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(Kotaku)   To increase business, Tokyo McDonald's dumps burgers and fries, offers breakfast 24 hours a day through January 20, gets lines out the door   (kotaku.com) divider line 49
    More: Weird, Mcdonald, Tokyo, breakfast  
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2394 clicks; posted to Business » on 19 Jan 2013 at 8:48 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-19 08:43:07 PM  
Mmmmm, nothing like Dinner Breakfast on a weekend.
 
2013-01-19 08:59:16 PM  
No matter the country or time of day, when you eat at McDonalds, you're basically eating a bunch of industrial chemicals pressed into a patty, cooked on a filthy metal slab an hour ago, and then microwaved just before they stuff it in a bag for you.
 
2013-01-19 09:00:14 PM  
I've been saying to do this for YEARS.
 
2013-01-19 09:02:39 PM  
The french fry frenzy link within the article was much more interesting.

Also, we now have definitive proof that the Japanese will also be an obese nation within the next generation or two.
 
2013-01-19 09:03:03 PM  
2.bp.blogspot.com

this guy is relieved.
 
2013-01-19 09:03:21 PM  
This might be a good idea.  The Egg McMuffin is the only thing on the menu that is a real food product instead of a highly processed chemistry experiment.
 
2013-01-19 09:08:24 PM  
McDonalds? I have no particular love or hate for that, but it's like standing in line for a dry cleaner.

/ Skipped an excellent local breakfast place this morning because of the 20-minute wait, got some excellent huevos rancheros down the street instead.
 
2013-01-19 09:10:16 PM  

jaytkay: I have no particular love or hate for that, but it's like standing in line for a dry cleaner.


It's Tokyo. You don't get a million hours for your lunch break. You do get, literally, a million other people on the same lunch break, though.

You have to stand in line for EVERYTHING at peak hours.
 
2013-01-19 09:14:57 PM  
Makes sense. Eggs are more of a lunch/dinner food in Asia than the US.
 
2013-01-19 09:15:34 PM  

doglover: jaytkay: I have no particular love or hate for that, but it's like standing in line for a dry cleaner.

It's Tokyo. You don't get a million hours for your lunch break. You do get, literally, a million other people on the same lunch break, though.

You have to stand in line for EVERYTHING at peak hours.


We have a problem like that in Chicago (probably less drastic than Tokyo).

So I go to lunch at 11:30AM or 1PM. Never at noon.
 
2013-01-19 09:20:22 PM  

jaytkay: So I go to lunch at 11:30AM or 1PM. Never at noon.


This is a tip that should be included in every travel guide to Tokyo. Tourists, unlike the poor saps that work for Japanese corporations, can actually choose when to eat.

I've found McDonald's in Japan to be significantly higher in quality than in North America. I don't know if the base materials are different, but the burgers/etc themselves are certainly put together better.
 
2013-01-19 09:32:38 PM  

stiletto_the_wise: No matter the country or time of day, when you eat at McDonalds, you're basically eating a bunch of industrial chemicals pressed into a patty, cooked on a filthy metal slab an hour ago, and then microwaved just before they stuff it in a bag for you.


McDonald's are generally very clean.
 
2013-01-19 09:47:29 PM  

stiletto_the_wise: No matter the country or time of day, when you eat at McDonalds, you're basically eating a bunch of industrial chemicals pressed into a patty, cooked on a filthy metal slab an hour ago, and then microwaved just before they stuff it in a bag for you.


This wasn't even true when I was a teenager dutifully making food to fill folks' face holes.
 
2013-01-19 09:49:16 PM  
No McRib with egg?
 
2013-01-19 09:58:56 PM  
Perhaps the logistics are too much, but I think if McDonalds served some select breakfast items during traditional lunch and dinner times, shareholders and fatties would be very very happy.

Egg mcmuffin
breakfast burrito
pancakes
sausage biscuits
etc
 
2013-01-19 10:03:33 PM  
Their breakfast items are the only things on their menu that actually taste good, besides their fries. However, I've discovered that if I want to destroy my health, I prefer going to Speedway for their slightly less good breakfast sandwiches that are cheaper, and I don't have to wait behind someone who wants to look at the menu for a few minutes first.
 
2013-01-19 10:05:07 PM  

HotWingAgenda: Makes sense. Eggs are more of a lunch/dinner food in Asia than the US.


My understanding of Asian cuisine is that there is far less of a sharp dividing line between what is a "breakfast food" and what isn't.  You tend to eat many of the same things for breakfast you'd eat for lunch or dinner.
 
2013-01-19 10:13:42 PM  
cdn.mos.totalfilm.com
http://cdn.mos.totalfilm.com/images/t/the-hobo-from-big-daddy-645-75. j pg
 
2013-01-19 10:16:34 PM  
Breakfast is the only thing that McDonalds does well, they should probably take advantage of that...
 
