, again, the "well" and "consistently" combination is the part that makes beer harder. Any idiot can make a decent beer (and I prove that on a regular basis) or wine (as my friends do). It is -very- hard to make the *identical* beer over and over and over again from varying water sources and supplies.

By the very nature of its market -- wine drinkers accepting variation -- it is easier to produce good wine than good beer. Imagine a world where ordering a Bud Light could get you anything from a Sierra Pale to a Bud Light to an infected, undrinkable pond water. Now add in the consideration that people have *strong* allegiances and preferences to specific light beers among a crowd of -very- similar products. Beer is hard. Wine is easy.

mongbiohazard: same wine as someone else - but different year


You didn't bring the same wine, then. ; ) But, you brought a wonderful experience!

*Everyone* who likes beer, or wine, or, really, any liquor should partake of truly-blinded taste tests. You can learn a lot about your preferences, the differences and the products themselves. Invite 3-4 friends over, bring three or four years of the same variety from consecutive vintages, blind the samples and taste. I can consistently get them in the right order, most of the time, and most people who care about wine in the slightest can get them mostly right, and everyone learns a lot.

Similarly, blind compare a specific style of beer, and you may find some real surprises: I thought my homebrew was getting its ass kicked when we *all* hated one sample in a group of well-regarded IPAs... turned out to be a rather famous and self-promoting brewery the sucked, while mine was determined to be indistinguishable from the beer it was attempting to clone. ABX tests are great, too!

mongbiohazard: well, that's just something meaningless that dumb people say.


Yes, but I think we can all agree on at least one thing: The DH rule sucks.
 
2013-01-29 03:53:50 PM

Funbags: [i.imgur.com image 300x300]


Came for Zane, raising you one Steve McKenna.
farm8.staticflickr.com
 
2013-01-29 04:05:07 PM

Funbags: [i.imgur.com image 300x300]



Zane Lamprey is my spirit guide.

/The old Prague episode of "Three Sheets" finally lead me to taking my trip there later this year.
//If Steve McKenna were my spirit guide, I would be typing this from prison/
 
2013-01-29 04:12:43 PM
No one ever went broke underestimating the taste masculine insecurity of the American public male.
 
2013-01-29 04:17:59 PM
What's wrong with wine?
 
2013-01-29 04:36:47 PM

JacFlash: Funbags: [i.imgur.com image 300x300]

Came for Zane, raising you one Steve McKenna.
[farm8.staticflickr.com image 500x282]


I conned him into drinking half a pint glass of yeasty, two day into fermentation brown ale :D

they got it on camera!

He was a little queezy for the rest of the tour...


if you follow Steve on Facebook, I'm in his photo galleries. from that tour.
 
2013-01-29 04:46:34 PM
"...in line with its belief that editorial exposure is '1000 times more worthwhile' than advertising."

Yeah, no shiat Sherlock. Free publicity sure is great, isn't it? What about the poor saps who have to waste their time writing a great piece about you, only to have the paper/website tank due to budget cuts because assholes like you have this no-effort philosophy?

/Account Exec at a local paper.
//Yes, my jimmies are rustled.
 
2013-01-29 05:12:01 PM

stevetherobot: There are tv shows about wine?


Sure. We've have them for a while.
 
2013-01-29 08:41:52 PM

thewulf: Punk IPA = terrible.


Everything BrewDog does = all show, no go.

Worst AW's in all of beer, and without the beer to back up their AWing.
 
2013-01-29 08:44:19 PM

GQueue: I mean, I'm pretty sure one of the big brewers was actually running ads during the show.


Yep. Blue Moon aka Coors. Multiple ads every episode.
 
2013-01-30 11:54:49 AM
Wine is for 40 year old women to drink at parties.
Beer is for 16 year old girls to drink at parties.
Men drink liquor. Alone. With a shotgun nearby.
 
2013-01-30 11:41:07 PM
Stop listening to what other people say about what you drink and just drink what makes you happy. Everyone is so concerned with their appearance to others. Here's the news: Most people are morons and only pretend to know about the things they speak of.

Drink what you want and fark everyone else.

/certified beer server
//drinking bud light right now
 
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