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(The New York Times)   If you think it'd be cool for Goofy to know your name and know it's your birthday without you saying anything, you'll love this. Otherwise, it'll creep you out   (nytimes.com) divider line 50
    More: Interesting, Disney Parks, Disney, Walt Disney Imagineering, information need, loves, personal commitment  
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2324 clicks; posted to Business » on 08 Jan 2013 at 10:00 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2013-01-08 07:37:32 AM
It must be that hour for Goofy to make an appearance, then.
 
2013-01-08 07:49:30 AM
FTA: "Like most major companies, Disney wants to have as much information about its customers' preferences as it can get, so it can appeal to fleece them more efficiently."

Fixed.
 
2013-01-08 07:53:22 AM
♪ You want a place where every princess knows your name  ♪ ♪

By linking the bracelet to your credit card, they also make it a lot easier for you to "spend freely."
 
2013-01-08 08:01:29 AM
Crap, they're gonna know I'm fapping to gold bikini Princess Leia.
 
2013-01-08 10:03:40 AM
It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.
 
2013-01-08 10:08:40 AM

Carth: It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.


The cops could jail you before you even commit a crime.
 
2013-01-08 10:16:18 AM

MikeSass: Carth: It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.

The cops could jail you before you even commit a crime.


Already do - Charged with intent to (insert crime).
 
2013-01-08 10:17:43 AM
They have already started, the tickets now have an RFID in them
 
2013-01-08 10:17:59 AM
What could go wrong?
 
2013-01-08 10:22:27 AM
"They went with someone with more theme park experience."
 
2013-01-08 10:24:15 AM
They want to take customer feedback and make the experience more pleasant? With the goal of shareholder profit? What a bunch of assholes.
 
2013-01-08 10:46:22 AM
i253.photobucket.com

Hello little TAFFY aren't you a pretty princess today?  TAFFY, it has been 15 minutes since TAFFY has tried to dance around a  shower of hot lead.

*blam* Dance TAFFY!
*blam* Dance TAFFY!
*blam* Dance TAFFY!
*blam* Dance TAFFY!...
 
2013-01-08 10:52:46 AM

Carth: It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.


No... it's just an RFID chip, the bracelet itself can't collect/store data, it's basically your grocery store loyalty card, just more electronic friendly.

I get that this would lead to less standing in line (because you can schedule out ride/show times), so you have more opportunities to buy things, but why wouldn't this also lead to shorter stays? Or are the margins on the hotels/tickets/food just not high enough for that to be a wash?
 
2013-01-08 10:55:14 AM
RFID has some interesting uses in the parks.  They use it in the new  'be our guest' restaurant to let them know which table you are at so they can bring you your food.

anything that speeds up getting into the park is worth it to me.   You get behind a family with 8 kids and grandma/grandpa who can't figure out which finger they are supposed to put on the scanner and it can take forever to get through.  (That, and they don't use the same ticket every time.  That's why they print your name on it, dumbass)
 
2013-01-08 11:05:39 AM
images.encyclopediadramatica.se
 
2013-01-08 11:05:51 AM

tricycleracer: "They went with someone with more theme park experience."


Swingers!
 
2013-01-08 11:19:53 AM
I'm not interested until I can have a Command Band.

/obscure?
//brb, time for my free lunch
 
2013-01-08 11:27:14 AM
This is just an extension of the "Key to the Kingdom". If you go for one of their package deals, rooms, park tickets, and meals you get a key card that is your room card, park ticket, and meal ticket which you can link to a credit card.

This has a little more tracking and sounds a little bit more interactive, but it is just a minor extension of what they all ready provide and people all ready like.

I'd be curious if the band was water proof. That would be a great upgrade to be able to just wear the band in the water parks.
 
2013-01-08 11:28:12 AM
I'd also be curious if they are going to offer a kid tracker app for your smart phone. That way you know where your kids last reported position in the park was.
 
2013-01-08 11:36:20 AM

uksocal: Carth: It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.

No... it's just an RFID chip, the bracelet itself can't collect/store data, it's basically your grocery store loyalty card, just more electronic friendly.

I get that this would lead to less standing in line (because you can schedule out ride/show times), so you have more opportunities to buy things, but why wouldn't this also lead to shorter stays? Or are the margins on the hotels/tickets/food just not high enough for that to be a wash?


