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(KRQE News)   Ric Romero investigates why a store has been GOING OUT FOR BUSINESS for at least three years   (krqe.com) divider line 88
    More: Obvious, Ric Romero, information sign, mountain road  
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11902 clicks; posted to Main » on 10 Jan 2013 at 6:27 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-09 08:30:03 PM
Well, obviously they haven't found the business yet.
 
2013-01-09 08:41:00 PM
Located at the corner of San Felipe Street and Mountain Road, is advertising a sale with bargains up to 75 percent. Based on the signs, it appears the store is going out of business.

"Well it says out of business" shopper Dara Ferguson told News 13. A reporter asked her to read the sign carefully: It actually says "Going Out For Business."

"Oh, I didn't see that," Ferguson said. "It's covered by the wreath. It's kind of deceptive."


Riveting.
 
2013-01-09 09:12:32 PM
In the video, the signs all read, "out for business" not "going out for business."

Stupid reporters.
 
2013-01-09 09:14:34 PM
There's an ice cream store near me called 'Basket Rabbit'.  They do have a logo with Bugs Bunny in a basket, but their sign uses the same font and coloring as Baskin Robbin.  One sign even just says 'Bask   R bbi'
 
ZAZ [TotalFark]
2013-01-09 09:16:32 PM
Where I live a rather long section of consumer protection law regulates the conduct of "going out of business" sales and any other sales that imply a cessation of business. You have to post a bond, give authorities an inventory ahead of time, and you can't go out of business more than once every two years.
 
2013-01-09 09:19:29 PM
The police station nearby has this sign in the window:
 
2013-01-09 09:20:14 PM
Goddamnit...

The police station nearby has this sign in the window:

i.imgur.com
 
2013-01-09 09:31:56 PM
So, it's an ongoing preposition?
 
2013-01-09 09:46:20 PM
They are trying to go out of business, but customers keep coming in and spending money.  Due to high demand they are forced to stay open just a few more days.  I applaud them for their heroic sacrifice to meet the customers needs.
 
2013-01-09 10:05:33 PM
I guess everyone in that town is a helpless rube incapable of not going into a store because it has a sign like that? And once they go in, they just start buying sh*t without looking at the prices and comparing them to other places?

ZAZ: Where I live a rather long section of consumer protection law regulates the conduct of "going out of business" sales and any other sales that imply a cessation of business. You have to post a bond, give authorities an inventory ahead of time, and you can't go out of business more than once every two years.


The store isn't advertising a sale, though, they just have a sign that, for the poorly educated and unobservant, might lead people into thinking they're going out of business.
 
2013-01-09 11:46:30 PM
This sounds like a job for the Consumerist.
 
2013-01-10 12:08:40 AM

Sid_6.7: I guess everyone in that town is a helpless rube incapable of not going into a store because it has a sign like that? And once they go in, they just start buying sh*t without looking at the prices and comparing them to other places?

ZAZ: Where I live a rather long section of consumer protection law regulates the conduct of "going out of business" sales and any other sales that imply a cessation of business. You have to post a bond, give authorities an inventory ahead of time, and you can't go out of business more than once every two years.

The store isn't advertising a sale, though, they just have a sign that, for the poorly educated and unobservant, might lead people into thinking they're going out of business.


It's Albuquerque.  'Nuff said?
 
2013-01-10 12:15:34 AM
Gong Out of Business.  Our gong just doesn't function anymore.  Our customers should be aware of that.
 
2013-01-10 02:38:17 AM
There was a sandwich shop nearby that had a "Grand Opening" sign on it for years. Well, actually it was a Grand Re-Opening sign that mistakenly said "Re-Grand Opening".

This is not the place, but the wording on the sign is the same:

wordsplosion.com
 
2013-01-10 06:34:39 AM
We all love the "Ric Romero reports" meme, but I'd really prefer it if it actually was the real Ric Romero.
 
2013-01-10 06:37:14 AM
"How about we start a quarrel between neighboring businesses by getting one to bad mouth the other!?"

It's genius marketing that targets morons. I know it targets morons because actual people don't actually shop there in the first place. But it is genius and should be perfectly legal.
 
2013-01-10 06:41:43 AM
Street walking Barbara don't know no shame.
 
2013-01-10 06:43:12 AM
There is an asian buffet place I know that has people holding signs along the road that the place just opened when they are low on customers.
 
2013-01-10 06:45:48 AM
What consumers fall for are the stores that actually HAVE gone out of business and liquidators have come in to empty out the stores.

They put up signs saying "30% off" and "80% off" and people pack the places trying to get what they think are deep discounts. In reality they are paying 30 to 80 percent off the MSRP which usually results in prices HIGHER than what the store (and neighboring competitors) originally sold it for at retail.