2013-01-19 10:18:02 PM  

jake_lex: HotWingAgenda: Makes sense. Eggs are more of a lunch/dinner food in Asia than the US.

My understanding of Asian cuisine is that there is far less of a sharp dividing line between what is a "breakfast food" and what isn't.  You tend to eat many of the same things for breakfast you'd eat for lunch or dinner.


My wife hates the fact that I can happily eat pasta, roasted chicken, or baked potatoes for breakfast very easily. Food is food.
 
2013-01-19 10:22:15 PM  

jake_lex: HotWingAgenda: Makes sense. Eggs are more of a lunch/dinner food in Asia than the US.

My understanding of Asian cuisine is that there is far less of a sharp dividing line between what is a "breakfast food" and what isn't.  You tend to eat many of the same things for breakfast you'd eat for lunch or dinner.


Noodles for breakfast, then?.
 
2013-01-19 10:39:15 PM  
i830.photobucket.com

Jack in the Box figgad it out, White Castle figgad it out. But the cot-damn McDonald's just...won't...listen.
 
2013-01-19 11:09:43 PM  
I actually used to love 2 sausage and egg Mcmuffins with a chocolate shake for lunch. Nummy nummy fat.
 
2013-01-19 11:27:49 PM  

stiletto_the_wise: No matter the country or time of day, when you eat at McDonalds, you're basically eating a bunch of industrial chemicals pressed into a patty, cooked on a filthy metal slab an hour ago, and then microwaved just before they stuff it in a bag for you.


Except in real life.
 
2013-01-19 11:59:43 PM  

DemoKnite: Perhaps the logistics are too much, but I think if McDonalds served some select breakfast items during traditional lunch and dinner times, shareholders and fatties would be very very happy.

Egg mcmuffin
breakfast burrito
pancakes
sausage biscuits
etc


You know that new quarter pounder they have with the bacon and the fancy bread and the yummy sauce? Slide the egg from a mcmuffin on top, and I'd be willing to risk a heart attack for that bad boy.
 
2013-01-20 12:16:07 AM  
That's actually a brilliant idea for the states, although cost-prohibitive for the vast majority of locations. But in denser urban areas, it'd be perfect since stoners and drunks alike enjoy breakfast food at all hours..
 
2013-01-20 12:24:28 AM  

DemoKnite: jake_lex: HotWingAgenda: Makes sense. Eggs are more of a lunch/dinner food in Asia than the US.

My understanding of Asian cuisine is that there is far less of a sharp dividing line between what is a "breakfast food" and what isn't.  You tend to eat many of the same things for breakfast you'd eat for lunch or dinner.

My wife hates the fact that I can happily eat pasta, roasted chicken, or baked potatoes for breakfast very easily. Food is food.


I'm the same way. I never understood how people could get disgusted by the thought of eating non traditional breakfast foods for breakfast? Hell until recently when I started eating oatmeal every morning, about the only time I ever eat "breakfast food" was after a night of drinking.
 
2013-01-20 12:29:25 AM  

Notabunny: DemoKnite: Perhaps the logistics are too much, but I think if McDonalds served some select breakfast items during traditional lunch and dinner times, shareholders and fatties would be very very happy.

Egg mcmuffin
breakfast burrito
pancakes
sausage biscuits
etc

You know that new quarter pounder they have with the bacon and the fancy bread and the yummy sauce? Slide the egg from a mcmuffin on top, and I'd be willing to risk a heart attack for that bad boy.


An egg is an excellent idea for a burger, it's actually not a new idea.

But it can't be that egg, if the yolk isn't runny, it's useless.
 
2013-01-20 12:32:05 AM  

Somaticasual: That's actually a brilliant idea for the states, although cost-prohibitive for the vast majority of locations. But in denser urban areas, it'd be perfect since stoners and drunks alike enjoy breakfast food at all hours..


[ohyou.jpg]
 
2013-01-20 01:09:38 AM  
The $1 Sausage Muffin is awesome. If the muffin is toasted so it has a hint of black on the edges, it's a fantastic breakfast for the price. The muffin, sausage, and cheese for a buck makes me wonder why an egg more than doubles the price.

I've gotten to where I make my own at home to keep me out of the drive through. I think the sausage I buy is better for me so of course it's not as good, but it hits the spot. I'm not really saving any money though. When I stop at McDonalds, it's hardly ever out of my way so there's not a lot of gas costs.
 
2013-01-20 01:24:32 AM  
Egg McMuffins are like crack.
 
2013-01-20 01:25:21 AM  

stiletto_the_wise: No matter the country or time of day, when you eat at McDonalds, you're basically eating a bunch of industrial chemicals pressed into a patty, cooked on a filthy metal slab an hour ago, and then microwaved just before they stuff it in a bag for you.


So - like all food then?