Ah, that is less exciting. I was hoping they'd link it with GPS so they knew how long you waited in each area where people were congregating etc. Disney World is already big enough that most families can stay 7+ days and not see everything so I don't think they're worried about shorter visits. Ideally it will make shorter visits more enjoyable though and convinced people to come back for longer.
 
2013-01-08 11:52:18 AM
I can see it now.... You stop to tie your shoe and look up to see your daughter standing infront of you holding a 6' stuffed mini mouse and wearing a $700 pair of tinkerbell wings. Before you can utter 'oh god' you suddenly notice you son joined in an impromptu corn dog throwing contest with disney workers handing over the projectiles as fast as their smiling cheerful hands can deliver them.
 
2013-01-08 12:01:59 PM

Carth: uksocal: Carth: It is a great idea. Hopefully it does well in Disney and spreads around the country. After using it for a few days you could get smartphone updates if there is traffic on your commute or your bus is going to be late. Your health insurance/car insurance could be cheaper if you exercise/don't speed. Movies could get rid of ticket sellers and just let you swipe as you walk into a theater.

No... it's just an RFID chip, the bracelet itself can't collect/store data, it's basically your grocery store loyalty card, just more electronic friendly.

I get that this would lead to less standing in line (because you can schedule out ride/show times), so you have more opportunities to buy things, but why wouldn't this also lead to shorter stays? Or are the margins on the hotels/tickets/food just not high enough for that to be a wash?

Ah, that is less exciting. I was hoping they'd link it with GPS so they knew how long you waited in each area where people were congregating etc. Disney World is already big enough that most families can stay 7+ days and not see everything so I don't think they're worried about shorter visits. Ideally it will make shorter visits more enjoyable though and convinced people to come back for longer.


If you download their smartphone app (Verizon only last time I went) they DO know how long you waited in line if you give it access to your GPS. Loved the app in that I could find wait times and set alerts, hated that I couldn't reserve fast pass tickets with it (seems to be solved with this solution). Seriously we'd show up at the park and the family would head to one ride/attraction while 1-2 of us ran around and got everyone fast passes to everything else we wanted to ride. Worked, but seriously aggrevating.

They seem to have figured out everything about the experience (hotels, dining, etc.) except for the lines in the parks. They should take the "3 Free" and package them. So like if you pick Splash Mountain, Haunted Mansion, and Space Mountain they could figure out how long it takes to get in line with fast pass, ride, then walk to the next one. Set that as a package so you don't have to try and pick what time to do what. At least you'd get an hour of riding in that way.
 
2013-01-08 12:02:32 PM

iron_city_ap: I can see it now.... You stop to tie your shoe and look up to see your daughter standing infront of you holding a 6' stuffed mini mouse and wearing a $700 pair of tinkerbell wings. Before you can utter 'oh god' you suddenly notice you son joined in an impromptu corn dog throwing contest with disney workers handing over the projectiles as fast as their smiling cheerful hands can deliver them.


Child roomcards don't have charging privileges without parental permission (and you can limit how much). I'd assume the wrist bands work the same way
 
2013-01-08 12:21:00 PM
I wonder if this is that very secretive "Next Generation Experience" project that I heard about a couple of years ago.
 
2013-01-08 12:53:47 PM
I actually like the idea outside of linking the bracelet to a credit card. I sure as shucks should be able to not enable my kids bracelet. Ohhh a pin is needed for a purchase of over $50.... so they set it a dollar above the cost of a corndog, whooopitydo. My kids would probably blow through $300 in niggling purchases before I could catch them...

I love the idea of having the costume people surprise the kids by knowing their names, though there is a little voice in my head saying to input offensive names or impossible to pronounce but when spoken phoneticly are curse words for thier names.
 
2013-01-08 01:46:55 PM
Gooby pls.
 
2013-01-08 01:48:25 PM
"MagicBands will function as a room key, ticket and more."

Awesome, so if someone drops it, it can be picked up, and possibly be used to enter your room, as well as pay for things!. Who wants free bath towels and Mickey hats?
 
2013-01-08 02:05:03 PM

RoxtarRyan: "MagicBands will function as a room key, ticket and more."

Awesome, so if someone drops it, it can be picked up, and possibly be used to enter your room, as well as pay for things!. Who wants free bath towels and Mickey hats?


