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(Palm Beach Post)   Miami Dolphins to reveal new logo. This is not a repeat from 1997, nor a gimmick to sell more merchandise   (blogs.palmbeachpost.com) divider line 66
    More: PSA, dolphins, Miami, NFL Draft, logos  
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3592 clicks; posted to Sports » on 08 Jan 2013 at 12:59 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-08 11:32:08 AM  
Me thinks "merchandise" is intended...
 
2013-01-08 12:04:54 PM  
Well, the leaked logo is vague, bulbous and Web 2.0 (compare it to the Twitter and RSS logos to the right)--just about what you'd expect for a new logo.
 
2013-01-08 01:00:36 PM  
The Dolphins are still around?
 
2013-01-08 01:03:55 PM  
nbchardballtalk.files.wordpress.com
It's no homerun feature, but it looks about as understated.
 
2013-01-08 01:06:52 PM  
I like it. Updated, but stayed true to tradition.
 
2013-01-08 01:07:34 PM  
Wooo fish! Go fish! Can't with to buy all this new fish merchandise. Love me the fish!
 
2013-01-08 01:09:18 PM  
The alleged new logo's dolphin isn't wearing a helmet. This proves the league isn't serious about player safety.
 
2013-01-08 01:09:24 PM  
What other teams are getting uniform/logo changes?
 
2013-01-08 01:11:06 PM  

Ebenator: What other teams are getting uniform/logo changes?


in the NFL? Dunno.. such things generally aren't announced until after the Super Bowl (hence why this is just a supposed leak).

In MLB, the Astros have new everything.
 
2013-01-08 01:12:02 PM  
The New logo doesn't look too bad.

teakdoor.com
 
2013-01-08 01:13:23 PM  

preizner: The New logo doesn't look too bad.

[teakdoor.com image 250x206]


Great.. now I'm starvin'.
 
2013-01-08 01:13:26 PM  
The old one has character, this one could be on a ride at Sea World.
 
2013-01-08 01:13:58 PM  
Looks pretty cool
 
2013-01-08 01:15:40 PM  
Cool, now my old hat will be hip.
 
2013-01-08 01:15:42 PM  
So now Nike is designing all team logos...fantastic.
 
2013-01-08 01:19:30 PM  
The dolphin should be purple.
 
2013-01-08 01:25:54 PM  
I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.4.bp.blogspot.com
 
2013-01-08 01:30:12 PM  
Befitting of a wet goddess
 
2013-01-08 01:31:48 PM  

obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]


And that dolphin looks angry. When in fact, dolphins are all smiles, and want to be friends with you and let you swim with them.
 
2013-01-08 01:34:28 PM  
Let me guess it will be in the shape of a dolphin
 
2013-01-08 01:35:14 PM  
Moichendisin!
 
2013-01-08 01:37:32 PM  

Pinner: obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]

And that dolphin looks angry. When in fact, dolphins are all smiles, and want to be friends with you and let you swim with them.


That's only until they lull you into a false sense of security, then the dolphins get all rapey.
 
2013-01-08 01:38:19 PM  

obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]


I'd be happy if the dolphin's helmet had the same logo as the helmet itself, and as you stare into the infinite tunnel of helmet-wearing dolphins, you slowly go insane.

...and that's how Dolphins fans are made.
 
2013-01-08 01:41:34 PM  
Re-he-he-he-heeeeallly......

www.movieactors.com

/Hot like a Miami summer...
 
2013-01-08 01:43:52 PM  
poor thing has no eyes
 
2013-01-08 01:44:39 PM  
Meh, like I said when it leaked, I was expecting much worse given that our owner is an imbecile. I can live with this, but the tail should still be pointing down.
 
2013-01-08 01:46:19 PM  

Pinner: obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]

And that dolphin looks angry. When in fact, dolphins are all smiles, and want to be friends with you and let you swim with them.


