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(Gawker)   United Kingdom McDonald's will no longer include toys in their Happy Meals. They will instead be replaced with pieces of paper bound together at the spine with words written on them. What is this madness?   (gawker.com) divider line 61
    More: Cool, Mcdonald, Dickensian, non-fiction books  
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5411 clicks; posted to Main » on 10 Jan 2013 at 2:39 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-10 02:40:54 PM  
This is a play by the print companies to cling to cling to some shred of enforced relevancy.
 
2013-01-10 02:41:42 PM  
It's good they're adding some fiber to the meals
 
2013-01-10 02:42:19 PM  
Pfft.  Those toys suck compared to these beauties..

yesteryearremembered.com
 
2013-01-10 02:42:24 PM  
I can't wait until some wee lad or lass cuts themselves on one of those.
 
2013-01-10 02:48:35 PM  
Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'
 
2013-01-10 02:49:28 PM  
Well, at least the *books* have spines in the UK.
 
2013-01-10 02:49:45 PM  
Meh. Happy Meal toys suck, anyways. If you want great toys, you really gotta head for the BK Big Kids Meal.
 
2013-01-10 02:51:02 PM  
I love the "Reading is for f*ggots!" 'merikun slant of the article. It does wonders for breaking down nationalistic stereo-types.
 
2013-01-10 02:51:13 PM  
My parents picked up some chick-fi-la (or however that's spelled) on the way to my house, and the kid's meal had a Franklin the Turtle book in it instead of a toy.
 
2013-01-10 02:51:32 PM  
Waaah.jpg
 
2013-01-10 02:51:37 PM  

Cythraul: Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'


Kid 3: "I got The Wheel of Time books!... Where's my burger?"
 
2013-01-10 02:52:02 PM  
I wish they'd do that here.  A couple of years ago, I got a kids meal at Wendy's and asked for the toy for kids under three, and it was a little Snoopy board book.  My kids loved it.  Much better than some cheap plastic choking hazard.
 
2013-01-10 02:53:03 PM  
More like crappy meals.
 
2013-01-10 02:54:52 PM  
Chic-fil-a already does that.

cgraves67: My parents picked up some chick-fi-la (or however that's spelled) on the way to my house, and the kid's meal had a Franklin the Turtle book in it instead of a toy.


They've been doing that forever, it's one of the reasons I'll go there vs. McDonald's if given a choice.
 
2013-01-10 02:55:46 PM  

TeddyRooseveltsMustache: More like crappy meals.


HIGH FIVE.
 
2013-01-10 02:56:33 PM  
Chik-fil-a always had books, I begged my mom to take me there as a kid because I didn't want the toys from McDonald's or Burger King.

Now I wonder if they had subliminal messages hidden in them.

 "The homosexuality sky is is blue because a each color sin has a Teh unique gayz wavelength are and blue going is   to the hell shortest."
 
2013-01-10 02:58:34 PM  
operationbeskinny2011.files.wordpress.com
 
2013-01-10 02:59:13 PM  

Cythraul: Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'


I ordered a copy of 'Atlas Shrugged' off of Amazon once. All I got was a box with a note inside telling me to grow the fark up.
 
2013-01-10 02:59:41 PM  

CygnusDarius: Cythraul: Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'

Kid 3: "I got The Wheel of Time books!... Where's my burger?"


Kid 4: "I got Les Miserables. Damn this is a thick book! No wonder they're miserable!!"
 
2013-01-10 03:06:09 PM  
I know, Brain! Let's ggive kids Sad Meals and see how sales go!
 
2013-01-10 03:07:25 PM  

reveal101: Cythraul: Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'

I ordered a copy of 'Atlas Shrugged' off of Amazon once. All I got was a box with a note inside telling me to grow the fark up.


I ordered a copy of 'Atlas Shrugged' off of Amazon once. Paul Ryan came to my house and delivered it to me, personally.
 
2013-01-10 03:09:45 PM  

CygnusDarius: reveal101: Cythraul: Kid 1, "Hey!  I got a copy of '50 Shades of Gray' in my Happy Meal!  What did you get?"
Kid 2, "Awww, I got 'Atlas Shrugged."'