The current cards already do this, that's the least innovative part of the whole system. Actually a step up, at least it's something wrapped around your wrist as opposed to a card repeatedly picked up and sat down.

The ability of someone to read it while passing by you in a crowd and clone it though...
 
2013-01-08 03:17:41 PM
It creeps me out that Goofy wears clothes and can speak, while Pluto cannot.
 
2013-01-08 03:49:00 PM
Orwellian aspects aside, within the context of the Magic Kingdom, I'd wager any normal kid would find this pretty awesome.

/ The Monsters, Inc. Laugh Floor is actually a lot of fun
// This has the potential to make it even better
/// Still thankful he wasn't That Guy
 
2013-01-08 04:24:17 PM

Arkanaut: It creeps me out that Goofy wears clothes and can speak, while Pluto cannot.


Did they forget to anthropomorphize Pluto, or worse, is Micky keeping a mentally challenged person as a pet?
 
2013-01-08 04:40:41 PM

rdu_voyager: Arkanaut: It creeps me out that Goofy wears clothes and can speak, while Pluto cannot.

Did they forget to anthropomorphize Pluto, or worse, is Micky keeping a mentally challenged person as a pet?


I wouldn't go as far as calling them "persons", but I would think that Goofy has to get seriously creeped out whenever he's in the same room as Pluto. And if he's not, then he's probably getting a piece of that action.
 
2013-01-08 06:34:42 PM
Forget your personal info. The real thing here is that the easier it is to pay the more likely you will spend more without thinking about it.
 
2013-01-08 06:38:27 PM

Saiga410: I actually like the idea outside of linking the bracelet to a credit card. I sure as shucks should be able to not enable my kids bracelet. Ohhh a pin is needed for a purchase of over $50.... so they set it a dollar above the cost of a corndog, whooopitydo. My kids would probably blow through $300 in niggling purchases before I could catch them...

I love the idea of having the costume people surprise the kids by knowing their names, though there is a little voice in my head saying to input offensive names or impossible to pronounce but when spoken phoneticly are curse words for thier names.


Do you let your young children wander the park by themselves while at the same time not being responsible enough (or at least intelligent enough that you can explain to them that there will be a record of their purchases that you will be looking at) not to steal from you on vacation?
 
2013-01-08 07:07:09 PM
Wow, that's awesome! Free entry! All I have to do is walk near someone with a near field RFID reader, dupe the content onto my own ersatz "MagicBand", and voila! I'm on vacation! It was a bit harder to do that with the "Key to the Kingdom", because it required physical access to the card to dupe it. This should be fun...

I'm in your room, stealing your stuff. I'm on your rides, burning your package benefits. I'm at the store, walking out with merchandise paid for by your credit cards.
 
2013-01-08 07:26:20 PM

FormlessOne: Wow, that's awesome! Free entry! All I have to do is walk near someone with a near field RFID reader, dupe the content onto my own ersatz "MagicBand", and voila! I'm on vacation! It was a bit harder to do that with the "Key to the Kingdom", because it required physical access to the card to dupe it. This should be fun...

I'm in your room, stealing your stuff. I'm on your rides, burning your package benefits. I'm at the store, walking out with merchandise paid for by your credit cards.


Yup. Fortunately disney has good customer service for problems so the person you steal from will probably get well taken care of too!
 
2013-01-08 07:42:54 PM
Your wife is farking Goofy?
 
2013-01-08 09:45:04 PM

Kanemano: so if I pack a card reader in my pants I can charge you a fee to grope me

[img.photobucket.com image 450x306]


remember though one has to wear cartoon gloves when at the land of magic of Walt Disney World
 
2013-01-08 09:57:05 PM

FormlessOne: Wow, that's awesome! Free entry! All I have to do is walk near someone with a near field RFID reader, dupe the content onto my own ersatz "MagicBand", and voila! I'm on vacation! It was a bit harder to do that with the "Key to the Kingdom", because it required physical access to the card to dupe it. This should be fun...

I'm in your room, stealing your stuff. I'm on your rides, burning your package benefits. I'm at the store, walking out with merchandise paid for by your credit cards.


Disney security is pretty good. As soon as two people with the same ID enter the park they'll pick you up the first time you get on a ride.
 
