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(Smithsonian Magazine)   Begun the Mac and Cheese patent war has   (blogs.smithsonianmag.com) divider line 86
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5218 clicks; posted to Business » on 20 Jan 2013 at 9:46 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-20 09:32:34 PM  
blogs.smithsonianmag.com

What kid doesn't love an old-timey diving suit?

/yes, I know it's supposed to be an astronaut
 
2013-01-20 09:57:29 PM  
How about patenting something that tastes like actual macaroni and cheese instead of orange salt?
 
2013-01-20 10:13:09 PM  
I would cut somebody's arm off for some Kraft Mac n cheese made with whole milk and butter

/south beach
 
zez
2013-01-20 10:22:02 PM  
FTA Every day, Kraft Foods sells one million boxes of its trademark mac and cheese in their iconic blue box. Maintaining that customer base isn't to be taken for granted, however, as after a while, children who grew up on mac and cheese age, and, in turn, stop eating it.

I'm 44 years old and I just ate a box of mac & cheese for lunch yesterday

/wasn't that expensive Kraft shiat either, 33 cents a box at Aldi
//whole milk, real butter, with a sprinkling of shredded cheese in the mix
 
2013-01-20 10:26:42 PM  
Maybe it's because we use 2%, but I've found you have to use way less milk than the box says, or the sauce is way too thin and flavorless.
 
2013-01-20 10:28:52 PM  

pivazena: I would cut somebody's arm off for some Kraft Mac n cheese made with whole milk and butter

/south beach


Had some today. I added Pastrami and two slices of American Cheese. I usually add bacon and Smoked Gouda and a lil bit of hot sauce. maybe some pickled Jalapenos
 
2013-01-20 10:31:24 PM  
"children who grew up on mac and cheese age, and, in turn, stop eating it."

Says who? I'm 48 and I still eat it. When I was a kid, we ate it because it was cheap and we were poor, now I eat it because I like it.
 
2013-01-20 11:12:23 PM  
http://www.foodnetwork.com/recipes/alton-brown/baked-macaroni-and-che e se-recipe/index.html

except pour half into your casserole dish, stick in a layer of cripsy cooked thick-cut applewood smoked bacon, and pour the rest on top, so you have a bacon layer in the middle.
 
2013-01-20 11:26:18 PM  

null: http://www.foodnetwork.com/recipes/alton-brown/baked-macaroni-and-che e se-recipe/index.html

except pour half into your casserole dish, stick in a layer of cripsy cooked thick-cut applewood smoked bacon, and pour the rest on top, so you have a bacon layer in the middle.


Oooohhh....

and if we have to use boxed, it's Annie's
 
2013-01-20 11:28:46 PM  
Kraft bluebox Mac & Cheese is the ONLY mac & cheese. The rest is disgusting horse crap.
 
2013-01-20 11:31:38 PM  
If you have the milk and butter already, you are literally just some cheese and flour away from having real stuff instead of the boxed powder crap
 
2013-01-20 11:36:17 PM  
cdn-s3-0.wanelo.com
 
2013-01-20 11:53:43 PM  

usernameguy: Maybe it's because we use 2%, but I've found you have to use way less milk than the box says, or the sauce is way too thin and flavorless.


Whenever I do that by accident I just reduce the sauce a little bit and it comes out great.
 
2013-01-20 11:54:18 PM  
Unrelated, ,America's test Kitchen's mac and cheese is Amazing!
 
2013-01-21 12:01:18 AM  
Or you could just shred some cheese and make your own. Kraft mac and cheese is a travesty.
 
2013-01-21 12:06:47 AM  

Uchiha_Cycliste: Unrelated, ,America's test Kitchen's mac and cheese is Amazing!



I actually prefer the Kraft Deluxe Mac & Cheese stuff personally.
 
2013-01-21 12:08:23 AM  
Annnnnnd fark ate part of my comment... Was stating the ATK guys' mac & cheese taste testing left me confused because their top pick (Kraft Homestyle) always dries up whenever you bake it.
 
2013-01-21 12:21:06 AM  

fusillade762: [blogs.smithsonianmag.com image 600x368]

What kid doesn't love an old-timey diving suit?

/yes, I know it's supposed to be an astronaut



img842.imageshack.us
 
2013-01-21 12:23:09 AM  
I'm not sure what you mean by the Kraft Homestyle. Is that a brand of cheese for the Monterrey Jack or Cheddar?
 
2013-01-21 12:23:45 AM  
Kraft Macaroni and Cheese is neither macaroni nor cheese. Discuss.

media.tumblr.com
 
2013-01-21 12:24:39 AM  
Learn to make a roux damnit.