Dolphins are Intelligent and friendly on rye bread with some mayonnaise.
-Eric Cartman
 
2013-01-08 01:49:14 PM  
It looks like a public transit logo.
 
2013-01-08 01:49:52 PM  
Minor variation. Still ugly colors. If you want to sell merch while being bad, it has to look good. You can sell ugly stuff only when you win. So, good luck with that.
 
2013-01-08 01:52:55 PM  

Pinner: obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]

And that dolphin looks angry. When in fact, dolphins are all smiles, and want to be friends with you and let you swim with them.


The dolphin is angry because it is wearing a helmet. The other dolphins think he is retarded.
 
2013-01-08 01:53:21 PM  
Different sport, and not one that I follow, but I got a glimpse of the Dallas Maverics logo last night. Jeeesus Christ, WTF is going on with that abomination?
 
2013-01-08 01:54:32 PM  

Rhypskallion: Minor variation. Still ugly colors. If you want to sell merch while being bad, it has to look good. You can sell ugly stuff only when you win. So, good luck with that.


You weren't too wild on the Buccaneers and their changeover from cream and orange?
 
2013-01-08 01:54:33 PM  

H31N0US: So now Nike is designing all team logos...fantastic.


Nope. NFL teams usually hire outside marketing firms to develop new uniforms and logos. Sometimes Nike provides this service (see college, the Seahawks) but the rules in the NFL prevent constant uniform changes. This is why the Broncos had to wait so long after introducing their orange top alternate to make it their official home uniform.

However, I wouldn't doubt that Nike pushing on a bunch of teams (I maintain there is a person assigned to the browns with sole purpose of getting them to adopt a helmet logo) to consider uniform changes so they can make a shiat ton of money.

Think about it, under Reebok a lot of teams had constant uniforms (from a design point of view). There may have been word mark updates or number font tweaks but no real overhauls for about 15 years. So from Nike's point of view, the fans already have their jerseys and hats (especially at 150 and up a pop for a jersey, and 20-30 for a hat) so their only hope is if teams update.

Hell Nike couldn't replicate the Eagles unis with all the new fabrics and tech so the birds said "screw it just make it the way reebok did".

So I put money on the Eagles redesigning soon as well.
 
2013-01-08 01:55:01 PM  

Jack31081: obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]

I'd be happy if the dolphin's helmet had the same logo as the helmet itself, and as you stare into the infinite tunnel of helmet-wearing dolphins, you slowly go insane.


Sounds like a gif waiting to happen.
 
2013-01-08 01:56:05 PM  

LarryDan43: Wooo fish! Go fish! Can't with to buy all this new fish merchandise. Love me the fish!


Dolphins are mammals. The Fish were in Pittsburgh.
 
2013-01-08 01:56:39 PM  

El Brujo: Different sport, and not one that I follow, but I got a glimpse of the Dallas Maverics logo last night. Jeeesus Christ, WTF is going on with that abomination?


It's a horse (a Maverick) in front of a basketball. It does have that sort of late 90s spiky EXTREME EDGE look but it hasn't been redesigned in a while. At least their logo makes sense.
I'm looking at you, Utah Mountain Jazz.
newspaper.li
 
2013-01-08 01:57:52 PM  

obeymatt: Jack31081: obeymatt: I never understood why the helmet that the dolphin wears on the helmet has a better helmet than the team. Helmet.[4.bp.blogspot.com image 545x421]

I'd be happy if the dolphin's helmet had the same logo as the helmet itself, and as you stare into the infinite tunnel of helmet-wearing dolphins, you slowly go insane.

Sounds like a gif waiting to happen.


It already exists. It was on Uni Watch a while ago
 
2013-01-08 02:02:27 PM  

zerkalo: Befitting of a wet goddess

assets0.ordienetworks.com
 
2013-01-08 02:03:34 PM  

El Brujo: Different sport, and not one that I follow, but I got a glimpse of the Dallas Maverics logo last night. Jeeesus Christ, WTF is going on with that abomination?