2013-01-08 10:06:07 PM
The precursor, MyMagic (without the + suffix), killed over a thousand children during it's brief rollout due to a slight miscoding of the RFIDs that triggered older animatronics' killmode. Hopefully they fixed THOSE bugs.

/Small World was a bloodbath
 
2013-01-08 11:01:22 PM

Carth: FormlessOne: Wow, that's awesome! Free entry! All I have to do is walk near someone with a near field RFID reader, dupe the content onto my own ersatz "MagicBand", and voila! I'm on vacation! It was a bit harder to do that with the "Key to the Kingdom", because it required physical access to the card to dupe it. This should be fun...

I'm in your room, stealing your stuff. I'm on your rides, burning your package benefits. I'm at the store, walking out with merchandise paid for by your credit cards.

Disney security is pretty good. As soon as two people with the same ID enter the park they'll pick you up the first time you get on a ride.


How, exactly? To do so, they would have to mine their transaction data, identify two implausible transactions from the same RFID (say, two transactions on the same ride, or two closely occurring transactions on two separate rides), and then flag that particular identifier.

It's possible, but unlikely - I'm not there to barf in a teacup, but clean out your Visa. Or, even better, hit your hotel room and steal your stuff. That would be hella-profitable, as I only use the RFID once, minimizing my exposure, while gaining relatively unsupervised access to your hotel room.

Let's say I'm an idiot, though, and so I do something that falls within the "compromised identifier" cluster on their mining model. They're not sure which one is fake, yet, though, so they would have to detain the first person to next use the flagged identifier. There's a 50-50 chance they get the right guy, unless they have some way of matching visual information, such as a photo, to your identifier.

So, there you are, sitting in custody, skewed mouse ears and all, upset because you're not only being robbed by an identity thief, but mugged by the Mickey Mouse Gestapo while they verify who you are. If you're really lucky, they catch the identity thief and you can deal with the resulting arrest, refunds, and so on - Disney will probably comp you, as well, as that would suck for a guest.

If they don't catch the identity thief, though, what happens then? You're out the money and stuff, your vacation's a stressfest, and you're probably stuck dealing with the credit card company yourself - and they're at best scattershot when it comes to dealing with such things.
 
2013-01-08 11:49:59 PM
Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist

So they are learning from the Casinos now. There is a psychological reason they use chips and not cash. You are likely to spend more when its "not real money" and cant watch your wallet get empty with each purchace.
 
2013-01-09 12:41:07 AM

Arkanaut: It creeps me out that Goofy wears clothes and can speak, while Pluto cannot.


I've always assumed Pluto is like Teller, in that he can speak, he just chooses not to.
 
2013-01-09 01:23:46 AM

Barricaded Gunman: Arkanaut: It creeps me out that Goofy wears clothes and can speak, while Pluto cannot.

I've always assumed Pluto is like Teller, in that he can speak, he just chooses not to.


That makes him far creepier.
 
2013-01-09 01:59:46 AM
gooby pls
 
2013-01-09 07:29:43 AM

FormlessOne: Carth: FormlessOne: Wow, that's awesome! Free entry! All I have to do is walk near someone with a near field RFID reader, dupe the content onto my own ersatz "MagicBand", and voila! I'm on vacation! It was a bit harder to do that with the "Key to the Kingdom", because it required physical access to the card to dupe it. This should be fun...

I'm in your room, stealing your stuff. I'm on your rides, burning your package benefits. I'm at the store, walking out with merchandise paid for by your credit cards.

Disney security is pretty good. As soon as two people with the same ID enter the park they'll pick you up the first time you get on a ride.

How, exactly? To do so, they would have to mine their transaction data, identify two implausible transactions from the same RFID (say, two transactions on the same ride, or two closely occurring transactions on two separate rides), and then flag that particular identifier.

It's possible, but unlikely - I'm not there to barf in a teacup, but clean out your Visa. Or, even better, hit your hotel room and steal your stuff. That would be hella-profitable, as I only use the RFID once, minimizing my exposure, while gaining relatively unsupervised access to your hotel room.

Let's say I'm an idiot, though, and so I do something that falls within the "compromised identifier" cluster on their mining model. They're not sure which one is fake, yet, though, so they would have to detain the first person to next use the flagged identifier. There's a 50-50 chance they get the right guy, unless they have some way of matching visual information, such as a photo, to your identifier.