It's not illegal, but consumers are stupid in general because they assume the price is 30 to 80 percent off the price they used to be sold for. I don't recall seeing any news reports covering that.
 
2013-01-10 06:54:45 AM
There's a furniture store near me that's been doing this as well. They went from EVERYTHING MUST GO to GOING OUT OF BUSINESS to FORCED TO SELL. The last one struck me as rather odd, since presumably nobody ever started a furniture store with the intent of not selling anything.
 
2013-01-10 06:58:37 AM
I've never quite understood how some people think that making potential customers feel stupid is a "clever marketing ploy".
 
2013-01-10 06:59:26 AM
It might be a little premature to start talking Pulitzer, but yeah, it's in the bag.
 
2013-01-10 07:00:39 AM
"But you don't understand, Martha! This is their 'FINAL WEEK'! We might lose the chance to cash in on these big savings!"
 
2013-01-10 07:00:41 AM
This makes me so mad I'm not going to comment.
 
2013-01-10 07:03:47 AM
FTA: "Trying to get customers in," she said, explaining the sign. "We're going out for your business. I guess that's what it means."

Well, as even the act of writing and putting up the sign doesn't involve leaving the store, well...

www.themistermen.co.uk
 
2013-01-10 07:04:07 AM

BarkingUnicorn: Sid_6.7: I guess everyone in that town is a helpless rube incapable of not going into a store because it has a sign like that? And once they go in, they just start buying sh*t without looking at the prices and comparing them to other places?

ZAZ: Where I live a rather long section of consumer protection law regulates the conduct of "going out of business" sales and any other sales that imply a cessation of business. You have to post a bond, give authorities an inventory ahead of time, and you can't go out of business more than once every two years.

The store isn't advertising a sale, though, they just have a sign that, for the poorly educated and unobservant, might lead people into thinking they're going out of business.

It's Albuquerque.  'Nuff said?


Ouch. Where I live, there are entire industries which have been going out of business for as long as I can remember. We like to think in South Australia that we're not quite the same as the South of the USA but your post suggests we've got this badly wrong. And perhaps we have.
 
2013-01-10 07:09:55 AM

LeroyB: What consumers fall for are the stores that actually HAVE gone out of business and liquidators have come in to empty out the stores.

They put up signs saying "30% off" and "80% off" and people pack the places trying to get what they think are deep discounts. In reality they are paying 30 to 80 percent off the MSRP which usually results in prices HIGHER than what the store (and neighboring competitors) originally sold it for at retail.

It's not illegal, but consumers are stupid in general because they assume the price is 30 to 80 percent off the price they used to be sold for. I don't recall seeing any news reports covering that.


When my local Blockbuster outlet finally went down for the count, they used this gimmick. Boxed sets and seasons of television shows were going for a lot higher price than before the sellout. I also noticed a lot of stuff from shuttered BB stores in neighboring states, so it was pretty obvious they'd moved it here and marked it up too. I saw the same thing when Movie Gallery folded as well. It seemed that bare-walled and stripped-to-the-fixtures atmosphere must have been conducive to spending as people were lining up to get rentals of Gilmore Girls and Bob The Builder at maybe a dollar or two less than just buying them new.
 
Skr
2013-01-10 07:10:59 AM
Most of the Best Buy stores around my area have "GRAND OPENING" banners on the outside. The stores have been there for many years, all they did was move some end caps and aisles around. (Not even "re"opening on the sign as if they were temporarily closed.)
 
2013-01-10 07:13:06 AM
It's just a front for a meth lab.
 
2013-01-10 07:14:40 AM
Waaaaah! Someone has a better marketing idea than me. The government must make them stop!

/Lrn2marketing
 
2013-01-10 07:18:48 AM
Is it a rug store?

/seriously, what is it with rug stores in Boston and this tactic? Has it ever worked? (Maybe on some college kids just moving to Brighton?)
 
2013-01-10 07:19:07 AM
Hahaha we have one of these going on in Brookfield, WI with a furniture store. I swear like every summer they pull that nonsense and are out with the big "Going out of business" signs. I wish they really WOULD go out of business at this point as they are just annoying everyone.
 
2013-01-10 07:19:46 AM
Just a sign. It good for business.

http://m.youtube.com/#/watch?v=oR8HDE 3qMHU&desktop_uri=%2Fwatch%3Fv%3 D oR8HDE3qMHU

(Zohan)
 
2013-01-10 07:23:54 AM
ZAZ: Where I live a rather long section of consumer protection law regulates the conduct of "going out of business" sales and any other sales that imply a cessation of business. You have to post a bond, give authorities an inventory ahead of time, and you can't go out of business more than once every two years.