I ordered a copy of 'Atlas Shrugged' off of Amazon once. All I got was a box with a note inside telling me to grow the fark up.

I ordered a copy of 'Atlas Shrugged' off of Amazon once. Paul Ryan came to my house and delivered it to me, personally.


I stole mine from the library, I figured that is what a good moocher should do.
 
2013-01-10 03:12:59 PM  
pieces of paper bound together at the spine with words written on them.

Traditional UK desserts?
 
2013-01-10 03:13:55 PM  
deansomerset.compunditkitchen.files.wordpress.com
 
2013-01-10 03:15:30 PM  
TFA said something about there being a high correlation between book ownership and future success in life. Seem to recall reading somewhere that Rod Blagojewicz had some nutbrained plan to ship a book to every child in Illinois monthly, on the strength of this correlation, and it failed. Badly. Or maybe it just never got started at all.

/don't care enough to google it.
 
2013-01-10 03:18:29 PM  

oldfarthenry: I love the "Reading is for f*ggots!" 'merikun slant of the article. It does wonders for breaking down nationalistic stereo-types.


cgraves67: My parents picked up some chick-fi-la (or however that's spelled) on the way to my house, and the kid's meal had a Franklin the Turtle book in it instead of a toy.


Oh, dichotomy. I'm not saying that either of your statements are remotely false.
 
2013-01-10 03:18:34 PM  
a few weeks ago my daughter got a book at Wendys with her meal. she loves it and it will get more use than the toy that wouldve already been lost or broken by now.
 
2013-01-10 03:22:00 PM  

egao-gakari: TFA said something about there being a high correlation between book ownership and future success in life. Seem to recall reading somewhere that Rod Blagojewicz had some nutbrained plan to ship a book to every child in Illinois monthly, on the strength of this correlation, and it failed. Badly. Or maybe it just never got started at all.

/don't care enough to google it.


we have this in nyc. its called imagination library. its sponsored by dolly parton. all children get a book per month until they get to kindergartgen. may not create geniuses but my 3 year old appreciates getting her own mail and having new books.
 
2013-01-10 03:22:15 PM  
Movable printed type, you say?  I certainly hope the serfs don't find out of this.
 
2013-01-10 03:24:22 PM  
I buy my 4 yr old nephew books all of the time. He has over 300 of them. When I take him to McDonald's, I want a damn toy. It's tradition. I got them as a kid, so should he. It's the fun of the happy meal, it sure ain't for the food.

/nephew prefers books to toys anyway, it's all about me here
 
2013-01-10 03:25:25 PM  
Books > toys. Really.

From the kid's perspective, there's simply more in the book. With a toy, you play with it until you get bored, and then it's done. With a book, you first enjoy the story, then you can enjoy acting out the story with friends, then you can enjoy imagining how the story might have gone differently with minor changes, then you can act out those changes, then crossover fanfiction happens, then you act out that...and so forth. And some nonfiction kids' books are explicitly about how to make your own toys and games from simple household items. It's way more bang for your buck in terms of fun.

From the parent, teacher or any other adult's perspective, a kid playing with a toy makes noise. A kid reading, provided the kid is past the age of needing to sound out words, does not.

Books are, therefore, superior in every way.
 
2013-01-10 03:29:58 PM  
css....

a few weeks ago i was in MacDonald's(don't give me shiat man, I'm not a fatty and i like the occasional Mickie D's hamburger and fries) and a mom came in with her kid...they went up to the little display case for the happy meal toys and there were just 5 books for the options. anyway mom says 'oh look there're only books no toys...lets go.'

i was like *derrrrrrrrrrrp*

/css
 
2013-01-10 03:30:33 PM  
San Francisco banned freetoys in Happy Meals now MickyD's charges .10 cents. Sometimes I hear the counter say this is a free gift to you.
 
2013-01-10 03:30:54 PM  
"...Our research tells us that there is a very clear link between book ownership and children's future success in life..."