So, there you are, sitting in custody, skewed mouse ears and all, upset because you're not only being robbed by an identity thief, but mugged by the Mickey Mouse Gestapo while they verify who you are. If you're really lucky, they catch the identity thief and you can deal with the resulting arrest, refunds, and so on - Disney will probably comp you, as well, as tha ...


You need to swipe to get in the park (theoretically you could buy your own pass to get in then use the stolen one but that would cost you $100and link your activity to your real name since last time I was there you couldn't buy park passes in cash). If you do use the stolen one to try and get in you just won't be able to enter since it will show one pass trying to be used by two people (they already do this if you try and use the same park pass twice). You could be the first one in I guess in which case the legal pass holder would be locked out but as soon as they checked his id the stolen pass would be locked out and the next time you swiped to buy anything or go on a ride it would alert security and lock you out (like if you use a stolen pass now and try to buy anything or get a fast pass). This is all set up and automated to work with room cards now so I assume it would be easy to transfer over to wrist bands.

If by some chance you try to go to a different park than the registered guest it will show up as the same pass being use in two different locations and lock out both of them (they already do this too) they'd end up stopping the second person on the way in and if it is the stolen pass apprehend the criminal. If it is the legit pass they'd flag the ID in the other park and pick you up as soon as it is used again and they'll have a nice shot of your face as you enter the park, get off a ride, or enter just about any building as Disney World has more CCTVs than you can imagine.

Verification by security of the legit pass would just be asking to confirm ID and credit card. If someone did steal your information they'd likely refund your park pass, cover all illegal charges, and give you one fo the unlimited fast passes for the inconvenience.

Getting into the hotel would be even more difficult since you'd need to identify the building and have photo ID if it is somewhere not on the monorail then you'd need to find out what hotel room. That data is stored encrypted on current Disney room keys so i'd assume it will be on these as well. I don't know if Cloning RFID tags breaks the encryption or just copies it over so you can still use it.

Disney private security is actually an amazing organization that I wish they'd publish a book about. They are bigger and better funded than most urban police departments and they spend millions a year to be as low visibility as possible.
 
2013-01-09 12:41:20 PM

Carth: Disney private security is actually an amazing organization that I wish they'd publish a book about. They are bigger and better funded than most urban police departments and they spend millions a year to be as low visibility as possible.


And this is why I'm more likely to trust Disney with this technology than anyone else. If anyone will lock this shiat down it will be this company.


And if I were 5-7 years old and Sleeping Beauty came up to me and said "Oh! You must be [spyderqueen], I've heard SO much about you," I'd have been thrilled out of my MIND.
 
2013-01-09 01:42:00 PM

spyderqueen: Carth: Disney private security is actually an amazing organization that I wish they'd publish a book about. They are bigger and better funded than most urban police departments and they spend millions a year to be as low visibility as possible.

And this is why I'm more likely to trust Disney with this technology than anyone else. If anyone will lock this shiat down it will be this company.


And if I were 5-7 years old and Sleeping Beauty came up to me and said "Oh! You must be [spyderqueen], I've heard SO much about you," I'd have been thrilled out of my MIND.


We'll see.
 
2013-01-10 05:30:01 AM

FormlessOne: spyderqueen: Carth: Disney private security is actually an amazing organization that I wish they'd publish a book about. They are bigger and better funded than most urban police departments and they spend millions a year to be as low visibility as possible.

And this is why I'm more likely to trust Disney with this technology than anyone else. If anyone will lock this shiat down it will be this company.


And if I were 5-7 years old and Sleeping Beauty came up to me and said "Oh! You must be [spyderqueen], I've heard SO much about you," I'd have been thrilled out of my MIND.

We'll see.


Also, even with a room key, the Disney resorts I've stayed in had visual security checkpoints in several areas around the resort. I didn't take my room key with me one night when I went off property to pick up some cold mess while my husband stayed in the room, and without the physical key to flash at the security guard, I had to show my license and wait for him to confirm my reservation. It would be pretty difficult to clean out hotel rooms.
 
2013-01-10 09:55:19 AM

Slaves2Darkness: I'd be curious if the band was water proof. That would be a great upgrade to be able to just wear the band in the water parks.


Giggity!
 
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