Have a super sparkly day!
 
2013-01-08 02:15:23 PM  
The new one looks good. The old one is corny and dated.
 
2013-01-08 02:20:02 PM  

cgraves67: The new one looks good. The old one is corny and dated.


Are you saying that's a cornball dolphin? It doesn't represent real dolphinism?
 
2013-01-08 02:20:16 PM  

Treygreen13: El Brujo: Different sport, and not one that I follow, but I got a glimpse of the Dallas Maverics logo last night. Jeeesus Christ, WTF is going on with that abomination?

It's a horse (a Maverick) in front of a basketball. It does have that sort of late 90s spiky EXTREME EDGE look but it hasn't been redesigned in a while. At least their logo makes sense.
I'm looking at you, Utah Mountain Jazz.
[newspaper.li image 545x400]


Yeah...90's is right. Wow those were bad times for logos.

RE: The Jazz, I believe the music that people who live in Utah listen to is called smooth mountain jazz, so the logo works. It's legit.

Or maybe they just listen to the Utah Saints.
 
2013-01-08 02:26:05 PM  

rjakobi: Rhypskallion: Minor variation. Still ugly colors. If you want to sell merch while being bad, it has to look good. You can sell ugly stuff only when you win. So, good luck with that.

You weren't too wild on the Buccaneers and their changeover from cream and orange?


Their new uniforms still look great compared to the old look. For a while, the rule seemed to be 'change unis to look good for a change and win the Superbowl', (Broncos, Patriots, Buccaneers).
 
2013-01-08 02:33:00 PM  
Still nowhere near as bad as the dayglow neon green that the Seattle Seahawks switched to.
 
2013-01-08 02:44:55 PM  

mjohnson71: Still nowhere near as bad as the dayglow neon green that the Seattle Seahawks switched to.


The neon green ones were used for one game only, and I think they were discontinued. That was in 2009 maybe? And those were horrible.

Unless you are referring to the accent colors on the current uniforms.

/likes the new uniforms
//not a Hawks fan.
///Tampa should switch to the current-retro uniforms. Those are so awesome.
 
2013-01-08 03:09:31 PM  
i406.photobucket.com

Hi hon, seen the new logo?  Love it!
 
2013-01-08 03:23:38 PM  

Rhypskallion: rjakobi: Rhypskallion: Minor variation. Still ugly colors. If you want to sell merch while being bad, it has to look good. You can sell ugly stuff only when you win. So, good luck with that.

You weren't too wild on the Buccaneers and their changeover from cream and orange?

Their new uniforms still look great compared to the old look. For a while, the rule seemed to be 'change unis to look good for a change and win the Superbowl', (Broncos, Patriots, Buccaneers).


Or, at the very least those with uni changes would make the Super Bowl. Consider the Cards' fortunes shortly after this change:

i280.photobucket.com
 
2013-01-08 03:30:23 PM  
If that's the new logo, I like it. Very sleek. Was never really a fan of the M-helmeted dolphin anyway.
 
2013-01-08 03:37:55 PM  

Dougie AXP: However, I wouldn't doubt that Nike pushing on a bunch of teams (I maintain there is a person assigned to the browns with sole purpose of getting them to adopt a helmet logo) to consider uniform changes so they can make a shiat ton of money.


You given, given the decades of rank failure associated with the Browns, to say nothing of the fact that their uniforms are just plain gross, ugly and wholly stuck in the 1960s, I would think a complete overhaul of the Browns look might give that franchise and that city some much needed rejuvenation.
 
2013-01-08 03:53:39 PM  

El Brujo: Yeah...90's is right. Wow those were bad times for logos.


You ain't kiddin'. And not just the logos but the experiments in mall-shopper friendly color schemes:

i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com
i.imgur.com

Terrible.

Thank goodness all of these organizations relearned that simple is more effective.
 
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