Hint: you already do know how, you just didn't know that it is just as easy to make a real sauce as it is to use kraft's premix of salt and flower.
 
2013-01-21 12:29:50 AM  
Roux is simple.
 
2013-01-21 12:33:54 AM  

Smackledorfer: Learn to make a roux damnit.

Hint: you already do know how, you just didn't know that it is just as easy to make a real sauce as it is to use kraft's premix of salt and flower.


What kind of flower? Roses, tulips, violets, etc.?
 
2013-01-21 12:33:57 AM  
I think the first time I ever had Spam was on a camping trip when someone made Kraft Dinner with Spam cubes. I was probably really hungry but I thought it was freakin delicious.

I cannot remember the last time I had any boxed mac n cheese, but I preferred the squeezy packet of cheese over the envelope of orange powder. I think Velveeta invented that but Kraft has their own premium version. I never could figure out the proper ratios of the ingredients to make the powder cheese to my liking.
 
2013-01-21 12:38:19 AM  

Bathia_Mapes: Smackledorfer: Learn to make a roux damnit.

Hint: you already do know how, you just didn't know that it is just as easy to make a real sauce as it is to use kraft's premix of salt and flower.

What kind of flower? Roses, tulips, violets, etc.?


Doh! :)
 
2013-01-21 01:21:24 AM  

Smackledorfer: Bathia_Mapes: Smackledorfer: Learn to make a roux damnit.

Hint: you already do know how, you just didn't know that it is just as easy to make a real sauce as it is to use kraft's premix of salt and flower.

What kind of flower? Roses, tulips, violets, etc.?

Doh! :)


Heh!

Just blame auto correct.
 
2013-01-21 01:27:10 AM  
FTFA: Every day, Kraft Foods sells one million boxes of its trademark mac and cheese in their iconic blue box.

But not to me. That stuff is nasty.
 
2013-01-21 01:41:58 AM  

Uchiha_Cycliste: I'm not sure what you mean by the Kraft Homestyle. Is that a brand of cheese for the Monterrey Jack or Cheddar?


www.frugalvillage.com
 
2013-01-21 01:42:21 AM  
Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.
 
2013-01-21 01:51:44 AM  

TheBeastOfYuccaFlats: Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.


I defend taco bell. I'm not a food snob. Taco bell is much faster than doing tacos at home, takes significantly less prep work in shopping and keeping the ingredients, and is sometimes downright tasty. And it's pretty cheap. It is prepared by someone else so you do zero work yourself and you can eat it anywhere you like.

Kraft mac'n'cheese is more expensive than cooking your own at home, is absolutely nowhere near the flavor of home-cooked, doesn't take significantly less work to make than a half-assed homemade macaroni and cheese, and the ingredients for home-made macaroni and cheese last a fairly long time in the fridge.

It isn't about snooty. It is about having common sense and being flabbergasted that anyone would make the decision they do.
 
2013-01-21 02:07:10 AM  
daroom.info
 
2013-01-21 02:07:28 AM  

Smackledorfer: TheBeastOfYuccaFlats: Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.

I defend taco bell. I'm not a food snob. Taco bell is much faster than doing tacos at home, takes significantly less prep work in shopping and keeping the ingredients, and is sometimes downright tasty. And it's pretty cheap. It is prepared by someone else so you do zero work yourself and you can eat it anywhere you like.

Kraft mac'n'cheese is more expensive than cooking your own at home, is absolutely nowhere near the flavor of home-cooked, doesn't take significantly less work to make than a half-assed homemade macaroni and cheese, and the ingredients for home-made macaroni and cheese last a fairly long time in the fridge.

It isn't about snooty. It is about having common sense and being flabbergasted that anyone would make the decision they do.


Yeah.  You totally told me.
 
2013-01-21 02:10:32 AM  

TheBeastOfYuccaFlats: Yeah.  You totally told me.


Oh, is that what we are doing?

TheBeastOfYuccaFlats: Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.


You totally told us.
 
2013-01-21 02:18:46 AM  
We had Mac & Cheese tonight so I'm getting a kick out of these replies.
 
2013-01-21 02:25:51 AM  

Smackledorfer: TheBeastOfYuccaFlats: Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.

I defend taco bell. I'm not a food snob. Taco bell is much faster than doing tacos at home, takes significantly less prep work in shopping and keeping the ingredients, and is sometimes downright tasty. And it's pretty cheap. It is prepared by someone else so you do zero work yourself and you can eat it anywhere you like.

Kraft mac'n'cheese is more expensive than cooking your own at home, is absolutely nowhere near the flavor of home-cooked, doesn't take significantly less work to make than a half-assed homemade macaroni and cheese, and the ingredients for home-made macaroni and cheese last a fairly long time in the fridge.