Because, you know, whether or not there is a sign that says "going out of business" should be a primary determinant of whether a customer decides whether to purchase a product placed before him at a given offered price.
 
2013-01-10 07:24:28 AM
i6.photobucket.com
 
2013-01-10 07:24:32 AM

swankywanky: Is it a rug store?

/seriously, what is it with rug stores in Boston and this tactic? Has it ever worked? (Maybe on some college kids just moving to Brighton?)


That was my first thought too. There are some around here that do this as well. I am surprised though, that it's not true. Any time I've ever been by them, there's never anyone in the place.
 
2013-01-10 07:27:07 AM
There was a jewelry store near my house that had put signs up about once a year for 'going out of business' sales. Up to %75 off of inventory it hailed.

We would just roll our eyes at it.

Until the one year when were moderately surprised to see that the store did finally go out of business.
 
2013-01-10 07:48:23 AM
Another scam are the Persian Rug sales supposedly being held for some bankruptcy proceeding. The notice is designed to look as if it was placed by a court. Maybe I am too cynical, and making a go of Persian rugs is just much harder than I imagine?
 
2013-01-10 07:48:31 AM
There was a furniture store in Livonia Michigan that advertising a "going out of business sale" over seven years. A judge eventually ordered the store closed and the inventory auctioned off.
 
2013-01-10 07:51:29 AM

Hoblit: There was a jewelry store near my house that had put signs up about once a year for 'going out of business' sales. Up to %75 off of inventory it hailed.

We would just roll our eyes at it.

Until the one year when were moderately surprised to see that the store did finally go out of business.


And then what?
 
2013-01-10 07:52:57 AM
And then What?" - Mitch Mitchell

Then we had pie.
 
2013-01-10 07:54:18 AM

The Madd Mann: There's a furniture store near me that's been doing this as well. They went from EVERYTHING MUST GO to GOING OUT OF BUSINESS to FORCED TO SELL. The last one struck me as rather odd, since presumably nobody ever started a furniture store with the intent of not selling anything.


Yes, but due to INVENTORY OVERSTOCKS the company must offer ROCK BOTTOM PRICES for THIS WEEKEND ONLY before they move to TOTAL LIQUIDATION that may or may not be EXTENDED JUST 3 DAYS. So HURRY DOWN before these DEALS DEALS DEALS go to PUBLIC AUCTION.

I'm pretty sure in Community College Advertising 101 they tell you that people are attracted to large buzzwords and rarely recognize when they're repeated by the same company for years or have absolutely no meaning. For the record, Community College Advertising 102 tells you how to cover your company's tracks and make it less obvious, but the class isn't required for the major.
 
2013-01-10 07:55:30 AM
So what?  There's a furniture store in my home town that has a "going out of business" sale 3 months a year for the past 30 years.
 
2013-01-10 08:00:49 AM

Roook: There's an ice cream store near me called 'Basket Rabbit'.  They do have a logo with Bugs Bunny in a basket, but their sign uses the same font and coloring as Baskin Robbin.  One sign even just says 'Bask   R bbi'


Kennedy Fried Chicken approves!
 
2013-01-10 08:11:56 AM
Not really Fujigawa, has Sony guts...

/Only memorable part of that movie
 
2013-01-10 08:12:46 AM
There's a furniture store in charlesron that used a structure fire that killed 9 firefighters as a cover to make "going out of business" believable.
 
2013-01-10 08:20:38 AM
 
2013-01-10 08:21:28 AM
Dammit Loaf... serves me right for linking to that lame movie.
 
2013-01-10 08:38:27 AM
"All Must Go" furniture liquidators - with 1 suspiciously stellar review

Isn't *every* store "all must go"? I mean "Well, I'd like to sell you that, but I have to keep *something* in stock."
 
2013-01-10 08:43:04 AM

LeroyB: What consumers fall for are the stores that actually HAVE gone out of business and liquidators have come in to empty out the stores.

They put up signs saying "30% off" and "80% off" and people pack the places trying to get what they think are deep discounts. In reality they are paying 30 to 80 percent off the MSRP which usually results in prices HIGHER than what the store (and neighboring competitors) originally sold it for at retail.

It's not illegal, but consumers are stupid in general because they assume the price is 30 to 80 percent off the price they used to be sold for. I don't recall seeing any news reports covering that.


I encountered this a few years ago when we changed my son's bed into a full size from a twin size. I built the bed itself, so modifying it took only a day, however I can't build a mattress. A local mattress store was 'liquidating', so we checked them out. They were busy and wanted close to $1000 for a 'cheap' mattress. We went down the road to a place that barely advertises and bought a mattress for less than $200. It's a basic top mattress, but it holds up to the abuse from a teen. I patronize the same two furniture stores and not who is advertising for good reason.
 
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