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(Social News Daily)   "When The Zombies Come" is a short YouTube documentary about zombie preparedness at a local ACE Hardware. It got into Sundance and DragonCon. It also got all of the ACE employees in the film fired   (socialnewsdaily.com) divider line 17
    More: Followup, Ace Hardware, YouTube, superstar, DragonCon  
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4723 clicks; posted to Geek » on 24 Jan 2013 at 7:22 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2013-01-24 06:57:50 PM
3 votes:
Oh, and being videoed with your guns on the roof of the damned building, especially the one with the big scope.........WHAT THE HELL DID YOU EXPECT?
2013-01-24 08:48:00 PM
2 votes:
Well, that was, different.
The funny thing i found with the video was the complete lack of understanding how infrastructure works after disasters/ zombie apocolypses. He seems to be under the impression that there will be electricity keeping that food cold so he can eat like a king.And, he also lacks basic understanding about what autozone actually carries at a small podunk store, so, i doubt that he will be able to fix anything.
A hardware store is a good place, but not to hole up in.to raid-yes.
And I wont even bother with him thinking that his mobile phone will work because theres a tower that goes 150, a thousand feet up in the air.
2013-01-24 06:51:40 PM
2 votes:
Hey kids, when you let a camera crew follow you around at work, and they catch you surfing google, goofing off, talking about killing things (even zombies), and just plain being not useful, don't be surprised if that video gets out to the wrong people (your boss) and they re evaluate their need for you.

/always look busy
2013-01-24 06:44:30 PM
2 votes:

scottydoesntknow: Hahahaha ACE looks like such an ass right now! Instead of waiting to see what people thought, they automatically jumped on the "ANY VIOLENCE IS BAD AND WE WILL TAKE A STAND AGAINST IT, EVEN IF IT'S PURELY FANTASY!"

I think we need a zombie protest at every ACE hardware. Just have a bunch of people dressed up like zombies line up against the windows clawing and moaning at the people inside.


That would be awesome.  If I was ACE, I would have hired the guy to do an online ad, with a general "for all yer zombie killin needs' take.  They're not thinking about the opportunity that this presents.
2013-01-24 06:36:26 PM
2 votes:
All it takes is one idiot to watch that movie, pick up a rake, and hit his brother on the head while shouting "KILL THE ZOMBIE" before the dumb mother laywers up and sues ACE Hardware for condoning a movie like that being made in one of its stores (it's not like the judge in the case can throw it out for being frivolous - the law's have to be written to make sure no one takes any personal responsibility for anything anymore).

Knowing this, ACE needed to protect its ass from liability and had to fire everyone involved.

Blame the lawyers.
2013-01-24 06:35:36 PM
2 votes:
that was not good.

it wasn't amusing. it wasn't enjoyable. it wasn't interesting. it wasn't ambitious. it wasn't original.

that was somebody recording 10 minutes of their Facebook page.
2013-01-24 10:23:31 PM
1 votes:
Is ACE owned by some fundie family or something? The twitter butthurt for corporate is way over the top for what the film warrants. Secondly ACE does not own ace.com, the branding experts should spend more time fixing that and less time ranting about this.
2013-01-24 09:33:40 PM
1 votes:

johnnieconnie: timujin: johnnieconnie:

Good luck at the film festivals, you intrepid movie-makers.
You misspelled "inept".

It may not have been very good, but it was bold and daring stupid and moronic to make the film the way they did, apparently, considering the consequences.


Bold and daring is when you risk your reputation to prove that an unpopular convict is innocent of their crime in the name of justice. Bold and daring is putting your life on the line to reveal atrocities performed at the hands of a highly-guarded dictator. Bold and daring is when you disregard your own safety to expose the transgressions of a beloved institution. Bold and daring is not half-assing a short documentary homework assignment about your idiot buddy and his incredibly stupid and poorly thought out hypothetical plan to survive a zombie apocalypse that he knows will never happen while getting a company's legal team on your ass because you have no idea what you're doing and didn't stop to think that you need permission to use their trademarks and facilities when you publicly distribute your video (in other words, Filmmaking 101: Either get permission or cover it up).
2013-01-24 08:52:57 PM
1 votes:
So ACE Hardware is apparently unaware of how they could have used this to give their company major cool points in social media and helped spread their brand among the younger demographic and instead will do the exact opposite?

Good job, guys. If you're even luckier, some other hardware store will pick up on this and go with a clever trendy "We're the store you go to to prepare for the zombie invasion" ad campaign to make ACE look even sillier.
2013-01-24 08:45:02 PM
1 votes:

Jim_Callahan: You know, the relatively reasonable stance of basically every company, ever.


No, a reasonable company would ask a disclaimer be added and be done with it. Firing the employees and scouring the internet is a completely overblown reaction to filming a few people talking in and around a store.
2013-01-24 07:12:48 PM
1 votes:
this whole thing seems like it was done just so he could get into the pants of his coworker.

male coworker or female coworker? I haven't decided yet.

/but she is cute. in a 'give her a few wine coolers and a cigarette and after you finger blast her she'll let you use her sweet, sweet titties as a canvas for your sock-seed and then she'll stalk you until you graduate' kind of way.
2013-01-24 06:46:10 PM
1 votes:
...and maybe they should have asked one of their friends who speaks English as a first language to go through and edit their script.
2013-01-24 06:44:04 PM
1 votes:
An open topped Jeep is not "zombie ready"
2013-01-24 06:41:05 PM
1 votes:

GAT_00: Isn't unregulated capitalism an overly litigous society full of assholes looking for huge payouts from frivolous lawsuits glorious?


FTFY
2013-01-24 06:27:12 PM
1 votes:
That made it into sundance and dragoncon? Wtf.
2013-01-24 06:18:32 PM
1 votes:
Isn't unregulated capitalism glorious?
2013-01-24 06:13:18 PM
1 votes:
They should just do a "Red Dawn" (2012) and digitally edit the ACE logo. Make it "ASS Hardware" or something.
 
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