/you are sooo cute
 
2013-01-20 01:31:19 AM  
Bacon Egg and Cheese biscuit meal aka "the number 3" is a way of life for me between 5-7am. Feel free to judge me, I simply don't care.
 
2013-01-20 02:30:56 AM  

L.D. Ablo: This might be a good idea.  The Egg McMuffin is the only thing on the menu that is a real food product instead of a highly processed chemistry experiment.


Pretty sure their breakfast burritos are half or a third of the content of a mcmuffin tossed into a burrito - egg white, bargain basement cheese, and a bit of meat that your normal butcher would look aghast at.
 
2013-01-20 02:48:52 AM  
Never underestimate a man's love for brinner
 
2013-01-20 03:41:15 AM  
Diners that serve breakfast all day long have always been popular in the States, so why not at McDo's in Japan? Makes sense to me.
 
2013-01-20 03:54:23 AM  
As I rarely get up before 10:30am, Jack In The Box more often gets my breakfast orders than McDonalds'.
 
2013-01-20 07:26:52 AM  

Savoir-Faire: I've been saying to do this for YEARS.


Jack In The Box has been agreeing with you for years, and doing it, too. The Ultimate Breakfast sammich is great at 6 PM.
 
2013-01-20 08:00:23 AM  

grinding_journalist: [i830.photobucket.com image 266x200]

Jack in the Box figgad it out, White Castle figgad it out. But the cot-damn McDonald's just...won't...listen.


I think love you.
 
2013-01-20 08:05:32 AM  
I'm never up that early, so I started making McMuffins at home. Just crack an egg into an oversize muffin tray, pierce the yolk with a fork and bake along with sausage/bacon for 6-10 minutes, depending on how you like your egg. Top with cheese while everything is still hot. You can also make a bunch of these ahead of time, wrap individually with wax paper and freeze, then nuke each for 1.5-2.5 mins. Minimal cleanup, easy prep, cheap, and you know exactly what you're eating. I actually made one at 2 a.m. last night in a toaster oven. Good times.
 
2013-01-20 09:10:34 AM  
It pIsses me off that I'm expected to eat different kinds of food at different times of day.

My moron girlfriend gives me crap about eating pizza or cake for breakfast, and bacon or cereal for dinner. Why?

Who made up all of these brainless rules, and why do people respect them?
 
2013-01-20 09:11:16 AM  
There was one McDonalds just off the on ramp for the major commuting freeway here that did about all their business in morning rush.    The place was a goldmine until the state took the lot by eminent domain to expand the interchange.
 
2013-01-20 09:44:08 AM  
I lived in Rome for four months, and the only place to get an American-style breakfast was the McDonalds by Termini. The food in Rome was universally amazing, but after a couple of months, we got weirdly hungy for pancakes, and there's really nowhere else in southern Europe to get them.
 
2013-01-20 10:52:40 AM  
McD's does a pretty good breakfast, but Hardee's needs to go full 24hr breakfast. Their biscuits rock.

If Chik Fila served their chicken biscuits all the time, I'd wind up making Honey Booboo's mom look like Kate Moss ...
 
2013-01-20 02:53:51 PM  
Been saying this for years: All day limited breakfast menu at McD's.

/I want my 4PM McMuffin, McDonalds.
 
2013-01-20 03:13:57 PM  
Oh, the number of fat-laden calories I have saved in my lifetime by missing the 10:30 a.m. cutoff for breakfast at McDonald's. I just can't eat before noon on the weekends (I stick to yogurt during the work week) - I have no appetite until I've downed my first pot of coffee. I've often wished I could get my hands on a Sausage, Egg and Cheese Biscuit, and more often been grateful that I couldn't.

That biscuit and the fish sandwich are the only things I eat during my quarterly visits to Mickey D's. The burgers make me queasy every single time. In fact, it took me precisely 10 minutes to cook my own burger last night, with good ground round from a reputable grocer. WTF does anyone eat that swill?

Support your local mom and pop restaurants. Better value for your money. Healthier, fresher food. Good for the economy. We had a leftover $11 Reuben from the best deli in town and I deconstructed the massive pile of corned beef and got four meals out of the leftovers. You can't do that with a Big Mac.
 
2013-01-20 03:14:44 PM  
Sausage McGriddles are the debbil. Tasty tasty debbil.

/#8 with a large Dr Pepper
//toss the hash brown on the bun and om nom nom
 
2013-01-21 08:12:08 AM  
I used to loved McDonalds Breakfast until about 5-6 years ago i started eating healthier. Since then I always feel sick if i eat anything there. When I learned an egg McMuffin has about 50 ingredients in it I just started making my own. Now I can't understand how people can regularly eat the things they serve.
 
2013-01-21 09:39:49 PM  
At this point, the only reason i can see for mcdonalds not having breakfast all day is either out of spite, or with im sure both processes being extremely streamlined, they would have to redesign the kitchen in every one of their restaurants to allow for both meals to be made at once.
 
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