As much as I loved to read - and as many books I owned as a kid - I should be as rich as The Donald by now.

/Even designed the wall-sized bookshelf my dad built in my bedroom in 8th grade
//Still accused of "reading anything that's not nailed down"
///reading slashies
 
2013-01-10 03:35:16 PM  
I'm pretty damn sure I had some books on my shelf as a kid that had come in Happy Meals or their non-union Mexican non-McD's equivalents

Yep, we did.

cdnl.complex.com

cdnl.complex.com

cdnl.complex.com

Deslidified source:

www.complex.com%2Fcity-guide%2F2012%2F01%2Fthe-50-coolest-happy-meal- t oys-of-all-time%2Ffly-wheels%23gallery
 
2013-01-10 03:39:16 PM  

blatz514: Pfft.  Those toys suck compared to these beauties..


My last date did not think that was nearly as amusing as I did nice her ether wore off and she started screaming.
 
2013-01-10 03:53:45 PM  
Of course - it's the toys' fault. McDonald's fault, too. It couldn't possibly be the fat-assed parent that is too lazy to cook a decent meal for their children. My small kids get McD's probably once per month. They like the toy and that's the primary reason we go (that, and I like the fries). My kids eat very well. When at a restaurant, my middle daughter asks if she can substitute a veggie for whatever side they offer with the kids' meal (usually fries). Parents that buy their kids too much fat salty garbage are 100% of the problem. It's really easy mom and dad, just say "no". My oldest daughter just turned 10 yesterday. I went to her school for lunch and said I'd bring her anything she wanted (McD's, Taco Bell, whatever). She wanted a Subway Turkey, no cheese, baked chips and a water (and a cookie, of course). That's because I have taught my kids to eat healthy. Please stop blaming everyone and everything because your kid is fat. You're kid is fat because you let it happen. That is all, I'll get off my soapbox now.
 
2013-01-10 03:56:04 PM  

SacriliciousBeerSwiller: TeddyRooseveltsMustache: More like crappy meals.

HIGH FIVE.


-high five-
 
2013-01-10 04:01:11 PM  

cgraves67: My parents picked up some chick-fi-la (or however that's spelled) on the way to my house, and the kid's meal had a Franklin the Turtle book in it instead of a toy.


I assumed ChikFilA would include a Bible with every kids meal...
 
2013-01-10 04:01:34 PM  
AH yes, I remember these.

People would press shredded wood fiber into sheets and smear pigment on them in the form of groups of letters. Then they would glue all the sheets together on one end so they wouldn't scatter.

These were very hard to update, so you would have to throw them away and get a new one to get the next version.
 
2013-01-10 04:04:44 PM  
d22zlbw5ff7yk5.cloudfront.net

/hot
 
2013-01-10 04:05:40 PM  

Too Pretty For Prison: Of course - it's the toys' fault. McDonald's fault, too. It couldn't possibly be the fat-assed parent that is too lazy to cook a decent meal for their children. My small kids get McD's probably once per month. They like the toy and that's the primary reason we go (that, and I like the fries). My kids eat very well. When at a restaurant, my middle daughter asks if she can substitute a veggie for whatever side they offer with the kids' meal (usually fries). Parents that buy their kids too much fat salty garbage are 100% of the problem. It's really easy mom and dad, just say "no". My oldest daughter just turned 10 yesterday. I went to her school for lunch and said I'd bring her anything she wanted (McD's, Taco Bell, whatever). She wanted a Subway Turkey, no cheese, baked chips and a water (and a cookie, of course). That's because I have taught my kids to eat healthy. Please stop blaming everyone and everything because your kid is fat. You're kid is fat because you let it happen. That is all, I'll get off my soapbox now.


Growing up we only ate out twice a week - on Friday we got fast food or pizza or carry out, and on Sunday we went out to eat somewhere with Grandma.  Of course, my Mom worked at most part time while we were growing up (and she worked either as a lunchroom/recess monitor or at a daycare, so her schedule matched ours) and was actually around to cook.