It isn't about snooty. It is about having common sense and being flabbergasted that anyone would make the decision they do.


When you are tired and hungry, it's a really simple thing to make a box of kraft mac and cheese. Or sometimes two, as caloric needs dictate.
 
2013-01-21 02:28:50 AM  
It's more expensive now, but Kraft Mac and cheese was a staple for me through college.

Poor Man's tuna casserole: Box of Mac, can of tuna in water - Drain tuna and mix into finished pasta. Two meals out of it if I you aren't being a pig, and is still delicious cold. Great balance of carbs and fish protein. Really good stay awake food if you don't pig out. if you do, expect carb crash, and wild dreams.

Back then a box cost 79 cents. Can of tuna in water cost 60 cents. Two meals for less than $1.50. Now it's prolly around $3.

I still hit that too, I always have at least one box of Mac and a can of tuna in the house. Prolly the only thing I eat that would qualify as comfort food for me. Sometimes I just want it.
 
2013-01-21 02:46:08 AM  

TheBeastOfYuccaFlats: Gotta love people who feel the need to be snooty about Mac and Cheese on the Internet.


You must be new here. This is Fark. We get snooty about everything.
 
2013-01-21 03:01:08 AM  
Apple patents something and fark'rs react like Steve Jobs personally fark'd them in the closet as a child with a xerox mouse.  A food company patents the shape of a noodle and fark'rs spend the entire thread defending that they still eat a flavorless stale food marketed to children.

/making your own pasta is a trivial task - perhaps you all should learn how to cook?
 
2013-01-21 03:23:25 AM  

Smackledorfer: It isn't about snooty. It is about having common sense and being flabbergasted that anyone would make the decision they do.


Granted if you have a proper kitchen with a working oven & all, the homemade baked version is the way to go. However, not everyone has access to those and often the only version of mac & cheese they can make is the boxed variety.
 
2013-01-21 04:09:26 AM  
i527.photobucket.com
i527.photobucket.com
i527.photobucket.com
 
2013-01-21 04:13:18 AM  
I for one, still like the original. I add a can of no salt added peas and either sockeye salmon or tuna to it. And I make 2 boxes at a time, as it gets better overnight in the fridge
 
2013-01-21 04:44:21 AM  

alienated: I for one, still like the original. I add a can of no salt added peas and either sockeye salmon or tuna to it. And I make 2 boxes at a time, as it gets better overnight in the fridge


Kraft original or shapes with drained tuna and peas is the shizz...Bush's Original Baked Beans and Kraft Mac and Cheese are good mixed together as well.
 
2013-01-21 05:36:11 AM  

doshus: alienated: I for one, still like the original. I add a can of no salt added peas and either sockeye salmon or tuna to it. And I make 2 boxes at a time, as it gets better overnight in the fridge

Kraft original or shapes with drained tuna and peas is the shizz...Bush's Original Baked Beans and Kraft Mac and Cheese are good mixed together as well.


Use frozen peas, not canned for a true gourmet experience.
 
2013-01-21 07:43:59 AM  
Gf makes homemade with sharp cheddar, bleu cheese, and pancetta. Kraft is for 6 year olds.
 
2013-01-21 07:54:24 AM  

null: http://www.foodnetwork.com/recipes/alton-brown/baked-macaroni-and-che e se-recipe/index.html

except pour half into your casserole dish, stick in a layer of cripsy cooked thick-cut applewood smoked bacon, and pour the rest on top, so you have a bacon layer in the middle.


Also good with left over diced ham and sauteed shiatake mushrooms.

BTW-Alton stole that off the Muller's box.
 
2013-01-21 08:02:38 AM  
encrypted-tbn3.gstatic.com
When we have to go boxed mac and cheese we usually go for the Velveeta. Cheese sauce is better IMO, plus you don't need milk or butter as the sauce is already made. Prefer to do homemade mac and cheese though when possible.
 
2013-01-21 08:37:25 AM  
Cabot Extra sharp cheese.
Cabot American for texture.
Fresh pasta.
Cabot Milk.
Finely diced onions.
Cabot butter.
Onion powder
White pepper.

Anything else is Brown 25.
 
2013-01-21 08:58:07 AM  
Made the Martha Stewart recipe. It was delicious, but since it's known as the $30 mac & cheese, we only made it once.
 
2013-01-21 09:06:22 AM  
Velvet a shells and chees touch o Mexico. Don't think they make it anymore. On my way to being fat, I used to eat the whole box.

Don't do it anymore and have lost most of the weight I gained.

Still miss a bunch of the bad foods though.
 
2013-01-21 09:26:34 AM  
www.spikednation.com

Not too runny, not too crispy...
 
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