My SO and I don't have any kids, but we both have full time jobs with odd hours.  Even though there's just two of us and I'm usually pretty resourceful, it's hard to remember that we really need to go grocery shopping, what's left in the fridge when we do, planned to take those leftovers to work but you grabbed them, etc.  I honestly can't fault parents who are working their butts off to provide for their kids if they give in to the McD's whining... my Mom was pretty damn firm, and even she cracked now and then and we got fast food on a weekday.

And yeah, cool toys made it more awesome.

Look, worse to worse, even if the parents giving kids Happy Meals on a regular clip are f--k ups, at least the kids will have some educational material.  And parents who take their kids to McDs on a multiple-times-a-week basis probably aren't the type to want to - or simply the type to have time to - read and engage those kids much at home.  So society benefits a bit.
 
2013-01-10 04:27:01 PM  

ProfessorOhki: [d22zlbw5ff7yk5.cloudfront.net image 265x310]

/hot


BRILLIANT!!!!
 
2013-01-10 04:35:58 PM  

Too Pretty For Prison: It couldn't possibly be the fat-assed parent that is too lazy to cook a decent meal for their children.


Yeah, while McD's was happy to draw such clients in, I had no idea how much people fed their families with fast food until I got out into the real world (i.e. not college, not my parents' house). I've met people that'll do three meals a day from various fast food joints, not just for them but for their kids. What the literal f*ck are they thinking?

But the book idea is still a better one; the toys never lasted and books tend to. My kids love books and books don't make any noise, nor are they that unpleasant to accidentally step on barefooted, assuming it doesn't slip out from under you.

StreetlightInTheGhetto: Yep, we did.

The Monster at the End of this Book

was my favorite when I was young and I'm so thrilled to get to read it in my spot-on Grover voice to my kids.
 
2013-01-10 04:40:13 PM  
Madness? MADNESS??!

si0.twimg.com

THIS. IS. LITERACY.
 
2013-01-10 04:46:21 PM  

Nabb1: I wish they'd do that here.  A couple of years ago, I got a kids meal at Wendy's and asked for the toy for kids under three, and it was a little Snoopy board book.  My kids loved it.  Much better than some cheap plastic choking hazard.


Not a bad concept. I'm not sure what books would be good for this (the Snoopy board books sound cool), but it would be easy to do something like trading cards and put a packet of three in each meal. You could do different themes; space, explorers, etc.

Or you could combine the two ideas and have something like "McDonald's Noble Readers", where each card would be a writeup of a book along with a cool passage. Do a tie-in with publishers and Barnes and Noble and the card becomes a 50%-off coupon for that book. You wouldn't have to turn in the card, there'd be a special stamp or punch in one corner that would cancel it and still allow kids to collect the cards. Going a step further, bring in ten stamped cards and you get a free book from the "McDonald's Noble Readers List" (and then those cards get stamped or punched in another corner).
 
2013-01-10 04:58:27 PM  
I got a book to add to the list...
www.jdrf.org
 
2013-01-10 05:16:46 PM  

Gabrielmot: Well, at least the *books* have spines in the UK.


Oh, niice!

That trrumps what I was going with.
 
2013-01-10 05:51:24 PM  

canavar: css....

a few weeks ago i was in MacDonald's(don't give me shiat man, I'm not a fatty and i like the occasional Mickie D's hamburger and fries)


you sound... defensive


PsychoLaurie: cgraves67: My parents picked up some chick-fi-la (or however that's spelled) on the way to my house, and the kid's meal had a Franklin the Turtle book in it instead of a toy.

I assumed ChikFilA would include a Bible with every kids meal...


bibles are too big, how about those little green new testament jobbies the gideons give out on campus. or better yet, chick tracts (chik*trax?)

hey worf, eat any good books lately?

/love book threads
 
2013-01-10 06:56:41 PM  
Just stopping by to add a little 'Monster at the End of this Book' love. All of my kids have loved that book, to the point of destroying a few of them because they fell asleep reading it.

Did you notice there's an Elmo one now? Little bastard can die in a fire.

/kids say Grover is cool, and Elmo sucks
//i had nothing to do with that
///but I'm proud all the same
 
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